Proliferation

Mar 18
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5 Social Media Trends to Watch in 2025 and 3 New Instagram Features for Marketers to Use From a Marketing and Technology Agency

5 Social Media Trends to Watch in 2025 and 3 New Instagram Features for Marketers to Use From a Marketing and Technology Agency

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5 Social Media Trends to Watch in 2025

Social media continues to evolve at a rapid pace, influencing how individuals connect, share, and consume content.  Marketers such as Akomplice and content creators must stay up-to-date with the latest trends to maintain relevance and engage effectively with their audiences. With 2025 bringing fresh opportunities and shifts in user behavior, here are five trends to watch closely and five new Instagram features to use for success in social media marketing.

1. Ad Networks with Smaller User Bases Gaining Popularity

As users increasingly shift toward niche platforms, advertisers are finding success on smaller ad networks. For instance, platforms like Pinterest are showing great potential for marketers, with data indicating that ads on Pinterest can yield twice the return on investment compared to larger, more saturated social media networks. The focus is shifting toward these less crowded spaces, where advertisers can target more specific groups without the competition that exists on major platforms like Facebook or Instagram.

As 2025 unfolds, more brands can be expected to take advantage of these smaller networks for highly targeted campaigns. For companies looking to reach specific consumer segments, these ad networks are becoming essential to successful marketing and technology agency strategies. SEO companies in Utah can also help reach specific and new audiences.

2. Social Commerce on the Rise

The rise of social commerce continues into 2025, as more social media platforms integrate shopping features. Instagram, Facebook, and Pinterest have been at the front of this trend, allowing users to shop directly from their feeds. As the buying experience becomes smoother, it opens new doors for brands to sell products directly to their followers. Social media platforms are incorporating more advanced tools for in-app purchases, allowing businesses to create immersive shopping experiences. 

3. Reaching New Audiences Becomes the Top Priority

In 2025, the focus of social media marketing agencies is shifting toward reaching new audiences, rather than just increasing sales. Brands are realizing that building relationships and growing their community is essential for long-term success. Research shows that reaching new audiences is now a top priority for marketers, with an increasing emphasis on improving customer service and interaction.

Succeeding businesses understand their target demographics and craft content that resonates with them. Strengthening existing customer relationships is just as important as expanding the brand’s reach to new prospects.

4. Video Content Remains Dominant

Video content has become a staple of social media platforms, and it remains the most engaging format for users in 2025. Marketers need to continue investing in high-quality video content to remain visible and relevant. Platforms like Instagram, Facebook, and YouTube will remain central to video distribution, but creative approaches, such as interactive video formats, are also gaining traction.

5. Influencer Marketing is Evolving

In 2025, influencer marketing continues to grow, but it is evolving. Brands are shifting from celebrity endorsements to working with micro-influencers who have smaller but more engaged audiences. These influencers offer more authentic connections with their followers, making them valuable partners for brands aiming to build trust and credibility.

As influencer marketing grows, brands need to focus on partnerships that align with their values and speak to their core audience. The future of influencer marketing lies in collaboration and authenticity, not just celebrity reach.

3 New Instagram Features to Boost Your Marketing Strategy in 2025

Instagram remains one of the most powerful platforms for businesses in 2025, and marketers can take advantage of several new features to improve their social media presence. Here are five Instagram updates that content marketing agencies near me can use to their advantage.

1. Professional Dashboard for Insights and Growth

Instagram’s Professional Dashboard, introduced in 2021, has become an important tool for businesses in 2025. This feature allows marketers to access detailed insights into their performance, monitor engagement, and track the effectiveness of their content. Businesses can now gain a better understanding of their audience’s behavior and find the best times to post.

The Professional Dashboard also offers tools to help businesses create branded content, track their goals, and access Instagram’s latest business tools. This centralized platform helps speed up business operations on Instagram.

2. Instagram Live Scheduling

One of the most recent additions to Instagram is the ability to schedule Instagram Live events. This feature allows businesses to promote their live streams in advance, including the subject, date, time, and other relevant details. Users can also tap the “Remind Me” option to receive a notification when the live session is about to begin.

