Bridging the Generational Gap: Targeting Millennials and Baby Boomers

By September 11, 2015digital marketing

Needless to say, there are a few not-so-subtle differences between Millennials and Baby Boomers. Known for their fear of financial commitment and sense of entitlement, Millennials make up what’s been pegged, according to Forbes, as America’s most “publicly reviled, praised, misunderstood and analyzed” generation.

Baby Boomers, on the other hand, tend to value things like individual choice, communal goals and confidence. Though members of each individual group might struggle to understand those of the opposing generation, digital marketers must have a firm grasp on what both want. While a complex matter, the following infographic displays—as far as America’s many marketing agencies are concerned, at least—what Millennials and Baby Boomers are looking for:

Fusion 360 - Bridging the Generational Gap - Targeting Millennials and Baby Boomers (Fusion 360 Agency)