Life is filled with choices; no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you. In today’s world of digital marketing, video production companies are going to be one of those choices. Brands around the globe depend on these video production companies to create crisp, engaging and professional video productions to help market their product or services, so it’s important that you choose the right production company to take on your branding.
So, how do you narrow down what the best option is when it comes to video production companies? Do you solely base your decision off reviews, or do you feel that you need to go deeper than that? Remember, this decision will not only affect you but your company as a whole. Go back to the first paragraph and remember what we noted⎯ no matter where you go, you’re going to have to make crucial decisions that will impact you and those around you.
When it comes to finding the right video production company to produce visual content for your brand, you need to do extensive research on the company you’re considering. Everything from reviews, accolades, ratings, past work and statistics should be considered, as this will give you a good idea of what kind of work you can expect, and it will also help you see if their asking price is right.
How you approach your hunt for the perfect video production company plays a huge role in what kind of work you can expect to get in return. So, before you go and call the first agency that comes up on Google, here are seven tips that will help you narrow down that long list of video production companies and ensure that you pick the best possible option.
Take a Peek at Ratings and Reviews
While you can’t judge a book by its cover, reviews and ratings will give you a good idea of what other clients think of that company’s work. Of course, you’re bound to find mixed reviews, but what you should be looking at is the overall star rating. If you find that one of the companies that you’re looking to hire has an overall low rating, it may be a good indicator that multiple clients were not happy with the company’s work.
When you’re looking for successful and reliable video production companies, you want to look for businesses that have higher ratings, often in the four to five-star rating range. Oftentimes, these are going to be the video production companies that will work hard to make sure that the client is satisfied.
As for reviews, go through and read about what other clients have to say about the company’s services. Do people seem satisfied with the quality of the work, the time that the project took, the pricing and the overall efficiency and effectiveness of the services provided? Reviews can help you establish an understanding of what you should expect if you decide to work with the company.
Review the Company’s Past Work
Just like employer’s review resumes when it comes to hiring a potential employee, you should review a video production company’s past work before hiring them to do any work for your business. Past work will help you understand what the video production company is capable of and if it’s the style of video that you’re looking for. Think of the company’s past work as a sample, something that you can take a look at before you invest.
If a company isn’t willing to put up work that you can look at before you decide to do business with them, you may want to reconsider your options. After all, you wouldn’t buy a new home without looking at it, why would you purchase services without knowing what you should expect?
Video production companies should be proud to display their work, as that shows that they can stand behind their work and are eager to work with you. Ultimately, their past work serves as a portfolio, something that is a must in the world of digital marketing.
Speak with Past Clients
Simply reading reviews and taking a look at a video production company’s past work isn’t enough, it’s just a start. Another suggestion we have is that you speak to the company’s past clients directly to get an idea of what the workflow was like, what it was like working with the employees as well as the owners and what you can expect in terms of working with a specific production company.
When speaking to video production companies about a possible partnership, ask if you can speak to their past clients about their services. Most video production companies will be happy to let you do this, and if a certain company is hesitant or refuses to allow you to speak with one of their old clients, it may serve as a red flag that maybe you should continue your search for the perfect production company.
What are You Getting for Your Buck?
Ultimately, the price is going to have a huge pull on whether you decide to work with a production company or not. While we often strive to find the cheapest alternative, you also want to take into account quality. Sure, there are going to be video production companies out there that can get you a good deal for what may seem like a mass amount of content, but what good is quantity if you end up with mediocre videos that fail to represent your brand?
Instead of hunting for companies that can offer you high-quantities of videos at low process, you should look for video production companies that can guarantee you quality, even if it comes at a higher price. When it comes to your brand, your most important investment is going to be in digital advertising and video production; you want to get your name out there in a positive way, and high-quality video production is the best way to achieve this. If you’re constantly putting out mass amounts of mediocre videos, you’re bound to lose followers and misrepresent your brand.
Choose a Company That will Involve You as Much as Possible
When it comes to your brand, you want to have as much control as possible and make sure that you’re in the loop. Video production companies are meant to bring your vision to life, so when you’re looking for a company to partner up with, make sure that they’re prepared to involve you in their brainstorming sessions, meet with you regularly when they come up with new ideas, and ask for input and suggestions when it comes to the production.
There’s nothing worse than getting a project back that doesn’t represent your brand at all, so it’s crucial for you to be involved in the production process as much as possible. Of course, there will be moments where video production companies are going to be working on the project without your presence, but staying in touch is the best way to ensure that the project goes as planned.
Make Sure the Company Understands Your Goals
You can’t expect video production companies to produce content blindly, they have to get to know your target audience and develop a strategy to reach your professional goals. When speaking to various video production companies, really take the time to observe them and their motives. Are they simply going to get a basic idea of what you want and then wing it from there, or are they genuinely trying to get as much information and background from you as possible before they get to work on the project?
The best video production companies are those that take the time to identify your target audience, come up with goals and take the time to develop a strategy that will ensure the success of the campaign. Go with a production company that has your brand’s best interests in mind before their own, because this will help you succeed.
Finally, Make Sure You Feel Comfortable with the Company You’re Working With
This is possibly one of the most important steps, you have to feel comfortable with the company that you decide to work with. Ask yourself a few major questions: did the company provide you with adequate customer service? Did the company seem to care about your brand’s success and were they attentive during your interactions? A solid relationship between you and the company is going to make working together that much easier. A company that is willing to establish a healthy relationship with your brand is a company that is going to work hard to make sure that they can represent your business in the best way possible.
So, when on the hunt for the right video production company, follow these tips to ensure that you get the service that your business deserves. Whatever video production company you decide to go with, make sure that it’s a company that you feel can produce quality work that best represents your brand. Alternatively, head over to Fusion 360 Studios and check out some of our work. We’re an award-winning digital agency with a passion for digital marketing and a drive to be the best out there. Our Emmy-award winning team will work hard and diligently to make sure that your business thrives in today’s highly competitive digital world.