Proliferation

May 05
0

The Importance of Establishing a Brand

By | Brand marketing, content marketing, marketing, marketing agencies | No Comments

Branding is something that is so crucial to create a successful company. The problem with branding is that most people don’t really know what it is. What exactly is a brand? From logos to tag lines to your website, a brand is what makes your company yours. It’s things you are known and remembered for. Whether you’re an advertising agency or McDonalds, branding is so important. There are a few examples of why creating a brand is so important, so let’s take a look at some of them.

Branding Improves Recognition

The best example of how branding improves recognition is McDonald’s golden arches. Anywhere you are in the world you, along with millions of other people, would recognize the arches. McDonald’s branding, their logo in this case, has become so recognizable that it draws in hundreds of millions of customers. You can create memorable logos and slogans that will stick in people’s heads, too. You can hire an advertising agency to help with this process to make it easier. This makes it hard for anyone to forget your company and naturally, turn to you when they need a product or service your company sells.

Branding Creates Trust

It is proven that a professional appearance in a company builds trust and credibility with people and other companies. Basically, if a company has branding that presents themselves in a professional way, people will be more likely to purchase whatever product or goods your company is selling. Leaving good impressions on customers and other people will help you build trust throughout your community.

Branding Supports Advertising

Branding and advertising go hand in hand; in fact, advertising can be considered a part of your branding. Who you work to advertise to and how you decide to do it can contribute greatly to your brand. Advertising agencies can come in and help your company decide what type of advertising will help you achieve the brand you want.

Branding Brings in New Customers

In essence, branding encourages referrals which leads to new customers. Think about it, you wouldn’t want to refer your friend to a company or business that wasn’t good, would you? You would also have a hard time referring them if you couldn’t remember their name or even their logo. By creating a brand that leaves an impression on people, a brand that is hard to forget, you will continue to get new customers.

 Brands are what make your company yours. Whatever logos or slogans you choose to use will be what people remember about you. Advertising agencies can help you establish your brand from the beginning. Once you establish your brand, you will see an increase in customers who will remember your company and turn into regulars.

Apr 20
0

Example of Using Keywords for SEO Purposes

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

Regular companies that are looking to increase their SEO results turn to SEO companies like us, Fusion 360, to increase the traffic to their digital homes. What is it that we do that assists non-SEO companies to gain a stronger presence online?

The answer is…the exact thing that we are doing right now. We are creating space online that focuses on keywords that are frequently used in searches by individuals who are looking for something related to my field of work.

To be a little too honest with you, the keyword for this blog is—SEO companies (or SEO company, the two are essentially synonymous in this regard). This means that we are going to focus the topic of the blog on something that can relate to SEO companies. Why? Because Fusion 360 is a company that assists others with SEO and if another business owner searches SEO companies online, this article, filled with the keyword SEO companies, is more likely to pop up on their search results.

Thanks to the implementation of a specific keyword, this blog is more likely to be seen by the people with interest in my company’s services.

So, enough with SEO company talk and our keywords, let’s turn this around for you.

Let’s say you have a simple business that sells electronics: speakers, TVs, headphones and etc. Depending on the research you perform, the keyword for this simple business could be something like—cheap headphones. The reason it would be cheap headphones is because it is ideally one of the most popular searches for your target audience. From here, SEO companies will come up with any kind of online content that focuses on using the keyword, cheap headphones—this could be videos, infographics, or blogs. You would then make a list of ideas for content that relates to cheap headphones, like: “Top-5 Most Reliable Headphones,” “The Difference in Sound Quality Between Different Headphone Brands,” “The Pros and Cons of Cheap Headphones,” and so forth. In each form of content you would slide, “cheap headphones,” in as casually as possible (unlike the demonstrative use of the word SEO companies above).

The concept is not difficult to understand, nor is the practice, but the ability to run your company and push out enough content each week, each month and each year is challenging—that is where SEO companies come in hand. Fusion 360 specializes in producing quality content for companies that do not have the time to do it themselves. We are able to analyze the related field for our clients and then target their audience with ample amounts of online content. This is how we use keywords, and this is what increases the digital presence of a company.

For business inquiries, email us at info@fusion360studios.com.

Apr 10
0

How to Create SEO Rich Content

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

The internet has become a battleground for companies trying to take their success to the next level. Retailers, agencies, service companies and even lawyers are doing everything they can to snatch that number one spot on google, but how do you ensure that your company rises above all of the other competition?

Your best bet is to create material that is glistening with search engine optimization (SEO) content—SEO companies exist to do just this. We at Fusion 360, for example, work hard for our clients and ensure that they are ranking as high as possible when someone searches for services or products in their industry on Google.

