Proliferation

Sep 20
0

Integrating Trends into Your Content

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

Integrating current trends into your content is the best way to get the most traffic to your website and company. Content marketing companies are experts on incorporating trends into content. If you aren’t staying on top of trends, your company is going to start losing clients. Simply put, if you don’t stay on top of current trends in the world, your company will quickly be left in the dust. So how exactly can you avoid this and incorporate trends into your content? And more importantly, how do you find what trends are current and best to use?  

Content marketing companies are very popular and useful right now as they work to increase company business and continue to push brands forward. They are experts on how to stay on top of current trends and how to incorporate them into content. Here are a few tips on how to stay on top of current trends.

Keep Your Information Up to Date

The easiest and maybe the most obvious way to stay on top of trends is to stay up to date on news and social media. In today’s world, there is no way you will be able to stay on top of current trends if you aren’t consistently checking the news. Potentially more important than the news even, checking all your social media accounts is crucial. Content marketing companies are constantly following social media trends and learning from them. This is the easiest way you can stay on top of trends.

Utilize SEO Tools

Another way content marketing companies stay up to date on trends is by using SEO tools. This is where you can enter keywords people are plugging into search engines like google and see rising trends. You can see if certain words or phrases have been picking up or slowing down in popularity. You can then incorporate the information you find with these SEO tools into your content.

Network

Networking is huge for staying on top of current trends. Going to local conferences and other activities are great for networking with other people looking for the same trends you are. It is a perfect time to share what trends you have found and hear what they think are the main trends. Whenever you can get out and network, you are benefitting your company in multiple ways.

After you find out what the current trends are, you need to work to incorporate them into your content. For example, if you find via SEO tools that a certain keyword is starting to gain some traction and popularity, use it a number of times in a blog post. It is also important to remember that trends are constantly changing.

Staying on top of trends isn’t lazy work, it takes dedication and persistence. Content marketing companies are built to stay on top of these trends. And though at first, it may seem challenging to do so, it doesn’t need to be. If you are staying up to date with news and social media, using SEO tools, networking and staying persistent, you will pretty easily be able to spot current trends and as a result, be able to integrate them into your content.

Sources:

https://squareup.com/townsquare/8-easy-ways-to-stay-on-top-of-industry-trends

Sep 15
0

Finding the Right Marketing Tactic for Your Content

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing is so much more than just putting out a video advertisement on Facebook and calling it good. You need a plan, effective techniques and bulletproof methods to make sure you get the results you’re looking for. When it comes to coming up with a strategy, there isn’t a set one that all content marketing agencies follow; every brand needs a unique strategy so that they can stand out from the competition and show off their personal brand to the world.

Depending on what kind of content you’re wanting to put out and what your brand message is, you’re going to have to really do your research to come up with the best tactics possible when it comes to marketing your content. Here is how you can find the best tactics for your brand.

The Different Types of Marketing Tactics

The purpose of a marketing tactic is to help you reach your business goals. Whether you’re looking to expand the reach of your services or get your products into the hands of people around the nation, you need to market your brand efficiently. A few efficient marketing tactics include:

Paid Marketing – Investing in content placement, publication, a website, SEO and boosting social posts are great ways to get your name out there. There are both traditional and digital ways of paid content: traditional ways include magazine and billboard ads, and digital methods including Facebook and YouTube ads.

Sponsorships and Endorsements – Paying for brand representation can help boost your brands credibility and help with exposure. Whether you’re being promoted at an event, on a podcast, or through a webinar, you’re going to see an increase in traffic to your website and social platforms. The type of content you’ll be promoting through sponsorships is more visual content.

In addition to the sponsorships is influencer endorsements. Again, more visual content is going to be the focus here; your services or products will most likely be advertised in a video ad or photo on the influencer’s social media platforms.

Engagement – This form of marketing will help you build a connection with your consumers. Most content marketing agencies will use social media messages, blog post comments and surveys to achieve this type of marketing.

E-mail Marketing – Some content marketing agencies will turn to email marketing for audience engagement. You can mail out a newsletter, blog post email, or even behavior-driven email. The best way to reach an audience through email marketing is to have them subscribe to your newsletter.

As you can see, there are several ways that content marketing agencies can accomplish their purpose—it’s all about finding the right one. If you’re looking to develop a strategy to help your brand reach new heights, contact us here at Fusion 360. We’re good at what we do and we’re ready to help you establish your brand.

Sep 10
0

5 Ways to Make Your Content More Interesting

By | content marketing, marketing, Uncategorized | No Comments

Content marketing agencies are agencies that create branded content for specific companies. No matter what kind of company you work for or own, it is possible to make your content more interesting. How can you possibly make a boring topic interesting? Well, we’re glad you asked. Here are five ways to make your content more interesting.

