Proliferation

Mar 09
0

Two of the Best Branding Points Your Sorry Buttox Has Yet to Focus On

By | advertising, marketing | No Comments

Okay, referring to your butt as “sorry” might’ve been just a bit uncalled for. Heck, it’s “Grade A” profanity here in Utah. We can admit when we’re wrong and this was probably one of those times. After all, we realistically have no way of knowing what your hindquarters look like. Also, this bit is on branding, so forget that anything semi-offensive ever took place.

Listen, we’re certain that America is currently lacking in the ways of branding prowess and we want you to know about it. From our perspective, it appears that many of America’s marketing agencies really know little of the most basic of branding tactics.

For starters, take one of branding’s most important pillars: attitude. Attitude impacts a brand on a cornucopia (sounds smart — branding, eh?) of levels. Says Michael Goldberg of the Huffington Post, “Whatever your attitude is toward something drives your language or behavior about that something. And that behavior will drive other results both positive and negative.”

Truthfully, how do you feel about work? Your clients? Your in-laws? The emotional response from each of the aforementioned items varies according to attitude. Working with any one of our country’s marketing agencies should help deliver a positive reaction, if chosen wisely.

Secondly, consider the process of whatever product or service is being pushed. Process determines outcome, and outcome — you guessed it — greatly impacts attitude. Basically, process is your brand’s action based on your individual attitude.

Whether you’re here with us in Utah or not, if process can become finite and effectively communicative, potential clients take note and understand who you are and what you stand for. With both attitude and process in mind, branding success is eminent, regardless of whatever hiccups (bum-related comments, for example) your company might experience on the road to success.

Mar 08
0

Three Smooth Ways to Digitally Build Hype for an Upcoming Event Through Social Media

By | advertising, marketing | No Comments

According to the vast majority of America’s many marketing agencies, building hype is always a good thing. While the kind of buzz that surrounds a Justin Bieber concert might neither be realistic nor desired, if you or your brand has an important fundraiser, party or project going on, people need to know about it.

As is the case with most anything digital, social media will play a key role in helping you throw the event of the year — minus the crying 12-year-old girls, of course.

Much to the dismay of lazy marketing agencies, engagement is a must. Not the marital kind, but the social media kind. Come on bro, you knew what we meant. As far as digital engagement is concerned, the sooner it can start, the better.

Open-ended Facebook posts or tweets allowing for potential attendees to give suggestions as to an event’s design or activities builds intrigue. Simply put, people want to see the result of what it is that they’ve interacted with. In this case, that’s your event.

Once engagement has managed to build a reasonable amount of intrigue, it’s time to invigorate your audience. Twitter contests, for example, do this well. Winners are awarded with waived registration fees and additional buddy passes. See where we’re heading with this? Dope.

Furthermore, it’s never a bad idea to blast out some teaser content to more fully dangle the proverbial carrot. With a sound social media strategy in place, you’re company’s shindig will soon be the shindig to end all shindigs.

Mar 07
0

Content Marketing Mistakes to Avoid Like the Plague

By | advertising, marketing | No Comments

Content marketing isn’t as easy as most upper echelon know-it-alls would have you believe. In fact, in the eyes of both oblivious outsiders and those who ignorantly consider themselves skilled in the ways of “digital marketing” on LinkedIn, content marketing is little more than piece pushing on the good ‘ol World Wide Web.

Well, from where we’re sitting here in Utah, we see things a bit differently. Truthfully, if you and your brand hope to break free from the mediocrity of traditional marketing, not only will a full-blown agency be your best bet, but you’ll need to make certain that two rookie mistakes be entirely avoided.

Create a Gargantuan Amount of Boring Content

If you want your brand to be associated with boredom, go toss your logo onto a highway billboard in Utah. With so much content already existing on the Internet, you’ve got to produce something that’s worth your audience’s time.

Keep in mind that not everything has to be rip-roaringly funny or cat-video-esque. As long as what’s produced and published clings to inside news, personal stories, case studies or opposing viewpoints, readership — and a potential client base, in turn — is bound to grow.

Mistake Content Marketing for the Great Evil That Is Link Building

If you’re reluctant to enter the world of content marketing out of a fear of being labeled as one of those annoying “link builders,” it’s time to put on your “big boy” trunks and dive in because the two couldn’t be more different. There’s a thick line dividing old school link dumping and providing customers with useful information.

Through content marketing, audiences are engaged, meaningful conversations are started and digital reputations are enhanced. Get with the program and take your brand digital.

Mar 04
0

The Boom of America’s Content Marketing Craze

By | advertising | No Comments

Currently, content marketing appears to be dominating the respective worlds of product and service pushing. No longer do target audiences want to be bombarded with cumbersome information or annoyingly interrupted as they surf the World Wide Web, engage in app activity on their smartphones or watch a video on YouTube.

Basically, people don’t want to be the victims of pushy, in-your-face advertorial methods. If marketing or advertising agencies have nothing of benefit to offer, nobody is willing to listen.

For this very reason, content marketing has taken off as a viable means of client interaction for both startup and mega brands. The following infographic presents concrete, statistical data upholding the validity of the current content marketing craze.

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Mar 04
0

Digital Display Advertising Has Gone the Way of All the Earth

By | advertising | No Comments

Paper cuts are annoying. Employees at your local Department of Motor Vehicles are annoying. Routine kicks to the groin are annoying. That being said, all of them pale in comparison to being bombarded with banner ads while surfing the World Wide Web. Nothing could be worse.

Though the majority of America’s marketing agencies are well-versed in their craft of choice, too many of them refuse to adapt in the digital age. Where display advertising falls flat on its face, search engine optimization, video production, content marketing and digital public relations excel. Still not convinced? Keep reading and you’ll see what we’re talking about.

Fusion 360 - Digital Display Advertising (Fusion 360 Agency)

Mar 04
0

Online Videos Trounce TV Commercials for Up-and-Coming Businesses

By | advertising, Video, video production | No Comments

It seems like each and every year companies become more willing to hand over millions of hard-earned dollars to some of America’s largest, most prominent advertising firms. While investing cold, hard cash in a formal marketing agency is never a bad idea, basing the entirety of your product or service-pushing strategy solely on television commercials is an outdated method that, honestly, is ripe for failure.

Those who keep up-to-date with the latest marketing trends, however, haven’t been fooled. They’ve discovered, along with countless video production specialists from Utah all the way to America’s East Coast, that digital video is a much more effective platform from which to launch an advertising campaign. Still not convinced? Take a look at the following infographic for further clarification.

Fusion 360 - Online Videos Trounce TV Commercials for Up-and-Coming Businesses (Fusion 360 Video Production)