But, before you start taking SEO matters in your own hands, it is wise for you to know just what this content consists of. So, kick back and get ready to take a crash course on SEO content.

What is SEO?

If you’ve never heard of SEO before—yikes! You’re going to want to change that if you want your company to compete in the internet-based, digital marketing war-zone. SEO, or search engine optimization, is the process of optimizing a website so that it comes up on search engines. Say you’re looking for an exterminator, so you google “local exterminators,” or “exterminators near me”. Chances are, the companies that come up are teaming up with local SEO companies to create content based around these keywords. This drives traffic to the company’s website.

To put it simply, SEO content is any type of content created with the intention of attracting search engine traffic. SEO companies have one main goal for their clients: get clients on the front page of Google.

There are TONS of Different Forms

When it comes to creating content, there are various forms you can use. One of the most common ways to boost SEO is through blog posts and product pages if you’re running something like an online store. When creating blogs, you want to make sure that you’re using high-ranking keywords. The keywords depend on the product you are looking to market and when used correctly, will make sure that your blog comes up in the search results on google.

Most SEO companies will often write both blogs and articles. Articles are mostly used on magazine-style websites, and they serve as feature pieces. If something in your industry happens that catches the eye of the media, you’ll want to act quick and write an article based on the event, while using the keywords. This will drive more traffic to your site, especially if you do it in a timely manner.

Media forms of SEO include infographics and videos—both of which are huge today. If the SEO companies you are considering working with do not use these modern types of media to boost your SEO results, you are probably looking at the wrong team.

How to Develop a Brilliant SEO Strategy

Of course, a strategy isn’t going to work unless it’s foolproof; Looking at the wrong SEO companies can end up doing more harm than good. Fusion 360 is your one-stop-shop for everything digital marketing. Our keyword research will ensure that your pieces aren’t filled with empty promises and non-ranking keywords. We practice proper keyword optimization in order to know what keywords work best for you.

If you’re all about content organization, promotion, and—above all—results, then contact us today. Companies today are all fighting for the number one spot and we know how to get you there.

Mar 29
0

2018 Digital Marketing Trends

By | Uncategorized | No Comments

It’s the beginning of the new year, and the new year always brings new possibilities. There are trends in social media that digital marketing companies need to be aware of moving forward during this year. As you look forward to planning your digital marketing strategies, it is important to address the new trends.

Some social media platforms will improve, behavioral marketing will change, influencer marketing will increase, ad-block users will increase and there will be new privacy regulations across the globe. Here are digital marketing trends you will want to look out for during this new year and how your company can stay up to date.

Mar 28
0

The Importance of Video Marketing

By | Uncategorized | No Comments

Video marketing is becoming increasingly popular for a number of reasons. For starters, people like, share and comment on videos constantly on social media. If your video is one of them, it can lead to great brand exposure. Here are just a few of the reasons why you should incorporate video marketing in your content marketing plan.

Increased Customer Conversion

The number one reason to utilize video marketing and invest in video production is that it converts more customers. Did you know that video conversion rates outperform all other marketing content according to over 71 percent of marketers? Simply adding a product video to your landing page will increase conversions by more than 80 percent.

Video Has Great ROI

A large proportion of businesses, more than 83 percent, have reported that video marketing has great return on investment (ROI). Although video production may not be the cheapest form of marketing, it definitely pays off.

While video marketing may be a little pricey, one great thing about video is that it doesn’t need to be perfect. All that matters is the content. The latest research shows that users look for videos that explain products and services clearly and are put off by videos that don’t. So, even the lowest quality videos can lead to great ROI as long as they explain your product or service well.

Strong Emotional Connection

Video marketing is one of the best ways to evoke emotion. If you want to create stronger emotional connections with consumers, you should seriously consider hiring an advertising agency that does video production if you haven’t already.

Google Loves Videos

Videos help increase the amount of time that visitors spend on your site which consequently leads to longer exposure. As a result, search engines will receive notifications that you have good content on your site. This means that Google is 53 times more likely to place your website first.

If you don’t already utilize video marketing, it’s time to start. Here at Fusion 360, an advertising agency with locations in Utah and Ohio, we offer video production services. Contact us today to learn more.

Sources:

https://www.vidyard.com/blog/importance-of-video-content-marketing/

Mar 28
0

What You Need to Know About the New Vero Social Media App

By | Uncategorized | No Comments

You’ve probably heard about the new social media app called Vero, but the question is, should your business make an account? Will hosting a Vero account become a vital part of social media marketing, much like Facebook and Twitter are as of today? Marketing agencies and digital marketing companies aren’t quite sure where this particular social media site it headed—maybe it will continue to boom or maybe it will disappear. For now, here’s what you need to know about Vero.

