A Guide to Visual Content Marketing

By March 28, 2019content marketing, SEO, Utah

A study by Social Media Chimps has shown that 83 percent of learning occurs visually, thus visual content is arguably the most important form of content out there ⎯ it’s more digestible and more memorable. That’s why the most efficient way to get people’s attention today is by creating the best visual content possible. Marketing companies across the nation know this and utilize visual content in order to thrive in our digital world.

With that being said, marketing companies have to ensure that they’re not just creating content blindly but following a strategy or guideline that will ensure their content’s success. If brands really want to connect with their audience and draw in new consumers, they have to be efficient with their content creation. Here is a quick guide to visual content marketing and how you can achieve marketing success through powerful, engaging visuals.

Some Quick Facts

In 2018, 500 online marketers participated in a survey about how visual content influences their marketing strategies, and below are the following results:

  • 45% of the surveyed marketers said 91-100% of their content contained visuals
  • 56% said that they used visuals in their content 100% of the time
  • 88% said that they used visuals in more than half of the articles that they published.

The visual content that these marketers said they use are as follows:

  • Stock photography — 40% of content
  • Original graphics — 37% of content
  • Charts and data visuals — 12% of content
  • Videos and presentations — 7% of content
  • Gifs and memes- 4% of content

How Do You Create Efficient Visual Content

Not far behind stock photography, original infographics are a huge chunk of what makes up a brand’s visual content. But, how do you make sure that your content is unique and effective? Well, here are some characteristics of great visual content:

Appeal: Visual content needs to be attractive and presentable; it needs to be stimulating for the consumer, otherwise, they’ll be put off and take their attention elsewhere.

Comprehension: Our mind is designed to interpret visual information with minimal effort and almost instantaneously, so if your audience is having a hard time understanding your content, you may be doing something wrong. An MIT study conducted in 2014 found that the brain can process an image in as little as 13 milliseconds — crazy fast!

Retention: Memorable content is good content, and if you can get the content to stick in your consumer’s mind, you’re on your way to visual excellence.

Your visual content should meet these basic quotas if you’re going to want to be a leader in your industry, and marketing companies are always ready to help you make that happen. If you’re looking for one of the best marketing companies, give us a call here at Fusion 360.

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