Proliferation

Sep 18
0

Using the Almighty Hashtag

By | Social Media | No Comments

In recent memory, few digital marketing trends have taken off with as much ferocity as that of social media. While Facebook was certainly the catalyst in the social movement, Twitter wasn’t far behind and is arguably, as far as many marketing agencies are concerned, the best, most effective tool that digital product and service pushers have in their respective social arsenals. Known for its shorthand communicative tactics, Twitter has managed to connect people from each of the world’s four corners.

Even more impressive, with its game-changing launch in 2006, Twitter first introduced society to the hashtag. Now, with even more social channels available for both users and marketers to use, the hashtag has managed to migrate to a wide variety of outlets. What’s so powerful about the almighty hashtag, you ask? Well, the following infographic does a nice job of explaining just that:

Sep 18
0

6 Essential Steps for Creating Incredible Infographics

By | content marketing | No Comments

More often than not, when people think of content marketing, they think of written content. Blogs, newsworthy articles, creative stories and humorous lists all come into play, as far as content creation is concerned. That being said, there’s much more to content marketing than merely editorial work. For example, videos, podcasts and—especially in today’s age of rapid information consumption—infographics.

That last one is of particular interest for content marketing agencies both inside and outside of Utah. Infographics are not only visually appealing, but transmit information in a quick and timely matter, allow for optimum social shareability and even help brands build rapport with Google’s ever-changing algorithm. Looking to get in on the infographic craze? Here’s how to get started:

Fusion 360 - 6 Essential Steps for Creating Incredible Infographics (Fusion 360 Content Marketing)

Sep 11
0

Bridging the Generational Gap: Targeting Millennials and Baby Boomers

By | digital marketing | No Comments

Needless to say, there are a few not-so-subtle differences between Millennials and Baby Boomers. Known for their fear of financial commitment and sense of entitlement, Millennials make up what’s been pegged, according to Forbes, as America’s most “publicly reviled, praised, misunderstood and analyzed” generation.

Baby Boomers, on the other hand, tend to value things like individual choice, communal goals and confidence. Though members of each individual group might struggle to understand those of the opposing generation, digital marketers must have a firm grasp on what both want. While a complex matter, the following infographic displays—as far as America’s many marketing agencies are concerned, at least—what Millennials and Baby Boomers are looking for:

Fusion 360 - Bridging the Generational Gap - Targeting Millennials and Baby Boomers (Fusion 360 Agency)

Aug 26
0

Caught On Camera: Meerkat vs. Periscope

By | Social Media | No Comments

Unbeknownst to most, social media isn’t only limited to Facebook, Twitter, Instagram, Pinterest and LinkedIn. In fact, there’s a host of new and exciting platforms that, unless you’re an industry expert or work at any one of America’s many marketing agencies, are rarely heard of by those of the general public.

Seriously, seeing as how social media marketing couldn’t be bigger than it currently is, it’s no surprise that young, up-and-coming entrepreneurs and their host of competitors are doing all that they can to latch onto the craze.

Meerkat and Periscope, for example, are two of those newer platforms through which both users and marketers are looking to interact with others. Both are innovative smartphone apps which allow for live video streams to be both shot and shared with others. That being said, with all of their similarities, which is better? The following infographic seeks to settle that very debate:

Fusion 360 - Caught On Camera - Meerkat vs. Periscope (Fusion 360 Agency)

Aug 26
0

Old School PR vs. New School PR

By | public relations | No Comments

As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and ink pens is currently digital in every facet of its existence.

As a direct byproduct of such a change, public relations—and the innumerable specialists and managers who work in said field—have had to adapt their communicative tactics to account for the transformation.

Long gone are the days when traditional reporters, direct mail and simple phone pitches earned proper media placement. Interested in a few more of the specifics? Take a look at the following infographic to see what’s presently going down in the world of PR:

Fusion 360 - Old School PR vs. New School PR (Fusion 360 Agency)

Aug 26
0

How Modern Companies Use Content Marketing

By | content marketing | No Comments

Both inside and outside of Utah, content marketing, more than just about any other advertorial practice, has gained a great deal of respect with both advertisers and consumers. Focused largely on the needs of consumers and providing them with helpful information, content marketing differs from traditional advertising with its genuine focus on audiences, as opposed to the force-feeding of intrusive material.

While traditional marketing and its tactics still exist, more marketers than ever before are finally opening their minds to the idea of using top-tier websites, social media and digital public relations—all practices firmly built upon the generic foundation of content marketing—to build rapport with their respective target demographics. Are you looking to make the switch? If so, take a moment or two to see how the world’s most modern companies are using content marketing to their advantage:

Fusion 360 - How Modern Companies Use Content Marketing (Fusion 360 Content Marketing)

Aug 21
0

Play It Safe: Organic SEO

By | SEO | No Comments

To be honest, coming to fully understand Search Engine Optimization (SEO) is difficult enough as it is without having to take worry about the differences between white-hat and black-hat SEO techniques. That being said, there’s a reason for which the distinctions between the two are of the utmost importance: Google’s lead search algorithm.

Both here in Utah and elsewhere, if confidence is to digitally be built with the Wide World Web’s top search engines—namely Google, truthfully—Organic SEO tactics will need to be used. As is the case with most things in life, corners can’t be cut if real SEO results are to be produced. With all of this in mind, what is Organic SEO and how can it help you and your brand? Fortunately, we’ve got just the infographic to help:

Fusion 360 - Play It Safe: Organic SEO (Fusion 360 SEO)

Aug 19
0

A Digital Treasure Trove: Long-Tail SEO

By | SEO | No Comments

These days, from Utah to the most remote of locations out on America’s East Coast, there are few digital marketing trends as big as SEO. While the practice might be seen as a bit of a pseudoscience by those of a more traditional marketing background, SEO is here to stay. Simply put, as long as search engine continue to be used by consumers, the industry promises to remain a constant for professional product and service pushers.

However, seeing as how the Internet is an ever-changing changing entity, so too must the SEO practices with which experts arm themselves. Currently, long-tail SEO takes the proverbial cake as being of the utmost importance for brands hoping to build rapport with Google’s mysterious search algorithm.

At a loss for what long-tail SEO is and how you can use it? Take a look at the infographic below to better understand what your company desperately needs for complete and total dominance out on the World Wide Web:

Fusion 360 - A Digital Treasure Trove - Long-Tail SEO (Fusion 360 SEO

Aug 14
0

5 Things Website Visitors Want More Than Anything Else

By | web development | No Comments

Professionally, just about everything is sales. Regardless of your field of interest or money-making niche, if success is to come about, you’ve got to be able to understand what consumers want and help them understand how your product or service helps them accomplish such a desire. Likewise, when creating a reputable website and its design, it’s important to consider what target audiences want more than just about anything else.

While it’s true that each industry carries with it a specific set of differentiating factors, generally speaking, when digital interfaces are involved, there are a handful of factors that any and all visitors will hope to find. The following infographic presents five things that any successful website, especially in today’s digital age of communication, will have present. How well does your current site stack up?

Fusion 360 - 5 Things Website Visitors Want More Than Anything Else (Fusion 360 Web Development)

Aug 12
0

8 New Rules for Successful Content Marketing

By | Uncategorized | No Comments

Whether it be here in Utah or elsewhere, in recent years, content marketing has become the poster child for innovative product and service pushing. With a current digital focus, nearly all successful content marketers are set on providing engaging, meaningful information to consumers without bombarding them with cumbersome buzzwords, calls to action and—worst of all—clickbait.

However, with content marketing constantly being thrust into the limelight of advertorial genius, the so-called “rules” of the practice have lost their formative roots amidst the clamor of wannabe advertisers hoping to solidify themselves as “industry experts.” Needless to say, we’re tired of it and are ready to set the record straight. Take a moment or two to look over the following infographic to know what really brings about successful content marketing:

Fusion 360 - 8 New Rules for Successful Content Marketing (Fusion 360 Content Marketing)