Proliferation

Mar 31
0

Cameras Used for Video Productions

By | content marketing, SEO, video production | No Comments

With visual images at an all-time high, cameras are used now more than ever before. News broadcasts, live sporting events, YouTube videos and brand films all call for different types of cameras, and the thing is, if you are not apart of a video production company, you may have no idea what kind of cameras are used for the variety of productions you watch. Here is a short list of all the different types of cameras that are used in video productions.

**Disclaimer — we are specifically talking about cameras that video production companies use to shoot brand videos, interviews and commercials, not news broadcasts, live sporting events or movies**

DSLR

The most common camera that video production companies use is a DSLR, or a Digital Single-Lens Reflex. Anyone that is starting to create their own videos will want to use a DSLR. There are different types of DSLR cameras but they ultimately have the same function: the ability to grab the subject of a shot with a sharp focus. Usually, DSLRs focus on the forefront of a shot because they do not have a great depth field but can capture high-quality images on the area they are focused on. In order to record the shot they need, video production companies will apply different lenses that give them the depth they need.

Hybrid DSLR

The hybrid version of DSLR cameras differs in quite a few ways. Rather than having to constantly adjust the focus on a regular DSLR, hybrids have a greater depth of field and can keep focus on different subjects within a shot. With a larger depth of field, hybrids are also able to zoom in on subjects a lot better than regular DSLRs. Further, hybrids have more storage on their device; DSLRs have around 15 minutes of total recording life. While the hybrid seems a little more user-friendly with its greater depth and longer recording life, it does not perform as well. Don’t take this wrong, hybrids can still capture amazing images, but they have a smaller sensor than a DSLR and therefore do not do as good in lower light.

Live Sensor

These cameras are like DSLRs but perform more like video cameras. They give you more functions, like extended recordings that go beyond 30 minutes and the use of a microphone.

Drones

To continue to show that there are different types of cameras based on the video’s purposes, we will briefly discuss drones as well. Video production companies use drones for great sweeping shots that give you an aerial viewpoint. Drones give your video a setting or place of reference, as well as more motion. Just like the DSLR cameras, there are a wide array of drones that you can use.

Conclusion

These four cameras are just several different types that are utilized when making promotional videos for other businesses, but there are even more cameras out there that are used for movies and live events. If you are looking for a video production company to help you produce a video, contact us at Fusion 360. We have the expertise and experience you need when using cameras like these.

Mar 30
0

From the Storyboard to the Big Screen

By | Utah, video production | No Comments

As you sit and watch your favorite movie or TV show, you probably don’t think about how much work or planning was put into creating it. How long did it take them to film? How difficult was the editing process? Who came up with the idea or script? Depending on the type of film, video production companies spend a good amount of time planning, filming and editing. From the storyboard to the big screen, here’s how your favorite videos and movies are made.

Pre-Production

Although you might think that a good film starts with a storyboard, this step actually comes a little bit later in the pre-production stage. Before a storyboard is created, there are a few other things that need to be decided first.

Even before video production companies start coming up with video ideas, they have to determine both their budget as well as their goals. The topic of a video will depend on what you want to achieve. Production companies have to decide if they want to increase brand awareness or perhaps improve engagement. Once they know what their marketing goals are, they then start brainstorm ideas that will help meet those goals.

Once there’s an idea, its time to start writing a script. After the script is written, producers have a good idea of what shots they will need. This is also when they create their storyboards.

The last step in the pre-production phase is figuring out equipment, locations, talent and when to shoot.

Production

Now that all the necessary planning is done, it’s time to start production. This is where storyboards and shot lists come in handy. An important step is making sure the cameras and lights are all set up properly before filming starts so that the footage doesn’t get messed up.

One thing that all video production companies do is get B-roll footage. B-roll is basically any footage without subjects in it. When editing a film, B-roll can come in handy when trying to establish the setting or even when you need to add some length or extra scenes to a film.

Post Production

After everything has been filmed, its time to take it to the post-production phase. Now, editing isn’t just piecing the clips together and adding some music behind it. Many of the aspects you love in your favorite movies are created in post.

Editing starts by importing the footage into a video editing software and then sorting and labeling it so it’s easy to find. Then, the editor will start making cuts and piecing the footage together.

At this point, it’s time to add sound. If there are going to be any voice-overs, now is the time to record and add these to the film. When adding music, editors need to make sure it matches the tone of the film and is at the right volume.

Just as you would edit a photo to get the colors right, video production companies like to color correct their films. You want the colors to appear as rich as possible as well as all the clips to match, so colorists will come in and play with the colors on a few clips to make them all match.

