Proliferation

Oct 29
0

On-Set Safety

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While some jobs present high risks, others do not.

A production company will more often than not reside on the safer side of things, however, there are some lower risks to still be aware of for production company employees and contributing individuals when they are on a set. These risks involve lights, cameras, cords, and any unsupervised movement or activity.

The highest risk people face while working on a set is lifting, moving or being around heavy equipment. Cameras, lights and the tripods they stand on are really not always the most stable objects—a simple bump can send the lights or camera flying! If one comes striking down on a head or across a body, it is likely that it will knock the individual down or give them a pretty good cut. If the stand is stable but the equipment is not properly screwed on or tightly secured, the same thing can happen; not to mention, when these objects come crashing down, the glass may shatter and spray anyone in the proximity. To avoid an accident like this, equipment managers, DPs (cameramen), and gaffers (light artists) need to be sure everything is secure, and that others are careful as they walk past the equipment.

Lights, as obvious as this may seem, are not only dangerous because of how large or heavy they are, but because of the illuminating brightness that they project. There is a reason why gaffers yell, “STRIKING!” before a shot is taken—they do not want to blind anyone who might be looking towards the bright lights they are about to turn on.

The sets that production companies utilize are oftentimes dimmed in order for the director to control the lighting of a shot. This makes any cords that slither along the ground become a hazard in the lowlight. All individuals on the set need to familiarize themselves with the surroundings and be cautious as they move around in order to avoid taking a dangerous spill.

Another safety hazard people need to be careful of while on a set is their own negligence towards things they might do while operating at a non-production location. To elaborate, a shot may need to be made in a kitchen, and, in order to access electricity, the refrigerator might need to be unplugged. If the fridge is not plugged back in and someone eats or drinks something in the uncooled fridge, there might be a big problem. Production company workers on the set also need to be careful not to leave anything dangerous or sharp around in order to avoid an accident that could arise once they finish shooting at that location.

A lot of this is no more than simple common sense, but accidents still happen and caution needs to be taken. The most danger that actually takes place on a set is probably when an action-scene is being filmed. If there is any stunt being shot, a stunt coordinator needs to be on the set with the production company. Besides dangerous stunts, most harm or accident could be avoided easily.

To learn more about on-set or video production related information, check out Fusion 360 for all your filming studio interests.

Oct 29
0

Latest Technology in Video Production

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Technology doesn’t fail to impress and with advancements being made every day, we’re starting to see more and more powerful tools used in all kinds of industries. From new software to incredible hardware, it would seem as if we are still at the tip of the technological iceberg. And of course, no other industry is thriving more off of technology’s advancement than the video industry. Production companies across the nation are constantly looking for the best equipment to make their projects stand out, and new technologies make it possible for the production companies to deliver cutting-edge content for their clients and consumers.

So, what exactly are we talking about? Today, we’re going to be telling you about some of the latest technology in the world of video production and how production companies around the world are taking advantage of them.

The Journey Toward Glasses-Free 3D

You read that right, researchers are working hard toward the development of glasses-free 3D technology. When 3D first came out, it was exciting, innovative, and it seemed like something out of a sci-fi movie. However, the need to wear glasses has not been too popular with moviegoers, killing the buzz for 3D movies. Well, James Cameron, director of Avatar, has made it clear that he hopes to release his sequel Avatar 2, in 2020, and hopefully, this new 3D technology will be ready by then.

Drones are Becoming a Standard

When it comes to getting those sweet aerial shots, drones get the job done in the most stylish manner. Another great thing about drones is their price range. Whether you work at a production company or you just film videos for fun, there is a drone for every budget. Drones have been around for a while now, but they are still one of the game-changing technologies in the world of lower-budget video production.

Gear on a Budget: 3D Printing

This is a technology that not a lot of production companies use, but it is definitely something that should be considered. 3D printing can help those who are filming on a budget in the sense that you can use 3D printers to make small and simple production gear! From Lens rings to clapboards (slates), a 3D printer can save you some money on equipment, if you’re willing to invest in the printer.

Technology doesn’t seem to be slowing down, but that’s a good thing for production companies around the globe. Whether it’s software or sophisticated equipment, technologies in the world of production are what makes the industry so successful.

Oct 29
0

What 3 Things Video Production Teams Focus On

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Video production companies have a lot of things they focus on during the production process. From crucial decisions to seemingly minor inconveniences, production teams are constantly working on different issues. Video marketing is super important in today’s world, so making these videos with great quality is imperative. There are however, three main things these teams tend to focus on: the big picture, small details, and customer satisfaction.