This feature is perfect for businesses that want to host Q&A sessions, product launches, or virtual events. With better scheduling, businesses can engage with their followers in real time and create buzz for upcoming events.

3. Interactive Instagram Bio

In 2025, Instagram has expanded the ways users can customize their Instagram bios. Businesses can now include interactive elements, such as clickable links, hashtags, emojis, and even other Instagram account mentions. This is a great way for companies to provide more engaging and dynamic bios that encourage followers to interact with them further.

By having interactive links and features, businesses can direct users to more content and engage them with their brand immediately upon visiting their profile.

With 2025 bringing new opportunities and features to social media platforms like Instagram, businesses must stay on top of trends and be ready to adapt. By using the newest Instagram tools, content marketing and technology agency companies can stay ahead of the competition and continue to create deeper connections with their audiences. For more insights and assistance in navigating the ever-changing landscape of social media marketing, visit Akomplice.

Mar 13
0
How a Digital Marketing Agency Can Improve Social Media Growth and Business Goals

How a Digital Marketing Agency Can Improve Social Media Growth and Business Goals

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Social media plays a major role in brand awareness and customer engagement. Managing these platforms while handling daily business operations can be overwhelming. An SEO utah digital marketing agency helps by overseeing social media accounts and improving a company’s online visibility. Digital marketing agencies like Akomplice help with the creation of websites, SEO, and paid ads. They focus on helping your business grow its social media presence so you can stay focused on other priorities,

Making the Most of a Marketing Budget

An advertising agency specializes in cost-effective strategies that help businesses save on marketing expenses. One area of Akomplice’s expertise is social media. Akomplice uses social media to reach a larger audience, connecting businesses with potential customers they might not reach through traditional methods. Standard advertising often requires a significant investment with uncertain results, while digital marketing provides a more efficient alternative. With the support of a digital advertising agency, businesses benefit from lower costs and greater impact.

Increasing Traffic and Generating Leads

Bringing more visitors to a website is a key factor in business growth. A well-structured marketing approach on social media helps accomplish this goal. An advertising agency runs targeted campaigns that bring in new visitors, increasing the likelihood of gaining potential leads. Much of this work happens behind the scenes, requiring little involvement from internal teams while maintaining a steady online presence. You will enjoy the lower prices that come with a digital advertising agency working on your behalf while also realizing more positive results overall. Marketing Agencies often set up a plan with the client in order to communicate efficiently.  For companies seeking a stronger digital presence, Akomplice offers solutions that support long-term marketing success.

Advantages of Working with a Digital Marketing Agency

Companies have the option to manage social media on their own or work with an agency like Akomplice. Professional guidance often leads to better results. Here are a few ways an agency improves social media marketing efforts:

Objective Business Evaluation

As a business owner, it’s not easy to look at the business from an objective point of view. It’s easy to be clouded by emotions and see only the good. This causes sections of the business to often be missed. For successful marketing, you need someone who sees both the good and the bad. A marketing agency is made up of a team of marketers who are objective in how they view businesses. From this point of view, making the right decisions and developing a social media marketing strategy that works is their key focus. Business owners often have a personal connection to their company, making it difficult to assess strengths and weaknesses from an outside perspective. A digital marketing agency provides an unbiased review, identifying areas for improvement and potential opportunities. This perspective helps create a social media strategy that aligns with business goals.

Access to Advanced Tools and Research

Companies use specialized tools to refine social media strategies. These resources help identify target audiences, analyze competitors, and track marketing agencies performance. Conducting thorough research before setting goals makes sure that decisions are based on data. Learning about audience preferences and effective ways to connect with them leads to stronger engagement.

Creating Quality Content and Measuring Success

Social media marketing requires engaging content that attracts attention. A digital marketing agency produces material that speaks to the target audience while setting businesses apart from competitors. Whether through short posts or well-planned videos, each piece contributes to business growth. Agencies also review content performance and adjust strategies to improve results.

Long-Term Benefits of Marketing Expertise

Working with a digital marketing agency provides lasting benefits beyond short-term growth. Businesses gain insight from professionals who track trends and refine strategies to match shifting market conditions. Staying ahead of these changes keeps marketing campaigns relevant and effective.

