Proliferation

Nov 24
0

The Pioneering of VSO

By | Mobile marketing | No Comments

Voice search optimization is at the forefront of modern technology and will soon be the go-to for businesses, homes, and services. Voice search optimization companies are now harnessing the potential of Fusion 360, implementing our services into their marketing strategies, business planning, and other essential functions that no online business can afford to miss out on.

What is VSO?

Voice search optimization is a cool technology that allows you to access all of your internet search results using nothing more than a smart device and your own voice! Studies have shown that people using VSO are constantly making purchases, and cover various demographics. So the time for voice search optimization companies to harness the potential is now greater than ever.

Moving with the tides isn’t about doing what you want but about doing what is best for your business. If these two things don’t correlate with you, then you may find yourself being left behind in the online business world.

All go with voice search SEO

Voice Search optimization companies began making waves just a couple of years ago when Google acknowledged it as a pioneer in the ways in which technology was moving. Content is always key to online success, so optimizing voice searches needs to reflect this.

When people are conversing, they don’t condense information as much and it comes out in a less serious format than when somebody is typing to search. This is where long chain, tailored keywords come into the playing field.

Thanks to RankBrain, Google is becoming more accurate at understanding us and delivering results based on our queries, Siri was first released in 2011 and it has come on a long way since then.

RankBrain is designed to deliver results based on the end user making the search and so will try and create customer profiles and match search results to their specific wants and needs.

The Pioneering of SEO means voice search optimization companies such as Fusion 360 Agency are doing everything to deliver the best possible services. It’s time to roll with the tides and become part of the 21st century!

Nov 22
0

Common Misconceptions With VSO

By | Mobile marketing, SEO, Utah SEO | No Comments

Voice search is a new and innovative way of finding information on the internet. Whether it’s Alexa or Google Assistant, many of us have used voice search at one point in our lives, or even on a daily basis. There are voice search optimization agencies (VSO agencies) that are available to other companies that need assistance with utilizing the voice search industry. This new technology is a great one for businesses of all industries to embrace, as it’s gaining popularity with great momentum, and VSO agencies are there to help companies get started.

VSO provides us with digital assistants that have a wide range of information at their fingertips. You can ask your WiFi-connected voice search device where the nearest car wash is or to wake you up at 5 a.m. and you’ll receive a human-like response almost immediately.

Since voice search is a relatively new technology, there are still some common misconceptions that many companies have about voice search. What is written below will clear up some of these misconceptions.

Voice Search is Similar to Text Search

In a search engine, one may look for ‘tourist destinations in Utah.’ In a voice search, the query will be more conversational, such as ‘What are the best tourist destinations in Utah?’ As such, VSO agencies normally advise companies to create content which is natural and conversational in a manner to answer users’ questions.

Voice Search is Focused on Keywords

Voice search is less keyword-focused than traditional search engines. Voice search is semantic and content created by companies should be in a manner that answers the users’ query. Websites should be responsive, as voice search is often done on mobile phones. VSO agencies typically advise their clients to first ensure they’ve got a mobile-friendly website before integrating voice search.

Voice search is definitely here to stay. Including structured data markup in the backend of your company website is the best way to ensure you’re not left behind. Voice assistants have changed the way we use and interact with the internet and is continuing to evolve and improve. If you haven’t already, now’s the best time to jump on the bandwagon and enlist a VSO agency.

Nov 19
0

Marketing Campaigns 101

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Marketing campaigns aim at promoting products through various platforms. Advertising companies use online platforms and print ads in addition to radio and television spots as their primary tools for product promotion. Consistent advertising is a good way for you to reach your customers and to create a lasting impression in their minds.

A coordinated approach for marketing companies has several advantages.

Meetings with customers and prospects

After beginning your campaign, you gain the opportunity for a meeting with customers and clients. Customers can see what you’re offering by examining the features and qualities of your products. Then, they develop an interest in your products from an informed viewpoint and are more likely to make an appointment to discuss how your company can help theirs.

Brand development

With multiple promotional ads, you stand to gain a customer’s attention more than if you used a single form of advertising. This lets you stand out from the crowd of your competitors. Displaying your brand across the various media platforms results in its promotion and development.

Customer follow-up

Whether you’re dealing with established customers or searching for new ones, a solid, diverse marketing plan helps you to follow up with them. Once you have gained their attention, you’ll have the opportunity to explain your products or services in greater detail. Marketing campaigns reinforce your brand, communicate your message and create a knowledge base for new or established customers.

Increased sales

Marketing campaigns remind your previous customers that your products and services are still on the market. They also catch the attention of curious customers. This results in new and repeat sales and increases your clients’ brand loyalty.