The Big Picture

Video production companies focus a lot on the big picture when filming. One way these video production teams do this is by focusing on the outcome their clients want. This could be simply creating a quality Youtube video or producing a video promoting their product or service. Video production companies are experts when it comes to achieving these big picture goals. They will often sit down and talk to you as the client before they even begin filming to get your goals. They will then use their professional discretion to decide how to best go about achieving these goals. Working towards achieving big picture goals is one of the most important things video production companies do.

Small Details

Another thing video production companies tend to focus on is the smaller details. This category includes a lot of things like casting, wardrobe, props, lighting, and editing. Though these small things can seem pretty insignificant on their own, together these are the things that add up to the big picture. Small details and the big picture go hand in hand. Video production companies focus on the small things so you and other clients don’t need to. In fact, these small details often times go unnoticed to clients and viewers of the final video. Regardless of how noticed these details are, they are important to the success of the video and are a pretty big focus for video production companies.

Customer Satisfaction

The most important thing for video production companies to focus on is how their customers feel with the process and results of the video production. The main goal should be to create a video that clients feel addresses their goals, concerns, and successfully captures their “big picture”. As video production teams, our goal is to create an end result you are proud of. We also work to make sure the entire video production process is smooth and enjoyable for you. Going above and beyond to make sure this is achieved is expected with a good video production company.

Happy customers make the process not only easier for production teams but also more enjoyable for everyone involved in the production process. One of the easiest ways for video production companies to achieve this is to include the clients in the planning and execution of the video. If you are constantly getting their feedback throughout the process, you are less likely to get bad reviews and feedback at the end. You can fix the minimal issues throughout the process and make clients happy rather than handing them a result they hate.

Oct 29
0

What Sets Fusion 360 Apart?

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Digital marketing is taking the world by storm, and with traditional marketing methods becoming less effective when compared to digital advertising, brands have to act quickly if they want to stay relevant. People don’t read papers as much as they used to and TV ads aren’t as effective as they once were; streaming platforms are on the up and up, so what is there to do?

One solution is to look into video production companies to help you create relative content to boost your brand online.

Today, video is the dominant form of advertising. From Facebook to YouTube, video ads are something that we see every day on the web. So, if you’re looking to grow your following, increase your traffic and keep your business growing strong, here is why you should get in contact with us here at Fusion 360 Studios.

We are Ahead of the Competition

While other video production companies and other digital ad agencies may be pushing out quick videos in bulk, we know that quality always wins over quantity. Our production team here at Fusion 360 will work hard to write solid scripts, create engaging videos, and create a solid strategy to get them out into the public. Video production is not just about getting a video out, it is how well the video will do and when the best time to release it is.

We’ll Use Various Video Styles

We like to switch it up so that the audience never gets bored. While other video production companies may stick to a video style that has worked for them years ago, we like to stay current, because we know that tastes change. While the majority of our content-based videos are text-heavy explanatory videos, motion graphics, and more personal newsroom style videos, we also do what it takes to reach the next level of professional video productions. If we need to go in and make a state-wide (or even nation-wide) commercial, or brand-defining video that will be featured on your homepage, we go the whole nine yards to get things done right for you. Whatever the need may be, we focus on your purpose and execute from there.

We Get to Know Your Audience

Not every group is the same, and that’s something that other video production companies may not understand; we know that you can’t keep using the same old template for every client. We take the time to create style guides for every client to ensure that every piece we produce targets the client’s designated audience as effectively as possible.

So, if you’re tired of working with video production companies that just don’t understand you, get in touch with us here at Fusion 360 Studios. We’ll offer you services that other video production companies haven’t even thought of, keeping your brand two steps ahead of the competition.

Oct 29
0

The Importance of Screenwriting

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Have you ever watched a movie or TV show that presents a problem or introduces a new character that then starts putting questions in your head? Do those questions get answered shortly after?

Well, that is simply a beautiful example of the video production’s impressive screenwriting.

Good screenwriting ultimately controls the flow of an entire production. Think about it, have you ever watched something that is so dramatic and compelling that you find yourself asking, “How are they going to get out of that??” or, “Ooooh, that’s what they were talking about.” Well, that is the result when the screenwriting is manipulating your thoughts by leading the story in the direction they want it to go. You may not initially recognize it, but these video production companies are intentionally putting thoughts into your mind in order to connect with the film or video on a more emotional level.

