Proliferation

Jul 20
0

Gearing Your Content Toward Your Audience

By | advertising, content marketing, digital marketing, marketing, Millenials, Mobile marketing, Social Media | No Comments

One of the most important things when it comes to digital storytelling is understanding your target audience. If you’re wanting your blogs to generate results, you can’t just go in writing blindly, you have to know who you’re trying to reach before your fingers even touch the keyboard to make sure your content is as engaging as possible. Digital marketing companies know this all too well, which is why they take the time to create guidelines for each of their clients.

If you’re struggling to pull in readers, you may want to consider taking a different approach to your style. Here are some of the ways you can tailor your content to your target audience.

 

Determining Who That Audience Is

 Of course, the first thing you’re going to want to do is pinpoint who your target audience is. Digital marketing companies often times produce content for multiple clients at a time, so it’s important for those companies to make sure they keep each of their client’s voices and brand styles separate. For example, if you’re writing for a technology manufacturer, you’re going to tailor your content to millennials, seeing as how this generation uses more advance technology than the previous one. Of course, you’ll still get an older demographic that consists of professional scientists, medical practitioners and engineers, so throwing in a few blogs for them may also benefit you.

The best way to determine who your target audience, is by sending out a survey on the your clients’ social media platforms. Digital marketing companies can’t succeed without the right research.

 

Creating Brand Guides

As we lightly touched on in the previous paragraph, you’re going to want to create brand guides for each one of your clients. Digital marketing companies benefit from this because it allows their employees to be able to know exactly what the content should look and sound like. If the marketing company is successful, the client they are working for is more likely to use their services further, and this is what separates great digital marketing companies, like Fusion 360, apart from the rest of the competition¾ it’s all about the quality of the content and how it will benefit the client in the long run.

Your brand guides should have things such as the clients writing style, target audience, color scheme, font style, vision, core values and their mission. This guide helps digital marketing companies produce content that is on brand and on voice, something that clients will appreciate more than you can imagine.

 

Find Out Where Your Core Demographic Spends Most of Their Time

 Along with determining who your target audience is and creating efficient brand guides, you should also determine where your target audience spends most of their time online. With all kinds of social media platforms out there, you don’t want to be focusing the wrong one, as this will lead to wasted time and poor results. For example, it is important to know that younger audiences are more inclined to use Twitter while Facebook has a much more mature audience. Instagram can have a healthy mix of the two, but it is not a bad idea to send out a survey to determine where most of your audience is at to make sure you’re targeting the right platforms.

In the end, gearing your content toward your audience is all about the research. Digital marketing companies are expected to keep their clients afloat, and bulletproof content is the best way to make sure your company stands out from the competition.

Jul 17
0

Different Stages of Your Video Production

By | Video, video production | No Comments

You are ready to create the film you have been envisioning for months. The only problem you face is how you can even start this process. What do you do to start filming a video? Film production is more of a process than some might think. Though there are a ton of small steps taken to create the end result, we can normally group all of these into three main steps- pre-Production, production, and post-production.

Pre-production

Pre-production is everything you do before you actually start filming. In this stage, some of the things you do are first meeting with producers and production teams, researching, writing your script, casting, re-writing your script, hiring all the crews you need, and so much more. For film productions, pre-production is a super vital step to the success of your film. If you don’t have a successful or at least useful pre-production time, it is likely that your film won’t end up the way you want it to. Putting in the time here is how you get the good results at the end. This stage can vary in length big time. Some big factors of how long pre-production will take is how long of a film you are trying to produce and if you are trying to incorporate a lot of effects.

Production

Production is when all the pre-production work and planning starts to come to life. This is when the director finally shouts “action” and you get to film. Camera crews, casts, lighting crews, directors, and producers all have to work together in this stage. If they aren’t communicating or working together, the film probably won’t turn out well. The film production stage can take anywhere from a day to a few months to complete, depending on what type of video you are filming. Though it seems like the biggest stage of video producing, it is typically one of the quickest.

