With traditional advertising techniques taking a blow from modern technological advances, it is important for the media to adapt to evolving marketing approaches — digital marketing companies are doing just that.
Our world is becoming a digital breeding ground, we get our news from online articles, we do our shopping online, we even use technology as our main form of communication. However, where is the value in digital marketing? As a $62 billion-dollar industry, it is important to know where that revenue is coming from so that up and coming agencies can thrive in the modern world. Here is where the value lies when it comes to digital marketing.