What Screenwriting Is

When someone says, “screenwriting,” they are talking about the written description of the action and sometimes dialogue of a shot of a video or film.  Video production companies have screenwriters to detail each step of the story. If two actors come into an office and one starts talking and the other notices a note left on the desk, that entire development is written by screenwriters. That process is repeated throughout every shot of a movie or short video. Those details may be more intricate or less intricate depending on the level of production; Obviously, higher-quality productions require rich screenwriting, but lower-end or less important videos will not bother.

What Screenwriting Does

Every video production has a purpose, but without screenwriting, that purpose is likely to be missed. Screenwriting is what sets the basis of all videos and films. As mentioned before, solid screenwriting is what allows the production to progress—it is the blueprint. The purpose and message of a production stand on the pillars of the screenwriting. Productions that challenge viewers intellectually with intriguing dialogue and visual cues will help them engage more with the video or film, and this all starts with the screenwriting.

The talent (actors and actresses), directors, visual and audio editors all rely on the screenwriting. Each one of these occupations looks to the screenwriting as the instructions: actors and actresses try to make what is written come to life, directors visualize the screenwriting and then puts the talent in the right place to execute the instructions, and the editors clean the rest up. While the execution of these positions can make or break a production, without the screenwriting, there is no purpose or direction to what is being shot.

The next time you watch a movie or TV show that guides you through with compelling development and storytelling, remember that there is a screenwriting behind it all that provided the production its form. In the end, what importance does screenwriting play for video production companies? The utmost importance.

Oct 29
0

Where to Begin: Social Media Campaigns

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Social media campaigns can bring your marketing to the next level. Here’s five steps to create a dynamic social media campaign.

Why are social media campaigns such a big deal? Moz shared that 72 percent of online adults use social networking sites, showing that social media marketing is here to stay. Social media campaigns come from within the realm of social media marketing and help top advertising agencies to stay at the top of their game.

What is a Social Media Campaign?

A social media campaign is a marketing effort focused on a particular goal. Social media campaigns are a great way to reach your audience, not only because most people use social daily, but also because it’s free for your company. Top advertising agencies use social media campaigns to reach specific goals, which are usually different than the company’s day-to-day social media goals.

Learn Your Audience

First, you need to know your audience. This includes knowing what your audiences’ wants and needs are. You need to know your target audience, whether they are mostly male or female, and what ages your audience is primarily.

Knowing your audience will help drive people to your product. If you are a TV news organization, your primary target audience is both males and females, ages 25-50. If you are a clothing boutique targeting millennials, your primary audience will be female young adults. All top advertising agencies keep audience in mind when designing content.

Plan Your Strategy

Next, you need to plan your strategy. This means that you create a goal for your campaign, decide on the mediums that you will use, and choose what platforms you will use to push out your content. Make sure that your focus goal is measurable.

Plan Your Content and Distribution

Now, you can plan out what your content will look like. Top advertising agencies make sure that every piece of content that goes into a campaign has a similar look, so that the consumer understands the product better. When Red Bull did their Australia summer campaign in 2016, they used their Instagram to promote content with yellow filters and the hashtag #thissummer. Red Bull reached 1.2 million consumers that summer from their campaign. Once you’ve planned your content, strategize how you will distribute it–be strategic about what days and times the content will go out at. 

Create Your Content and Post It

One of the final steps top advertising agencies use when building campaigns is actually designing the content and posting it. Stick with your plan and strategy, and then sit back and watch the magic happen!

Measure Your Effectiveness

Lastly, don’t forget to measure the effectiveness of your campaign. Whether you look at the number of tweets, likes, shares, or clicks, make sure that you choose a specific way to measure your goal.

Top advertising agencies all generally follow these steps when creating a social media campaign. Social media campaigns can boost your companies reach, especially when done correctly. Remember, campaigns can bring the business to your company, and help you reach your goals.

Sources:

https://moz.com/blog/category/social-media

Oct 29
0

How to Spot True Talent

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One of the hardest things to do when creating an advertisement of any sort is figuring out who to hire. Perhaps everyone that auditioned appeared to be talented, but how do you know who has the true talent that you want in your ad? The best advertising agencies around know how to spot this true talent right away. Though this can be kind of hard for some of us, these agencies are simply experts at it. There are four main personality traits advertising agencies look for in candidates that more often than not are the qualities people with true talent harness.

