Whether it be here in Utah or elsewhere, blogging isn’t as easy as you’d think it be. Seriously, if it were simply a matter of writing a few posts to gain global publishing fame, everyone would be doing it.
However, seeing as how digital audiences currently have access to more information than ever before, content – when coupled with strategic content marketing, social media and SEO strategies – can truly reach massive audiences.
These days, be it here in Utah or elsewhere, you needn’t be seated at a computer to access the Internet.
Instead, many college students, stay-at-home moms and working professionals of all types opt for their smartphones as a means through which they get their respective digital fixes.
That said, there’s more to what users want than simply ease of accessibility from the web development teams that serve them. Does your mobile site deliver?
Each and every day, from Utah to the farthest reaches of the East Coast, millions of Americans use the Internet. Because of this, it’s nearly impossible to avoid coming into contact with a website or two on some sort of a regular basis.
Some are great, and – unfortunately – some are not so great. That said, as far as web development is concerned, people’s preferences are often different from what web developers think their respective audiences want.
The life of a professional web development specialist is certainly an interesting one. Normally filled with interminable deadlines, impossible expectations and a host of recurring technical problems, stress is often the end result. It’s because of this that, when possible, if anxiety can be mitigated and the overall production process quickened, developers are all ears.
More often than not, this is accomplished through a myriad of website design tools. Seeing as how we’ve been building incredible sites for our clients for a number of years, we’ve taken the necessary time and effort to jot down a few of our favorites.
Whether you went to Brigham Young University or the University of Utah, there’s a reason that your past course listings never included a class on SEO: change. Truthfully, the industry is developing at such an alarming rate that academia can’t keep up. What once worked to help build credibility with Google and Bing five or six months ago, more than likely, couldn’t be less effective in our current day and age.
Needless to say, it can be difficult to stay up to date with the latest trends of the industry. In order to better understand where the world of SEO is headed, it’s beneficial to take a closer look at where it’s been.
In recent memory, few digital marketing trends have taken off with as much ferocity as that of social media. While Facebook was certainly the catalyst in the social movement, Twitter wasn’t far behind and is arguably, as far as many marketing agencies are concerned, the best, most effective tool that digital product and service pushers have in their respective social arsenals. Known for its shorthand communicative tactics, Twitter has managed to connect people from each of the world’s four corners.
Even more impressive, with its game-changing launch in 2006, Twitter first introduced society to the hashtag. Now, with even more social channels available for both users and marketers to use, the hashtag has managed to migrate to a wide variety of outlets. What’s so powerful about the almighty hashtag, you ask? Well, the following infographic does a nice job of explaining just that:
Needless to say, there are a few not-so-subtle differences between Millennials and Baby Boomers. Known for their fear of financial commitment and sense of entitlement, Millennials make up what’s been pegged, according to Forbes, as America’s most “publicly reviled, praised, misunderstood and analyzed” generation.
Baby Boomers, on the other hand, tend to value things like individual choice, communal goals and confidence. Though members of each individual group might struggle to understand those of the opposing generation, digital marketers must have a firm grasp on what both want. While a complex matter, the following infographic displays—as far as America’s many marketing agencies are concerned, at least—what Millennials and Baby Boomers are looking for:
These days, from Utah to the most remote of locations out on America’s East Coast, there are few digital marketing trends as big as SEO. While the practice might be seen as a bit of a pseudoscience by those of a more traditional marketing background, SEO is here to stay. Simply put, as long as search engine continue to be used by consumers, the industry promises to remain a constant for professional product and service pushers.
However, seeing as how the Internet is an ever-changing changing entity, so too must the SEO practices with which experts arm themselves. Currently, long-tail SEO takes the proverbial cake as being of the utmost importance for brands hoping to build rapport with Google’s mysterious search algorithm.
At a loss for what long-tail SEO is and how you can use it? Take a look at the infographic below to better understand what your company desperately needs for complete and total dominance out on the World Wide Web:
When it comes to assessing one’s digital marketing strategy, most companies look almost exclusively to their PageRank to gauge success. Has their site moved up in Google’s search results? Then things are going well.
However, many marketing agencies would be quick to note that while PageRank is of extremely high value in the digital age, there are other factors that should also be taken into consideration. After all, having a high PageRank is great, but without other signs of success, it’s not as useful as one might think.
