Proliferation

Apr 12
0
Collision in the Beehive State

Provo Car Accident Lawyer: What to Do After a Collision in the Beehive State

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“In 2021, a crash occurred in Utah every 8.5 minutes, a person was injured in a crash every 20 minutes, and a person died in a crash every 26 hours. According to the Utah Highway Safety Office, in 2021 there were 61,406 motor vehicle crashes on public roadways in Utah, resulting in 26,437 injuries and 332 deaths,” says Weber State. Car accidents happen fast, and no one ever expects to be in one. Whether it’s a minor fender bender on University Avenue or a serious crash on I-15, knowing what to do in the aftermath can make a huge difference. A Provo car accident lawyer can help make sense of the legal side, but first, it’s important to take the right steps immediately after the collision.

Step 1: Check for Injuries and Call for Help

The first thing to do is check yourself and any passengers for injuries. Even if everything seems fine, adrenaline can mask pain. Call 911 if anyone is hurt or if the accident has caused significant damage. Utah law requires drivers to report accidents that result in injury, death, or property damage over $1,500.

Step 2: Move to a Safe Spot

If the vehicles are blocking traffic and it’s safe to do so, move them to the shoulder or a nearby parking lot. If they can’t be moved, turn on hazard lights and stay inside the vehicle until help arrives. Standing in the road is dangerous, especially on busy streets like Center Street or State Street.

Step 3: Gather Information

It’s important to exchange details with the other driver, including:

  • Name and contact information
  • Driver’s license number
  • License plate number
  • Insurance details

Taking photos of the accident scene, vehicle damage, and any visible injuries can be helpful later. Witnesses can also provide statements if needed.

Step 4: Avoid Admitting Fault

Even a simple “I’m sorry” can be twisted into an admission of fault. Utah follows a comparative negligence system, meaning fault can be shared between drivers. A Provo auto accident lawyer can analyze the situation later, but at the scene, it’s best to stick to the facts.

Step 5: Seek Medical Attention

Even if there are no visible injuries, seeing a doctor is a good idea. Some injuries, like whiplash or concussions, might not show symptoms right away. Keeping medical records can also be important if legal action becomes necessary.

Step 6: Notify Your Insurance Company

Most insurance companies require prompt injury claim reporting of accidents. Be honest about what happened, but avoid making recorded statements until speaking with a car accident lawyer Utah residents trust. Insurance adjusters often try to minimize payouts, so having legal advice can prevent costly mistakes.

Step 7: Understand Utah’s No-Fault Insurance Rules

Utah is a no-fault state, meaning drivers must first turn to their insurance for medical expenses, regardless of who caused the accident. Personal Injury Protection (PIP) coverage pays for medical bills up to a certain limit, but serious injuries may qualify for a claim against the at-fault driver. A Utah car accident lawyer can explain the options based on the severity of the injuries.

Step 8: Be Cautious with Settlement Offers

Insurance companies often make quick settlement offers, hoping accident victims will accept before realizing the full extent of their damages. While the money might seem helpful, accepting too soon can mean losing out on compensation for ongoing medical treatment or lost wages. Speaking with an injury attorney Provo residents trust can help determine if the offer is fair.

Step 9: Know the Time Limits for Legal Action

Utah has a four-year statute of limitations for personal injury claims and a three-year limit for property damage claims. This might sound like a long time, but waiting too long can make gathering evidence harder. Consulting a personal injury attorney Provo Utah drivers rely on, can help keep everything on track.

Step 10: Get Legal Advice When Needed

Not every accident requires a Provo car accident attorney, but serious injuries, disputed fault, or lowball insurance offers might mean it’s time to call a personal injury attorney Provo residents count on. Legal guidance can be the difference between covering medical bills and struggling with unexpected costs.

Recovering from a car accident is about more than just fixing a vehicle—it’s about making sure injuries are treated, finances are protected, and legal rights aren’t overlooked. A Provo car accident lawyer can help sort out the details, making sure accident victims aren’t left covering expenses they shouldn’t have to pay. For those seeking legal guidance, William Rawlings & Associates has experience handling these cases and can offer insight into what steps to take next.

Mar 18
0
5 Social Media Trends to Watch in 2025 and 3 New Instagram Features for Marketers to Use From a Marketing and Technology Agency

5 Social Media Trends to Watch in 2025 and 3 New Instagram Features for Marketers to Use From a Marketing and Technology Agency

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5 Social Media Trends to Watch in 2025

Social media continues to evolve at a rapid pace, influencing how individuals connect, share, and consume content.  Marketers such as Akomplice and content creators must stay up-to-date with the latest trends to maintain relevance and engage effectively with their audiences. With 2025 bringing fresh opportunities and shifts in user behavior, here are five trends to watch closely and five new Instagram features to use for success in social media marketing.

1. Ad Networks with Smaller User Bases Gaining Popularity

As users increasingly shift toward niche platforms, advertisers are finding success on smaller ad networks. For instance, platforms like Pinterest are showing great potential for marketers, with data indicating that ads on Pinterest can yield twice the return on investment compared to larger, more saturated social media networks. The focus is shifting toward these less crowded spaces, where advertisers can target more specific groups without the competition that exists on major platforms like Facebook or Instagram.

As 2025 unfolds, more brands can be expected to take advantage of these smaller networks for highly targeted campaigns. For companies looking to reach specific consumer segments, these ad networks are becoming essential to successful marketing and technology agency strategies. SEO companies in Utah can also help reach specific and new audiences.

2. Social Commerce on the Rise

The rise of social commerce continues into 2025, as more social media platforms integrate shopping features. Instagram, Facebook, and Pinterest have been at the front of this trend, allowing users to shop directly from their feeds. As the buying experience becomes smoother, it opens new doors for brands to sell products directly to their followers. Social media platforms are incorporating more advanced tools for in-app purchases, allowing businesses to create immersive shopping experiences. 

3. Reaching New Audiences Becomes the Top Priority

In 2025, the focus of social media marketing agencies is shifting toward reaching new audiences, rather than just increasing sales. Brands are realizing that building relationships and growing their community is essential for long-term success. Research shows that reaching new audiences is now a top priority for marketers, with an increasing emphasis on improving customer service and interaction.

Succeeding businesses understand their target demographics and craft content that resonates with them. Strengthening existing customer relationships is just as important as expanding the brand’s reach to new prospects.

4. Video Content Remains Dominant

Video content has become a staple of social media platforms, and it remains the most engaging format for users in 2025. Marketers need to continue investing in high-quality video content to remain visible and relevant. Platforms like Instagram, Facebook, and YouTube will remain central to video distribution, but creative approaches, such as interactive video formats, are also gaining traction.

5. Influencer Marketing is Evolving

In 2025, influencer marketing continues to grow, but it is evolving. Brands are shifting from celebrity endorsements to working with micro-influencers who have smaller but more engaged audiences. These influencers offer more authentic connections with their followers, making them valuable partners for brands aiming to build trust and credibility.

As influencer marketing grows, brands need to focus on partnerships that align with their values and speak to their core audience. The future of influencer marketing lies in collaboration and authenticity, not just celebrity reach.

3 New Instagram Features to Boost Your Marketing Strategy in 2025

Instagram remains one of the most powerful platforms for businesses in 2025, and marketers can take advantage of several new features to improve their social media presence. Here are five Instagram updates that content marketing agencies near me can use to their advantage.

1. Professional Dashboard for Insights and Growth

Instagram’s Professional Dashboard, introduced in 2021, has become an important tool for businesses in 2025. This feature allows marketers to access detailed insights into their performance, monitor engagement, and track the effectiveness of their content. Businesses can now gain a better understanding of their audience’s behavior and find the best times to post.

The Professional Dashboard also offers tools to help businesses create branded content, track their goals, and access Instagram’s latest business tools. This centralized platform helps speed up business operations on Instagram.

2. Instagram Live Scheduling

One of the most recent additions to Instagram is the ability to schedule Instagram Live events. This feature allows businesses to promote their live streams in advance, including the subject, date, time, and other relevant details. Users can also tap the “Remind Me” option to receive a notification when the live session is about to begin.

This feature is perfect for businesses that want to host Q&A sessions, product launches, or virtual events. With better scheduling, businesses can engage with their followers in real time and create buzz for upcoming events.

3. Interactive Instagram Bio

In 2025, Instagram has expanded the ways users can customize their Instagram bios. Businesses can now include interactive elements, such as clickable links, hashtags, emojis, and even other Instagram account mentions. This is a great way for companies to provide more engaging and dynamic bios that encourage followers to interact with them further.

By having interactive links and features, businesses can direct users to more content and engage them with their brand immediately upon visiting their profile.

With 2025 bringing new opportunities and features to social media platforms like Instagram, businesses must stay on top of trends and be ready to adapt. By using the newest Instagram tools, content marketing and technology agency companies can stay ahead of the competition and continue to create deeper connections with their audiences. For more insights and assistance in navigating the ever-changing landscape of social media marketing, visit Akomplice.

Mar 13
0
How a Digital Marketing Agency Can Improve Social Media Growth and Business Goals

How a Digital Marketing Agency Can Improve Social Media Growth and Business Goals

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Social media plays a major role in brand awareness and customer engagement. Managing these platforms while handling daily business operations can be overwhelming. An SEO utah digital marketing agency helps by overseeing social media accounts and improving a company’s online visibility. Digital marketing agencies like Akomplice help with the creation of websites, SEO, and paid ads. They focus on helping your business grow its social media presence so you can stay focused on other priorities,

Making the Most of a Marketing Budget

An advertising agency specializes in cost-effective strategies that help businesses save on marketing expenses. One area of Akomplice’s expertise is social media. Akomplice uses social media to reach a larger audience, connecting businesses with potential customers they might not reach through traditional methods. Standard advertising often requires a significant investment with uncertain results, while digital marketing provides a more efficient alternative. With the support of a digital advertising agency, businesses benefit from lower costs and greater impact.

Increasing Traffic and Generating Leads

Bringing more visitors to a website is a key factor in business growth. A well-structured marketing approach on social media helps accomplish this goal. An advertising agency runs targeted campaigns that bring in new visitors, increasing the likelihood of gaining potential leads. Much of this work happens behind the scenes, requiring little involvement from internal teams while maintaining a steady online presence. You will enjoy the lower prices that come with a digital advertising agency working on your behalf while also realizing more positive results overall. Marketing Agencies often set up a plan with the client in order to communicate efficiently.  For companies seeking a stronger digital presence, Akomplice offers solutions that support long-term marketing success.

Advantages of Working with a Digital Marketing Agency

Companies have the option to manage social media on their own or work with an agency like Akomplice. Professional guidance often leads to better results. Here are a few ways an agency improves social media marketing efforts:

Objective Business Evaluation

As a business owner, it’s not easy to look at the business from an objective point of view. It’s easy to be clouded by emotions and see only the good. This causes sections of the business to often be missed. For successful marketing, you need someone who sees both the good and the bad. A marketing agency is made up of a team of marketers who are objective in how they view businesses. From this point of view, making the right decisions and developing a social media marketing strategy that works is their key focus. Business owners often have a personal connection to their company, making it difficult to assess strengths and weaknesses from an outside perspective. A digital marketing agency provides an unbiased review, identifying areas for improvement and potential opportunities. This perspective helps create a social media strategy that aligns with business goals.

Access to Advanced Tools and Research

Companies use specialized tools to refine social media strategies. These resources help identify target audiences, analyze competitors, and track marketing agencies performance. Conducting thorough research before setting goals makes sure that decisions are based on data. Learning about audience preferences and effective ways to connect with them leads to stronger engagement.

Creating Quality Content and Measuring Success

Social media marketing requires engaging content that attracts attention. A digital marketing agency produces material that speaks to the target audience while setting businesses apart from competitors. Whether through short posts or well-planned videos, each piece contributes to business growth. Agencies also review content performance and adjust strategies to improve results.

Long-Term Benefits of Marketing Expertise

Working with a digital marketing agency provides lasting benefits beyond short-term growth. Businesses gain insight from professionals who track trends and refine strategies to match shifting market conditions. Staying ahead of these changes keeps marketing campaigns relevant and effective.

