Proliferation

Mar 16
3

Big-Time Companies That Content Market the Heck Out of Their Respective Audiences

By | advertising, content marketing | No Comments

More often than not, mammoth trends don’t quite catch on until someone famous decides that something insignificant is totally worth their precious time and effort. Seriously though, remember when Miley Cyrus made typical lap dance maneuvers a household activity?

“Twerking” was born and impressionable 12-year-old girls were hooked, much to the dismay of concerned soccer moms from Utah. Well, believe it or not, content marketing has skyrocketed in a similar, less appalling fashion as a handful of big-time brands have implemented the groundbreaking tactic of digital brand building.

Colgate, for example, is one of those gargantuan companies. As far as exciting product pushing is concerned, toothpaste wouldn’t be considered tremendously desirable. That being said, Colgate has taken their advertising to a new level by way of content marketing.

Recently, Colgate created an online Oral and Dental Health Resourse center which provides visitors with videos, interactive guides and—currently—upwards of 400 articles. Well, played teeth people. Just so you know, we’re still not flossing, so don’t ask.

Ironically enough, the very product that destroys teeth has piggybacked Colgate’s new marketing platform in an effort to keep up: Coke. Check this out: said Coke in its official Content 2020 advertising strategy, “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.”

Apart from Utah, when Miley twerks, you twerk. When Colgate and Coke content market, you content market. End of story.

Mar 15
0

Just Say No: Drugs, Alcohol and Guest Blogging Inquiries

By | advertising, SEO | No Comments

Ya know that friend that keeps nagging you about writing a guest post for your booming blog because all he or she really wants is a hefty amount of links directing your precious audience back to his or her website?

We’ve all got that friend, and if you don’t have that friend, you might want to consider stepping out of your comfort zone at parties more often, especially in awkward states like Utah. Anyway, guest blogging is so dead. Regardless of what you’ve heard some “friend of a friend” SEO expert say, guest blogging is gonzo and should be dealt with accordingly.

With raw, unadulterated content marketing leading the way for digital advertising trends, quick fixes—requiring little to no effort and zero efficacy with respect to sound SEO strategy—abound on the World Wide Web.

If you’re earnestly working to grow your company’s blog or website and somebody creepy approaches you through email asking for a guest post opportunity or help with locating a lost puppy, delete the email and continue producing real content to engage your target community.

Fortunately, Google’s algorithm is now spam sensitive in an effort to protect the purity of sound SEO efforts. Mommy bloggers from Utah can now breathe a sigh of relief. Sincerely, without the hassle of dealing with guest post inquiries, all is well in Zion.

Mar 14
0

Tips for Melting Faces With Content Marketing Dexterity

By | advertising, content marketing | No Comments

From Utah all the way to places that aren’t Utah, content marketing isn’t about “trolling” the web (always wanted to used that word) for cheap opportunities to dump a few links here and there. Truthfully, it’s much more than that. If you or someone you love has been harmed by ill-advised content marketing practices, we’re here to help.

Seriously though, we kind of view ourselves as a type of “Content Marketing Task Force,” or something like that. For that very reason, we’ve compiled a couple of tips for up-and-coming content marketers. Follow them and see your clients’ faces melt out of admiration for your mastery of the digital realm; ignore them and you’ll probably lose all of your closest friends.

For starters, remember that content marketing is all about producing something of value. Though most content marketers have never worked as professional journalists, they understand that reading complete and total junk on the Internet is about as much fun as consuming cat dander. Instead of bemoaning the fact that content marketing means loads of writing, seize the opportunity to develop your brand’s voice. Consumers will appreciate your tone, voice and point of view.

Next, with your custom-made content, answer the questions that your customers are always asking. People tend to turn to Google when they’re in need of an answer. What will they find? Hopefully, the resolution that you’ve both produced and published. With these pillars of content marketing in place, success is eminent. You’re welcome. No need to thank us now, but just for the record, we love receiving compliments.