Consistent branding across platforms is another key benefit. A strong and recognizable brand builds customer trust and loyalty. Using data-driven research, businesses can fine-tune their marketing approach and maintain steady progress. Akomplice is an advertising agency that provides precisely the service that you need so you can focus on building your business. 

Simplifying Social Media Management

Maintaining social media accounts through an SEO company in Utah requires time and creativity for social media content. A digital marketing agency manages this process by creating content, scheduling posts, engaging with audiences, and tracking results. This allows businesses to focus on their main operations without neglecting their online presence.

Agencies also understand platform algorithms and advertising opportunities, helping businesses improve their visibility. Targeted ad strategies put content in front of the right audience at the right time, increasing the effectiveness of marketing efforts.

By working with Akomplice, businesses gain a structured approach to social media marketing that supports long-term success. With experience in content creation, market research, and strategy development, businesses can reach their social media goals with confidence.

Jan 24
0
Ice Melt Salt Bulk Road Salt and Landscaping Sand in Tailgate Spreaders

Tips for Using Tailgate Spreaders with Ice Melt Salt and Bulk Road Salt Products

By | bulk road salt, ice melt salt, landscaping sand, Uncategorized | No Comments

Laura Rose is a writer for Akomplice, a Marketing Company and Marketing Technology Agency located in Salt Lake City, Utah.

When winter storms hit, keeping roads, driveways, sidewalks, and parking lots clear of snow and ice is very important for safety and travel. Operating in Utah for more than 40 years, Kilgore Landscape Center has products like ice melt salt and bulk road salt that can be used in tailgate spreaders to distribute products quickly and evenly. Whether you’re a homeowner, contractor, business owner, DIY kind of person, or municipal worker in Salt Lake City, knowing how to use tailgate spreaders efficiently can save time, effort, and resources during icy conditions.

1. Choose the Right Tailgate Spreader

Choosing the correct spreader is critical for efficiency and even salt distribution.

  • Type of Tailgate Spreader: Tailgate spreaders come in manual, gravity-fed, and electric or hydraulic models. Small properties can manage with manual or gravity-fed spreaders, while larger areas benefit from electric or hydraulic options.
  • Material and Durability: Salt is corrosive, so choose corrosion-resistant materials like stainless steel or polyethylene hoppers for longevity.
  • Capacity: Larger spreaders reduce refill times, ideal for parking lots or roads. Smaller spreaders suit residential driveways and sidewalks.
  • Vehicle Compatibility: Make sure your vehicle, ATV, or tractor works with the spreader type you choose.

2. Use the Right Salt Product for the Job

Not all salt works the same in winter conditions. Selecting the proper product improves performance and cost-effectiveness. “Tailgate salt spreaders can handle any type of material, including bulk salt, sand, and salt/sand mix,” according to the Kentucky Transportation Center. 

  • Bulk Road Salt: Affordable and effective at temperatures above 15°F, traditional road salt is ideal for large areas like roads and parking lots.
  • Ice Melt Salt: Products such as calcium chloride or magnesium chloride work in extreme cold (down to -20°F) and melt ice faster.
  • Eco-Friendly Options: Use pet-safe and plant-safe ice melt salt products if you need to protect landscaping or minimize environmental impact.
  • Salt Particle Size: Choose salt with a uniform size that won’t clog your spreader or spread unevenly.

Find bulk road salt, eco-friendly options, and ice melt salt at Kilgore’s Salt Lake Landscape Center.

3. Prepare the Spreader Before Use

Proper preparation ensures your spreader operates smoothly:

  • Inspect and Clean: Check for damage, rust, or mechanical issues before use.
  • Lubricate Moving Parts: Protect components like augers and chains from salt corrosion by applying lubrication.
  • Adjust Settings: Calibrate the flow rate and spread pattern to ensure even application.
  • Load Carefully: Avoid overloading the hopper, and break up clumped salt to prevent blockages.