Focus on Practical Topics

The first tip we have is to focus on practical topics. Writing and posting about things most people find interesting is one of the best things you can do. Things like how-to’s, tutorials, and other informational posts tend to reel in the readers. This is because people want to read things that they can take and then use in their real lives. Content marketing agencies can oftentimes transform a boring topic into practical one, and all of a sudden, readers are learning about your topics while being intrigued by practical things they can use in their lives.

Include Pictures and Videos

This step is super important to create more interesting content. Media of any sort can spice up writing of all different types, no matter how boring you may think it is. Being that vision is one of the strongest human senses, seeing something cool when you first open an article or blog will naturally make you want to keep reading.

Include Humor and a Casual Tone

One thing content marketing agencies really encourage is using casual tone in your content. This makes the readers feel like they are listening to a person talk, not some corporate stickler. Keeping it casual will make anyone reading feel more comfortable and willing to reach out to your company. Another way to keep it super casual is to include your sense of humor in your writing. Again, this will not only make it a lighter reading and a more enjoyable experience for the reader, but it will also make them feel more inclined to reach out and talk with your company, which is what you are wanting to get out of content.

Tell Stories

Again, content marketing agencies often times include stories in their content. This is one of the easiest ways to intrigue your readers into your article. If you are writing something boring, but have a super exciting story in your writing, readers may not even notice they are reading and learning about your topic.

Use Figurative Language

Lastly, content marketing agencies use this technique to give a casual vibe and to build rapport with their readers. This is also a great way to turn a rather boring topic into something pretty exciting. Figurative language like similes or metaphors can also help readers understand things better if your topic may be a little hard for some people to understand.

Trying out any of these suggestions are great ways to spice up your content. When your content becomes more interesting, you are more likely to get more traffic to your site and as a result get more customers or clients.

Sources:

https://www.audiencebloom.com/7-easy-ways-to-make-your-content-more-interesting/

Sep 05
0

The Difference Between Digital and Traditional Marketing

By | advertising, Brand marketing, content marketing, digital marketing, marketing, Mobile marketing | No Comments

When it comes to marketing, there are various methods out there for a digital marketing agency to consider. From radio campaigns, to online video ads and even traditional newspaper or magazine ads, there’s no one way to advertise; however, some of these methods are more effective than others, and in today’s technologically advanced world, it comes as no surprise that traditional marketing is beginning to fall behind in some of its methods.

At this point, you may consider digital marketing as the new “traditional” marketing, especially since most people today send their time online. But, does the rise of digital marketing really mean that traditional marketing has met its end? Here is how these two forms of advertising differ from one another.

 

Traditional Marketing at Work

 Traditional marketing has been successful, even to this day, because internet connection isn’t required to reach the audience. This form of marketing was huge before the internet became popular, because it had a strong presence in the world, whether that was through television ads, radio ads, or newspaper campaigns, the consumer was given the content right there and then. Traditional marketing definitely has its benefits, as you can easily reach your audience through physical materials like flyers and magazines.

Not only this, but the materials can be kept by the consumer, and when someone has a physical copy of something like a magazine or book, they’ll often find themselves flipping through it over and over again. Often times, traditional marketing material is easier to understand as well, simply because people are used to this marketing strategy. Traditional marketing allows the targeting of those who aren’t tech savvy or those who don’t have access to internet connection.

But, with its benefits, traditional marketing also has its downside. Physical print such as flyers and magazines can start to get costly, and ad placement is often static and unchangeable. The audience may also feel as if the content is being forced on them, and it’s hard to measure the success of the campaign without analytics. You might also have a harder time reaching your target audience than you would with the help of a digital marketing agency.

 

Digital Marketing: Advertising Reimagined

 With the decline of one method comes the uprising of another, and traditional marketing may soon have to pass the torch to the mighty digital marketing method. The beauty of digital marketing is that it adapts with the advancement of technologies and social platforms. A digital marketing agency has the power to reach an international audience, which can lead to more results when it comes to ad campaigns. Traditional marketing can be limiting, but with the help of a digital marketing agency, you’re opening up options to both you and your consumers. For example, most people can’t stand seeing flyers in their mailbox or on their car windshield, so digital marketing lets your audience choose how they receive ads. Making your audience feel like they have a say is the best way to improve conversion.

Digital marketing also allows for audience interaction. When you send out a flyer, you’re putting all of your trust in that piece of paper. After it reaches the consumer, all you can do is hope that it has enough information and appeal to it to make that person really consider its message. With digital marketing, you can point consumers to your website, where they can review your product or service, see what others think and even get in touch with your staff if they have any questions.

