2018 Digital Marketing Trends

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It’s the beginning of the new year, and the new year always brings new possibilities. There are trends in social media that digital marketing companies need to be aware of moving forward during this year. As you look forward to planning your digital marketing strategies, it is important to address the new trends.

Some social media platforms will improve, behavioral marketing will change, influencer marketing will increase, ad-block users will increase and there will be new privacy regulations across the globe. Here are digital marketing trends you will want to look out for during this new year and how your company can stay up to date.

The Importance of Video Marketing

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Video marketing is becoming increasingly popular for a number of reasons. For starters, people like, share and comment on videos constantly on social media. If your video is one of them, it can lead to great brand exposure. Here are just a few of the reasons why you should incorporate video marketing in your content marketing plan.

Increased Customer Conversion

The number one reason to utilize video marketing and invest in video production is that it converts more customers. Did you know that video conversion rates outperform all other marketing content according to over 71 percent of marketers? Simply adding a product video to your landing page will increase conversions by more than 80 percent.

Video Has Great ROI

A large proportion of businesses, more than 83 percent, have reported that video marketing has great return on investment (ROI). Although video production may not be the cheapest form of marketing, it definitely pays off.

While video marketing may be a little pricey, one great thing about video is that it doesn’t need to be perfect. All that matters is the content. The latest research shows that users look for videos that explain products and services clearly and are put off by videos that don’t. So, even the lowest quality videos can lead to great ROI as long as they explain your product or service well.

Strong Emotional Connection

Video marketing is one of the best ways to evoke emotion. If you want to create stronger emotional connections with consumers, you should seriously consider hiring an advertising agency that does video production if you haven’t already.

Google Loves Videos

Videos help increase the amount of time that visitors spend on your site which consequently leads to longer exposure. As a result, search engines will receive notifications that you have good content on your site. This means that Google is 53 times more likely to place your website first.

If you don’t already utilize video marketing, it’s time to start. Here at Fusion 360, an advertising agency with locations in Utah and Ohio, we offer video production services. Contact us today to learn more.



What You Need to Know About the New Vero Social Media App

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You’ve probably heard about the new social media app called Vero, but the question is, should your business make an account? Will hosting a Vero account become a vital part of social media marketing, much like Facebook and Twitter are as of today? Marketing agencies and digital marketing companies aren’t quite sure where this particular social media site it headed—maybe it will continue to boom or maybe it will disappear. For now, here’s what you need to know about Vero.

How Is Vero Different From Other Social Media Sites?

One key difference between Vero and other social media sites is that it allows you to separate your followers into groups. Basically, Vero lets you differentiate between who your close friends, acquaintances and mere followers are so you can share posts with each group separately. Another unique feature is that the feed is not manipulated by algorithms, so your posts will simply appear in chronological order.

Should My Business Create a Vero?

While Vero is supposed to be an ad-free site that will eventually charge subscriptions, many influencers have begun creating Vero accounts and businesses could potentially benefit from creating Vero accounts as well. For starters, Vero is a great way to connect with consumers. This social media site would help your company show consumers your softer side. With the site’s emphasis on posting about your favorite movies, books and artists, you can give consumers a closer look at your business’ interests and values.

What’s the Controversy Over Vero?

There’s been a little controversy over Vero’s terms of use ever since the social media platform started booming in recent weeks. While going over the terms of use, some users were surprised by some of Vero’s terms—even though these terms are relatively standard when it comes to social media platforms. For example, many social media sites’ terms of use state they can use your likeness and essentially anything you upload to your profile.

After Vero was notified of users’ concerns, the company released a statement via Twitter letting users know that they had updated their terms of use, as well as their privacy policy. The update was meant to clarify any confusion that users may have had about the site’s policies.

Though Vero may be booming currently, we aren’t sure where it’s headed. Marketing agencies and digital marketing companies, including us here at Fusion 360 in Utah, would say that we need to wait and see what this social media site becomes. As of right now, a Vero account probably won’t do very much for your company. As an advertising agency, we recommend waiting until we all know more about Vero before worrying about creating an account.





Our Digitized Future

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It really shouldn’t come as any surprise that the future will definitely be heading in the direction of digitization. There always seems to be a new app invented or a new technology that is meant to enhance this human experience of which we all seem to be partaking. Not only do content marketing companies need to be aware of this digitized future, but so should everyone else.

Millennials and Gen Z

Millennials and Gen Z often receive not-so-flattering stereotyping, but one thing that is certain is that, for the most part, they are strong users of digital media platforms. You’d be pretty hard pressed to find a teenager in the United States who can remember a time without internet and a millennial who doesn’t watch Netflix. Because of each generation becoming more enveloped in digital media, the trend seems to be pointing at it continuing to go that way.

Digital Advertising

Most of the advertisements you see are probably not printed. More than likely you see them when scrolling through Instagram, watching YouTube, reading an article online or watching TV. Marketing agencies understand where their target audience is most likely to receive and respond to a digital advertisement. Therefore, expect for companies to start investing more into this.


Every year, new jobs are created based upon the new innovations and digital mediums created. This means that in the future, there will be a number of jobs that perhaps cannot even be imagined at this moment in time and then other jobs may become irrelevant because of technology.

Social Media

Social interactions have already been altered by digital media. It seems like you are more likely to meet a couple who met on Tinder rather than in person or stay in touch with an old friend by giving them a like on Instagram. Perhaps social interactions are headed toward something out of Black Mirror and artificial intelligence becoming the norm; either way, content marketing companies and agencies are preparing to embrace the future and whatever it may bring.




Tips for Marketing on Instagram

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Social media is a complete game changer for your business in 2018. Keeping up with the latest trends on Instagram could really boost your business. Digital marketing companies know how to give your business a competitive edge online. With just a few tips, you’ll be able to make the most of your social media profiles.


Instagram is at the top of their game when it comes to online platforms. The app allows users to easily create a profile that draws in hundreds to even millions of followers. On their profile, a user is able to post stories, live chats and photos to their page. Each user is able to customize their content and create a page with engaging images. For companies, this means that people all across the world are able to come in contact with their brand.

Own Your Gram

Marketing companies really know what they are doing when it comes to helping you with your social media profiles. One of the most valuable things they can help you do is to use hashtags on your posts. By using hashtags, you allow other users to easily find your content through searches and other posts with the same hashtag. This is the simplest form of marketing you will find on the app.


Next, you want to create a profile that is aesthetically pleasing to your audience. Any advertising agency knows that the visuals you use for marketing are crucial to bringing in customers. Try to create a custom and creative profile that will keep users coming back to your Instagram profile to see more.


We live in a world in which the world is literally at your fingertips. You have the resources to communicate with your followers and potential customers all within an app, so take advantage of it. Interacting with your followers by replying to their comments and messages can help you gain loyalty and trust with your customers. Marketing companies suggest trying out Instagram live to have real time interactions with your followers. This will help them feel engaged and more aware of what your business is about.