Mar 13
0

The Biggest Trials That Modern-Day Content Marketers Face When Creating Material

By | advertising, content marketing, marketing | No Comments

Sometimes people really think that they know their shiz about shiz, especially when marketing is being discussed. Truthfully, it seems like everybody and their dog has something to say about advertising, social media or any other related field.

Been on LinkedIn in a while? Honestly, from where we’re standing here at Fusion 360 Studios in Utah, we think you’d be hard-pressed to find someone who doesn’t have “marketing,” “social media,” “public relations” or “blogging” pegged as one of their top skills.

On the flip side of things, for those of us who actually engage in meaningful digital marketing strategy, we know that there’s more to the industry than meets the eye. In fact, as far as content marketing is concerned, there are a handful of challenges that every seasoned professional encounters on a daily basis.

American-Made-in-Todays-Day-&-Age-2

Mar 12
0

If You’re Not Blogging, You’re Successfully Doing Your Brand ZERO Favors

By | advertising, Blogging, SEO | No Comments

Any one of America’s many marketing agencies will be more than willing to talk your ear off about the importance of blogging in today’s digital world of communication. Unbeknownst to hermits, the socially inept and those creepy adults who continue to live with the confines of their parents respective basements, blogging isn’t only for soccer moms with too much time on their hands; it’s for everyone, especially up-and-coming businesses.

Simply put, if you’re looking to increase your market reach and attractivity with the United States’ most powerful entity — The Google Machine — blogging is a must. Though the practice requires a great deal of upkeep, your guaranteed increase in productivity, revenue and digital recognition will be well worth the time and effort.

No-blogging-no-favors

Mar 11
0

A Snapshot of Video Production’s Viral Impact On Digital Consumers

By | advertising, commercials, Video, video production | No Comments


Digital consumers are about as hip as they come, even here in Utah. Whether it be scouring the Internet for the most ill of homemade cat videos or trolling about on the World Wide Web for up-and-coming Vine compilations, the verdict is in: video production is here to stay.

Truthfully, Millennials have matured in a time of marketing chaos. Billboard advertisements and the Yellow Pages have been replaced by the quicker, more tangible means of social media and search engine optimization. Desire for information consumption is as high as it’s ever been and video production is the answer America’s young punks have been looking for. Take a gander at the following infographic to see what we’re talking about.

Fusion 360 - Snapshot of Video Production (Fusion 360 Video Production)

Mar 10
0

Link Dumping Is Disgusting

By | advertising, marketing, SEO | No Comments

In life, disgusting things happen: root canals, messy diapers, tax season, untimely flatulence while at a cousin’s baptismal service in Utah, etc. With gruesome experiences a guarantee for all of us homosapiens, there’s no reason to intentionally add fuel to the fire of vomit-inducing occurrences by way of link dumping.

What’s link dumping, you ask? Well, as defined by UrbanDictionary.com, the typical “link dump” refers to “a collection of relevant links” which “usually connects to news articles or images.” While not an issue when taken at face value, the smelliest of link dumpers tend to implement a handful of idiotic strategies in an effort to mask their dark art.

For starters, many so called “SEO experts” will use a tactic known as “cloaking.” Cloaking, having little to do with Harry Potter, calls for a team of dimwitted SEO imposters to show different content to search engines compared to what users actually see. Even hidden text and links make their respective ways onto websites once security flaws have been identified and exploited.

No need to worry, dear friend. Here at Fusion 360, we believe in playing the SEO game the correct way. After all, we do live in Utah. Quality content, engaged digital communities and interruption-free website promotion help our clients build rapport with Google. The result? A series of impressive, lemony-fresh results which, in the end, produce more of the green stuff: cold hard cash.

Mar 09
1

Out Like a Bad Fad In the Night, Google+ Is Now a Thing of the Past

By | advertising, SEO, Social Media | No Comments

Thanks to the supreme product-pushing efforts of many of America’s brightest marketing agencies, our society has had the displeasure of passing through a wide variety of dumb fads: AOL Instant Messenger, Heelys, frosted tips, the Atkins Diet and Sisqó’s “The Thong Song”—still working on that one, admittedly.

