As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and ink pens is currently digital in every facet of its existence.
As a direct byproduct of such a change, public relations—and the innumerable specialists and managers who work in said field—have had to adapt their communicative tactics to account for the transformation.
Long gone are the days when traditional reporters, direct mail and simple phone pitches earned proper media placement. Interested in a few more of the specifics? Take a look at the following infographic to see what’s presently going down in the world of PR: