The Dangers of Black-Hat Strategies

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The most important thing for digital marketing companies to remember is that they should be coming up with effective strategies to help improve their SEO game. SEO is what makes your content usable, what generates results and ultimately what the main purpose of digital marketing companies is. However, coming up with a solid strategy isn’t always a walk in the park, and some digital marketing companies, therefore, end up relying on black-hat strategies.

If you don’t know what black-hat strategies are, they’re essentially SEO practices that increase a site ranking on search engines through methods that violate the search engines’ terms of service. The problem with this is that if search engines happen to pick up on digital marketing companies using these black-hat methods, they can blacklist the company, which can quickly lead to your agency’s demise.

Here are some of the most common black-hat strategies that digital marketing companies should aim to avoid.

Keyword Stuffing

This is one of the oldest black-hat SEO strategies to date, going back to the 90’s. SEO focused pieces should include keywords and phrases that draw traffic to a specific business. For example, if one of your clients is a law firm who uses the keyword “auto accident” in their pieces, you’re going to want to make sure that you limit the number of times you use it.

The magic number is anything under two percent; if you use the keyword any more than that, your company could be penalized by Google’s algorithms. Keyword stuffing is dangerous and unnecessary, so always make sure that you’re gaging your keyword usage.

Content Spamming

Backlinking is crucial in SEO. The more backlinks your site earns, the more your website ranks when it comes to search engines. But ultimately, more links does not equal more engagement. In fact, if you use too many links, Google will mark your agency as spam, which will cause your SEO value to plummet.

Recycling Content

This one may seem obvious, but digital marketing companies should avoid recycling their old content, even if you’re using different terminology and synonyms. If digital marketing companies fail to create new content and instead lean toward reusing their old blog posts or videos, they can find themselves being blacklisted on the main search engines.

You’re going to want to make sure that your agency is following a professional, efficient and ethical SEO strategy if you want your company to succeed. Always avoid black-hat SEO strategies, or else you can find yourself struggling to stay afloat in the world of digital advertising.


23 Harmful Black Hat SEO Techniques You Should Avoid

How to Hire a Marketing Agency

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Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Who is the Best SEO Company?

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In today’s digitally influenced world, businesses have to start getting more competitive; they have to start thinking outside the box in order to stay relevant, and there’s no better way than by making sure that your SEO game is on lock. When it comes to prevailing in the highly competitive world of business, you have to approach your strategies wisely and carefully. So, how do you ensure your company’s success? Where do you start when it comes to creating solid SEO strategies and getting your company on the radar?

For starters, you’re going to want to seek out the best SEO agency you can find to handle your content creation. With over 120,000 plus SEO companies in the United States, how do you find the perfect company, one that will make sure your brand makes the impact it deserves? Well, let’s look at some things that make an SEO agency successful.


When you’re looking for a reputable SEO agency to handle your content, you’re going to want proof that they know what they’re doing. In order to be the best, you have to hire the best, and there is no agency better than Fusion 360, and we aren’t just saying that. I mean, how else would you describe an agency who has won three Emmy awards, three Davey awards, 12 Telly awards and… well, you get the point. What we’re trying to say is that you want to see proof that an SEO agency has succeeded in the past and continues to succeed to this day.

Clients We’ve Served

Of course, you don’t just have to take our word for it. We’ve helped countless clients crush the competition and help their brands grow. For example, we did a killer commercial for a company named Utah Hair Restoration. Since hiring Fusion 360., their practice is up over 1000 percent with a 400 percent return on investment.

We’ve also worked with the luxurious, five-star Stein Eriksen Lodge and their sister resort the Chateaux. By creating steezy websites and through bulletproof marketing, we managed to increase their bookings and won a Webby along the way.

Proving that we can perform in any industry, we took on the challenge of helping out local accident attorneys at Sam Adams and Darren Davis at Adam Davis P.C. We turned a killer ad campaign into results when we took Adam Davis P.C. from an obscure name to a front-page name. Another law powerhouse, Robert J. DeBry and Associates needed some love too, and through our effective marketing techniques, we helped bring in more business by over 45 percent.

Point is, we’ve helped companies across the state, and even the nation brings in new clients and created killer conversions. We aren’t doing our job if your company isn’t smashing the competition.


You also want a company who has been recognized as the best SEO agency around. Much like a resume, you aren’t going to catch a client’s attention if you don’t have any valuable experience and accolades to back up your claims of being the best agency. Where Fusion 360 is different from our competitors is our list of awards:

Three-time Emmy Award Rocky Mountains Chapter winner
Utah Business Magazine’s Top 25 Advertising Agencies six-time winner
Utah Business Magazine’s Top 25 Public relations Firms four-time winner
One-time Webby Award winner
Twelve-time Telly Award winner
One-time Mercury Award winner
Three-time Davey Award winner
One-time W3 Award winner
See, it’s all about results, especially when it comes to digital marketing, and the only way to get results is to work hard and be the best. We turn our hard work into results, which leads to clients, and that keeps us at the top; being at the top gets you awards, and awards get you more clients. Really, it comes full circle!

Time and Experience

You also have to take into account an SEO agency’s experience as well as how long they’ve been around to ensure that you invest in a promising campaign. We hate to put a damper on your dreams if you’re planning on investing your time and money into a startup SEO agency just to save a few bucks, but the Small Business Association (SBA) states that 30 percent of new businesses fail during the first two years of being open, 50 percent during the first five and a whopping 66 percent fail during the first 10 years. Yikes. Unlike other SEO companies, Fusion 360 knows how to stay afloat and stay ahead of the digital marketing curve.

This year, 2018 is our 15th year in business, and that was made possible by our burning desire to excel in the digital advertising business. Our goal to create next-level content for our clients, develop upcoming brands and deliver fresh, new content has been constantly achieved by our extremely talented in-house marketing team. There isn’t a service you can think of that we don’t offer in-house. From our writers to the creative team and our innovative leader, there isn’t a challenge that we can’t tackle.

Something else to note is that our clients outperform their competitors by a 5:1 ratio. We aren’t kidding when we say that we don’t settle for average, because the average is what makes clients fade into the abyss of their industry. Right now, we are currently serving nine U.S. markets. We want to help our clients shine, and the only way we help them outperform their competitors is by outperforming ours. Sorry, not sorry.

Trust us when we say that you aren’t going to find an SEO company quite like Fusion 360. We take cutting-edge to a whole new level so that your brand can shine brighter than your competitors. Give us a call today and see what we can do for your company.

Marketing to Each Generation

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It’s no secret that there’s not one way to market to every generation. There are many reasons behind this fact, but the biggest is that different generations grew up in different technological ages. Each generation has grown accustomed to the ways they buy products and receive information. Some members of older generations have adapted to the modern age of technology, but it’s good to know how to generally market to the individual generations so that you can cover your bases as a digital marketing agency.

Every generation has different things that influence them in making a purchase, whether it’s the marketing channel or the message. As a digital marketing agency, you have the responsibility to know how to market to each generation, especially if you have a specific target audience. Here are some fun facts about the different generations and their marketing styles:

Centennials (under the age of 21)
This generation is very media minded. Studies have shown that 80 percent of Centennials consider social media a strong influencer when making purchasing decisions. Centennials are focused on the quality and authenticity of your product, rather than pricing. Email advertising is less effective on this generation than others.

Millennials (ages 22 to 37)
Millennials are considered brand loyalists. They tend to find a brand they like, follow it on several media outlets, then they will remain loyal to this brand. Email advertising is important to this generation. They like personalized content and product recommendations over multiple channels. The most influential social media outlet for Millennials is Facebook.

Generation X (ages 38 to 52)
This generation is commonly known as the bargain hunting generation. They care less about brand names and are more frequently influenced by good prices or special deals. Like Millennials, Generation X is most heavily influenced by email advertisements. Social media also influences some purchases made by this generation, however, the convenience of shopping through online networks greatly influences whether or not these people make purchases on the internet.

Baby Boomers (ages 53 to 71)
This generation is much like Generation X, in that they also like to look for good deals and prices. However, they like to see good prices, but also a wide range of products. They like to be able to get their products from a few locations as possible. The Baby Boomers are rarely influenced by social media outlets, but Facebook and emails are the most influential if you still want to use digital media advertising. As far as digital marketing goes with this generation, it can be less effective than traditional marketing methods.

Now that we know that all the generations are extremely different when it comes to digital marketing, let’s talk about some ways you can capture all audiences. First, you should look at who your target audience is. If you are primarily trying to market to Millennials, you will want to put a large focus on creating brand loyalty and using their preferred channels. A good rule for any digital marketing agency is to make sure to change up what you’re doing regularly. Run deals and promotions to target generations of people where price is important, then advertise why your product is high quality to market to other generations.

Whatever you do, it’s always wise to be constantly trying new marketing methods to see what works best; but don’t forget about other methods that also work well. As a digital marketing agency, we cater to several different brands, so it’s important for us to get to know the brand, the target audience, and the product appeal in order to correctly market to the different generation.

Click here to learn more about our digital marketing agency to see what we can do for you!


Keeping Your Audience in Mind

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Connecting with your audience is crucial in creating a successful video that reaches who you want it to reach. Film production team members take a lot of time working to make sure they keep their audiences in mind when creating a film. Keeping your audience in mind in today’s marketing isn’t just beneficial anymore, it is essential. Luckily, there are quite a few ways you can successfully implement new steps in your film production process to help keep your audience in mind.


The first and probably most important thing for you to do when trying to keep your audience in mind is to identify them. If you have past experience with posting things, you can check your analytics and see what age demographic you reach the most. Depending on the software, you can also check and see what genders tend to watch your videos more, what income your viewers tend to have, and other details; knowing these things will allow you to create a video they are more willing to watch.


Another really good way to keep your audience in mind is to understand them. You need to not only know who happens to be watching your films, but what these viewers are into. For example, if younger teens tend to watch your videos most, you could include pop culture references and other things teens can relate to. However, if your demographic is primarily 50-year-old men, pop culture references may not be the best way to connect with them.

Understanding your audience also includes understanding what drives them. What makes them click on your video? What peaks their interests and gets their gears turning? What makes them willing to buy into your product or service? Incorporating time to ask these questions in your daily film production process will help you to make videos that will connect and resonate with your viewers.


Sometimes, to understand your viewers on the level that is necessary for success, you need to dive into some research. Researching what your demographics tend to worry about or struggle with can help you to understand what you need to add or take away from your films. Again, if you can plan research time into your film production process, then this step won’t be too difficult. Truly understanding your audience is key to being able to connect with them through your films.


The last step of connecting with your audience is to apply what you’ve learned. You have spent hours learning who your audience is and understanding what they look for in videos. Once you have collected all of this information, you can start applying it to your films. This step can take on a lot of forms and look quite different from person to person. The most important thing is being able to take the information you have learned during the film production process and display it in the final film. Successful video production teams will make this a priority.

4 Tips for Effective Brainstorming

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Brainstorming is a crucial step in the film production process, in fact, it is the first step in the pre-production phase. Brainstorming has so many benefits; it is an open time where everyone on the team can express their ideas, bond over thoughts (and snacks), and a time where a team comes up with solutions to their questions. There are 4 tips that help teams establish effective brainstorming sessions: creating a clear agenda, narrowing your focus, coming up with ideas individually, and coming up with solutions as a team.  

Create a Clear Agenda

The first tip for effective brainstorming is creating a clear agenda. We all know things go smoother when people know what is expected of them and what they are supposed to be doing. If people come into a brainstorming session with no idea what they are brainstorming for, your session is going to be pretty ineffective. Mapping out a tentative map or schedule and sending it to anyone involved in the brainstorming session beforehand is a great way to avoid this problem. Having a clear agenda will also help you to move faster through the brainstorming process and, as a result, allow the film production process as a whole to move along quicker.

Narrow Your Focus

The next thing to help create more effective brainstorming sessions is to narrow your focus. This step goes hand in hand with creating a clear agenda. It is easy to come into a brainstorming session with endless ideas and possibilities. It is also easy to come into a brainstorming session with no ideas because there are simply too many potential ideas. As a leader of a brainstorming session, directing specific questions for others to answer is a great way to stop this from happening. If questions are specific, it is easier for people to come up with a few realistic solutions or ideas. Again, incorporating this idea into your brainstorming session is a great way to better the film production process as a whole.

Come up with Ideas Individually

One of the best ways to create an effective brainstorming process is to have all team members come to the meeting with tentative ideas ready. Obviously, the meeting is meant to share and process ideas, but if individuals come with rough ideas already, the film production brainstorming process will go a lot smoother and quicker. It will also allow each team member to feel apart of the brainstorming process as everyone gets to share their own ideas.