4. Application Techniques for Even Distribution

Proper application reduces waste and increases effectiveness:

  • Drive at the Right Speed: Vehicle speed affects spread rate and coverage. Consult your manual for best results.
  • Overlap Passes: Slightly overlap each pass to eliminate untreated gaps.
  • Adjust Spread Width: For narrow areas like sidewalks, reduce the spread width to avoid wasting salt.
  • Avoid Over-Application: Use only as much salt as needed to melt ice without harming surfaces or vegetation.
  • Timing Matters: Apply salt before ice forms or after plowing to target remaining patches.

5. Using Landscaping Sand for Traction

Landscaping sand is a practical option when traction is a higher priority than melting ice.

  • Why Use Sand?: Sand doesn’t melt ice but improves grip on icy surfaces. It’s useful for steep driveways, walkways, and areas needing immediate traction with products like bulk road salt and ice melt salt.
  • Keep Sand Dry: Moisture causes clumping, so store sand in a dry place and keep the hopper covered.
  • Sand and Salt Mix: Combine landscaping sand with salt for dual benefits—the salt melts ice while sand provides traction.
  • Environmental Benefits: Sand is non-corrosive and won’t harm plants, concrete, or soil, making it an eco-friendly alternative.

6. Safety Tips for Salt and Sand Application

Safety should always be a priority:

  • Wear gloves, goggles, and warm clothing for protection.
  • Use backup cameras or spotters when visibility is obstructed by the spreader.
  • Ensure vehicle lights and signals remain visible.
  • Drive and walk cautiously on slippery surfaces to avoid accidents.

Final Thoughts

Tailgate spreaders make winter ice control efficient and effective. By selecting the right spreader, preparing it properly, and mastering application techniques, you can keep surfaces safe throughout the winter. Whether you’re managing a residential driveway or a large commercial space, Kilgore’s Salt Lake Landscape Center has the ice melt salt, bulk road salt, and landscaping sand you need to get the job done.

Visit us at 7961 S 1300 W, West Jordan, UT 84088, or call (801) 561-4231 for expert advice and high-quality winter products.

Dec 20
0
Landscaping Sand and Ice Melt Salt

How Landscaping Sand and Ice Melt Salt Work Together to Clear Ice and Snow

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Winter weather in Utah can be harsh, and it’s important to take proactive steps to keep your outdoor spaces safe and accessible. According to BYU’s winter weather safety report, the Bureau of Labor Statistics has recorded over 20,000 workplace injuries related to ice, sleet, and snow every year, with Utah having one of the highest incident rates. 

A secret that many people aren’t aware of is the combination of landscaping sand and ice melt salt, a highly effective solution that has been used by landscapers for years. While ice melt breaks down ice, sand provides traction, making walkways and driveways safer. Kilgore Landscape Center, known for its extensive selection of landscaping materials and salt products, offers these essential winter solutions for homeowners and businesses.

Why Landscaping Sand Works

Landscaping sand, such as Kilgore’s Beach Sand, Play Sand and Bedding Sand, are popular options for winter safety. Although ice melt salt effectively melts ice, sand adds traction to slippery surfaces. The University of Wisconsin notes that “sand and other abrasives improve vehicle traction on snow and ice-covered roads.” Sand is especially useful on driveways, walkways, and patios, where preventing slips and falls is a priority.

Bedding Sand is best for leveling surfaces and creating a solid foundation, but it also creates great traction on icy areas. Similarly, beach sand and play sand, typically used in playgrounds and sandboxes, are clean, easy to spread, and eco-friendly, making them perfect for winterizing surfaces.

Kilgore’s Salt Lake Landscape Center offers these sands all year round for landscapers, contractors and homeowners to help improve the safety of driveways, walkways, and patios during winter.

Why Ice Melt Salt Works

When it comes to dealing with snow and ice, ice melt salt is a must-have product for anyone in Utah. Purdue University explains that ice melt works through a process is known as freezing point depression. Kilgore Landscape Center offers a wide range of ice melt salt products with different ingredients designed for different needs. Whether you’re managing a small driveway or large parking lots, there are many options to help you maintain clear, safe surfaces.