New business opportunities

These widespread campaigns can create new business opportunities for marketing companies. They increase exposure within the industry and attract new partners, which leads to expansion of your business by creating new opportunities.

Marketing campaigns drive your business forward. Through proper alignment of your marketing campaign goals, you stand a better chance of achieving success in your business.

Nov 03
0

How to Hire a Marketing Agency

By | content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Before even talking about the steps included in hiring a marketing agency, you should understand why you should hire a marketing agency. Marketing agencies are experts and dedicated to advertising for your company. They come up with campaigns, know the best places to spend your money, and know how to get the most traffic to your business. They are the best way to get the word of your business or company out there, and they also take away all the stress of trying to figure it out on your own.

Again, they are experts at what they do. They know how to do it, and they know how to do it well. Marketing agencies can help companies of any size grow and expand. Once you have decided that hiring a marketing agency is a good idea, you’ll want to follow a few steps. Following these steps will help you to get the best marketing company for you and your company.

Do Your Research

Researching marketing and advertising agencies is the first thing you should do after deciding to hire one. There is so much you can learn about a company just from some simple online research. One of the best ways to do research is to ask around. Ask companies you respect which marketing agencies they use or ask what advertising agencies companies that are thriving use.

Successful research will help you so you end up hiring a marketing agency that you are going to want to work with. This research will save you from getting tied down on contracts you weren’t aware of and will help steer you away from companies that don’t live up to their promises. Careful research is the very best way to make sure you get what you want.

Case Studies

Marketing agencies can make all the promises in the world, but you can’t really believe them until you see the proof. As humans, we are all creatures of habit. You can assume that if a marketing agency doesn’t have great reviews, they aren’t likely to change just for you. Looking at their past work in case studies is a great way to compare their claims to their actual work. You can also check and see if the work they are doing and have completed in the past is what you are wanting.

You want to hire a marketing agency that does exactly what they claim they will. After sorting through all of your options, you should be able to shrink down your options to just a few. Make sure they not only measure up to what they say they will, but also that they measure up to your personal expectations.

Know What Services They Offer

Different marketing agencies offer a variety of different services, so you need to be sure the agency you decide to hire actually offers the specific service you want. Some services different marketing agencies offer include things like brand development, SEO, measurements and analytics, and some companies include things like website development and video production services. The more services the company offers the more they will be able to market your company over multiple platforms. Make sure though that you aren’t paying for services that you don’t actually want.

Like the Marketing Team

An important aspect of getting a successful marketing team is to make sure you get along with the marketers. If you and the marketing agency are disagreeing on everything, or simply just don’t get along you aren’t going to get much work done. Even if you do get work done, you aren’t going to get the quality of work that you want. It’ll also be a waste of money using your time to fight or not get along rather than coming up with good ideas. Making sure you get along with any marketing agency is crucial before signing any kind of contract, which leads us to the next step.

Read Before Signing

Marketing agencies are going to need you to sing some sort of agreement or contract, for a lot of reasons. They need to make sure you are willing to work with them for a set amount of time, they need permission to use your companies name and trademarks and a lot of other little things that they need legal permission for. These contracts shouldn’t scare you though, it is just simply a part of hiring a marketing agency. You should, however, be extra careful about reading all the terms and conditions of the contract to make sure you know what you are signing.

Reach Out

The final step when hiring a marketing agency is to reach out to them. Once you have narrowed the race down and found an advertising company you are interested in you can contact them. Shoot them an email and express your interest in their services. You can and should also include in this email any worries you have about working with them. This way you and the marketing agency can work out some problems you think you will face before you even start working with them. You can also discuss which types of marketing tactics will be the best for your specific content.

Overall, advertising agencies are here to help you and help promote your company. They want to work and get along with you. They want you and your company to be successful. Looking for these companies doesn’t need to be stressful or hard. Making sure you are doing your research, reading case studies, know what services are offered, get along with the marketing team, read before signing, and reach out you are going to find a marketing agency you can be successful with. Contact Fusion 360 Agency marketers today with any questions you have about marketing agencies!

Oct 31
0

Marketing to Each Generation

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing | No Comments

It’s no secret that there’s not one way to market to every generation. There are many reasons behind this fact, but the biggest is that different generations grew up in different technological ages. Each generation has grown accustomed to the ways they buy products and receive information. Some members of older generations have adapted to the modern age of technology, but it’s good to know how to generally market to the individual generations so that you can cover your bases as a digital marketing agency.

Every generation has different things that influence them in making a purchase, whether it’s the marketing channel or the message. As a digital marketing agency, you have the responsibility to know how to market to each generation, especially if you have a specific target audience. Here are some fun facts about the different generations and their marketing styles:

Centennials (under the age of 21)
This generation is very media minded. Studies have shown that 80 percent of Centennials consider social media a strong influencer when making purchasing decisions. Centennials are focused on the quality and authenticity of your product, rather than pricing. Email advertising is less effective on this generation than others.

Millennials (ages 22 to 37)
Millennials are considered brand loyalists. They tend to find a brand they like, follow it on several media outlets, then they will remain loyal to this brand. Email advertising is important to this generation. They like personalized content and product recommendations over multiple channels. The most influential social media outlet for Millennials is Facebook.

Generation X (ages 38 to 52)
This generation is commonly known as the bargain hunting generation. They care less about brand names and are more frequently influenced by good prices or special deals. Like Millennials, Generation X is most heavily influenced by email advertisements. Social media also influences some purchases made by this generation, however, the convenience of shopping through online networks greatly influences whether or not these people make purchases on the internet.

Baby Boomers (ages 53 to 71)
This generation is much like Generation X, in that they also like to look for good deals and prices. However, they like to see good prices, but also a wide range of products. They like to be able to get their products from a few locations as possible. The Baby Boomers are rarely influenced by social media outlets, but Facebook and emails are the most influential if you still want to use digital media advertising. As far as digital marketing goes with this generation, it can be less effective than traditional marketing methods.

Now that we know that all the generations are extremely different when it comes to digital marketing, let’s talk about some ways you can capture all audiences. First, you should look at who your target audience is. If you are primarily trying to market to Millennials, you will want to put a large focus on creating brand loyalty and using their preferred channels. A good rule for any digital marketing agency is to make sure to change up what you’re doing regularly. Run deals and promotions to target generations of people where price is important, then advertise why your product is high quality to market to other generations.

Whatever you do, it’s always wise to be constantly trying new marketing methods to see what works best; but don’t forget about other methods that also work well. As a digital marketing agency, we cater to several different brands, so it’s important for us to get to know the brand, the target audience, and the product appeal in order to correctly market to the different generation.

Click here to learn more about our digital marketing agency to see what we can do for you!

Sources:
https://www.wordstream.com/blog/ws/2016/09/28/generational-marketing-tactics
https://www.cms-connected.com/News-Archive/July-2017/How-Each-Generation-Responds-To-Marketing-Channels-and-Messaging

Oct 29
0

Focusing on the Four Marketing Pillars

By | Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Content marketing companies are based on four main pillars that make marketing successful. These four pillars each contribute in their own way to the success of marketing in general. From making and maintaining relationships to working on improving your company’s name recognition, these pillars help marketing agencies make the best choices in these situations.

Relationships

Keeping existing customers and maintaining good relationships is pivotal for all content marketing companies. Though it may be easy to think that because you have already won them over you are good to go, this is not true; customers can leave just as quickly as they come. Also, happy customers are some of the best marketers possible. If they have had good experiences with your business, they will recommend you to their friends and family. Taking the time to make sure your clients and customers are satisfied is one of the most important things you can do when it comes to successful marketing. In today’s world, going digital and being readily available to help customers online is one of the best ways to ensure great customer satisfaction. 

New Customers

Though keeping current customers happy is important, gaining new customers is the whole purpose of marketing. Content marketing companies put a huge emphasis on this step. When you are working to find new customers, paying for things like ads is a great way to do this. Of course, word of mouth is still a great way to get new customers, but it is often the slowest way as well. Hiring content marketing companies are a great way to successfully find new customers.

Name Recognition

Another thing content marketing companies work hard to do is to create name recognition for the company or business. This includes creating a brand that is recognizable all around. Creating a brand is important for so many reasons and recognition is just one of them. Like with new customers, ads play a big role in name recognition. When people hear your name, you want them to think positively and have the desire to invest in your product or service.

Communication

The last pillar content marketing companies find important is the communication pillar. Communicating in all aspects of life is important, and marketing is no exception. After you know who your customers and clients are, you can find ways to communicate with them. You can learn what they like, what they don’t like, and what they expect from you as a company. You also want to be able to communicate with your customers so you can explain things or answer questions for them.

All these pillars work together so that they hold up marketing as a whole. Content marketing companies work with these four pillars in mind to create the most successful marketing techniques they can.  

Oct 26
0

Outsourcing Your Social Media

By | Facebook, Instagram, marketing, marketing agencies, Mobile marketing, Social Media | No Comments

Social media is one of the best ways to get traffic to your business today. In fact, social media is so huge right now that it isn’t going anywhere anytime soon. 88% of businesses are using social media as a marketing technique. However, it can be a little overwhelming trying to figure out how to most effectively use social media as this marketing tool. This is why many businesses decide to outsource their social media to digital marketing companies.

Outsourcing social media is giving the responsibility of managing your social media accounts to a company or group of people that are experts when it comes to social media marketing. These groups are often times digital marketing companies that work on many different platforms, however, within the past few years, the social media aspect of marketing has become huge for these companies. So when exactly should you outsource your social media to a digital marketing company, and when should you just do it yourself?

The most important thing to keep in mind when using social media as a marketing tool is making sure your brand is showing. Though this sounds like a relatively easy task, a lot of businesses struggle with this. Outsourcing is a great way to help fix this problem. Again, digital marketing companies are experts at this kind of stuff. They know the best ways to present your business on social media while defining and presenting your brand in a natural way.

Another time outsourcing your social media might be a good idea is if you don’t know what kind of content you want to post. Figuring out your social media content can be tricky depending on the type of business you have. Considering digital marketing companies are great at creating content strategies, outsourcing can make this a lot easier. They know what kind of content gets viewed the most and what kinds get the most feedback and traffic to businesses.  

The last reason outsourcing social media is a good idea is because you are an expert of your business, but digital marketing companies are experts at marketing. You may be able to post visually pleasing pictures or grammatically correct blogs, but do you know the latest algorithm changes?…When you outsource your social media it is no longer your job to figure that stuff out—it’s ours.

Social media marketing is huge in today’s world. The effectiveness of your marketing on these sites can literally make or break your business’s success. There are a lot of reasons and benefits to outsourcing your social media to digital marketing companies. They know how to present your brand in the best ways, they have creative and unique content ideas, and they are experts at marketing. By outsourcing your social media, you will have less to worry about and more time to focus on making your business the best it can be while leaving the marketing up to us.

Oct 26
0

Four Tips to Successfully Manage Your Social Media

By | content marketing, Instagram, marketing, Mobile marketing, Social Media | No Comments

When it comes to digital marketing companies in today’s world, your life should revolve around social media. Social media is leading a revolution in marketing and advertising, and if you don’t keep up with it, you’ll be left of the side of the road. Social media gives you access to instant feedback and target audiences like never before and can come at a cheaper price than traditional marketing if done right. Since this is one of the most essential tools that digital marketing companies should know how to use, let’s talk about the top four tips for how to improve your social media!

  1. More Isn’t Always Better

It may seem like a no-brainer, but content is where it’s at! However, don’t disillusion yourself into thinking that if you have more content then you’ll be more successful. The quality of your content is by far more important than the number of times you post to your social media pages. Work on developing a brand guide, then stick to it! You want your social presence to be visually appealing, but also to always be on brand with your company.

  1. Utilize Social Media Analytics

Like we stated above, more posting isn’t always better. It’s important to constantly be looking at your social media analytics to see what your response is. Sometimes people visit your page less frequently when you post more, so those things are important to know. You’ll need to study the types of posts that your audience responds better to, and even the time of day it’s more effective for you to post. Digital marketing companies need to put in a lot of work to make their presence known, but it’s worth it.

  1. Use Scheduling Tools

As you begin to study your analytics as to what times are more beneficial for your company to post, you may find out that 6 a.m. is the time where your page has the highest traffic. And who wants to be up working at that time? Using a scheduling system for your social media posting is extremely beneficial in this aspect. You can schedule your posts out for a couple weeks before heading on a trip or schedule them the night before to have them automatically post when there is high traffic on your page. Either way, it makes your job much easier, and who doesn’t love that?

  1. Be a Real Person

Many people forget how important this point is. Now, we’re not saying that you should completely throw all sense of professionalism out the window. Rather, social media is an outlet for you to connect with real people as a real person; be a human! Express gratitude, share fun moments in your work life, and most of all make your followers love you for your posting, whether that be for humor, blunt reality, or whatever else you want to portray. Just be yourself in order to make your digital marketing company look like it’s made up of real people rather than robots. Let your personality shine, in the best way, of course!

When it comes down to running a digital marketing company or department, you’ll need to become familiar with social media. Follow these four tips and get going! Social media is learned through trial and error, so start working with your company’s account and see what works and what doesn’t. The large benefit of social media as a platform for digital marketing companies is that it has a quick turnover on data analytics. If you get stuck, contact us at Fusion 360 to see how we can help you!

