Proliferation

Apr 03
0

Your Company Is In Dire Need of SEO

By | SEO | No Comments

Regardless of what your mother may say about you and your unparalleled, raw business savvy, there’s always room for improvement. From a marketing standpoint, most companies have their basics covered: Facebook page, telephone number in the Yellow Pages (yes, this is still a thing) and maybe the occasional television or radio commercial. While important, there’s more than one way to skin the proverbial cat. If you don’t mind us bragging a bit, we’re excellent cat skinners. Catch our drift?

Listen, from Utah to the most remote of scary places out on the East Coast, SEO is working wonders for brands looking to improve their presence in the digital sphere. Unbeknownst to many business owners, it’s out there — on that “Internet machine thingy” — that advertorial battles are being won as the loyalty of consumer capital shifts from brand to brand. Truthfully, it doesn’t matter who you are or what your entrepreneurial background looks like: your company is in dire need of SEO.

Fusion 360 - Your Company Is In Dire Need of SEO (Fusion 360 SEO)

Apr 01
0

The Subtle Ins and Outs of Successful Content Marketing

By | content marketing | No Comments

Any monkey with a computer and a first grade education can compose an article, toss in a few keywords and publish a piece with little to no issue. Smells like content marketing, right? Well, if you responded “yes” to the aforementioned question, take that banana of yours and begin repeatedly bludgeoning yourself over the head. Seriously, it’ll do you some good.

From Utah to the farthest reaches of America’s East Coast, successful content marketing requires just a bit more than a pulse. In order to better represent your company or a client in the digital realm, you’ve got to cling to the very stuff that can’t be found in a training manual or deep within the confines of your boss’ cranium.

Still lost? Take a peek at the following infographic to better pick up what we’re putting down. You’ll be glad you did.

Fusion 360 - The Ins and Outs of Successful Content Marketing (Fusion 360 Content Marketing)

Mar 31
0

The Totally Precious Relationship Between Content and SEO

By | SEO | No Comments


Content is SEO. Wow, that was easier than we though it’d be. No, but seriously, that’s about it. If one were hoping to sound smart, one could say something along the lines of the following: “Content — be it of a written or digital medium — forms the very hooves which pull the figurative chariot of SEO off into the sunset of impressive marketing ROI.” While true, nobody likes to speak like those kinds of people.

Simply put, quality content helps build rapport with Google. As meaningful pieces — along with strategically embedded links and keywords — are uploaded to various publication sites and client blogs, Google — or any search engine, for that matter — recognizes the value of what’s being presented and gladly improves a brand’s page rank.

Through sound SEO and content marketing, advertising as a means of interruption ceases and both clients and customers are mutually benefitted. The result? “Mo money,” with fewer marketing headaches.

Fusion 360 - The Relationship Between SEO and Content (Fusion 360 SEO)

Mar 28
0

Bing: Google’s Ugly, Red-Headed Stepchild

By | SEO | No Comments

Sometimes mothers, especially the ones here in Utah, think that their kids won’t notice the difference between the real Lucky Charms cereal and the off-brand stuff that doesn’t even come with a colorful box. Just for future reference, there’s a difference and it’s huge: no “Made In China” toy [insert sad face emoticon].

In a similar fashion, Bing does its best to imitate Mother Google. Though her ad campaigns may try and trick random people in random shopping malls into favoring Bing over Google through random surveys and blind searches, Google’s majesty is unlikely to ever be overcome by Bing’s puppy-like SEO tenacity.

For starters, Google thrives off of producing relevant results in a matter of seconds. While Bing is able to generate pages of results in the same amount of time as Google, when more complex queries are fed into the system, Bing’s results struggle. It’s not that Bing can’t eventually find what Google quickly displays, but the result may take more time.

Furthermore, if Bing’s team of web services were to do battle with Google’s, the result would be enough to inspire yet another installment of “Silence of the Lambs.” Ya know, the kind of R-rated movie that’d keep concerned parents in Utah tossing and turning all night. Google Maps, Google Docs, Google News and Blogsearch simply can’t be beaten.

Sorry, Bing. In the minds of sane Americans and SEO experts, you’ll forever be little more than Google’s ugly, red-headed stepchild.