One of the most popular options is bulk road salt, which is best for large spaces like parking lots and roads. Kilgore’s Bulk Road Salt Type C White works well with spreaders for fast and efficient coverage and is treated with magnesium chloride to prevent crusting and clogging. It can melt ice down to 0ºF, making it effective in most winter conditions.

Kilgore also offers several packaged ice melt products like Ice Bomb Ice Melt, Polar Ice Melt, and Purple Heat Ice Melt, which come in bulk pallets or individual bags for residential or commercial use.

Ice Bomb Ice Melt is priced at $7 per 50 lb bag and is perfect for smaller areas like sidewalks and residential walkways. Its purple dye helps ensure controlled application, which reduces waste and provides immediate traction.

Polar Ice Melt is designed for extreme cold temperatures, melting ice down to -25ºF. It’s pet and environmentally friendly, making it suitable for use in both large commercial spaces and residential properties. Priced at $379 per pallet, this product is an ideal solution for areas that experience prolonged cold spells.

Purple Heat Ice Melt, priced at $9.75 per 50 lb bag, is another excellent choice. It’s effective down to -15ºF, safe for concrete, and also contains a purple dye for precise application. This product is perfect for both residential and commercial use and is particularly helpful for Utah’s extreme winter conditions.

Combining Landscaping Sand and Ice Melt Salt

When used together, landscaping sand and ice melt salt provide an unbeatable combination for keeping your property safe in the winter. While ice melt salt works to break down and melt ice, sand provides the crucial traction needed on slippery surfaces.

Using sand not only improves traction but also helps reduce road salt’s impact on surfaces, preventing concrete cracks and deterioration. By using sand, you can minimize salt usage, preserving surface integrity. Additionally, sand is environmentally friendly, staying in place and avoiding harm to soil, vegetation, or water sources. For those concerned about environmental impact, sand is an ideal complement to ice melt salt for winter safety.

Kilgore Landscape Center’s Winter Safety Products

Kilgore Landscape Center, also known as Asphalt Materials, has been serving the community with high-quality landscaping materials and products for over 40 years. They are a trusted source for all your winter safety needs, offering a wide variety of landscaping sand, bulk road salt, and ice melt salt products.

Kilgore’s range of winter products includes Bedding Sand, Beach Sand/Play Sand, and Bulk Road Salt in various quantities. They also offer several forms of ice melt salt, including Polar Ice Melt, Purple Heat Ice Melt, and Ice Bomb Ice Melt. Whether you’re a homeowner, business owner, or municipality, Kilgore’s Salt Lake Landscape Center has the products you need to keep your property safe and accessible during the coldest months.

Jan 21
0

The Different Types of Videos and What Equipment They Require

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Video production companies across the nation know that in order to create stellar content, you have to be able to switch it up. While it is important to establish your own style and find that video marketing niche, your team should aim to create something unique every time and there is no better way to do that than to use different video styles every now and then.

Considering different video styles tell different stories, some styles work for some but then other styles don’t work for other clients. So, what do you do when your go-to video template isn’t pulling in results across the board? No need to worry, we’ve got you covered. Here at Fusion 360 Studios, we know what clients want, and we know what the people want!

Here are the most common video styles that video production companies should be familiar with and the equipment they require.

Motion Graphic Videos

Purpose – Motion graphics are almost like infographics — they’re meant to tell a story and provide the audience with information while adding some extra zest to the visual’s aspect. Video production companies should consider using motion graphic videos when there is a lot of data to be presented but don’t want to overwhelm the client’s audience with a hefty infographic.

What You’ll Need – In order to create these awesome motion graphics, video production companies should have access to a computer which is strong enough to run and handle software such as Adobe After Effects, Adobe Illustrator and Photoshop. Though these are industry standards, you can also use other more advanced software such as Maxon Cinema 4D

Live Action News Style Videos

Purpose – Live action serves more of a personal purpose — it helps brands connect with potential as well as already existing consumer bases, which attracts customers. People want to feel like they’re more than just another number to your company, and live action videos create that sense of care between brand and consumer. Video production companies should talk with their clients about shooting things such as behind-the-scenes looks, one-on-one interviews with the CEO, testimonials and so on. Pretty much anything that shows real faces is a win.