Oct 13
0

The Different Ways to Measure Your Agency’s Success

By | Brand marketing, content marketing, digital marketing, marketing agencies, Mobile marketing | No Comments

Marketing companies are meant to help their clients achieve success when it comes to promoting a service or product, and they achieve this success through campaigns through blogs, videos, infographics and other forms of visual content. While these marketing companies can get caught up in the work, how do you know that the content you’re pushing out is producing the results that you’re looking for?

It’s important for marketing companies to be able to measure their progress; if they don’t, how are they supposed to know what’s working and what’s not working? Here are some of the ways your company can measure their success so that you can come up with techniques that will help your client’s brand, as well as your own, grow.

Listen to Your Analytics

Numbers don’t lie, so it’s important to refer to your analytics when checking on your content’s progress and results. Most social media platforms will let you see how well a post is performing and checking this will help you gauge what is and isn’t working on your client’s social media platforms. Something else that you should be tracking is how well your client is ranking on certain web browsers when it comes to SEO.

Platforms like Google analytics can help you see how many times the client’s website has been visited, how searches are ranking, and will help you go forward with an SEO strategy that fits your needs. If you see that your client isn’t ranking as well as they once were, it’s probably a good idea to switch up your keyword usage and even research new keywords.

Your Clients Reactions are a Good Indicator

How your client reacts to the content your company is putting out is a good way to tell if you’re succeeding as a marketing agency. If you’re receiving nothing but compliments and praises, it’s safe to bet that you’re on top of things. However, if you find that your clients are complaining about work quality, timeliness, results or the overall experience they’re having with your agency, you have to kick it up a notch.

The best way to do this is to review your employees work before it goes out and take any feedback you get from your clients and use it to review your company’s work. Making sure that your client is happy with the work you’re producing is the best way to gauge your company’s success.

How Much Business are You Doing?

Another way to measure your agency’s success is by taking a look at your agency’s workload. Marketing companies that often have several clients and several clients that are just waiting to get a chance to work with the agency are doing all the right things when it comes to succeeding in the advertising world.

If your company is struggling to bring in clients, you may want to review your strategies and build that trust with potential clients that will keep them coming back to you for their advertising needs.

Running a successful agency is all about hard work, quality work and results. If you need help with your brands marketing, contact us at Fusion 360. We know what it takes to run a successful agency, and we’re ready to help your brand grow into something amazing.

Sep 20
0

Integrating Trends into Your Content

By | content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

Integrating current trends into your content is the best way to get the most traffic to your website and company. Content marketing companies are experts on incorporating trends into content. If you aren’t staying on top of trends, your company is going to start losing clients. Simply put, if you don’t stay on top of current trends in the world, your company will quickly be left in the dust. So how exactly can you avoid this and incorporate trends into your content? And more importantly, how do you find what trends are current and best to use?  

Content marketing companies are very popular and useful right now as they work to increase company business and continue to push brands forward. They are experts on how to stay on top of current trends and how to incorporate them into content. Here are a few tips on how to stay on top of current trends.

Keep Your Information Up to Date

The easiest and maybe the most obvious way to stay on top of trends is to stay up to date on news and social media. In today’s world, there is no way you will be able to stay on top of current trends if you aren’t consistently checking the news. Potentially more important than the news even, checking all your social media accounts is crucial. Content marketing companies are constantly following social media trends and learning from them. This is the easiest way you can stay on top of trends.

Utilize SEO Tools

Another way content marketing companies stay up to date on trends is by using SEO tools. This is where you can enter keywords people are plugging into search engines like google and see rising trends. You can see if certain words or phrases have been picking up or slowing down in popularity. You can then incorporate the information you find with these SEO tools into your content.

Network

Networking is huge for staying on top of current trends. Going to local conferences and other activities are great for networking with other people looking for the same trends you are. It is a perfect time to share what trends you have found and hear what they think are the main trends. Whenever you can get out and network, you are benefitting your company in multiple ways.

After you find out what the current trends are, you need to work to incorporate them into your content. For example, if you find via SEO tools that a certain keyword is starting to gain some traction and popularity, use it a number of times in a blog post. It is also important to remember that trends are constantly changing.

Staying on top of trends isn’t lazy work, it takes dedication and persistence. Content marketing companies are built to stay on top of these trends. And though at first, it may seem challenging to do so, it doesn’t need to be. If you are staying up to date with news and social media, using SEO tools, networking and staying persistent, you will pretty easily be able to spot current trends and as a result, be able to integrate them into your content.

Sources:

https://squareup.com/townsquare/8-easy-ways-to-stay-on-top-of-industry-trends