Proliferation

Aug 23
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marketing companies

Advantages of Working with Start-Up Companies

By | content marketing, marketing, marketing agencies | No Comments

As a marketing agency, you’re continually aiding businesses with their advertising needs, helping them grow in their industries and overall bettering their chances at becoming a profitable and thriving business. While larger-scale businesses utilize marketing companies to handle their marketing campaigns, start-up companies are what really benefit marketing companies in the long run. You might be wondering how this can be, don’t bigger businesses have higher budgets and more to work with? Well, in this blog, we’re going to be going over the advantages of working with start-up companies as an advertising agency.

You Can Help Companies Develop a Voice

When you begin working with a start-up company, they might not have a clear idea of what their voice is going to be, which gives you the opportunity to help develop it. This is a great way to create content based on your teams’ talents, and you might even be responsible for being the agency that gave said business their identity.

More Flexibility with Strategies and Techniques

Along with being able to help a start-up define themselves, you’ll also have more leeway on the kind of content you’re producing, giving you the freedom to experiment with different marketing methods to really nail down a strategy that will help the business grow. Marketing companies are often faced with stubbornness to change when it comes to more developed companies, and this can sometimes interfere with progress. However, a smaller start-up company will most likely put more creative control in your hands, trusting you with helping them find what will work best.

Working with a start-up company comes with multiple advantages, so it’s good to remember to give them a chance instead of only working with bigger companies. While working with start-up companies, you’ll be able to experiment with new marketing techniques, which can ultimately help your agency grow as well, so don’t be afraid to lend a hand to your local businesses.

Jul 25
0
marketing companies

The Different Types of Marketing Companies

By | marketing, marketing agencies, Utah SEO | No Comments

When you think of an advertising agency today, you might think of tech-savvy millennials, macs and modern steezy office spaces. While this is becoming the new norm in the world of advertising, there are still various different types of marketing companies around, each specializing in different marketing aspects. Each one of these companies are also taking different approaches to the way they help their clients thrive in their respective industries.

Your company should always put marketing on the top of your priorities list if you want to see your business succeed, but you should also be informed of the different types of marketing that exist so that you know what is going to help your company grow. Marketing companies come in different styles, and here are some of the most common one’s today.

Digital Marketing

We’re leaders in the digital marketing world, but we’re not here to brag, we’re here to help you decide on a style. Digital marketing companies utilize the internet and social media to create efficient marketing programs that will help get your name out on search engines and social media platforms. These marketing companies can also help you develop or improve a current website, launch an e-commerce service and help mentor you on the ways of social media communication with your customers and potential clients.

Direct Marketing

Direct mail campaigns are still a thing, and direct marketing companies can help you plan and manage direct mail campaigns. They provide you with mailing lists based on your target audience, design and write mail letters and so on. Direct marketing companies also mail the items on your behalf and measure campaign success.

Marketing Communication Consultancies 

These marketing companies plan and develop communications materials like brochures, newsletters, magazines and product guides. Marketing communication consultancies also provide writing, design and production services, as well as advise you on the types of communication materials you’ll need if you’re looking to do something like a product launch.

Telemarketing Companies

These marketing companies take the old-fashioned phone approach to marketing and act as a call center for your business. They call and receive calls from both current and potential customers to spread the word about your service or product.

These are the main types of marketing companies that you’ll still see today, and you should look into each of them to determine which one is best for you. But, if you decide to go the digital marketing route, do yourself a favor and give us a call here at Fusion 360 Agency. You won’t regret it.

 

Nov 26
0

Inside an Ad Agency: Team Coordination

By | marketing agencies | No Comments

Advertising agencies thrive off of creative individuals sharing their ideas with others and coming up with the best plans for their clients. Through teamwork, these advertising agencies create masterpieces that elevate their clients above the competition in their industry, but what exactly is a successful marketing team comprised of?

