Search engines, especially Google, are being used every second of every day by people who want to learn a new word in a different language, find the nearest café near them, or even by brands to look up reliable marketing companies in their area. Whatever it may be, search engines help people facilitate their everyday lives as well as help companies grow, which is why they are crucial in today’s marketing techniques ⎯ more specifically, SEO techniques.
SEO, or search engine optimization, is a set of rules made my search engines that online companies follow in order for their website and business to rank better on Google, Yahoo, Bing and other searches. All online companies need to take SEO seriously if they want to make an impression on their targeted audience. Marketing companies understand this importance and want their clients to understand the same things in order for their company to have success. Here are a few things that all companies need to know about SEO.
SEO Creates Web Traffic
Perhaps one of the first and most obvious reasons as to why SEO is so important is its effect on driving online traffic to your website. Almost 33 percent of clicks are given to the first ranking page on a search engine, and the first five listings share over 75 percent of all clicks, which is why SEO is a must for your company. The main goal of marketing companies across the nation is to achieve high rankings, and you can’t do that without an SEO strategy.
SEO Builds Trust
Well-thought-out SEO strategies could help your brand build trust with your current and potential customers. Ranking high on search engines not only helps drive traffic to your site (and promote your business in general) but it also shows potential consumers that you have a loyal audience. Seeing that you are a competent company with a loyal following will help build your brand’s reputation. This reputation then turns into authority, which is established through elements such as positive user behavior, machine-learning signals, optimized on-page elements and content, and quality backlink profiles.
SEO is a Long-Term Strategy
SEO will remain impactful for years to come, and that initial impact that occurs within the first year is something that should propel your company forward. While SEO techniques are constantly changing, marketing companies know that the basic principles of SEO “will establish a framework that will stand for your company in the long run.
SEO involves different techniques and practices, which could get complex, and that’s where marketing companies like us here at Fusion 360 Agency come into play. If you’re looking to start ranking on search engines to get your name out there, don’t hesitate to give us a call. We’ll work hard to come up with an SEO strategy that will get your business on the road to digital marketing success.