Voice search is a new and innovative way of finding information on the internet. Whether it’s Alexa or Google Assistant, many of us have used voice search at one point in our lives, or even on a daily basis. There are voice search optimization agencies (VSO agencies) that are available to other companies that need assistance with utilizing the voice search industry. This new technology is a great one for businesses of all industries to embrace, as it’s gaining popularity with great momentum, and VSO agencies are there to help companies get started.
VSO provides us with digital assistants that have a wide range of information at their fingertips. You can ask your WiFi-connected voice search device where the nearest car wash is or to wake you up at 5 a.m. and you’ll receive a human-like response almost immediately.
Since voice search is a relatively new technology, there are still some common misconceptions that many companies have about voice search. What is written below will clear up some of these misconceptions.
Voice Search is Similar to Text Search
In a search engine, one may look for ‘tourist destinations in Utah.’ In a voice search, the query will be more conversational, such as ‘What are the best tourist destinations in Utah?’ As such, VSO agencies normally advise companies to create content which is natural and conversational in a manner to answer users’ questions.
Voice Search is Focused on Keywords
Voice search is less keyword-focused than traditional search engines. Voice search is semantic and content created by companies should be in a manner that answers the users’ query. Websites should be responsive, as voice search is often done on mobile phones. VSO agencies typically advise their clients to first ensure they’ve got a mobile-friendly website before integrating voice search.
Voice search is definitely here to stay. Including structured data markup in the backend of your company website is the best way to ensure you’re not left behind. Voice assistants have changed the way we use and interact with the internet and is continuing to evolve and improve. If you haven’t already, now’s the best time to jump on the bandwagon and enlist a VSO agency.