Proliferation

Oct 26
0

How Does Voice Search Optimization Work?

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Voice search is an amazing thing. Its convenience has made it one of the most praised ways to search for everything from restaurants to products and services. While people all around the world are taking advantage of the wonders of voice search optimization, have you ever really thought about how it works? Voice search optimization companies know how to use voice search to achieve great success, and we want to help you understand how it works.

Voice search uses a more natural process than you may think, however, it is not so simple. Computers use a variety of different methods to turn voice into text, which is then turned into results thanks to the search engine. Here is how voice search optimization works.

The Four Stages

There are four stages that a computer has to go through to turn voice into text. In order to achieve successful voice recognition, a computer must go through:

Matchmaking: This is when the computer compares the spoken word with the word fed in the voice search engine. It takes your voice and compares it to the closest thing possible on the web, which is why proper and clear diction is so crucial.

Language Modeling and Statistical Analysis: This stage requires the words spoken to be checked for grammar. Sound patterns are also checked to increase the accuracy of the recognition via the voice search optimization.

Pattern and Feature Analysis: Words in this stag are broken into bits and analyzed by their vowels. This helps voice search optimization tools measure the accuracy of the word.

Artificial Neural Networks: The voice search engine converts the voice into text (input for search).

While voice search optimization companies are aware of these stages, you may just be hearing about them. As mentioned before, VSO is a complex, yet an effective process that has changed the way people interact with the internet and the way advertising agencies create their SEO strategies.

While traditional searches are still common, it wouldn’t be surprising for voice search to one day take over completely, leading to the development of new and improved SEO strategies, and the rise of voice search optimization companies. Luckily for local Utah businesses, Fusion 360 advertising agency is already looking into the future and harnessing the power of voice search engines⎯if you want your company to stay ahead of the competition, make sure you contact us. We’ll help you develop a strategy that will keep your brand relevant for years to come.

Oct 26
0

The Benefits of Outsourcing Content

By | advertising, content marketing, marketing, marketing agencies | No Comments

Businesses are often faced with strenuous workloads and strict deadlines, which can make it hard to keep up with consumer demands. When it comes down to it, these struggling businesses are often faced with a tough decision: sacrifice quality or sacrifice quantity. Well, what if there was a way to keep both?

Content marketing agencies such as Fusion 360 exist to give your company room to breathe. Whether you need help with your campaign or you’re looking to get more content created for your website, we’re ready to take some of that weight off your shoulders. Here is how your business can benefit from outsourcing content.

Save Time

If you’re drowning in content work, there’s a good chance that some tasks are being put off, making you fall further and further behind and killing your company’s productivity. By outsourcing your content to reputable content marketing agencies, you’ll save yourself time; with extra time, you will be able to catch up on late work, restore productivity within your company, and really focus on your brand and customer relationship. If you really sit back and think about it, you’ll realize that this may be one of the best decisions your company can make. Freeing your employees from that crunch time they’ve been working on will help them get back into gear and focus on the most important parts of your company.

Strengthen Your Content Marketing Strategy

Another great benefit that will come from outsourcing your content is that you’ll be strengthening your content marketing strategy. Content marketing agencies specialize in content marketing, so you’ll be able to rest easy knowing that what your agency is producing will be of high-quality. While you may have had some talented writers amongst your team, content teams will know how to make your content as engaging and as efficient as possible. letting your employees worry about fulfilling their most important tasks.

You’ll Most Likely See Better Results

Content marketing agencies want nothing more than to help your business succeed, so don’t be surprised when you see your following grow, numbers start to rise, and your product or service start to become a big hit with consumers. Content marketing agencies are meant to help your business, which is why outsourcing your content is one of the best decisions your company will ever make.

Hiring a content marketing agency is the best way to free time, increase productivity and ensure that your content is as high quality as possible. If your company needs marketing assistance, contact us here at Fusion 360 Agency.

