Any monkey with a computer and a first grade education can compose an article, toss in a few keywords and publish a piece with little to no issue. Smells like content marketing, right? Well, if you responded “yes” to the aforementioned question, take that banana of yours and begin repeatedly bludgeoning yourself over the head. Seriously, it’ll do you some good.
From Utah to the farthest reaches of America’s East Coast, successful content marketing requires just a bit more than a pulse. In order to better represent your company or a client in the digital realm, you’ve got to cling to the very stuff that can’t be found in a training manual or deep within the confines of your boss’ cranium.
Still lost? Take a peek at the following infographic to better pick up what we’re putting down. You’ll be glad you did.