Sometimes people really think that they know their shiz about shiz, especially when marketing is being discussed. Truthfully, it seems like everybody and their dog has something to say about advertising, social media or any other related field.
Been on LinkedIn in a while? Honestly, from where we’re standing here at Fusion 360 Studios in Utah, we think you’d be hard-pressed to find someone who doesn’t have “marketing,” “social media,” “public relations” or “blogging” pegged as one of their top skills.
On the flip side of things, for those of us who actually engage in meaningful digital marketing strategy, we know that there’s more to the industry than meets the eye. In fact, as far as content marketing is concerned, there are a handful of challenges that every seasoned professional encounters on a daily basis.