Oct 26
0

YouTube Commercial Strategies

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There are several ways that you can market your business today, but the most effective and successful way to do it is through commercials, more specifically, through YouTube ads. YouTube is the largest video sharing platform in the world and many digital marketing agencies are turning to it to help build their client’s brand.

With over one billion unique visitors each month, YouTube sits only one spot back from Google as the second largest search engine; about 17 percent of all internet traffic flows through YouTube. Keeping that in mind, it is little surprise that there are over 100 hours of video uploaded every minute. As you can see, YouTube is a go-to platform for video advertisements. Here are some strategies digital marketing agencies are using to take full advantage of what YouTube offers.

Come Up with Goals

You don’t want to go into YouTube without a strategy—that is a recipe for disaster. Before you get your channel set up, you should make sure that you have some goals in mind. For example, write down how much engagement you’re hoping to receive, how much traffic you’re hoping to bring through to your channel, and maybe even how many subscribers you want.

The best way to achieve these goals is by using the famous SMART model: specific, measurable, attainable, relevant, and time-bound. Set deadlines for your goals and make them realistic so that you have a better chance of achieving them.

Create an Upload Schedule

Those who don’t have an upload schedule on YouTube are usually the channels that don’t do very well. If you really want to make your presence known, you’ll have to be consistent when it comes to uploading. Your consumers have to be able to know when to expect new content, because that is what will keep them engaged and keep your channel doing well.

Use a Variety of Different Marketing Videos

It’s best to switch it up when it comes to your content, especially if you want to keep your audience engaged and if you want to bring in new subscribers. Your digital marketing agency should use videos ranging from interviews, behind-the-scenes and how-to videos in order to produce content relative to your clients’ interest. 

Incorporate SEO Into Your Videos

Of course, a digital marketing agency will also want to make sure that their content is ranking across search engines all over the internet. The best way to boost SEO on your YouTube videos is through keywords, video headlines, video tags, and descriptions. With solid framework for your SEO, you’ll see an increase in views and subscribers.

For any other marketing questions, considering contacting us at Fusion 360.

Oct 26
0

Outsourcing Your Social Media

By | Facebook, Instagram, marketing, marketing agencies, Mobile marketing, Social Media | No Comments

Social media is one of the best ways to get traffic to your business today. In fact, social media is so huge right now that it isn’t going anywhere anytime soon. 88% of businesses are using social media as a marketing technique. However, it can be a little overwhelming trying to figure out how to most effectively use social media as this marketing tool. This is why many businesses decide to outsource their social media to digital marketing companies.

Outsourcing social media is giving the responsibility of managing your social media accounts to a company or group of people that are experts when it comes to social media marketing. These groups are often times digital marketing companies that work on many different platforms, however, within the past few years, the social media aspect of marketing has become huge for these companies. So when exactly should you outsource your social media to a digital marketing company, and when should you just do it yourself?

The most important thing to keep in mind when using social media as a marketing tool is making sure your brand is showing. Though this sounds like a relatively easy task, a lot of businesses struggle with this. Outsourcing is a great way to help fix this problem. Again, digital marketing companies are experts at this kind of stuff. They know the best ways to present your business on social media while defining and presenting your brand in a natural way.

Another time outsourcing your social media might be a good idea is if you don’t know what kind of content you want to post. Figuring out your social media content can be tricky depending on the type of business you have. Considering digital marketing companies are great at creating content strategies, outsourcing can make this a lot easier. They know what kind of content gets viewed the most and what kinds get the most feedback and traffic to businesses.  

The last reason outsourcing social media is a good idea is because you are an expert of your business, but digital marketing companies are experts at marketing. You may be able to post visually pleasing pictures or grammatically correct blogs, but do you know the latest algorithm changes?…When you outsource your social media it is no longer your job to figure that stuff out—it’s ours.

Social media marketing is huge in today’s world. The effectiveness of your marketing on these sites can literally make or break your business’s success. There are a lot of reasons and benefits to outsourcing your social media to digital marketing companies. They know how to present your brand in the best ways, they have creative and unique content ideas, and they are experts at marketing. By outsourcing your social media, you will have less to worry about and more time to focus on making your business the best it can be while leaving the marketing up to us.