Post-production

Post-production includes everything you do after filming is over. One of the biggest steps in this stage is the editing of your film. Depending on what type of video you just made the editing process can take different amounts of time. Music, visual effects, sound effects and other graphics being added are just a few of the things editors will do. Post-production will also include clean up of the set which can be quite the task depending on your set size. Post-film production can be a longer stage, but it is also one of the most exciting stages because your film is almost done.

Film production stages and steps can vary based on different set teams and films. These three stages, pre-production, production, and post-production are the three umbrella stages though. It is the most effective way to get your film scheduled, planned, filmed, and edited. Now that you know the steps to create a successful film production set, you can get started on creating your dream film.  

Jul 11
0

Hiring a Film Production Team

By | Video, video production | No Comments

You may think that saving money on your next production by doing it yourself is a great idea, but sacrificing quality isn’t always worth it. Film production companies are full of experienced video marketing professionals and choosing to “hire” your friends over people who do video for a living is like trying to eat a steak with a spoon: it just won’t cut it. If you really want to create the highest quality video available, you should look into film production companies. They will help bring your vision to life, without sacrificing quality.

Here are some of the reasons you should look into hiring a film production crew as opposed to trying to create something professional on your own.

You’ll Be Working with Professionals in Each Role

By hiring a production crew, you’re going to find that you won’t be stressing about having to do everything on your own. Film production companies have crews that consist of multiple professional individuals who cover everything from directing to styling. Rather than trying to juggle operating the camera, microphones, set up lighting, and still getting in front of the camera, you’ll have a professional for each role.

You’ll immediately notice the difference in energy if you choose to hire a film production crew; you won’t feel as stressed about multitasking, and you won’t be as worried about your video quality being poor.

Professional Equipment

Along with working with a professional crew, film production companies also offer professional equipment. It’s important to film with equipment that can create the highest quality of content that will look great plastered all over the internet. If you’re wanting to cut on the cost of hiring a crew, talk to the company and see what you really need in terms of equipment. This can vary depending on what type of project you’re trying to shoot, and sometimes you may end up needing less than expected. Talking with the production company and trying to figure out what will work is better than not using them at all.

A Film Production Crew is Dependable

Sometimes, friends flake, and it sucks. While your buddy may text you last minute to tell you that he won’t be able to make it to the shoot, you won’t have to worry about that with film production companies. These professionals value your time and hard work, so they will be there when you need them.

Hiring a film production crew is the best way to ensure a high-quality video. Don’t hesitate to do your research on film production companies if you need help shooting your next project⎯you won’t regret it.

Jul 10
0

How Digital Marketing Became the New “Traditional Marketing”

By | Uncategorized | No Comments

Today, nearly every household across the nation has access to some sort of digital media. whether that’s through a smartphone, computer or tablet, less people are taking to newspapers and tv for their news and product needs. The way that marketing reaches an audience is changing, and digital marketing companies are adapting to those changes. When it comes to reaching consumers, digital marketing companies now have to start creating content that can be used online; though traditional marketing may put images of tv and newspaper ads into your head, digital marketing has become the new “traditional” form of advertising.

 

Technology Has Impacted Marketing

 Marketing is a tool designed to amass attention for certain products or services, and in order to get that attention, digital marketing companies have to be prominent in the right places. As technology advances, people tend to dedicate more of their time to these new forms of technology; whether it’s a new phone model or a new tablet, technology has become a huge part of our modern world. This leaves advertising agencies with one choice: connect with that digital audience to produce more results.

People aren’t going out of their way to read the paper anymore, and not everyone has the time to sit and watch tv, so how exactly do people stay in touch with news and media? How do people shop for new products when they’re in a rush and can’t make it to the store? The internet.

There isn’t anything you can’t do on the internet, in fact, you can even do groceries online now thanks to things Walmart curbside pickup and Amazon Pantry. The way people consume media, purchase products and interact with the world has become more digital than ever before, and technological advancements in the near future can make this even more possible.