A successful digital marketing campaign produces quality content that not only improves PageRank, but also draws in new visitors to the site and keeps them coming back for more. Quality content provides site visitors with valued information or entertainment, which also results in more time being spent on the site and positive word-of-mouth that can bring in new visitors as well. As more time is spent on the site and the number of new visitors increases, Google recognizes the page as a source of quality information, and SEO continues to improve.
Of course, the ultimate measure of success for marketing agencies and their clients is an increase in sales leads generated by a digital marketing campaign. Ideally, digital marketing efforts will combine an SEO and conversion-friendly website, engaging content marketing and other methods with this end goal in mind. An increase in sales (or sales leads, depending on one’s business model) is perhaps the greatest measure of success.
Successful marketing agencies across the nation know that these factors are what ultimately contribute to a successful digital marketing campaign. As a company’s PageRank, number of visitors and sales leads increase, they can rest assured that their advertising efforts are getting the job done.
Building a company is many things, but one thing that it will always be is a challenge. There are numbers to crunch, people to hire and products to build. With all of that to consider, sometimes Entrepreneurs miss the most important part: marketing.
Learning how to market your company can be the very thing that makes it successful. Although the rest is important, without marketing there will be no customers; without any customers, there would be no sales; and without sales, there will eventually be no more business. That’s why learning the tricks of startup marketing is not just important—it is vital.
Keep Company Goals in Mind
Before anything is solidified within new companies, they first must set goals. Both short-term and long-term goals will set the standards for future actions within those companies. Therefore, these same visions must be kept in mind when entering the marketing phase. Understanding the purpose of the startup will direct a company towards the right key publics, deciding which consumers are the right consumers to target. Zeroing in on a few specific types of people is important. If a company attempts to market to everyone they will usually find themselves left with no one, especially with the limited resources of a startup.
Figure out which types of consumers would be most likely to fulfill the goals of the company. What kind of person would buy your product or use your service? Once you figure out who your audience is, learn everything there is to know about them. This will then guide the rest of the marketing process because different consumers obtain their information in different ways.
Piggyback On Partnerships
When it comes to a starting a business, the best way to learn is from those who have already been through the same exact thing. Find established companies with whom you can partner with. Find out how you can help their company and they will most likely be happy to help yours in return. These companies can not only act as a mentor but can feature your product on their blog or website that already has solid followers.
Make sure to find a company, however, who fits in with your personal brand identity. It is better to learn from someone in the same industry. Also, it is important to partner with a company who is trying to reach the same audience as you. This way it will make it easier to reach out to your key consumers. Associating with a well-known and well-loved company can be the “in” that establishes your startup as noteworthy. If the big-wigs thinks it’s cool, then it must be.
Developing Content and Establishing a Brand
Perhaps the most important part of marketing a startup is creating content that will stick. Consumers want content that relates to their lives and is interesting. Establishing branded content will help any startup connect with their target audience. The brand must be something that the audience feels they can connect to and be a part of. Gone are the days when selling a product was about convincing people; millennials now want brands that allow them to join in and become involved.
The best way to do this is to avoid promotional content. Companies need to discuss topics within the industry or present interesting findings to consumers who care. Provide legitimate information that gives the chance for consumers to join in on the discussion with companies.
Don’t Forget Social Media
In order to give consumers that chance to converse, companies must have a presence on social media. This may seem like a no-brainer since it is a free and easy way to get in touch with target audiences. However, it may be so easy that some companies put their focus elsewhere. Don’t forget that social media is one of the main communication channels of the modern age. It is now how people receive information every day. Not only that, but it provides an easy route to reach out to specific influential people in the industry and spark discussions.
Strive For a Viral Status and Incentivize Sharing
Take that social media to the next level by striving to make content go viral. This is a step that will come later for startups as it may not be easy to even gain the eyes of the target audience at first. Once a company becomes a little more established, however, think of ways to make content spiral and spread. This can be done through contests, urging people to tag or share with friends, holding events or extending questions in need of response. Keep the “sharing” goal in mind while developing content. Think about whether your consumers would not only be interested in the content, but would also be motivated to share it with their friends and family. That will eventually extend your brand to multiple publics, reaching the eyes of millions.
Keeping marketing in mind throughout the adventure that always comes with building a company from scratch is vital. There may be a lot to do, but don’t forget that marketing will eventually be what brings your company success.
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