Ambition

Though ambition may not be the first thing that comes to mind when you think of true talent, it is a good indicator of which people have what it takes. These are people that are constantly looking for ways to improve and get better. They are willing to take criticism to help them improve. Not only that, ambition drives creativity. This will help you as an entire team to get better results. Ambitious people work until they know they have put their best foot forward. The best advertising agencies are always keeping their eyes peeled for ambitious candidates.  

Curiosity

Some of the best advertising agencies also look out for curious people. Curious people have an innate desire to learn, to grow, and to become better. What better way to describe talent than someone who is not only willing to learn and accept corrections but has a desire to do these things? Curious people aren’t afraid of change which is beneficial to any kind of production and/or advertising set. Curious people are always looking for ways to improve themselves, the script, and even the entire process. They are beneficial to the entire team and are a sure way to help spot true talent.

Leadership

Leadership qualities are another indicator of true talent. First of all, leaders are generally naturally confident; confidence is key for any kind of candidate. Being able to do everything full out and to the best of your ability without holding anything back is the best way to set apart true talent from amateurs. Leaders also have the ability to make everyone around them feel comfortable. Leaders overall have a lot of good traits so it’s no wonder that the best advertising agencies out there look for confidence in true talent candidates.

Passion

The biggest thing these advertising companies look for in candidates is passion. Passionate people are willing to work harder without money as an incentive. Sure, money is a part of the working desire for everyone, but for passionate people, it isn’t worth everything. These people want to work to feel fulfilled. If these people are passionate about their talent, they are going to work hard to perfect the skills. In the end, the best advertising agencies are going to hire passionate people because they are willing to work to improve themselves and the advertisement as a whole.

Sources:

https://www.teampeople.tv/how-to-spot-top-talent/

Oct 29
0

How VSO Began

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We are all pretty familiar with voice search. Whether it’s Siri, Alexa, or Google Assistant, most of us have used voice search at some point, if not on a daily basis. There are even voice search optimization agencies to help companies have better standings when voice search is used. We are creating a whole society around voice search, but where exactly did it begin? 

The very first voice-recognition system was built in 1952 and she was named Audrey. Audrey could only understand numbers. After Audrey was created, people instantly began working to get voice-recognition to work with words. By the 1960’s, scientists had invented systems that could recognize vowels and a few consonants; they had systems that could recognize 16 English words. These inventions were a big deal and had never been seen before. 

As time went on, voice-recognition systems continued to improve in quality. By 1976, another voice-recognition system was created named Harpy. Harpy could understand over 1,000 words which is roughly an average three-year-olds vocabulary. The invention of Harpy opened the door to a new approach to creating voice-recognition systems. This new approach allowed for more words to be recognized. This was a huge step in the 70’s. By the 1980’s, the few hundred words the systems could recognize turned into a few thousand words. 

Through the 90’s and early 2000’s, voice-recognition systems kept growing, started gaining recognition, and started getting smarter. The first voice-recognition system was put out in the market at this time, however, not many people bought it since it retailed at around $9000 dollars. In 2009 Google put voice search capabilities into their smartphones. Since then, the power of voice-recognition has been growing and getting better and better by the day. 

With the popularity of voice-recognition today, how can it benefit us? One way to benefit your business or company would be to hire voice search optimization agencies. Voice search optimization agencies help companies get their content seen by more people. This is a huge part of marketing, if people can’t find your website or blog how are they going to know how awesome your company is? Voice search optimization agencies work with you to create content and keywords that will make your website be one of the first to pop up after someone has voice-searched something related to your company. 

The creation of voice-recognition systems in 1952 has changed the way we live our lives today. Information about everything is now available for us at the tip of our fingers. All current smartphones have voice-recognition systems, whether its an Apple or Google phone. In fact, some of our TVs and cars have these systems in them. Voice-recognition has changed the way we live our lives today in numerous ways.

Sources:

https://www.itbusiness.ca/news/history-of-voice-recognition-from-audrey-to-siri/15008

https://searchengineland.com/optimize-voice-search-273849

https://www.entrepreneur.com/article/300456

Oct 29
0

Siri, Alexa or Google Assistant

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Digital voice assistants are huge in today’s world. From asking Siri what the weather is like to asking Alexa who won the U.S Open, voice assistants inhabit our daily lives. In fact, they are used so frequently that there are voice search optimization companies now that help smaller businesses optimize their content for voice search. But which voice assistant is the best? Siri? Alexa? Google Assistant? Let’s take a look at different categories to see which voice assistants program is the best.