Come up with Solutions as a Team

Once everyone has an idea, it is time to communicate and brainstorm as a group. You can get different perspectives on certain ideas and create the best solution possible. Film production processes are only successful if they are worked on as a team. Brainstorming is no different. Brainstorming as a team is the best way to ensure the best and most unique ideas and solutions.

For quality video production results, take a look at Fusion 360 and consider hiring us for any of your video needs.

On-Set Safety

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While some jobs present high risks, others do not.

A production company will more often than not reside on the safer side of things, however, there are some lower risks to still be aware of for production company employees and contributing individuals when they are on a set. These risks involve lights, cameras, cords, and any unsupervised movement or activity.

The highest risk people face while working on a set is lifting, moving or being around heavy equipment. Cameras, lights and the tripods they stand on are really not always the most stable objects—a simple bump can send the lights or camera flying! If one comes striking down on a head or across a body, it is likely that it will knock the individual down or give them a pretty good cut. If the stand is stable but the equipment is not properly screwed on or tightly secured, the same thing can happen; not to mention, when these objects come crashing down, the glass may shatter and spray anyone in the proximity. To avoid an accident like this, equipment managers, DPs (cameramen), and gaffers (light artists) need to be sure everything is secure, and that others are careful as they walk past the equipment.

Lights, as obvious as this may seem, are not only dangerous because of how large or heavy they are, but because of the illuminating brightness that they project. There is a reason why gaffers yell, “STRIKING!” before a shot is taken—they do not want to blind anyone who might be looking towards the bright lights they are about to turn on.

The sets that production companies utilize are oftentimes dimmed in order for the director to control the lighting of a shot. This makes any cords that slither along the ground become a hazard in the lowlight. All individuals on the set need to familiarize themselves with the surroundings and be cautious as they move around in order to avoid taking a dangerous spill.

Another safety hazard people need to be careful of while on a set is their own negligence towards things they might do while operating at a non-production location. To elaborate, a shot may need to be made in a kitchen, and, in order to access electricity, the refrigerator might need to be unplugged. If the fridge is not plugged back in and someone eats or drinks something in the uncooled fridge, there might be a big problem. Production company workers on the set also need to be careful not to leave anything dangerous or sharp around in order to avoid an accident that could arise once they finish shooting at that location.

A lot of this is no more than simple common sense, but accidents still happen and caution needs to be taken. The most danger that actually takes place on a set is probably when an action-scene is being filmed. If there is any stunt being shot, a stunt coordinator needs to be on the set with the production company. Besides dangerous stunts, most harm or accident could be avoided easily.

To learn more about on-set or video production related information, check out Fusion 360 for all your filming studio interests.

Latest Technology in Video Production

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Technology doesn’t fail to impress and with advancements being made every day, we’re starting to see more and more powerful tools used in all kinds of industries. From new software to incredible hardware, it would seem as if we are still at the tip of the technological iceberg. And of course, no other industry is thriving more off of technology’s advancement than the video industry. Production companies across the nation are constantly looking for the best equipment to make their projects stand out, and new technologies make it possible for the production companies to deliver cutting-edge content for their clients and consumers.

So, what exactly are we talking about? Today, we’re going to be telling you about some of the latest technology in the world of video production and how production companies around the world are taking advantage of them.

The Journey Toward Glasses-Free 3D

You read that right, researchers are working hard toward the development of glasses-free 3D technology. When 3D first came out, it was exciting, innovative, and it seemed like something out of a sci-fi movie. However, the need to wear glasses has not been too popular with moviegoers, killing the buzz for 3D movies. Well, James Cameron, director of Avatar, has made it clear that he hopes to release his sequel Avatar 2, in 2020, and hopefully, this new 3D technology will be ready by then.

Drones are Becoming a Standard

When it comes to getting those sweet aerial shots, drones get the job done in the most stylish manner. Another great thing about drones is their price range. Whether you work at a production company or you just film videos for fun, there is a drone for every budget. Drones have been around for a while now, but they are still one of the game-changing technologies in the world of lower-budget video production.

Gear on a Budget: 3D Printing

This is a technology that not a lot of production companies use, but it is definitely something that should be considered. 3D printing can help those who are filming on a budget in the sense that you can use 3D printers to make small and simple production gear! From Lens rings to clapboards (slates), a 3D printer can save you some money on equipment, if you’re willing to invest in the printer.

Technology doesn’t seem to be slowing down, but that’s a good thing for production companies around the globe. Whether it’s software or sophisticated equipment, technologies in the world of production are what makes the industry so successful.

What 3 Things Video Production Teams Focus On

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Video production companies have a lot of things they focus on during the production process. From crucial decisions to seemingly minor inconveniences, production teams are constantly working on different issues. Video marketing is super important in today’s world, so making these videos with great quality is imperative. There are however, three main things these teams tend to focus on: the big picture, small details, and customer satisfaction.

The Big Picture

Video production companies focus a lot on the big picture when filming. One way these video production teams do this is by focusing on the outcome their clients want. This could be simply creating a quality Youtube video or producing a video promoting their product or service. Video production companies are experts when it comes to achieving these big picture goals. They will often sit down and talk to you as the client before they even begin filming to get your goals. They will then use their professional discretion to decide how to best go about achieving these goals. Working towards achieving big picture goals is one of the most important things video production companies do.

Small Details

Another thing video production companies tend to focus on is the smaller details. This category includes a lot of things like casting, wardrobe, props, lighting, and editing. Though these small things can seem pretty insignificant on their own, together these are the things that add up to the big picture. Small details and the big picture go hand in hand. Video production companies focus on the small things so you and other clients don’t need to. In fact, these small details often times go unnoticed to clients and viewers of the final video. Regardless of how noticed these details are, they are important to the success of the video and are a pretty big focus for video production companies.

Customer Satisfaction

The most important thing for video production companies to focus on is how their customers feel with the process and results of the video production. The main goal should be to create a video that clients feel addresses their goals, concerns, and successfully captures their “big picture”. As video production teams, our goal is to create an end result you are proud of. We also work to make sure the entire video production process is smooth and enjoyable for you. Going above and beyond to make sure this is achieved is expected with a good video production company.

Happy customers make the process not only easier for production teams but also more enjoyable for everyone involved in the production process. One of the easiest ways for video production companies to achieve this is to include the clients in the planning and execution of the video. If you are constantly getting their feedback throughout the process, you are less likely to get bad reviews and feedback at the end. You can fix the minimal issues throughout the process and make clients happy rather than handing them a result they hate.

What Sets Fusion 360 Apart?

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Digital marketing is taking the world by storm, and with traditional marketing methods becoming less effective when compared to digital advertising, brands have to act quickly if they want to stay relevant. People don’t read papers as much as they used to and TV ads aren’t as effective as they once were; streaming platforms are on the up and up, so what is there to do?

One solution is to look into video production companies to help you create relative content to boost your brand online.

Today, video is the dominant form of advertising. From Facebook to YouTube, video ads are something that we see every day on the web. So, if you’re looking to grow your following, increase your traffic and keep your business growing strong, here is why you should get in contact with us here at Fusion 360 Studios.

We are Ahead of the Competition

While other video production companies and other digital ad agencies may be pushing out quick videos in bulk, we know that quality always wins over quantity. Our production team here at Fusion 360 will work hard to write solid scripts, create engaging videos, and create a solid strategy to get them out into the public. Video production is not just about getting a video out, it is how well the video will do and when the best time to release it is.

We’ll Use Various Video Styles

We like to switch it up so that the audience never gets bored. While other video production companies may stick to a video style that has worked for them years ago, we like to stay current, because we know that tastes change. While the majority of our content-based videos are text-heavy explanatory videos, motion graphics, and more personal newsroom style videos, we also do what it takes to reach the next level of professional video productions. If we need to go in and make a state-wide (or even nation-wide) commercial, or brand-defining video that will be featured on your homepage, we go the whole nine yards to get things done right for you. Whatever the need may be, we focus on your purpose and execute from there.

We Get to Know Your Audience

Not every group is the same, and that’s something that other video production companies may not understand; we know that you can’t keep using the same old template for every client. We take the time to create style guides for every client to ensure that every piece we produce targets the client’s designated audience as effectively as possible.

So, if you’re tired of working with video production companies that just don’t understand you, get in touch with us here at Fusion 360 Studios. We’ll offer you services that other video production companies haven’t even thought of, keeping your brand two steps ahead of the competition.