A digital marketing agency will also give you real time results, and you can track how well your campaign is doing through analytics tools. This will allow you to see what is and what isn’t working so you can tweak things accordingly. However, the best part about digital marketing is that it’s cost effective and easy. If you’re looking to run an ad campaign, you won’t have to worry about printing, radio, or tv costs. A digital marketing agency will just give you a flat rate, and they will take care of all of the advertising for you.

There are so many benefits to digital marketing, and while traditional marketing may not be as efficient as it used to be, it set up the basis of advertising and has helped us improve upon advertising methods to better engage with audiences across the globe.

 

Sources:

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

https://houndstoothmediagroup.com/marketing/the-differences-between-traditional-and-digital-marketing/

 

Sep 01
0

Different Types of Digital Marketing

By | digital marketing, marketing, marketing agencies, Mobile marketing, Social Media, Technology | No Comments

Digital marketing agencies are the marketing agencies of the future. Digital marketing is simply electronic marketing that aims to promote products, services, brands, and companies. Within a digital marketing agency, there are a few different types of marketing strategies that are all intertwined. The umbrella of digital marketing covers online marketing, social media marketing, and mobile marketing. Let’s dive in and learn a little bit more about each of these marketing techniques and see how they together.

Online Marketing

The first type of marketing you can find at a digital marketing agency is online marketing. This type of marketing pretty much just promotes its product, services, or brand through any online platform. A big part of online marketing is creating and managing websites. Websites are great marketing tools because that is where potential customers or clients go to see what your brand is all about. Online marketers are in charge of getting traffic to their websites too. To do this, they participate in search engine marketing. This is when you get exposure from certain keywords you use within your website. This includes things like pay per click and search engine optimization. Online marketers also do email marketing and create online ads. To say online marketers have quite the job is an understatement.

Social Media Marketing

The next type of marketing you will find at a digital marketing agency is social media marketing. Social media marketers’ job is to promote their companies product, service or brand through social media sites. These include but are not limited to blogs, Facebook, Twitter, and Instagram. They have to reply to costumers comments, develop hashtags for the company, and plan and post quality content. It is important for all digital marketers to keep an eye on the trends of the internet. They need to pay attention to things like what kinds of stuff get the most views and what type of content is most popular at the moment.

Mobile Marketing

The last role that you can find at a digital marketing agency is mobile marketing. This type of digital marketing is targeting consumers on their phones and tablets. These marketers use text messages, various ads, and mobile applications to promote their product, services, or brand. This is one of the fastest ways to build traffic for your company. Mobile marketing is an especially newer form of marketing in the world today. It is super important for companies to use it and benefit from it.

Overall, digital marketing is super prevalent in our world today. It is one of the fastest ways to get traffic to your company, and as a result get you more clients and customers. A digital marketing agency includes multiple different types of more specific marketing- online, social media, and mobile. All of these marketing techniques work together to get your brand out into the world and to get you the best results possible.

Sources:

https://usatodaytn.com/blog/what-is-online-marketing/

https://keydifferences.com/difference-between-social-media-marketing-and-digital-marketing.html

Aug 30
0

Different Accessories Needed on Set

By | Video, video production | No Comments

To create the best outcome possible in your video production, there are a few tools or accessories that will make the process easier. Some of these accessories can also help increase the quality of your results. There are so many different kinds that you can find and use to create successful videos, but we are just going to touch on a few notable different accessories that may be needed on a video production set.

Lighting

You already have your camera to film on, so what else are you going to need to create an awesome video? If you are shooting inside, a lighting kit is super useful. Typically a three point kit will create the lighting you need within the studio. These lights will help the quality of your video significantly increase. The best part of the lighting? It doesn’t have to be expensive. You can get these types of lights for pretty cheap.

Microphones

On a video production set, microphones are a necessity. It is one of the easiest ways to separate the experienced from the ammeters. Microphones help to produce a super clear sound. If you happen to be filming a group or a crowd, have a mic boom is super useful. It will allow you to pick up the specific voices and noises you want from the crowd.

Camera Lenses

Did you know there are hundreds of different kinds of lenses you can use on your camera? There are different lenses you should use in different situations to get the best result. For example, you can use a wide angle lens if you have a lot of things to fit in. Or you can use a macro lens if you need a close up shot. There are even specific lenses you can use for different lighting.

Green Screens

Green-screens can be important on your video production set if you need to digitally add a background. Like the lights, green-screens aren’t too expensive. They can transport your set to literally anywhere in the world.