How Is Vero Different From Other Social Media Sites?

One key difference between Vero and other social media sites is that it allows you to separate your followers into groups. Basically, Vero lets you differentiate between who your close friends, acquaintances and mere followers are so you can share posts with each group separately. Another unique feature is that the feed is not manipulated by algorithms, so your posts will simply appear in chronological order.

Should My Business Create a Vero?

While Vero is supposed to be an ad-free site that will eventually charge subscriptions, many influencers have begun creating Vero accounts and businesses could potentially benefit from creating Vero accounts as well. For starters, Vero is a great way to connect with consumers. This social media site would help your company show consumers your softer side. With the site’s emphasis on posting about your favorite movies, books and artists, you can give consumers a closer look at your business’ interests and values.

What’s the Controversy Over Vero?

There’s been a little controversy over Vero’s terms of use ever since the social media platform started booming in recent weeks. While going over the terms of use, some users were surprised by some of Vero’s terms—even though these terms are relatively standard when it comes to social media platforms. For example, many social media sites’ terms of use state they can use your likeness and essentially anything you upload to your profile.

After Vero was notified of users’ concerns, the company released a statement via Twitter letting users know that they had updated their terms of use, as well as their privacy policy. The update was meant to clarify any confusion that users may have had about the site’s policies.

Though Vero may be booming currently, we aren’t sure where it’s headed. Marketing agencies and digital marketing companies, including us here at Fusion 360 in Utah, would say that we need to wait and see what this social media site becomes. As of right now, a Vero account probably won’t do very much for your company. As an advertising agency, we recommend waiting until we all know more about Vero before worrying about creating an account.

Sources:

https://www.entrepreneur.com/article/309748

https://www.independent.co.uk/life-style/gadgets-and-tech/features/vero-down-not-working-offline-sign-up-what-is-it-explained-instagram-facebook-alternatives-a8227481.html

https://www.theverge.com/2018/3/2/17067610/vero-social-media-ayman-hariri-downloads

Mar 14
0

How to Connect with Consumers

By | digital marketing | No Comments

It was true 50 years ago and it’s still true today; if you want to truly connect with your consumers, you have to put yourself out there and consistently engage them. Every single day, digital marketing companies and content marketing companies work to help brands engage their consumers. Whether it’s through print ads, billboards, social media or blogs, advertising agencies work to engage consumers and connect them with brands.

Engaging with your consumers is easy and there are tons of different ways to engage with consumers. Here are just a few of the ways that advertising agencies effectively engage consumers and connect them with brands—whether they’re an advertising agency in Utah or New York.

What Makes You Different?

What does your brand stand for? What makes it stand out? In today’s world, you have to offer something new and original. With so much competition, the fact is that if you don’t stand out, you won’t get very far.

Look at what your brand stands for and really dig deep. Think about why you got into the business and what differentiates your brand from others. How does your brand improve the lives of consumers? What do your consumers want? What do they need?

Listen, Linda, Listen.

Referring to the Vine that went viral after a three-year-old explained to his mom why he needs cupcakes as he kept telling her, “Listen, Linda, listen,” introduces our point. You have to listen to what consumers want if you’re going to continue to do well—or if you need business to pick up. You can do this by responding to emails, joining consumers’ conversations or sending out surveys.

Consider surveying your consumers to see how they feel about your brand or to find out what you need to improve on. Surveys allow businesses to identify the needs of consumers directly, while bringing in prospective consumers who are unsure about your brand. Prospective consumers can tell you what they want or need from your brand.

Show Your Softer Side

Did you know that more than nine out of 10 consumers would switch brands to those they knew supported good causes? Consumers love it when brands show that they care about the communities that surround them and the environment. Connect with consumers by spreading awareness about various programs and causes that align with your brands’ values.

Be Active

If you want to connect with consumers, you have to be active on social media. Make sure that you post often enough that you grab consumers’ attention, but not so much that you become a nuisance. Aside from social media—if you don’t already have one—create a blog and make sure to post consistently. Once you’ve created a blog, or if you already have one but only post every few weeks, amp up your consumer engagement by posting at least two times a week.

There are multiple things that you can do as a brand to engage consumers and connect with them. If you haven’t already, start implementing these techniques today to help your brand grow.

Sources:

https://www.cio.com/article/2384419/online-marketing/14-proven-ways-to-connect-with-customers.html

https://www.semrush.com/blog/5-ways-to-go-beyond-personalization-to-connect-with-consumers/