Another key part of this stage is creating graphics and text. Many video production companies prefer using motion graphics in their video to animate their logo or any text they are adding.

Once the editing process is finished, it’s time to export and publish the video. Where producers display their final product is dependent on how it will contribute to their marketing goals.

As you can see, there’s a lot that goes into creating a quality video. If you are wanting some video content for your company but don’t have the time or resources to create it, give us a call here at Fusion 360, an award-winning video production company.

Mar 29
0

Bizarre Terms for Normal Things

By | Utah, video production | No Comments

Just like any other industry, filmmaking comes with its own unique vocabulary. Amongst the odd terms and references you’ll hear when working with video production companies, you might think one thing means something, but it will mean the complete opposite or even something that wouldn’t make sense. The thing about these bizarre terms is that almost everybody who works in video production companies knows what they mean, and they actually act as a rite of passage that every filmmaker must go through.

So, if you’re new to the world of video production or just want to know what everyone on set is talking about, here are some of the most bizarre terms for objects and people that you might find while you’re working with video production companies.

A “Baby”

When you hear “I need a baby,” or “can somebody get me a baby?” while on set, it might seem a bit odd. Video production companies don’t actually use human babies for their video production projects, they’re referring to a small set of tripod legs. These small tripods allow filmmakers to put their cameras closer to the ground, allowing for low-angle shots.

A “Cheese Plate”

This one can be especially tricky if you’re on set and you happen to be hungry, but when someone asks for a “cheese plate,” you’re going to be disappointed when they bring out a metal plate with holes in it. This piece of equipment serves as a multipurpose utility bracket that comes in various shapes and sizes. They’re oftentimes used to create camera rings.

A “Dead Cat”

No need to panic, when a videographer asks for a “dead cat,” they want a fuzzy cover that goes around the end of a boom mic in order to block out wind distortion. The reason they call this accessory a “dead cat” is because the fuzzy exterior makes it look like a cat.

A “C-47”

When you hear the word “C-47,” you might think of an advanced camera, a high-end mic, or a fancy lens, however, a C-47 to a video production company refers to… a clothespin. Yes, that’s right, the term that originally comes from a C-47 aircraft is used in the world of video production to refer to a clothespin. There still isn’t a clear answer as to why this is, but most people say that it’s because of the item’s versatility.

These terms are…peculiar, we know. If you aren’t apart of the video production world, it’s perfectly normal if you are left scratching their head, but if you want to understand what’s happening on a set, be sure to learn everything you can about all the bizarre film terms.

Mar 28
0

A Guide to Visual Content Marketing

By | content marketing, SEO, Utah | No Comments

A study by Social Media Chimps has shown that 83 percent of learning occurs visually, thus visual content is arguably the most important form of content out there ⎯ it’s more digestible and more memorable. That’s why the most efficient way to get people’s attention today is by creating the best visual content possible. Marketing companies across the nation know this and utilize visual content in order to thrive in our digital world.

With that being said, marketing companies have to ensure that they’re not just creating content blindly but following a strategy or guideline that will ensure their content’s success. If brands really want to connect with their audience and draw in new consumers, they have to be efficient with their content creation. Here is a quick guide to visual content marketing and how you can achieve marketing success through powerful, engaging visuals.

Some Quick Facts

In 2018, 500 online marketers participated in a survey about how visual content influences their marketing strategies, and below are the following results:

  • 45% of the surveyed marketers said 91-100% of their content contained visuals
  • 56% said that they used visuals in their content 100% of the time
  • 88% said that they used visuals in more than half of the articles that they published.

The visual content that these marketers said they use are as follows:

  • Stock photography — 40% of content
  • Original graphics — 37% of content
  • Charts and data visuals — 12% of content
  • Videos and presentations — 7% of content
  • Gifs and memes- 4% of content

How Do You Create Efficient Visual Content

Not far behind stock photography, original infographics are a huge chunk of what makes up a brand’s visual content. But, how do you make sure that your content is unique and effective? Well, here are some characteristics of great visual content:

Appeal: Visual content needs to be attractive and presentable; it needs to be stimulating for the consumer, otherwise, they’ll be put off and take their attention elsewhere.

Comprehension: Our mind is designed to interpret visual information with minimal effort and almost instantaneously, so if your audience is having a hard time understanding your content, you may be doing something wrong. An MIT study conducted in 2014 found that the brain can process an image in as little as 13 milliseconds — crazy fast!

Retention: Memorable content is good content, and if you can get the content to stick in your consumer’s mind, you’re on your way to visual excellence.