A successful advertising team is made up of individuals who are experts in various roles, as well as individuals who recognize that to thrive in the world of marketing, you have to be driven, hungry and motivated; there is no room for laziness in this fast-paced, evolving industry. Here is the importance of team coordination within advertising agencies that gets clients the results they want.

Strategy and Concept

Strong teams who have crafted even stronger bonds are able to strategize and conceptualize their visions and complete projects in an efficient time period.  Collaboration requires a high level of trust and can only be achieved through strong communication and experience working together. Advertising agencies should always make sure that they aren’t constantly switching out people on their team, as this hinders the trust building process. Successful teams are often those who have been working together for an extended period of time.

Production is Achieved Through Cooperation

The best projects are those which have been worked on by the entire team to make sure that everyone’s vision was included in a manner that makes sense. When an advertising team coordinates together to make a vision come to life, you get the most prestigious and masterful work possible, which makes clients happy, which keeps your agency running.

How the Different Teams Coordinate

It all starts in the brainstorming session with the writing team. This is where ideas are born for things like blogs, scripts and videos. Once the team has agreed upon the ideas discussed in the meeting, it’s up to copywriters to start drafting up versions of the needed content. After the content has been written, edited and approved, the graphic artists, designers and videographers turn scripts into visual works of art.

Visual pieces help clients interact with their audiences on social media and paint visuals of important information they want to get across to their consumers. Once the blogs, infographics, motion graphics and videos have been created, revised and approved by the client, it’s on the social team to post them to the client’s website and social platforms.

Advertising agencies are a lot like assembly lines: in order for campaigns or content to succeed, the different teams within the agency have to coordinate and communicate with each other to keep everything running smoothly.

Advertising agencies need to have confident and hardworking teams in place to create stellar content, and that’s something we here at Fusion 360 pride ourselves in. If you need help growing your brand, don’t hesitate to contact us today and see how we can help your business thrive.

Nov 25
0

Inside an Ad Agency: Time and Project Management

By | advertising, content marketing, digital marketing, marketing agencies, public relations | No Comments

You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something that should be valued maybe than money, but what happens when you find that your time isn’t being spent as wisely as it could be?

Time management goes hand in hand with project management, and at advertising agencies, there is usually an efficient project management strategy in place. When companies hand their work over to the hands of a competent ad agency, they will find that they have more time to complete other important tasks and stay caught up with their workload, but that is all thanks to a system they have set in place.

Here’s how companies can mimic advertising agencies and set up effective time and project management strategies to help their productivity.

Track Your Time

It’s important to know how long a project takes. Knowing how long a project takes will helps you measure how many tasks, you’ll be able to get to in a day. Time tracking apps and widgets are essential in successful advertising agencies because they help both the employees and employers gauge how much an individual can take on daily. This also helps divide the workload between their employees and ensure that each employee is taking on what they can handle.

Determine What your Most Important Tasks Are

You should always focus on priority tasks. If you see that something is overdue or is going to be asked for soon, you should definitely make that your priority. Go through your task list and see what you can put off for later and replace those tasks with things that are needed ASAP. Advertising agencies who fail to organize their workload find themselves in deep trouble when their clients are asking why a specific project hasn’t been completed.

Remember That You Don’t Get Paid for Checking Emails

Emails are an important form of communication, but they are not priority tasks. While emailing is used to talk about a task with clients and coworkers, you have to make sure not to get distracted by menial tasks when you check your emails. The best thing to do to save time and increase production is to check, respond and organize your emails first thing in the morning and then focus on important tasks for the rest of the day.

With the time you’ll gain by following these guidelines, you can get ahead of your work, breathe easy and even bring on new clients and increase that revenue stream. By solidifying your project management strategy and properly managing your time, your agency is sure to flourish in this competitive industry.

Nov 19
0

Marketing Campaigns 101

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing campaigns aim at promoting products through various platforms. Advertising companies use online platforms and print ads in addition to radio and television spots as their primary tools for product promotion. Consistent advertising is a good way for you to reach your customers and to create a lasting impression in their minds.