Fun Stuff

If you are looking to splurge a little bit on a fun accessory for your video production set, things like drones or go pro types of cameras can create great content. These tools are not needed on set by any means, but they can be really fun if you are looking to step up your video production.

Accessories on video production sets aren’t always necessary. They do however help to create even better videos and can make the filming process easier on you. They can help to add to your video and make you stand out as a videographer. There are endless numbers of different kinds of film accessories and they are constantly coming out with new ones. Try out a few new accessories today to see if you can see a difference in your videos.

Aug 20
0

What Makes an Award-Winning Film?

By | Uncategorized | No Comments

Did you know that academy award winning films are not necessarily the films that make the most money in box-office sales? That’s because the people who judge films for Academy Awards are anywhere from 30-100 (they’re not teens or young couples on dates), and there are only 6,000 of them (They’re a relatively small percentage of the population that judge these movies). Also, Academy Awards are like, literary awards. They depend a lot on emotional impact, not necessarily action quality or actor attractiveness, even though those things are somewhat important. So, what is in film production that makes a film award-winning quality?

First, the film must be compelling. For example, dramas are emotionally captivating—they make an audience feel emotions more deeply than comedies do. In film production, scenes need to make an audience hold their breath and clench their fists tight. What makes a drama an even more emotionally powerful film? A true story. If the film is based on something that actually happened, audiences are sucked in even more. That’s the stuff that the judges eat up. It’s one thing to watch something fictional, but another thing entirely to watch something real. Knowing that the film is based on true events triggers empathy. When an audience realizes that the scenes flashing across their faces portray REAL human beings, it deepens the film’s impact in a way that nothing but reality can.

To win an award, a film must send a widely accepted message, or in today’s world, a progressive message. This is of vital importance. Your film production will not win any awards if the message you’re sending is widely offensive or directly combative toward public opinion. For example, WWII films consistently do well. By and large, most people agree that Nazis were bad, American soldiers were heroes, and the slaughter of innocent Jews was horrendous. If, however, your film portrays Trump as a national savior and Obama as a dangerous criminal, no awards for you. Public opinion varies too widely.

Furthermore, famous people play a huge role in film production. The reasoning is two-fold. Celebrity directors, actors/actresses, and studios attract more attention, and Academy Award judges do have favorites. Secondly, celebrities are often famous because they’re talented people. Talented people make excellent films. Excellent films win awards. Basic.

The last element of award-winning films is the quality of the film production. Brilliant writing, screenplay, and soundtracks define Oscar-nominated movies. Films that feel too experimental or too predictable just don’t do as well. Your film should surprise and delight your audience while remaining mostly inside their comfort zone. Also, films that are obviously “Oscar-bait” (cliché Oscar material released at the end of the year) are sometimes less liked because they’re trying too hard. 

In short, real-world dramas do best because they engage audiences. Controversial messages in movies divide and offend the Academy Award judges. Celebrities actors and directors can carry the film into prominence/nomination. And movies whose film production flows flawlessly stand out.

No matter what film you are looking to create, the same principles can be applied to everyday videos. moving stories/emotion, real-life connection, great talent, and etc. The film production team here at Fusion 360 understands these things and apply them to the videos we make. If you have any film production needs, do not wait to contact us!

Aug 12
0

5 Video Production Tips for Beginners

By | Video, video production | No Comments

If you are starting your video production journey, there are probably some things you don’t know or just aren’t quite sure of. There are a lot of things to learn and remember when making a video, so looking at production companies can be intimidating, but it doesn’t need to be. Here are our top five production tips for beginners to make it a little bit easier for you.

Plan, Plan, Plan

One of the biggest tips we can give for beginners is making sure to take the time to plan out before filming. A few of the things you are going to want to plan out are your goals, what audiences are you are targeting, what specific things you want to be included, who you want in it and more. There are really no limits on how much you can plan, and the more you plan, the more likely your film will turn out the way you want it to. Production companies are always emphasizing the importance of planning, with good reason.

Backgrounds are Important

A lot of beginners don’t really put much thought into the backgrounds they are using for their videos. There are actually two different kinds of backgrounds used in film production. You can use real backgrounds like living rooms and parks or fake backgrounds like green screens and curtains. If you are using real backgrounds, it is important to make sure only the things you want to be shown are in the background. If you want to use a green screen but don’t have one, production companies are often willing to rent them out to you.  

Don’t Use a Camera Mic

This tip may seem like an unnecessary one to beginners, however, it is actually a pretty big deal. Using a real external microphone will make the sound you produce a thousand times clearer and overall better than using the simple microphone that comes with your camera. Again, if you don’t have an external microphone, production companies can be a good resource to look to for rentals.  

