Currently, content marketing appears to be dominating the respective worlds of product and service pushing. No longer do target audiences want to be bombarded with cumbersome information or annoyingly interrupted as they surf the World Wide Web, engage in app activity on their smartphones or watch a video on YouTube.
Basically, people don’t want to be the victims of pushy, in-your-face advertorial methods. If marketing or advertising agencies have nothing of benefit to offer, nobody is willing to listen.
For this very reason, content marketing has taken off as a viable means of client interaction for both startup and mega brands. The following infographic presents concrete, statistical data upholding the validity of the current content marketing craze.