Your visual content should meet these basic quotas if you’re going to want to be a leader in your industry, and marketing companies are always ready to help you make that happen. If you’re looking for one of the best marketing companies, give us a call here at Fusion 360.

Mar 27
0

The Importance of an SSL

By | content marketing, digital marketing, Utah | No Comments

Unless you’re a web developer, you might not know what an SSL (Secure Sockets Layer) is or why it’s so important for a website. Marketing companies and their web devs know that SSL’s are a standard but crucial security technology that helps brands establish an encrypted link between a web server and a browser. This link makes sure that all of the data that is passed between the server and the browser stays private.

An SSL not only benefits marketing companies and their clients, but it helps your visitor’s data remain safe and secure. If your website doesn’t have a trusted SSL running on your servers, you’re putting your consumers at risk. Now that you know the basics of what an SSL is and why it’s important, here are some more in-depth reasons as to how your website will benefit from an SSL.

Website Authentication

When visitors visit your site and see that you have a valid SSL certificate, it proves to them that their connection with your website is secured, which will make them feel safe. There’s nothing sketchier than visiting a website that doesn’t have a secure connection; it makes you feel as if your data is at risk of a breach, oftentimes turning off potential consumers from your site.

Website Integrity

An SSL also ensures that none of the transmitted data is being altered. The SSL on a website uses algorithms that allow parties to verify that any and all information received by the site is complete and intact. From websites to emails, they help protect your personal data online and make browsing the web that much safer.

Confidentiality

Some people might be paranoid about visiting new websites because of the possibilities of a security breach. Most people have everything on their computers, from important documents to their financial information, so they’re right to want to avoid taking any risks, especially if a potential consumer sees that a website connection is not secure.

An SSL will ensure that not a single byte of data that is exchanged between you and the server can be intercepted. This is all thanks to the strong algorithms used for encryption. Strong algorithms that marketing companies can help set up when working on your website.

SSL is essential for websites today, and it is widely used throughout the internet. If you’re still a bit confused about anything that has to do with an SSL, give us a call at Fusion 360. Our talented web development team is ready to help secure your website and ensure your customers’ online security, and when it comes to trustworthy marketing companies, we’re one of the best.

Mar 26
0

5 Ways Brands Can Get More Personal with Their Customers

By | content marketing, digital marketing, Utah | No Comments

The success of modern marketing today relies heavily on how a brand interacts with its customers. If a brand doesn’t take the time to get personal with their current consumer base, they’ll fail to see any growth as a business and might even lose some loyal customers to competitors — these days, it’s all about how you can make your customers feel important. Marketing companies exist to help brands achieve this personal attachment with their customers, and they know what it takes to help these brands successfully engage with their audience.

Here are five of the most effective ways to get more personal with your customers, and how improving your customer satisfaction will help you achieve significant growth as a business.

Offer Your Customers Real Value

Marketing companies know that if you want to genuinely engage with your customers, you have to lead with content, not products. If you want to get personal with your customers, you have to gain their trust first, and that starts by providing them with something of value.

Be Responsive

Another way to gain your customers’ trust and get more personal with them is by engaging in constant dialogue with them when it comes to any issues they may encounter while using your product or service. You should also make sure to keep the conversation going from the initial interaction, because these are the interactions that are going to grow your audience.

Respect Consumers’ Privacy

Consumers will most likely be freaked out and even put off from your brand if they see that you’ve obtained any outside information without consent. The best way marketing companies can get more personal with customers is by being completely transparent and up-front about data privacy and personalization practices.

Showcase your Strengths

Customers will want to get more personal with a brand that can show them what sets them apart from the competition. What is it that makes your brand so valuable? Why should the customer choose you over the competitor? Being able to answer these questions and leveraging your talent will bring in new consumers, as well as solidify the loyalty of your current customers. Marketing companies like Fusion 360 are ready to help show your customers, as well as your competitors, why you’re the leader in your industry.

Practice Great Storytelling

It’s going to take more than irrelevant pop-ups and interruptive ads to build a personal connection with your customers. Top brands like Apple and Microsoft use compelling storytelling and engaging presentations to build that trust with their customers, and your brand should do the same. Your business should be honest about the value that they can offer a consumer as well as what your company stands for. Even if it means not pleasing everybody, your brand should focus on attracting the right customers.

Getting personal with your customers and building strong relationships with them is the best way to ensure your brand’s success, and marketing companies are the best way to achieve that. If you’re looking for help with your customer engagement, don’t hesitate to contact us at Fusion 360. We’re ready to elevate your digital marketing game.