 

Job Titles are Transforming

Digital marketing companies today are also changing the way consumers view their employees. It’s rare you’ll find a marketing company with someone with a job title such as “printing manager,” even if that’s what their job consists of. Companies want to appeal to this new wave of consumers, so you’ll often find that traditional titles have been changed to things such as “content strategist”, “social media manager,” or even “community manager.”

People want to know that their advertising needs are in the hands of media geniuses and these new steezy titles help digital marketing companies lure in potential employees and clients.

 

Traditional Teaching Methods are Being Phased Out

 When It comes to preparing the next generation of marketing specialists, schools and universities around the nation are adapting to the new “traditional” marketing. Many schools offer certificates and degrees in digital advertising programs to meet the rising demand of jobs in the digital advertising field.

Traditional marketing today means something completely different than it might have meant a few decades ago. Digital marketing companies today have become the new form of traditional marketing, changing the way consumers interact with the world.

 

 

Jun 29
0

Marketing Companies Vs. Advertising Agencies: What is the Difference?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, Mobile marketing | No Comments

Whether the closest you get to the business world is about as close as an athlete is to a paintbrush or you have been a part of a business team for over a decade, it is still difficult for people to explain the difference between marketing companies and advertising agencies.

In a way, they both work towards the same goal: help their client grow.

This goal is common for a lot of businesses, but the reason marketing and advertising is so intertwined are because there is quite a lot of overlap. You cannot take a marketing 101 class at college without going over advertising, and that is what creates all the confusion—advertising falls under the wing of marketing. The reason advertising is not always under the management of marketing companies is because advertising has too much depth and importance to simply ask marketing companies to include it within their other services; this is why many colleges have advertising tracks separate from marketing degrees.

Ultimately, the difference between advertising agencies and marketing companies comes from the different purposes and roles that each firm seeks to fulfill. 

Marketing Companies

To put it simply, marketing companies aim to enhance sales and profits for their respective clientele. In order to do this, they will create in-depth strategies that entail product sales, retail distribution, pricing discounts, and more. Instead of simply creating content for their client to use, a large portion of their work comes from consulting. In order to fulfill these services, marketing companies have communication managers, product managers, research analysts, and marketing directors on their team.

Advertising Agencies

A lot of the same work is done at advertising agencies (such as research, consulting, and etc.), but the overall focus is ever so slightly geared differently. Instead of profits and sales, ad agencies focus on branding and the company’s reputation. Advertising agencies work towards this improved image for companies through creative content and written and visual media. In an advertising agency, you are likely to find video producers, photographers, writers, graphic designers, and web designers working together for the client.

The contrast between purpose and position is enough to distinguish a marketing company and an advertising agency even if there are some overlaying goals and roles. In this article, we have not mentioned social media managers, but you may find them at both types of firms. Not all agencies are the same and their specialties alter what service they perform, and this only adds more confusion. However, if you can recognize the difference between marketing companies and advertising agencies purpose and positions, then you will likely be able to tell the difference.

Whether you are looking for a marketing company or advertising agency, if all you want is to promote your brand or product, look no further than Fusion 360. We have talented teams that will fulfill your needs and take your company to the next level.

Jun 20
0

The Importance of Video in Digital Marketing

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The Importance of Video in Digital Marketing

Many people know that video has a positive effect on their digital marketing efforts, but don’t realize how necessary video is to survive and thrive in this digital age. The draw of a video compared to a photo, or any other type of ad for that matter, is mind-blowing, and we now have even more research to prove that people prefer video. Video not only helps marketing companies to stay on trend, it helps companies to be more creative, innovative, relatable, and edgier. Here are five reasons why video is the way to go.

  1. People Prefer Video

People would rather watch a 10-second video than read an article for five minutes. It’s not that they’re lazy, but that they value their time. According to a study, when faced with the option to choose between watching a video and reading text on a page, 72 percent of people would choose to watch the video instead of reading the text.