Lighting is Everything

This tip is no joke- lighting can make or break your film. If you are filming outside, filming on overcast days, an hour after sunrise, or an hour before sunset are some of the best times to do so. If you plan on filming inside, choosing a room that has good natural lighting is a great option. If natural light isn’t available for you, using film lights like those at production companies is the best way to achieve the same look.

Film in Small Segments

Filming in shorter clips is great for multiple reasons. It is a lot easier to remember enough stuff for a short clip rather than for a huge one. By filming short clips you can also make it easier on yourself or whoever is going to edit your film. This makes it a lot easier for editors to make smoother less choppy cuts and therefore creating a better overall end result.

Sources:

http://blog.visme.co/video-tips/

Aug 10
0

5 Traits of a Successful Video Production Team

By | Video, video production | No Comments

When it comes to hiring a successful video production team, it can be tough. There are so many different teams to choose from! What makes a good and what makes a bad production team? Here are the five traits of a successful video production team you might want to look for before deciding on your production team.

Reliable

The first trait you will want to have in your video production team is reliability. You don’t want a team that is going to bail last minute, start late, and maybe even not finish the project by your deadline. You want a team that you can trust 100 percent. All of your time and work you have put into your project should be rewarded with a team that is going to put their all into it and makes you a priority.

Full of Ideas

Coming into a production set with your own ideas is great, in fact, it is preferred. However, If you have a video production team that offers no input at all you should have a few red flags go off. Production teams are experts when it comes to making videos. So having a team that offers no new ideas or alternatives shows that they either aren’t qualified or aren’t fully interested in your project- both negative things. You want a team that is going to use your ideas, but if they see a better or easier alternative they are going to speak up and share their expertise with you.

Passionate

When hiring a video production team, passion should definitely be something you keep an eye out for. Hiring a team that is passionate about not only film but about your project specifically will help to create a great end product you will be proud of. Passionate teams will be will to work late or take the time to re-shoot certain scenes if needed. They are willing to put the work in to get the result you deserve.

Team Players

Teamwork is beneficial in every single aspect of life. This is no different when it comes to video production. Though some filmmakers can create amazing products by themselves, when they work as a team with other people it offers a different pool of ideas, skills, and results. It can also help the filmmaker be less stressed and able to create higher quality content in a short amount of time.

Creative

One of the last important traits to look for in a video production team is creativity. Again, you can come in with all the ideas in the world, and they can be really good ideas! However, having a pool of other peoples perspective and creative ideas can come together to create a result you could have never imagined! When it comes to video production, the more creativity, the better.

 

Sources:

http://blog.mitchcommgroup.com/jamesonsheppard/five-qualities-of-a-great-video-producer

Jul 30
0

The 5 Pre-Production Stages

By | Video, video production | No Comments

Pre-production; sounds like a pretty broad step in the whole video production process, right? The word itself tells you that it is what happens before you actually start production and filming. But what exactly do you need to do before filming that is so important it requires this whole step? Here are the five stages of pre-production that need to be completed before filming.

The Script

This step may seem obvious. You can’t really film if you don’t have a script and a plan of what you are going to say and do. Creating a script can be a pretty long process, especially if you are including all of the drafts and re-writes you are going to do. Video production teams are there to help you write the script too. It is important to solidify and perfect your script before you move into the production phase as it will save you time and money to do so.

The Crew

Choosing your crew is a big part of pre-production too. You’ll have to make sure you choose a video-production team that have desirable traits, reviews, and that you are comfortable around. Choosing your cast is important as well. You want to select people that represent your brand and products the right way. You will also want a cast that you get along with to make the production phase a lot smoother for all of you.

The Location

Where you decide to shoot your film is a huge decision. Inside or outside? Studio or house? Morning or evening? There are endless options of where and when to film, which can be overwhelming. Your video production team should be willing to help you make the right decision. Once you decide where you want to film, you will have to figure out what kind of equipment you will need in that specific place. For example, if you are shooting inside you may need lights, and if you are shooting outside you may need camera covers to in case the weather changes.

Budget

Though this may be one of the least exciting steps of video production, it is easily one of the most important. Budgeting sets the tone for both the production and post-production stages of filming. Doing so ahead of time will make sure you don’t accidentally spend more than you have, which is very easy when it comes to film production.

Rehearse

The last stage is video production is rehearsing. This step also can take a long time, it depends on the length of your video. Scheduled rehearsals along with individual ones are some of the best ways for everyone on the team to learn their lines. Having everyone be confident and prepared when it comes to the production phase makes it a lot easier for everyone.

Sources:

https://www.nyfa.edu/student-resources/9-stages-of-pre-production/