In order for a company’s brand to show up at the top of Google’s list when products and services are being searched, SEO work must be completed first. Things like keyword-focused content creation and a countless number of backlinks need to be created. This usually is completed by content marketing teams producing large volumes of blogs, videos, infographics and more on specific websites. Sometimes though, these links are posted on a company’s social media, but what effect does that have?
Within the large umbrella of online marketing, SEO marketing and social media marketing draw a lot of confusion as to whether or not they are related. Typically, there is some separation between the two marketing styles. In fact, there are social media marketing companies and SEO marketing companies alike that focus solely on their particular craft. However, is there any overlap? Can social media help boost your company’s SEO ranking?
FACEBOOK, TWITTER and INSTAGRAM’s INFLUENCE
Social media marketing companies are constantly posting relevant content on social pages for all kinds of companies, but that kind of marketing does not DIRECTLY boost the SEO ranking of those companies. There is plenty of research out there that will show you how posting on these social channels may INFLUENCE your company’s SEO score, but not like creating blogs and backlinking will.
The influence these social posts have really only spike your score if you get thousands of individuals clicking your link. However, even Google has said that social media ‘shares’ do not count as individual links. Meaning, even if a social media marketing company created a post with 500 retweets or shares, it wouldn’t boost the SEO score more than the original post would (though, a post with that much attention would be good in terms of traffic).
DISCUSSION BOARDS and FORUMS
What people tend to forget is that forums and discussion boards are also considered social platforms, and posting content on these kinds of pages WILL BOOST your SEO score. Forums and discussion boards simply function differently from platforms like Instagram and Twitter, and therefore, the links posted there work differently. Not a ton of social media marketing companies or SEO marketing companies take advantage of this, but they should.
There are some social media platforms that can boost your SEO score, but it is not the initial ones you may think of. The big social accounts may have a lot of eyes, and with enough shares or clicks, you might see some influence, but discussion boards and forums will work better. SEO marketing companies and social media marketing companies have enough separated work, but they can work together as one.
If you are in need of any help with your SEO marketing or your social media marketing, contact us here at Fusion 360 Agency.