What You’ll Need – Obviously, you’ll need more than just a computer for this type of video. Live action style videos are going to require video production companies to pull out the full arsenal. You’re going to need a camera to capture the visuals, a microphone(s) to get the audio, a tripod for balanced/still shots, lights to ensure your video lighting quality is top-notch and of course professional video editing software such as Adobe Premiere Pro to craft the final project.

Typographic Videos

Purpose – These videos fall in the middle of infographics and motion graphics; they are more advanced slideshows that tell a story and provide the audience with information by using still pictures and text. Brands may often prefer these types of videos if they’re trying to get a good chunk of information but don’t want to distract away from the text by using fancy animations found in motion graphics. Instead, the images used in these videos are specifically tailored to support the text which is on the screen at the moment. Video production companies can often create these videos in a shorter period of time than the other two, but they can be just as effective and look just as clean.

What You’ll Need – You’ll need minimal equipment to achieve this type of video. Nothing more than a computer and a software program like Premiere is required, but if you plan on capturing your own images, you’ll need to bring along a camera, different kinds of lenses depending on the shot, and perhaps some lights.

Video production companies shouldn’t rely on just one video style to cover every single one of their clients; video styles play a huge role in the message you’re trying to convey, so it’s crucial to weigh your options and select carefully. If you’re looking to get video work done for your brand, contact us here at Fusion 360 Studios; our award-winning video production team is the most versatile on the market, and we’re prepared to take on any task.

Jan 20
0

Three Tips to Double Your Engagement Rates

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Social media marketing companies exist to help brands grow and reach their full potential, but how exactly is that done? Is there a formula that works for every brand? Unfortunately, each company is different and alongside that, each brand’s consumer is different as well; you can’t expect the same process to work for various brands. However, there are few tips that are basically universal when it comes to producing awesome engagement rates.

Here are three of the most effective tips when it comes to doubling your engagement rates that all social media marketing companies should use to their advantage.

Use High-Quality Visuals

Social media today is all about who has the best pictures, videos and graphics, especially on platforms like Instagram. People process visuals 60,000 times faster than they do plain text, so it’s obvious that social media marketing companies that go heavy on the visuals are going to succeed more than those who don’t. Another — not so surprising — stat is that online consumers can only retain around 10-20% of the information that they see online but when you add visuals to the equation, suddenly that percentage goes up to 65%.

Of course, this doesn’t mean that social media marketing companies should just flood the internet with poorly designed infographics and outdated memes, these companies need to devise strategies and create bulletproof content to really reap the benefits of utilizing visual content.

Conversation Sells

Engagement doesn’t just come to you, you have to make an effort to get people interested and involved in your content. Conversational posts that ask your followers and potential followers a question in the caption or actual image makes your posts seem more personal. When your videos and pictures create dialog, then you’ll notice the sparked reaction in your audience. The best thing that social media marketing companies can do to make their content more appealing and personal to their audience is to come up with engaging captions for their content.

Don’t Be Afraid of Facts and Statistics

The best way to truly reach your audience is by educating them on your brand, product or service. One of the best ways to do this is to create content based around interesting facts and statistics about your brand. You are probably more likely to scare off potential consumers if you don’t give them some of the facts and stats that your brand has. People are bound to trust something if they know more about it, so make sure that you really put yourself out there to start building that trust with consumers. The more you gain the trust of your target audience, the more you will see a rise in engagement rates.

Doubling your engagement rates takes time and effort but with these tips you should be on the right track to grow your brand to it’s full potential. If you’re looking to get help with your company’s social media, don’t hesitate to contact us here at Fusion 360 Digital Marketing Agency — we’re the top of the food chain when it comes to social media marketing companies and we want to help your brand succeed.

Jan 20
0

Trending Film Effects to Expect in 2019

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One of our favorite things to do here at Fusion 360 Studios is to talk about the film industry, specifically, how major video production companies are always reaching new heights when it comes to special effects, production strategies, and immersive storytelling. The major productions companies such as Universal and FOX help inspire smaller video production companies and advertising agencies when it comes to implementing amazing VFX into brand videos and advertisements.