Mar 09
1

Out Like a Bad Fad In the Night, Google+ Is Now a Thing of the Past

By | advertising, SEO, Social Media | No Comments

Thanks to the supreme product-pushing efforts of many of America’s brightest marketing agencies, our society has had the displeasure of passing through a wide variety of dumb fads: AOL Instant Messenger, Heelys, frosted tips, the Atkins Diet and Sisqó’s “The Thong Song”—still working on that one, admittedly.

Though we’d like to think that we’ve learned a thing or two from our apparent lack of foresight, we always seem to fall back into the pit of being “totally uncool.” Google+ is evidence of such a cyclical occurrence. She’s dead. She’s gone. Mercy, she’s both dead and gone.

Currently, for many users and marketing agencies, the social network is little more than a less-popular Facebook imitation, like something you’d download at a cheap hotel in Thailand. In fact, recently, Chris Messina—a designer who spent three years helping develop Google+ and is often credited with having invented the hashtag—said the following in a blog post through Medium: “Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up.”

Simply put, Messina saw the proverbial writing on the wall. Within three months of his initial harsh comments, Google announced that mandatory Google+ registration and Google Authorship were to become nothing more than a distant memory.

Furthermore, as if the damning happenings weren’t enough to put a slug in the figurative cranium of the Google+ thoroughbred, Google’s now put its Streams and Photos into standalone products for the handful of users who still employ them.

Truthfully, if even Google is unable to uproot Facebook as the world’s most beloved time-waster and social platform for marketing agencies, no entity short of Al Gore and his team—he did invent the Internet, after all—likely will.

Mar 04
0

The Boom of America’s Content Marketing Craze

By | advertising | No Comments

Currently, content marketing appears to be dominating the respective worlds of product and service pushing. No longer do target audiences want to be bombarded with cumbersome information or annoyingly interrupted as they surf the World Wide Web, engage in app activity on their smartphones or watch a video on YouTube.

Basically, people don’t want to be the victims of pushy, in-your-face advertorial methods. If marketing or advertising agencies have nothing of benefit to offer, nobody is willing to listen.

For this very reason, content marketing has taken off as a viable means of client interaction for both startup and mega brands. The following infographic presents concrete, statistical data upholding the validity of the current content marketing craze.

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Feb 13
0

The ‘Pack-a-Punch’ Power of Taglines

By | advertising | No Comments

No, it’s not some crazy pseudoscience; taglines really are that important. Though your salt-of-the-earth grandparents might think otherwise, there’s a reason why nearly all of the world’s largest brands fork over millions of dollars to marketing agencies: advertising works. It’s true that a tagline isn’t everything, but it’s certainly something, and that “something” is what stays trapped inside the heads of precious consumers when a buying opportunity rears its ugly head and your company’s bank account is in need of some serious coin.

Nike: ‘Just Do It.’

The “power period” first gained prominence with Nike. “Just Do It” is one thing. Insert a period at the end of the aforementioned slogan and shiz gets intense real quick. Sure, your hopeful girlfriend might be able to come up with another example, but rarely are three words able to concisely deliver such a powerful message. Created for the Oregon-based sporting goods manufacturer in 1988 by Wieden + Kennedy, “Just Do It” transmits all out devotion from The Association all the way to your hometown court at the park across the street: Athletic greatness or bust.

California Milk Processor Board: ‘Got Milk?’

When you think of product-pushing genius, your thoughts aren’t initially carried away to grimy dairy farms in California. Well, they still probably shouldn’t be, but the California Milk Processor Board certainly knew which of America’s many marketing agencies to hire when they came up with the “Got Milk?” campaign for their advertorial onslaught of parents concerned about their children’s bone strength. The saying is a textbook example of a consumer “call to action.” Milk’s either not present in the home or going bad. In either state, you need more of it. Touché, dirty farmer men.

Apple: ‘Think Different’

Honestly, who doesn’t adore Apple? Marketing agencies certainly do. Truthfully, Jobs and Wozniak could be pushing baby tranquilizers and we’d all line up to buy ‘em with a slogan like “Think Differently.” Creativity becomes the lead blocker as customers from the four corners of the globe rush to purchase anything with an old, half-eaten apple slapped on it. In 1997, when the tagline was first coined, Apple wasn’t the tech innovator that it is today. Things have certainly changed.

Taglines? Yeah, case closed. They’re worth every penny.