A coordinated approach for marketing companies has several advantages.

Meetings with customers and prospects

After beginning your campaign, you gain the opportunity for a meeting with customers and clients. Customers can see what you’re offering by examining the features and qualities of your products. Then, they develop an interest in your products from an informed viewpoint and are more likely to make an appointment to discuss how your company can help theirs.

Brand development

With multiple promotional ads, you stand to gain a customer’s attention more than if you used a single form of advertising. This lets you stand out from the crowd of your competitors. Displaying your brand across the various media platforms results in its promotion and development.

Customer follow-up

Whether you’re dealing with established customers or searching for new ones, a solid, diverse marketing plan helps you to follow up with them. Once you have gained their attention, you’ll have the opportunity to explain your products or services in greater detail. Marketing campaigns reinforce your brand, communicate your message and create a knowledge base for new or established customers.

Increased sales

Marketing campaigns remind your previous customers that your products and services are still on the market. They also catch the attention of curious customers. This results in new and repeat sales and increases your clients’ brand loyalty.

New business opportunities

These widespread campaigns can create new business opportunities for marketing companies. They increase exposure within the industry and attract new partners, which leads to expansion of your business by creating new opportunities.

Marketing campaigns drive your business forward. Through proper alignment of your marketing campaign goals, you stand a better chance of achieving success in your business.

Nov 03
0

How to Hire a Marketing Agency

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Oct 29
0

Focusing on the Four Marketing Pillars

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Content marketing companies are based on four main pillars that make marketing successful. These four pillars each contribute in their own way to the success of marketing in general. From making and maintaining relationships to working on improving your company’s name recognition, these pillars help marketing agencies make the best choices in these situations.

Relationships

Keeping existing customers and maintaining good relationships is pivotal for all content marketing companies. Though it may be easy to think that because you have already won them over you are good to go, this is not true; customers can leave just as quickly as they come. Also, happy customers are some of the best marketers possible. If they have had good experiences with your business, they will recommend you to their friends and family. Taking the time to make sure your clients and customers are satisfied is one of the most important things you can do when it comes to successful marketing. In today’s world, going digital and being readily available to help customers online is one of the best ways to ensure great customer satisfaction. 

New Customers

Though keeping current customers happy is important, gaining new customers is the whole purpose of marketing. Content marketing companies put a huge emphasis on this step. When you are working to find new customers, paying for things like ads is a great way to do this. Of course, word of mouth is still a great way to get new customers, but it is often the slowest way as well. Hiring content marketing companies are a great way to successfully find new customers.

Name Recognition

Another thing content marketing companies work hard to do is to create name recognition for the company or business. This includes creating a brand that is recognizable all around. Creating a brand is important for so many reasons and recognition is just one of them. Like with new customers, ads play a big role in name recognition. When people hear your name, you want them to think positively and have the desire to invest in your product or service.

Communication

The last pillar content marketing companies find important is the communication pillar. Communicating in all aspects of life is important, and marketing is no exception. After you know who your customers and clients are, you can find ways to communicate with them. You can learn what they like, what they don’t like, and what they expect from you as a company. You also want to be able to communicate with your customers so you can explain things or answer questions for them.

All these pillars work together so that they hold up marketing as a whole. Content marketing companies work with these four pillars in mind to create the most successful marketing techniques they can.  

Oct 26
0

The Benefits of Outsourcing Content

By | advertising, content marketing, marketing, marketing agencies | No Comments

Businesses are often faced with strenuous workloads and strict deadlines, which can make it hard to keep up with consumer demands. When it comes down to it, these struggling businesses are often faced with a tough decision: sacrifice quality or sacrifice quantity. Well, what if there was a way to keep both?

Content marketing agencies such as Fusion 360 exist to give your company room to breathe. Whether you need help with your campaign or you’re looking to get more content created for your website, we’re ready to take some of that weight off your shoulders. Here is how your business can benefit from outsourcing content.

Save Time

If you’re drowning in content work, there’s a good chance that some tasks are being put off, making you fall further and further behind and killing your company’s productivity. By outsourcing your content to reputable content marketing agencies, you’ll save yourself time; with extra time, you will be able to catch up on late work, restore productivity within your company, and really focus on your brand and customer relationship. If you really sit back and think about it, you’ll realize that this may be one of the best decisions your company can make. Freeing your employees from that crunch time they’ve been working on will help them get back into gear and focus on the most important parts of your company.

Strengthen Your Content Marketing Strategy

Another great benefit that will come from outsourcing your content is that you’ll be strengthening your content marketing strategy. Content marketing agencies specialize in content marketing, so you’ll be able to rest easy knowing that what your agency is producing will be of high-quality. While you may have had some talented writers amongst your team, content teams will know how to make your content as engaging and as efficient as possible. letting your employees worry about fulfilling their most important tasks.

You’ll Most Likely See Better Results

Content marketing agencies want nothing more than to help your business succeed, so don’t be surprised when you see your following grow, numbers start to rise, and your product or service start to become a big hit with consumers. Content marketing agencies are meant to help your business, which is why outsourcing your content is one of the best decisions your company will ever make.

Hiring a content marketing agency is the best way to free time, increase productivity and ensure that your content is as high quality as possible. If your company needs marketing assistance, contact us here at Fusion 360 Agency.

Oct 26
0

Outsourcing Your Social Media

By | Facebook, Instagram, marketing, marketing agencies, Mobile marketing, Social Media | No Comments

Social media is one of the best ways to get traffic to your business today. In fact, social media is so huge right now that it isn’t going anywhere anytime soon. 88% of businesses are using social media as a marketing technique. However, it can be a little overwhelming trying to figure out how to most effectively use social media as this marketing tool. This is why many businesses decide to outsource their social media to digital marketing companies.

Outsourcing social media is giving the responsibility of managing your social media accounts to a company or group of people that are experts when it comes to social media marketing. These groups are often times digital marketing companies that work on many different platforms, however, within the past few years, the social media aspect of marketing has become huge for these companies. So when exactly should you outsource your social media to a digital marketing company, and when should you just do it yourself?

The most important thing to keep in mind when using social media as a marketing tool is making sure your brand is showing. Though this sounds like a relatively easy task, a lot of businesses struggle with this. Outsourcing is a great way to help fix this problem. Again, digital marketing companies are experts at this kind of stuff. They know the best ways to present your business on social media while defining and presenting your brand in a natural way.

Another time outsourcing your social media might be a good idea is if you don’t know what kind of content you want to post. Figuring out your social media content can be tricky depending on the type of business you have. Considering digital marketing companies are great at creating content strategies, outsourcing can make this a lot easier. They know what kind of content gets viewed the most and what kinds get the most feedback and traffic to businesses.  

The last reason outsourcing social media is a good idea is because you are an expert of your business, but digital marketing companies are experts at marketing. You may be able to post visually pleasing pictures or grammatically correct blogs, but do you know the latest algorithm changes?…When you outsource your social media it is no longer your job to figure that stuff out—it’s ours.

Social media marketing is huge in today’s world. The effectiveness of your marketing on these sites can literally make or break your business’s success. There are a lot of reasons and benefits to outsourcing your social media to digital marketing companies. They know how to present your brand in the best ways, they have creative and unique content ideas, and they are experts at marketing. By outsourcing your social media, you will have less to worry about and more time to focus on making your business the best it can be while leaving the marketing up to us.

Oct 13
0

The Different Ways to Measure Your Agency’s Success

By | Brand marketing, content marketing, digital marketing, marketing agencies, Mobile marketing | No Comments

Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?

It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.

Listen to Your Analytics

Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.

Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.

Your Clients Reactions are a Good Indicator

How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.

The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.

How Much Business are You Doing?

Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.

If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.

Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.