  1. Videos are More Affordable to Make Now

Today, videos are becoming more common because they are easier to make due to new technologies available to the masses. Marketing companies can now afford DSLR cameras because they are cheaper than they used to be. Even if a company doesn’t want to invest in a DSLR camera, most phone cameras have advanced camera capabilities. Many phones even have cutting-edge filming and editing technology, and some have the option to download free video editing apps.

  1. Video Content is the Most Engaging and Simple

There’s a reason YouTube became a hit, and it’s because people love to watch video. Not only is video the most engaging, but it also provides an easier way to gain an understanding of a product or company. As stated on Hubspot, 97 percent of marketing companies claim that videos help customers understand products better. Simple graphics or text on a video can provide explanations to customers queries, often better than a FAQ page.

  1. Videos Boost SEO

When you use video, you have an opportunity to boost your SEO if you do it in the right way. Using keywords, a meta description, and a compelling title with your video will benefit your SEO. When you apply these factors to a video on your website can boost your SEO, since videos are seen as quality content by search engines.

  1. Everybody Else is Doing It

Why should you use video? Because everybody else is doing it. Literally, that’s why if you don’t jump on the bandwagon, pretty soon you’ll be the only one left without video, showing consumers that you’re outdated. According to Cisco, 80 percent of all traffic will consist of video by 2021.

Video in the Future

Marketing companies today need to incorporate video into their marketing strategy in order to survive; otherwise, they become antiquated. Hubspot reported that 85 percent of people say they’d like to see more video from brands this year, so let’s make it happen!

Sources:

https://digitalmarketinginstitute.com/en-us/blog/2018-04-25-the-importance-of-video-marketing

https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html#_Toc484813971

Jun 10
0

How Videos Elevate Your Advertising Game

By | Uncategorized | No Comments

With traditional advertising not being as effective as it once was, advertising agencies have to adapt to the changing methods when it comes to marketing. People just don’t read the paper anymore and, now that streaming platforms such as Hulu and Netflix have become such a success amongst the youth, television advertising isn’t as effective when it comes to reaching different demographics. However, this doesn’t mean that video advertising isn’t a good method to use.

The cost of advertising ver the last 25 years, particularly the cost of commanding consumer attention, has seen a tremendous increase since 1990; more and more advertising agencies are taking video advertising to the next level. From short, BuzzFeed style videos to Instagram stories, here is how videos can help elevate your advertising game.

People Today Buy More Based on Where It’s Advertised

As sad as it is to us, people don’t engage as well with blogs anymore as well as they do with videos. On average, four-billion videos are watched on YouTube every day. Over the years, the video sharing platform has become one of the most visited sites on the internet and has created some of the most successful social media starts today. YouTubers have tremendous pull when it comes to their audiences (subscribers), which makes YouTube videos the perfect place to advertise.

Take for example Felix Kjellberg, otherwise known as PewDiePie. Having amassed an audience group of over 66 million people, He is currently the most subscribed individual on YouTube. As almost one-third of shoppers will purchase a product after viewing a video ad, this is good for brands who are looking for a sponsorship. For example, earlier this month Kjellberg was sponsored by a drone company who were looking to get the word out about their glow in the dark drone. Someone with this much pull on YouTube can definitely convince a few hundred thousand of his viewers to purchase this product.

YouTube ads are just one way of advertising, but advertising agencies should convince their clients to invest in influencers and endorsers in order to push products and services to the online audience.

Search Engines Love Video

While brands can benefit from sponsorships and YouTube ads, advertising agencies are happy to see that search engines absolutely love video ads. The largest search engine companies make videos their priority and take them into account when creating and updating algorithms. The best way to take advantage of this is to distribute your videos throughout social media and embedding them onto your site with. This will make it more likely for your target audience to find your brand or agency when searching for relevant information.

Video Ads are a Win on Mobile

About 88 percent of short videos 30-seconds or less are viewed on mobile devices. Whether this is on streaming platforms or mobile games, these ads are more likely to reach the consumer than if they were on their computer or television. Since people most people spend a large amount of their time on their phones, mobile ads lead to more business.

As algorithms constantly change online, video ads stand the test of time—you just have to know how to make them and where to place them. Advertising agencies like Fusion 360 have video ads on lock. If you’re struggling to see results, let us help you.

Sources:

https://www.whiteboardanimation.com/blog/the-9-key-advantages-to-video-advertising

https://socialblade.com/youtube/user/pewdiepie

Jun 08
0

Targeting Your Audience Using Video

By | content marketing, digital marketing, marketing, Video, video production | No Comments

When it comes to marketing, you have to have a specific audience in mind for your content to be effective. You can’t just go out and shoot a video without knowing who you’re shooting it for, otherwise you won’t see any results; you will have wasted your time, energy, and resources creating something that won’t even be watched. Film production companies know this, of course, which is why they always have a plan before they begin producing their next video project.

Whether you’re trying to promote a service, product, or you just want to get your companies name out there, you have to know who you want to target to avoid a video marketing disaster. Here are some questions you should be asking yourself when it comes to establishing a target audience.

Who is This Service or Product For?

If you’re trying to promote a service or product, you have to be able to identify who will be using it the most. Film production companies aren’t strangers to creating commercials, and these commercials have to appeal to the specific group you’re trying to target. One great way to uncover your audience is by running surveys or focus groups. Through these practices, you’ll be able to look at results from groups of people who took the time to review your product to see what age group is most interested in it.

Speak Your Audiences Language

Once you’ve figured out who your main audience is, you will want to implement their lingo into the scripts you write in order for them to better relate to your message. If your are targeting the millennial generation, for example, you will likely use modern idioms and pop-culture references that are commonly used today. However, if you’re targeting a more mature audience, you may want to stick to a more professional tone.

The way your dialogue is written plays a huge role in how your audience will react to your video. Film production companies are great when it comes to writing in different voices.

Shoot Videos That Will Entertain Your Audience

Another major factor when it comes to targeting your audience is shooting something that they won’t get bored of watching. If you want to truly engage your audience, you’re going to have to keep them interested in your video long enough for them to soak up all of the information that you’ve put in your project. Using different camera angles, incorporating music, and including things like motion graphics and infographic text are great ways to make your video dynamic and engaging. Film production companies know that if they don’t put the necessary effort into their projects, they won’t reach their audience as well as they need to.

Targeting your audience is all about making sure that they feel a connection to your content. If you’re in need of a professional advertising agency to help you with your video production needs, look no further than us here at Fusion 360 Studios. We have a a staff that understands both young and old consumers and what content will work best for your audience.

May 30
0

The Different Roles Within an Ad Agency

By | advertising, Brand marketing, content marketing, digital marketing, marketing agencies | No Comments

Marketing companies and advertising agencies aim to do the same thing: fulfill the goals of their clientele through creative channels. However, advertising agencies and marketing companies are filled with different roles and responsibilities that differentiate between the two firms. This blog will explain the specific roles within advertising agencies and how it is different from marketing companies.

Depending on the focus of the firm, there will be different positions within an advertising agency, however, you are likely to find video producers, photographers, writers (blog, copy, script, etc.), graphic designers, and web designers working together at a firm. Even though social media managing is an in between when it comes to marketing and advertising, there are firms with social media managers that will post the content for the client. These positions are the key to the actual creation but, like every business, beyond all this work there are executive positions, HR personnel, and financial departments (but we will only focus on the positions that create the work rather the positions that keep the company organized).

Each position constructs a different role within a firm, but they all unite to promote their clientele’ brand and product. In most firms, these positions will make up different teams—the most common teams are Content, Creative and Social Teams.