Mar 22
0

Agency vs. In-House Advertising: Which One is Best for You

By | advertising, content marketing, marketing | No Comments

One of the biggest question that brand ask themselves is, “should we hire an agency or just build an in-house advertising team?” This may be one of the most important decisions that your company can make. Each option comes with their advantages but ultimately, this decision comes down to your budget and your workload.

So, if you’re trying to decide whether or not advertising or even marketing companies are a good investment, take a look at some of the comparisons we’ve put together in this blog to help you make a decision.

Building an In-House Team

First, we’ll start with the benefits of building your own in-house team. One of the major benefits of hiring an in-house marketing team over marketing companies is that they are a great way to maximize marketing output toward company targets. In-house teams are more capable of focusing on your consumer base 100 percent, since the team works exclusively for your brand, while marketing companies tend to focus on various different clients at any given time.

In-house teams are often described as “efficient revenue machines”, as they minimize the number of communication steps between all aspects of the campaign, which leads to faster completion times and more effective communication, which can greatly improve the quality of your brand’s work.

While building your own in-house team might seem like the way to go, you have to remember that you’re going to have to pay salaries, might have to do some training and you’ll have to invest in the resources that your team will need.

Hiring an Advertising Agency

If you’re on a tight budget, hiring marketing companies might be in your best interest; hiring an agency is the best way to get trained industry experts working on your advertising. Your brand relies on the employee’s expertise, and if you hire an advertising agency, they’re bound to put in a mass amount of time and effort into your marketing¾ time and effort that your team will now have to focus on other tasks.

As mentioned prior, marketing companies work with several different clients, and while that might mean that they can’t focus on your business 100 percent of the time, you can be confident in the fact that this alone gives them knowledge in what the best practices across the industry are, which will benefit you in the sense that they’ll. Create amazing work for your brand.

Agencies are also a great financial decision as they will cost you a fixed cost, as opposed to the salaries you’d have to pay if you built an in-home team.

If you’re looking to save money and work with experienced marketing teams that will help your vision come to life, you’re better of hiring marketing companies like Fusion 360 to help you with your advertising needs. Give us a call today to see how we can benefit your brand.

 

 

 

 

 

 

Mar 21
0

The Process of Storyboarding for a Brand Video

By | advertising, video production | No Comments

Storyboarding, to video producers, is what script writing is to writers; while they still use the script to create a project, producers rely heavily on storyboarding to make sure that every scene comes out as planned. If you’re not too familiar with what storyboarding is, it’s essentially a sequence of images that represent the intended shots of a film. Storyboards show filmmakers exactly how a scene should be shot and framed and what camera movements will be used.

Completed storyboards should give a clear, accurate idea of how certain shots will work together, and they should be easily understood by everyone on the crew, not just the filmmaker. Now that we’ve touched on the structure of a storyboard, here is the process that video production companies follow when it comes to storyboarding.

Decide What the Goal of the Storyboard Is

Video production companies need to determine what the main goal of their brand video will be. Whether their looking to convey a brand message, promote a product or service, or simply tell the story of how a company came to be, they need to have a goal in mind.

Creating a Rough Draft

Before anything, a rough draft of the storyboard should be created. There are multiple reasons as to why video production companies start with paper first. First off, it’s much faster than trying to create some high-end mockup. This allows for the cooperation of the various teams within video production companies, such as the writers, editors and producers. Of course, designers are going to be the ones who create the final version of the storyboard, but everyone should contribute to the brainstorming. Too often, companies get caught up with trying to create something too complex, but everyone needs to remember that it is just a rough draft.

Reviewing the Rough Draft with the Team

After the rough draft has been created, the team should then review it together to see if the main message is headed in the right direction. From there, that message needs to be seen flowing well throughout each and every scene. When the team takes time to review the storyboard together, it’s easier to access what’s working and what isn’t. Different opinions can help target areas that need improvement and can reinforce strong points in a storyboard.

Getting Started on the Final Product

Once the final changes have been made to the rough draft, video production companies can start working on getting the final product created. Designers are in charge of taking the paper draft and inputting it into programs like illustrator to create a visual masterpiece.

There are several steps that go into the storyboarding process, and video production companies know that they’re all crucial in creating the best video possible. If you’re in need of a professional production agency to help you storyboard your next brand video, give us a call here at Fusion 360 Studios.

