Proliferation

Jul 13
0

Where is the Value in Digital Marketing?

By | digital marketing, Utah | No Comments

With traditional advertising techniques taking a blow from modern technological advances, it is important for the media to adapt to evolving marketing approaches — digital marketing companies are doing just that.

Our world is becoming a digital breeding ground, we get our news from online articles, we do our shopping online, we even use technology as our main form of communication. However, where is the value in digital marketing? As a $62 billion-dollar industry, it is important to know where that revenue is coming from so that up and coming agencies can thrive in the modern world. Here is where the value lies when it comes to digital marketing.

 

Jul 12
0

The Downfall of Malls and Rising of Digital Commerce

By | advertising, content marketing, SEO, Social Media, Utah, web development | No Comments

Written by Ascari Pena

 

In 2017, various businesses are either rising or crashing. Right now, we are seeing the beginning of the end for malls. Studies have shown that in 2021, 25 percent of malls will be closed. With the emerging rise of e-commerce, Americans are starting to ditch large retailers like Macy’s, JC Penney’s and Sears for digital companies such as Amazon. To understand this downfall, let’s look at the past, present and future of the American consumer.

Digital marketing companies have predicted this downward trend occurring over the past 15 years and are beginning to capitalize on their correct predictions of the fall of the American mall lifestyle. With marketing firms targeting consumers with extremely competitive pricing of products and the inconvenience of driving to a mall and walking, malls will become obsolete. Property management companies must begin to restructure their business model to deliver further value.

Past

To give a bit of a history lesson, let’s step back in time a bit. In 1956, the very first indoor shopping mall called Southdale opened outside Minneapolis. After the exploding popularity of malls, there was a large retail boom in the United States.

In 1960, there were 4,500 malls that made up 14% of retail sales. In 1987, there were 30,000 malls accounting for over 50% of all retail dollars spent. Malls were the emerging destination for commerce, hanging out and community gathering events.

Malls were the place to be and quickly became a staple in the American lifestyle.

Present

Since 2006, no new indoor malls have been built. This is around the time that online commerce began to emerge. Digital marketing companies have taken notice of this and capitalized on the shift of attention from malls to iPhones. Since 2004, the net sales revenue of Amazon has risen from 6.92 billion to nearly 136 billion dollars.

This is now where our eyeballs and dollars have all shifted to. With less hassle and lower prices, the incentive of going to the mall for relaxation or socializing has become a thing of the past.

Future

In the age of embarrassing viral videos of people stomping over each other at Walmart over a discounted TV on Black Friday, the experience of shopping amongst other American consumers is increasingly negative. If malls are not providing a product or event that requires in person attendance, they will fail.

Marketing firms that represent these properties are looking at new avenues of either providing further value to American consumers to re-attract them, or re-purposing these structures to self-storage, doctor’s offices or apartment structures.

 

Sources:
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=7196

https://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/

 

Jul 11
0

Less is More, Right?

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah, web development | No Comments

Written by Ascari Pena

 

When it comes to advertising or marketing agencies, they come in all different shapes and sizes. Agencies can range anywhere from 10 to 1,000 people, and serve many different functions. As eyeballs continue to shift every single day, companies with large marketing budgets are trying to figure out the best ways to target the right people, spend dollars in the right places and ensure effectiveness in their messaging.

The debate of size in regard to an advertising agency is definitely a conversation to be had. Here are just a few differences to keep in mind when deciding to outsource your content marketing, SEO or video production to an advertising agency.

Contact With the ‘Head Honcho’

If you were to hire an agency that employs 500+ people, what are the odds you will be dealing directly with the CEO? Slim to none. If you are to work at an agency with under 50 people, the odds are much higher that you will work with the shot caller. When managing millions of marketing dollars, there needs to be streamlined communications to ensure tasks are completed effectively. The path of least resistance is the best route to travel.

The Workplace

With many companies that we see today, the ‘growing pains’ can sometimes be too much to handle. With a smaller agency, the vision and mission are able to be maintained with much less effort. Keeping an equal workplace mindset is crucial to the quality of the work produced for its clients. A loss in workplace continuity can cause headaches for everyone.

Attention to Your Work

At a larger agency, work can fall by the wayside very easily; a smaller agency overvalues its clients as each one is extremely vital to the company. Your marketing dollars are the lifeblood of your company, and the last thing needed is for your company to fall lower on the priority list because of your budget.

Agencies are ensuring the success of your marketing dollars on an everyday basis. As these agencies are analyzing the daily shifts in attention, marketing dollars need to be spent as efficiently as possible. When choosing an agency for your business, consider that bigger doesn’t mean better and agencies are not ‘one size fits all.’

Sources:

https://www.forbes.com/sites/deeppatel/2017/05/30/gen-z-hates-tv-and-what-that-means-for-traditional-advertising/#4934587a32ed

Jun 19
0

Building a Social Following

By | Uncategorized | No Comments

The more followers you have on social media, the more people know who you are. In this day and age having a strong social following can get you far in life. Marketing agencies found in Utah have known this for years, that’s why this great state is on its way to becoming the Silicon Slopes. How do you turn your channels into something hotter than a fidget spinner?

Network

Networking online can bring many wonderful opportunities. You are able to connect with anyone and everyone with just a few clicks. The more people that follow you, the more connections you are making. By influencing those who value your brand, you can share the ideas with their followers.

Start online conversations with those who have a high influence on their followers, such as the head of an advertising agency. They can mention you during your conversation, which leads to their followers seeing your profile. Following industry professionals and participating in their conversations will increase your number of profile clicks and followers.

Theme

When deciding on a theme you want to be original. Your theme should show the online world who you are. The theme of your social media profiles include content you post, filters you use and overall the look of your profile. You can reach out to an advertising agency to help you or create your own theme.

Your social media platforms should have a similar theme. Choosing different themes for each platform can confuse your followers. The first step in having a successful theme is choosing a personalized username that people can remember. From there decide what type of content you want to post.

Content

Content is everything. The main reason your followers follow you is because of what you post. Your content should be original and fit in one of the following categories useful information, entertainment, inspiring or exclusive. Sharing useful information will increase your credibility and increase the number of shares. Entertaining posts get people’s attention. Followers will be more likely to share a funny post compared to a serious one.

Inspirational content gives your brand a more personable feel, which will result in more shares. Everyone enjoys exclusive content.

If you find building a social following is hard reach out to an advertising agency for a few tips.

 

Sources:

https://www.impactbnd.com/blog/grow-social-media-following

https://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

https://www.forbes.com/pictures/ekij45gldk/offer-an-exclusive/#42edbf375a22

Jun 19
0

What Is It Like to Intern at Fusion 360?

By | Uncategorized | No Comments

Imagine peacefully working on school work in a hipster coffee shop and all of a sudden a nerf dart gets shot directly at your head. Well, that happens on a daily basis here at Fusion 360. This makes senses being as there is a sign in the office that reads dissidents, meaning a person who opposes official policy. It’s no wonder life is so exciting around here.

What We Do

Fusion 360 is the number one digital advertising agency in Utah. You will have a wide variety of clients to create content for. There are five main departments which include: SEO, social media, video, design and content writers. If you decide to intern at Fusion 360 you can pick which department you are most interested in. How cool is it that you practically pick your position?

Set Your Own Schedule

This depends highly on whether you are doing it for school credit or just for your stipend. Depending on your hour requirement for school you can usually come and go as you please within the normal office hours. To receive your stipend you must work 20 hours a week.

Why Is It Fun?

Do you remember that time you had a pudding party? You probably don’t because you’ve never had one, but we do here. Also, there is a casual ping pong table chilling in the office so you can get your creative juices flowing if you’re having a writer’s block. Working with an elite group of website design nerds is a blast, especially when you cream them in ping pong.

Everyone is extremely social. If you need a place to eat or hike, they will steer you in the right direction. The work environment is so friendly that sometimes you have to have typing races just to get your work done instead of chatting.

Working at one of Utah’s elite marketing firms will stand out on your resume. Why not gain a step away from your peers?

Jun 14
0

Don’t Get Left Behind, Make the Switch to Digital

By | Uncategorized | No Comments

In a time where Twitter wars are an actual thing, it’s no wonder why traditional marketing is a dying breed. Marketing agencies are making the switch, but some, like Fusion 360, have been digital from day one.

The advantages of going digital are simple. At Fusion, we let you have a voice. As opposed to traditional marketing, digital allows the client to choose how they wish to interact. It has been proven that some people are visual learners while others need the hands-on experience. The same can be said for digital marketing. For some, a web blog will do the trick but others may enjoy a quick video. Here at Fusion 360, we let you decide.

Besides letting you pick between mediums, marketing agencies — like us — get your message out faster. We could put your message out in a newspaper and hope that the paper boy delivers your mail, or you can go digital — going digital means shares, retweeting and more.

By letting us get your message out electronically, you will able to reach a bigger audience. Targeting one audience is child’s play. With digital, you can target those in even the most remote corners of the world (as long as they have access to Wi-Fi.)

We know that life happens in real time, so why should you have to wait for your data? If you work for a company that thrives off real time results, digital marketing can help with that, too.

Digital marketing companies can also help you save a buck or two. Going paperless means spending less money. The money that you would be spending by printing flyers can finally go towards something more important, like getting that office pet.

Digital is better for obvious reasons. When you decide to switch over (if you haven’t already), find the company that will lead you through the digital revolution.

 

http://www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-of-digital-marketing-v-traditional-marketing

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

Jun 12
0

Where are our Eyeballs Heading?

By | digital marketing, marketing, SEO, web development | No Comments

Written by Ascari Pena

 

The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/

 

May 23
1

How Does Social Media Help in Times of Crisis?

By | digital marketing | No Comments

Most people in the world today own at least one social media account — Facebook being the most universal. Social media platforms are used for a variety of different reasons, several of which include staying in touch with friends and family, sharing important and meaningful life events, or documenting what they ate for dinner.

With the increase of smartphone usage over the last 10 years, social media has now quickly become one of the largest players in digital advertising. Most Americans spend on average 10 hours a day in front of a screen, so it’s no surprise that marketing agencies have latched onto this current trend and geared their advertising toward mobile-friendly approaches.

As an advertising agency, it is vital to recognize and utilize social media as an integral part of the agencies presence and success.

It’s Not All Just Fun and Games

Though the original objectives of social media have stayed relatively the same, there has been an added objective that has had an astounding impact on society today. Social media now acts as a way to relay current events and offer support during difficult times, specifically in world crises.

Being able to use social media as an outlet for offering assistance, consolation and love allows for communities, as well as the world, to come together in unity and show strength.

Ariana Grande Concert Catastrophe

Tragedy occurred last night at Ariana Grande’s concert in Manchester, England when an explosion occurred, killing 22 people and injuring many more. Social media platforms acted as a way for people to express their feelings and concerns about the events that occurred that evening.

Celebrities and fans offered their condolences and support via Twitter and many Manchester natives started using the hashtag #RoomForManchester in tweets to offer spare beds and rooms in their homes for people who were stranded after the attack. Hotels and transportation companies also turned to Twitter to offer places to stay and free rides from the arena where the attack occurred.

The Importance of Knowledge

It is beneficial to not only use social media as a means of showing solace during times of tragedy, but also as a way to inform and educate its users of current events. Digital marketing companies and other marketing agencies all over the world use social media because of its ability to reach vast amounts of people.

Using social media to spread awareness, information and understanding about events going on around the world is going to give a massive amount of people the correct knowledge and power to take action.

May 20
0

How to Make Your Video Ads More Successful

By | advertising, content marketing, digital marketing, SEO, Utah, web development | No Comments

 

If research and statistics are right, then you’re probably not going to read this entire article.

If people are looking for in-depth insight on any given subject, people now more than ever will turn to videos to get information. Marketing agencies that are worth their salt know that people turn more to videos for content than anywhere else. But how do you make your online video ads stand out in a crowded field of cat videos, how do you make your multimedia presence stand out?

Here are some of our personal tips:

Tip #1 Produce “How to” Videos

In 2015, “how to” video searches grew by 30 percent, which means that people are in a hurry to figure out stuff, and they need someone to walk them through how to do something step by step. “How to” videos are only increasing in popularity, and the more unique your “how to” topic is, the more views you’re likely to get.

So, for example, “How to change a flat tire” won’t get that many hits, being as there are literally thousands of those videos already. But a “how to fix a foosball table” video will get much more of an audience for you, even if that audience is smaller than the “fix a tire” group.

Tip #2 Make Testimonial Videos

In the age of Yelp and Rotten Tomatoes, people are more likely to look at reviews for your brand well before they even come close to buying your product. Marketing agencies have figured this out, so for their clients who sell products or services, they’ll make testimonial videos that prove to consumers that what they’re product or service is better than everyone else’s.

Tip #3 Find the “Sweet Spot” for Video Length

Marketing agencies that produce videos for their clients know that the best video ad length (according to Google) is no longer than three minutes. Within 45 seconds, people will know if they’re interested in the video they’re watching. There are some videos that can be longer than 3 minutes on Youtube that still deliver incredible results, but those exceptions are rare, and your video has to be incredibly engaging to pull something like that off.