Oct 26
0

Inside an Ad Agency: Social Media Manager

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Social media managers within advertising agencies have a variety of responsibilities. Social media managers are essential to an advertising agency because they, more than the average social media user, know the ins and outs of different social platforms. Here are a few of the many responsibilities that a social media manager carries out on a day-to-day basis.

Creating a Social Strategy

When a social media manager receives a new client, their first job is to create a social strategy for the client. Depending on the client’s needs and wishes, a social media manager will choose which social platforms will work best for the client’s company. Then, after they select which platforms they would like to use, social media managers will create a calendar of how many times posts should go out for each platform every week.

Social media managers at advertising agencies also focus on the patterns of posting when building a social strategy. For example, a certain day of the week could be the day when video content is consistently posted. Developing a social strategy is essential for any company’s success.

Scheduling Social Posts

Scheduling posts requires organization and consistency. Organization can come in the form of using scheduling tools such as Hootsuite to plan out future posts. While scheduling posts, social managers at advertising agencies also choose what times during the day that posts should go out at.

It’s essential to schedule posts ahead of time so that social media managers can revise and edit the writing in captions. The written part of posts is important and requires someone who has impeccable grammar, spelling, and punctuation. Along with this, social managers must be creative and knowledgeable about what looks good and what doesn’t.

Creating Content for Social Posts

As a social media manager, your job is not only to create content for social posts, but also to create a consistent brand image. Every piece of content that is designed for a specific client needs to have the same colors, patterns, font, and overall similar look. Social managers will create content that has all of these requirements so that the client’s consumers can become accustomed to a brand image. When social media managers at advertising agencies understand their brand image, they can create stunning content that will reach higher engagement.

If you are in need of consistent posts and a brand image, consider using an advertising agency like Fusion 360 that has a social team that will do it all for you!

Oct 26
0

4 Ways to Improve Coordination Between Advertising Teams

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Within marketing companies, there are several teams that must work together effectively in order for your entire company to be successful. We often focus on how to make a team successful, but how often do we talk about how to improve company-wide team coordination? Although working as a team is very important, recognizing the whole company as a team is also important. Teams often rely upon each other for steps in projects, so it’s important that they know how to work together effectively.

Know the End Game

Marketing companies often work together regardless of teams to produce results for our clients, and that often proves true for every kind of company. The biggest thing that allows marketing companies to accomplish this is the fact that they are all working toward the same goal. Your entire team needs to understand your client’s vision for the project from the beginning. This allows each team to take responsibility for their portion while also recognizing the work the other teams will be accomplishing. Consider holding group planning meetings to discuss upcoming projects and allow the teams to work together.

Utilize Individual Skills

Each member of your company often has skills outside the scope of their job requirement; marketing companies are missing the mark if they fail to recognize and utilize these skills. Holding brainstorming meetings where you work through project ideas is a great place to see your employees’ skills and ideas. Take ideas from everyone and let them share their knowledge openly, even if it doesn’t fit within their job description.

Clear Communication

Set a precedent of clear and thorough communication in your marketing company. Whatever that means for your individual company, do it! Use scheduling software to make sure everyone is on the same page with everything that is happening within your company. This helps people see the tasks they need to prioritize, and also helps teams see who is relying on them to get their projects done on time. You will also need to allow your employees to interact and get to know each other outside of their individual teams so that they feel comfortable communicating with each other.

Plan Efficiently

Software programs are really great for helping you to plan ahead and help the whole company be on the same page no matter the project or department. Effective planning also allows your teams to have time to communicate with each other to bridge gaps in planning and creation.

No matter the project, a marketing company runs off its teams coordinating with each other to get jobs done effectively. With so many clients and projects taking place at the same time, you will need to work together to get everything done in an orderly manner. It’s time to move past team building to inter-team building to survive in today’s fast-paced world of marketing and advertising.