 

 

Mar 20
0

Why You Should be Utilizing Influencers

By | advertising, content marketing, digital marketing, Social Media | No Comments

If you log into any social media platform right now, you’ll probably see your fair share of posts by famous YouTubers, Instagrammers and Tik Tokkers. These social media superstars have managed to make a living on these social media platforms, and all by creating content that mass audiences can relate to. If you’re looking to boost your social media engagement, these influencers don’t seem like a bad option as far as marketing goes. However, many of the traditional marketing companies are yet to turn to these influencers as an advertising option.

The best thing about social media influencers is that you don’t have to get someone like Kanye West to represent your brand. Everyday people have risen up to superstar status and now amass millions of viewers, followers and subscribers. You can find these personalities everywhere. So, with that being said, your chances of landing one of these stars are pretty good if you try hard enough. Here are a few reasons you should be utilizing influencers.

You’ll Receive Better Quality Content

When you pay an influencer, you’ll also be paying for quality content, depending on the talent. For example, if you’re wanting to create an ad that is driven by humor, you should look through comedian profiles on platforms such as Instagram and Tik Tok, as they will help transform your content into comedic masterpieces. Of course, you’ll want to narrow down what your budget is going to be, as influencers range in price depending on their online presence.

If high-quality video content is what you’re after, you’re not going to regret investing in influencer something that only the best marketing companies know all too well.

Influencers Have Authority Over Audiences

These bigger influencers have a mass following for a reason — they are connecting with their audiences and building relationships with them to keep them coming back and consuming the content that they put out. When you team up with an influencer, you’re bound to reach a consumer base you would have never thought imaginable; in just one project, your business might reach as much as thousands, if not millions of potential consumers.

A survey conducted by a company called Linqia asked retailers, companies and agencies who had invested in these social media influencers if they thought it helped their business. A resounding 94 percent of them answered that they believed their sales benefitted from influencer collaborations.

Marketing companies can boost their client’s engagement by investing in these social media influencers, and it’s a marketing strategy that more brands should look into, especially with the growing influence on these social media platforms. If you’re looking to hire an industry giant to help you get in touch with some social media influencers, give us a call here at Fusion 360 so we can get started on crafting the perfect strategy to get your name out there.

Mar 19
0

The Research That Goes into Marketing

By | advertising, digital marketing, marketing | No Comments

Marketing companies are constantly researching to find new trends, come up with better strategies, and create more consumers in order to keep up with the ever-evolving advertising industry. There is a ton of research that goes into effective marketing (more than most people may have thought was necessary), and it is all crucial in providing your client’s — as well as your agency — with the tools necessary to succeed and stand out from the competition.

Research is the key ingredient found in quality content, successful marketing strategies, and effective campaigns. Without it, you’re bound to create something that won’t resonate with consumers. Here is just how much research marketing companies have to do in order to stay at the top of their game.

Primary Research

This is one of the two main types of research that these marketing companies conduct. Primary research is firsthand information that reflects your customers and your market. Primary research can be conducted through organized events such as focus groups, online surveys and phone interviews. As a result, the newfound research provides fresh details on the challenges and interests that your buyers have.

Within primary research are two categories, exploratory and specific. These subcategories are extremely useful when your brand is segmenting your market and establishing your buyer personas. The two seperate types are defined below.

Exploratory Research:  This type of primary research tends to focus more on potential problems that would be worth tackling as a tea, rather than focusing on measurable customer trends. This is usually the first step that marketing companies take before any specific research is conducted. It can involve open-ended interviews or small surveys.

Specific Research: This type of research follows exploratory research and is used by marketing companies to look into issues or opportunities that the company has already identified as important. Specific research helps businesses take smaller and more precise segments of their audience.

Secondary Research

Secondary research comes from data and public records that you have access to and use to draw conclusions. Trend reports, market statistics, industry content, and sales data are good examples of secondary research.

When it comes to analyzing your competitors, secondary research is the best form of research. There are three subcategories to secondary research that marketing companies utilize:

Public Sources: These are the first and most accessible form of material that marketing companies will look at when conducting secondary market research. Public sources of secondary information including facts and statistics from sites such as the U.S. Census Bureau¾ basically, any reputable site that can offer helpful and factual information.

Commercial Sources: These sources come in the form of market reports that consists of industry insight that is compiled by research agencies. This information is portable and distributable, but typically costs money to download and obtain.

Internal Sources: This form of research is something that you might already have in-house. Internal sources include the average revenue per sale, customer retention rates, and other historical data.

Marketing companies use these types of research to help clients succeed in competitive industries, and as you can see, it’s so much more than just googling your topic and reading an article about it. If you’re in need of a marketing agency to help your brand do extensive research to create an efficient marketing campaign, make sure to check us out here at Fusion 360 Studios.