Content Team

Writers –  The Content Team is frequently filled with all kinds of writers. As briefly mentioned before, these writers might focus on blog/articles, the copy found on billboards or websites, and scripts in videos. Blog writing is used to help raise the online presence of clients by using keywords and writing pieces that are anywhere from 400-1200 words. This helps optimize the client’s relativity on Google or other search engines—in other terms, a blog writer at an advertising agency or marketing company is an SEO writer. Copywriters’ work is more concise; copy is typically around seven words in length but hammers home an impactful message. Depending on the video, scripts can be short or long but tend to fall right in between.

The writers of a firm make up the content and provide research, statistics and material that the other teams can then work off of.

Creative Team

Video Producers, Graphic Designers, and Photographers – Once content is found and created, the positions under a creative team take the written work and condense it into visual masterpieces. It is these positions that a lot of visual creativity is constructed through shooting and editing videos, photos and graphics. These graphics can be made for infographics or billboards, and the videos can be used for websites, commercials or YouTube channels. Once this work is finished, all that needs to be done is posting it to the correct media source.

Social Team

Social Media Managers – While social media managing is found within many marketing companies, advertising agencies find no problem with posting the work for the client. Social Media Managers receive the combined written and creative work and will add captions and schedule the posts on certain days at specific times.

These three separate teams definitely have their own roles, but the combined work constructs a finished product that promotes the client. Every aspect of advertising is to help the client stand out so creativity is critical for all teams. While marketing companies create in-depth strategies that entail product sales, retail distribution, and pricing discounts, the positions within advertising agencies are geared to specifically promote a company’s brand and product. It is ultimately these unique roles that create enough difference between marketing companies and advertising agencies to split entirely.

If you are looking for an advertising agency to promote your brand or product, look no further than Fusion 360. We have the talented teams that you need to take your company to the next level.

May 15
0

What Makes an Advertising Agency Successful?

By | advertising, Brand marketing, content marketing, digital marketing, marketing, marketing agencies, public relations | No Comments

Successful companies all have one thing in common: a service to the public that is ideally incomparable—something that brings a positive outcome to their consumers and stands the test of time. It’s all about the quality of the service. When it comes to advertising, an advertising agency needs to give their clients actual results—not just a pitch with empty promises. When it comes to digital marketing, we here are Fusion 360 have created the perfect recipe for success.

Our advertising agency offers everything from brand development to pay per click advertising, but aside from our wide array of services, there are a few other things that help us stand out as the top advertising agency in Utah. Here are some of the things to consider if you’re looking to grow your advertising agency to its full potential.

Client Knowledge is Key

You can’t help your clients grow if you don’t take the time to get to know them; marketing blindly can be the ultimate recipe for disaster. One thing that an advertising agency should always do is understand each clients’ goals, constraints and customer needs. Since writers at an advertising agency will be creating content based around the company’s specific services, they not only need to know everything about the company but also the product inside and out.

With the right amount of understanding and research, you’ll be able to create strong campaigns and bulletproof content that will see excellent results.

A Knowledgeable and Capable Staff

The core of any advertising agency is the staff. The success of the company depends on results and those results come from a team that not only has advertising expertise but oozes with creativity. In addition to this, your staff should work well together and understand each other’s individual roles. The more the cooperation there is, the better the chances of all aspects coming together.

A Vigorous Online Presence

You can’t expect to market someone else’s company if you can’t market yourself. That would be like a local, unknown artist trying to promote an even smaller artist. Your advertising agency should have a strong social pull and be able to draw mass online crowds to make an impact on your client’s business. You should consistently rank high on search engines. If you’re pulling in massive numbers, other companies will tend to take you more seriously and establish a dominating presence as an adverting agency.

Clear Billing and Valuable Services

Once you’ve pulled in a client with your services, you have to seal the deal with your pricing. This doesn’t mean you have to lowball yourself or others, but just be sure that your prices are competitive, fair, and reflect the quality of your services. Also, it’s important to be clear when it comes to billing. Making your billing process as simple as possible is the best way to keep them happy⎯a happy client is a successful one.

Ultimately, an advertising agency relies on this success, so making sure your agency is strong enough to produce results is the number one way to thrive in the world of digital advertising.