Oct 26
0

Four Tips to Successfully Manage Your Social Media

By | content marketing, Instagram, marketing, Mobile marketing, Social Media | No Comments

When it comes to digital marketing companies in today’s world, your life should revolve around social media. Social media is leading a revolution in marketing and advertising, and if you don’t keep up with it, you’ll be left of the side of the road. Social media gives you access to instant feedback and target audiences like never before and can come at a cheaper price than traditional marketing if done right. Since this is one of the most essential tools that digital marketing companies should know how to use, let’s talk about the top four tips for how to improve your social media!

  1. More Isn’t Always Better

It may seem like a no-brainer, but content is where it’s at! However, don’t disillusion yourself into thinking that if you have more content then you’ll be more successful. The quality of your content is by far more important than the number of times you post to your social media pages. Work on developing a brand guide, then stick to it! You want your social presence to be visually appealing, but also to always be on brand with your company.

  1. Utilize Social Media Analytics

Like we stated above, more posting isn’t always better. It’s important to constantly be looking at your social media analytics to see what your response is. Sometimes people visit your page less frequently when you post more, so those things are important to know. You’ll need to study the types of posts that your audience responds better to, and even the time of day it’s more effective for you to post. Digital marketing companies need to put in a lot of work to make their presence known, but it’s worth it.

  1. Use Scheduling Tools

As you begin to study your analytics as to what times are more beneficial for your company to post, you may find out that 6 a.m. is the time where your page has the highest traffic. And who wants to be up working at that time? Using a scheduling system for your social media posting is extremely beneficial in this aspect. You can schedule your posts out for a couple weeks before heading on a trip or schedule them the night before to have them automatically post when there is high traffic on your page. Either way, it makes your job much easier, and who doesn’t love that?

  1. Be a Real Person

Many people forget how important this point is. Now, we’re not saying that you should completely throw all sense of professionalism out the window. Rather, social media is an outlet for you to connect with real people as a real person; be a human! Express gratitude, share fun moments in your work life, and most of all make your followers love you for your posting, whether that be for humor, blunt reality, or whatever else you want to portray. Just be yourself in order to make your digital marketing company look like it’s made up of real people rather than robots. Let your personality shine, in the best way, of course!

When it comes down to running a digital marketing company or department, you’ll need to become familiar with social media. Follow these four tips and get going! Social media is learned through trial and error, so start working with your company’s account and see what works and what doesn’t. The large benefit of social media as a platform for digital marketing companies is that it has a quick turnover on data analytics. If you get stuck, contact us at Fusion 360 to see how we can help you!

Oct 17
0

Different Video Styles

By | Video, video production | No Comments

There is no one way to create video, and when video production companies are tasked with creating a video for their clients, it’s important for them to sit down and see what style is best for the client as well as the video idea. From animations to news-style videos, there are various methods of shooting a clip that work depending on what the message for that specific video is.

All video production companies understand these differences, but you might not. This guide is made to help whomever understand what type of video is best for certain situations. Below are a few of the ideas.

Head-Shot Videos

Head-Shot videos refers to clips of a host who is seen only from head to shoulder. In these videos, the host is going to be talking directly to the camera in a standard shot. This type of video works best when you’re trying to shoot a personal or promotional video and goes great on a client’s homepage or even an informational blog post.

If you’re looking to make a professional video with raw ethos, this type of video might be the best decision; it’s a great way to introduce the face of your company to your potential consumer base.

Testimonial Videos

Video production companies may use testimonial videos if they are working for a client who is offering a service or product to their consumer base. These videos are helpful when it comes to trying to build up a strong reputation on a certain product or service. Testimonial videos can be shot like talking head videos, except instead of showing someone who works for the company, video production companies should use someone who has tried out the product or service and is willing to leave a positive review.