General Knowledge

One of the most entertaining and useful parts of voice assistance is the ability to ask any question and be given an answer almost immediately. Alexa, which is Amazons digital assistant ranks the highest when it comes to accurately answering questions. Siri on the other hand, Apple’s digital assistant takes last place. Siri is often found to give responses like “I’m sorry I don’t know the answer to that question” or gives useless or not relevant answers. Google Assistant falls in the middle of these two. Companies or small businesses can hire voice search optimization companies to help optimize their content so when someone asks Siri or Google Assistant a question, their company pops up as a result.

Food

Whether you are ordering food, placing a reservation, or looking for a recipe, voice assistants are used frequently for anything involving food. All three assistants offer good recommendations for restaurants, but only Siri offers to set up reservations at these recommendations. When asked for a recipe for something simple like a chocolate chip cookie, Google Assistant and Alexa give you a recipe and walk you through the steps while Siri only sends you to Safari. Overall, all three voice assistants are tied for who is best when it comes to food questions. Again, voice search optimization companies can help your business gain more traffic by optimizing your content.

Communication

When it comes to communicating through phone calls, FaceTime, and text messages, the three digital assistants differ in ranking. Alexa allows you to compose texts messages to send and lets you call people in your contacts. Google Assistant lets you call people, but tends to have some issues with sending accurate text messages. Siri wins the day by a long shot in this category. Siri can compose text messages, make phone calls- even international ones, and you can write and send emails through her. When it comes to communicating, Siri comes in first place followed by Alexa and then Google Assistant

Overall, when looking at all three different kinds of voice assistants there are quite a few differences and we only touched on three. Each has different strengths and weaknesses. Voice search optimization companies work to help your business or company optimize your content. This will allow your name to pop up more frequently when someone searches “restaurants near me” or “good lawyers near me.” With the new age of voice assistants and voice search optimization companies, benefits are endless! One big benefit is that information is available to us faster than it ever has before. As for which assistant is better, that is a question you may need to decide for yourself.

Sources:

https://www.tomsguide.com/us/alexa-vs-siri-vs-google,review-4772.html

https://www.cnet.com/news/siri-vs-alexa-vs-google-assistant/

Oct 29
0

Identifying Your Target Audience

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Millenials, Millennials | No Comments

One of the key principles of marketing is identifying your target audience. In any marketing or advertising 101 classes, students will begin to learn about target audiences because they play a critical role in the success of a business. Every content marketing company understands that in order to generate sales and an eventual profit, you must know the right audience for your product.

It is sometimes fascinating to see business owners start out thinking one thing about their product, and then learning that the biggest selling point or benefit of the product ties to an entirely different demographic than they originally thought. Typically, business owners won’t misdiagnose their own product, but they do frequently miss nailing how to create the bridge between their target audience and their product.

Considering that the entire purpose of what content marketing companies do revolves around connecting the product with the target audience, they understand how to identify that audience. These companies put in the necessary time to learn more about the audience by conducting extensive research BEFORE they start coming up with plans and ideas. There are a few common ways marketing companies come up with a detailed analysis of the target audience; some of the frequently used tactics include producing primary research with polls and surveys, scanning secondary research in related scholarly/professional research articles, and learning more about a specific demographic.

Producing primary research – One of the most well-known and effective ways to learn more about your target audience is to produce surveys and polls that your current consumers will fill out. This will give you insight into what kind of groups and peoples you are working with.

Scanning secondary research –  The results to this are similar to the primary research you conduct; you will be able to better recognize the individuals that fall under the demographic category of your target audience. To get these results though, you will have to go through trusted scholarly/professional research and articles that related to your product and consumer. These articles will likely give you statistics or findings that direct you more to the individuals you should target.

Learning more about a specific demographic – Embrace the recognized demographic—check online forums, go to events they might have interest in, listen to the music or podcasts they do, and watch the TV shows or movies they do. Going to this length of research will help you speak their same language which will give you the ability to relate with them on a whole new level. This is ultimately what starts building the bridge between companies and their potential consumers or clients.

When a company properly identifies their target audience, they will be able to market their ads and promotions directly to that specific demographic. If the marketing efforts miss the mark, then that company can expect a minimal increase in sales and profit, and face the possibility of losing money as a result. However, if the target audience is spot on and the marketing tactics are executed well, then the company will achieve what they desired to from the beginning; content marketing companies understand that everything hinges on making your product appeal to the target audience.

Focusing on the target audience for a content marketing company is second nature. If you have any concerns with misidentifying your target audience or have any other marketing concern, contact us at Fusion 360.