Inside an Ad Agency: Time and Project Management

You’ve often heard the phrase “time is money,” and that pretty much sums up what it’s like for advertising agencies. Time is something that you can’t get back and something that should be valued maybe than money, but what happens when you find that your time isn’t being spent as wisely as it could be?

Time management goes hand in hand with project management, and at advertising agencies, there is usually an efficient project management strategy in place. When companies hand their work over to the hands of a competent ad agency, they will find that they have more time to complete other important tasks and stay caught up with their workload, but that is all thanks to a system they have set in place.

Here’s how companies can mimic advertising agencies and set up effective time and project management strategies to help their productivity.

Track Your Time

It’s important to know how long a project takes. Knowing how long a project takes will helps you measure how many tasks, you’ll be able to get to in a day. Time tracking apps and widgets are essential in successful advertising agencies because they help both the employees and employers gauge how much an individual can take on daily. This also helps divide the workload between their employees and ensure that each employee is taking on what they can handle.

Determine What your Most Important Tasks Are

You should always focus on priority tasks. If you see that something is overdue or is going to be asked for soon, you should definitely make that your priority. Go through your task list and see what you can put off for later and replace those tasks with things that are needed ASAP. Advertising agencies who fail to organize their workload find themselves in deep trouble when their clients are asking why a specific project hasn’t been completed.

Remember That You Don’t Get Paid for Checking Emails

Emails are an important form of communication, but they are not priority tasks. While emailing is used to talk about a task with clients and coworkers, you have to make sure not to get distracted by menial tasks when you check your emails. The best thing to do to save time and increase production is to check, respond and organize your emails first thing in the morning and then focus on important tasks for the rest of the day.

With the time you’ll gain by following these guidelines, you can get ahead of your work, breathe easy and even bring on new clients and increase that revenue stream. By solidifying your project management strategy and properly managing your time, your agency is sure to flourish in this competitive industry.

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