Animated Videos or Motion Graphics

Some video production companies offer animated video services. These videos are used for quick, visually appealing storytelling on certain subjects. Sometimes, animations reach an audience more than live video, and motion graphics allow the creator attract viewers with creative and aesthetically pleasing images that make it easy to send a message to the audience.

Text-Filled Videos

These types of videos are favored amongst video production companies because they’re amazing when it comes to establishing SEO. These videos use scripts that target specific keywords that lead back to the client’s site when searched on google. This will only work, however, if you have a solid script and reliable sources.

There are so many ways to get your client’s message across when it comes to video, so it’s important to determine what the goal of the video is in order to get an idea of what style you’re going to be using.

If you’re looking for the best video production companies to handle your video needs, look no further than Fusion 360.

Oct 16
0

What a Video Production Company Can Offer You

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When it comes to video production, you want to make sure that you put out the highest quality project possible. In order to show your clients and audiences the best work, you will need the right help to accomplish this. This is why video production companies are so important—they exist to help make sure your video looks as solid as possible before it goes out to the public.

Video production companies specialize in film making and editing and will be able to make your life a lot easier than trying to do it yourself. If you’re skeptical about hiring a video production company, here is why you can benefit from it.

You Get an Outside Perspective

Video production companies offer a fresh set of eyes to your project, and while they will still work to accomplish your vision, they may also give some friendly advice on specific ideas you may have. Listening to the hired team of experienced video producers will likely help your video turn out to be something better than you originally thought. Take advantage of their expertise and really work with them hand-in-hand in order to take full advantage of the situation.

You’ll Save Time

Video production companies are excellent at what they do, so hiring them is a great way to make sure your project gets done on time. Theses talented individuals have taken down sets, set up equipment, films scenes, and edited projects for years, and they know how to make the project go as smoothly and quickly as possible.

Create Something Incredible for Your Budget

The best thing about video production companies is their ability to create a wonderful project no matter what your budget is, a video production company will put forth the effort to make your video and as high-quality as possible while still staying within your budget.

Video production companies make it easier to capture your vision. If you need help bringing your project to life, look no further than Fusion 360 Studios for your video production needs. We’re dedicated to creating quality content geared to your needs.

Oct 15
0

Different Roles on a Production Team

By | Video, video production | No Comments

Video production can be quite the process. If things aren’t planned out and assigned in an efficient way, things won’t be completed in the best way possible. And as a result, your client isn’t going to get the end results they want. Luckily, there are video production teams. These teams are created and designed so that everyone on the team works together. They make production processes go a lot smoother and help get a result both the production team and the client want.

The Producer

The first role of a video production team is the producer. The producer coordinates and manages the process from beginning to end. They help come up with creative ideas, work with you on your budget, oversee writing the script, and a ton of other things. From pre-production to post production, the producer is there to help communicate with you and the team the whole way.

The Director and Assistants

The next role on a video production team is the director. The director is the person who you typically see the most, both on set and off set. Like the producer, they help with script writing, budget oversight, and a few other things. However, their main job is to direct the production. Telling people where to stand, what angle to have the camera, what lighting is needed, and so on.

In video production, there can be a lot of assistants too. This really does depend on your budget and the size of your production though. For example, if you are filming a really short clip, assistants may not be totally needed. On the contrary, if you have a production with lots of people and scenes, having multiple assistants can be super useful. Assistants help directors and producers do their tasks. They help with scheduling and making sure things are in the right place when it comes time to film.  

The Cinematographer and Camera Operators

The next position is the cinematographer and the camera operator. These are the people that work on the cameras. Their responsibilities include making sure to get good angles, lighting, and overall capturing what the director has in mind. Cinematographers are in charge of having the right equipment to get the best shots possible.

Video production teams are super important to guarantee the client gets the best results possible. When you have a production team with clear-cut roles and responsibilities, it helps to make sure everyone gets their specific jobs done. When there aren’t specific things assigned to people, multiple people may be working on the same thing while no one could be working on another thing. Production teams are the best way to stay organized on set and create an end result everyone can be proud of.