Movies today have been especially impressive when it comes to film effects; with the production of new hardware and the development of more intricate software, it’s expected to see certain effects trickle down to lower budget productions each year. Here are some of the trending film effects you should expect to see in 2019 and how major video production companies have utilized them, as well as how smaller agencies can use them to vamp up their own projects.

“Invisible” Effects

When you think of effects, you think of things that you can see, right? Well, a popular group of video effects that have been trending for a while — and will probably become a trending effect in 2019 — are “invisible” effects. These effects are designed to not be seen — they’re used to remove on-screen visuals that don’t belong in the shot. It may not sound like much of an effect, but it salvages shots and serves various purposes.

This “effect” is most definitely going to be a trending film effect in 2019, as it can greatly help speed up the post-production process.

De-Aging Effects

Movies like Rogue One: A Star Wars Story, Captain America: Civil War, and Blade Runner 2049 have all used the so called “Benjamin Button effect.” This film effect helps reverse an older actors age to help filmmakers be able to fulfill scenes that require instances where the actor needs to be portrayed as their younger self.

This effect will surely become a trending effect in 2019, especially in spin-off films or prequels that may come into development.

Digital Characters and Virtual Humans

Technology today has been able to bring us some of the most advanced CGI known to man, and it’s no surprise that 2019 will be a huge year for digital characters and virtual humans. It has already been done in the past, in films such as Furious 7, War for the Planet of the Apes, and Guardians of the Galaxy, and the need for virtual characters in upcoming films such as The Lion King, Alita: Battle Angel, and Avengers: End Game is as prominent as ever.

Practical Effects

There are some effects better left to computers, and practical effects help create things like dramatic explosions, you know, things too dangerous to replicate in real life? With the crazy line-up of superhero movies set-up for 2019, there is no doubting that practical effects are going to be a huge trend this year.

Trending effects trend because of their practicality and their success in the film industry, so when you go out and watch a movie this year, keep your eyes peeled for these trending film effects in lower video production companies’ content!

Jan 19
0

How a Brand Film Can Make or Break Your Business

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No business person in their right mind would downplay the importance of branding. Whether it be a national, regional or local company, the brand you create is what people will associate and recognize your company by. Top companies around the globe use tactics from commercials with taglines to hashtags on Instagram, but branding does not have to be as large scale as this. Brand films made by video production companies are a great way to start building your company’s presence within its region and industry.

Why Your Company Needs a Brand Film

Our society is full of companies and individuals alike that are looking for the best products to use. A lot of the times, these individuals or companies will turn to online content in order to find what might be most fitting for them. The statistics on video engagement is INSANE. Never before have so many people searched for videos that will give them exactly what they want. If you are able to create a video that connects your company’s brand and/or product to the viewer, then you will have a video that has a chance to bring in a lot of business. However, these videos need to be high-quality, or else consumers are not going to trust you. People naturally correlate the execution of your video with the overall quality of your company. This is why it is important for you to consider utilizing a video production company to help you out.

Where to Place Your Brand Film

Some people may think that creating a commercial would be the most efficient way for people to see your brand video, however, that is not necessarily the case. Plenty of companies, big or small, create videos that are only viewable on their website or social media channels. In fact, others place their videos on accounts like Vimeo and share a branded video only to those who would be interested — like potential clients. The placement of your video really depends on the product you are trying to sell to others. For example, a lot of business-to-business products do not need to be televised but are great when shown in a meeting with that new potential client. If you are promoting a video that your company produced incorrectly, it might actually end up hurting your reputation. If you are unsure about where you might what to advertise your brand film, ask the video production company you work with and they should be able to help!

If you end up creating a video that is lacking in execution and you over promote it, you might as well put up a sign up in front of your building that says, “STAY AWAY.” In today’s world, you have to have good video productions in order to help people engage with your brand and product — hence the high demand for video production companies. Whether you decide to hire a video production company or not, just be aware that any video that you intend people to see will be under heavy scrutiny. Nonetheless, it is not too hard to find a solid company that can take a look at what your brand has to offer and then help you create the video that you were looking to make!