Though we’d like to think that we’ve learned a thing or two from our apparent lack of foresight, we always seem to fall back into the pit of being “totally uncool.” Google+ is evidence of such a cyclical occurrence. She’s dead. She’s gone. Mercy, she’s both dead and gone.

Currently, for many users and marketing agencies, the social network is little more than a less-popular Facebook imitation, like something you’d download at a cheap hotel in Thailand. In fact, recently, Chris Messina—a designer who spent three years helping develop Google+ and is often credited with having invented the hashtag—said the following in a blog post through Medium: “Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up.”

Simply put, Messina saw the proverbial writing on the wall. Within three months of his initial harsh comments, Google announced that mandatory Google+ registration and Google Authorship were to become nothing more than a distant memory.

Furthermore, as if the damning happenings weren’t enough to put a slug in the figurative cranium of the Google+ thoroughbred, Google’s now put its Streams and Photos into standalone products for the handful of users who still employ them.

Truthfully, if even Google is unable to uproot Facebook as the world’s most beloved time-waster and social platform for marketing agencies, no entity short of Al Gore and his team—he did invent the Internet, after all—likely will.

Mar 09
0

Two of the Best Branding Points Your Sorry Buttox Has Yet to Focus On

By | advertising, marketing | No Comments

Okay, referring to your butt as “sorry” might’ve been just a bit uncalled for. Heck, it’s “Grade A” profanity here in Utah. We can admit when we’re wrong and this was probably one of those times. After all, we realistically have no way of knowing what your hindquarters look like. Also, this bit is on branding, so forget that anything semi-offensive ever took place.

Listen, we’re certain that America is currently lacking in the ways of branding prowess and we want you to know about it. From our perspective, it appears that many of America’s marketing agencies really know little of the most basic of branding tactics.

For starters, take one of branding’s most important pillars: attitude. Attitude impacts a brand on a cornucopia (sounds smart — branding, eh?) of levels. Says Michael Goldberg of the Huffington Post, “Whatever your attitude is toward something drives your language or behavior about that something. And that behavior will drive other results both positive and negative.”

Truthfully, how do you feel about work? Your clients? Your in-laws? The emotional response from each of the aforementioned items varies according to attitude. Working with any one of our country’s marketing agencies should help deliver a positive reaction, if chosen wisely.

Secondly, consider the process of whatever product or service is being pushed. Process determines outcome, and outcome — you guessed it — greatly impacts attitude. Basically, process is your brand’s action based on your individual attitude.

Whether you’re here with us in Utah or not, if process can become finite and effectively communicative, potential clients take note and understand who you are and what you stand for. With both attitude and process in mind, branding success is eminent, regardless of whatever hiccups (bum-related comments, for example) your company might experience on the road to success.

Mar 08
0

Three Smooth Ways to Digitally Build Hype for an Upcoming Event Through Social Media

By | advertising, marketing | No Comments

According to the vast majority of America’s many marketing agencies, building hype is always a good thing. While the kind of buzz that surrounds a Justin Bieber concert might neither be realistic nor desired, if you or your brand has an important fundraiser, party or project going on, people need to know about it.

As is the case with most anything digital, social media will play a key role in helping you throw the event of the year — minus the crying 12-year-old girls, of course.

Much to the dismay of lazy marketing agencies, engagement is a must. Not the marital kind, but the social media kind. Come on bro, you knew what we meant. As far as digital engagement is concerned, the sooner it can start, the better.

Open-ended Facebook posts or tweets allowing for potential attendees to give suggestions as to an event’s design or activities builds intrigue. Simply put, people want to see the result of what it is that they’ve interacted with. In this case, that’s your event.

Once engagement has managed to build a reasonable amount of intrigue, it’s time to invigorate your audience. Twitter contests, for example, do this well. Winners are awarded with waived registration fees and additional buddy passes. See where we’re heading with this? Dope.

Furthermore, it’s never a bad idea to blast out some teaser content to more fully dangle the proverbial carrot. With a sound social media strategy in place, you’re company’s shindig will soon be the shindig to end all shindigs.