Consistent branding across platforms is another key benefit. A strong and recognizable brand builds customer trust and loyalty. Using data-driven research, businesses can fine-tune their marketing approach and maintain steady progress. Akomplice is an advertising agency that provides precisely the service that you need so you can focus on building your business. 

Simplifying Social Media Management

Maintaining social media accounts through an SEO company in Utah requires time and creativity for social media content. A digital marketing agency manages this process by creating content, scheduling posts, engaging with audiences, and tracking results. This allows businesses to focus on their main operations without neglecting their online presence.

Agencies also understand platform algorithms and advertising opportunities, helping businesses improve their visibility. Targeted ad strategies put content in front of the right audience at the right time, increasing the effectiveness of marketing efforts.

By working with Akomplice, businesses gain a structured approach to social media marketing that supports long-term success. With experience in content creation, market research, and strategy development, businesses can reach their social media goals with confidence.

Feb 23
0

RFPs: They’re a Thing of the Past

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Businessmen shaking hands

If you’re a brand searching for the right marketing agency with an Request for Proposal (RFP), you’re out of touch and dragging dead weight.

Brands often spend months getting a traditional RFP put together, which no longer cuts the mustard in a world where the media landscape is changing at a rapid pace. Those wasted months creating an RFP could be critical to raising your brand’s awareness through constantly evolving, modern digital marketing techniques.

Not only do RFPs waste valuable time, they potentially increase employee stress levels and workloads as employees are asked to help organize an RFP on top of their regular duties, often resulting in low employee morale and work output.

Marketing Agencies Know What They’re Doing

RFPs can be aggravating to those who have already spent years working and studying in the digital content marketing arena. Many digital marketing companies view RFPs as naive and condescending when, through those proposals, a brand assumes that it knows exactly what marketing hurdles it faces and solicits a narrow, ready-made solution.

While it can be useful for a brand to use an RFP to ask advertising agencies for basic info like client lists, case histories and strategic approaches, brands should instead look at an advertising agency’s willingness to adapt to changes in the media landscape.

Brands looking to hire digital marketing firms should seek those that develop and utilize forward-thinking, dynamic and unique communication strategies — not just those good at responding to a complex RFP. Creativity and out-of-the-box thinking are also discouraged through the traditional RFP approach since they are so formal and rigid.

Perhaps RFPs would still make sense if people didn’t have the ability to communicate instantaneously via the internet. Brands can now search for content marketing companies online, check out their work and list of clients, then email or message ideal candidates and set up a quick meeting, eliminating the wait time and costs associated with an RFP.

 

 

Nov 13
0

The Highs and Lows of “Doctor Strange” Advertising

By | advertising, Entertainment, Product placement | No Comments

If you feel like you’ve spent your life looking at the world through a keyhole, trying to broaden your view, you might find that you have something in common with “Doctor Strange.” If you’re someone who has worked at an advertising agency, you’ll find the product placement surrounding“Doctor Strange” hilarious.

 As less people are watching network television and are instead streaming their favorite television series, less people are seeing advertisements for new movies and materials. A creative approach is needed to reach audiences, thus product placement has returned. When it comes to “Doctor Strange,” we witnessed both a success and a failure.

“General Hospital”

 Product placement can be downright painful. Brands are thrown into movies by many an advertising agency with the label facing outward in a forced position. “General Hospital” attempted a new form of product placement, where they worked “Doctor Strange” into the script.

 We open on a man and woman talking seriously; you’d imagine he’s about to profess his love for her. Instead, seemingly out of the blue we are hit with a, “You know Doctor Strange is about to hit theaters pretty soon…” and a, “You may be surprised to hear this, but… If I can’t see that movie with you, I don’t want to see it.”

 The reactions were immediate. It felt like a moment in “The Office” when they made eye contact with the camera so you understood the hilarity. This product placement, however funny, would be deemed a failure from Utah to the Big Apple.

“Huawei’s Honor”

 One of the more subtle attempts at product placement was for the Honor 8. Doctor Strange drives a $237,250 Lambo, but uses a $399.99 Chinese smartphone — somehow the two don’t add up. The brand Huawei recognized that they lacked brand awareness overseas, leading them to partner up with labels like Marvel.

There isn’t an advertising agency that wouldn’t be proud of this one. The subtlety in placing the Honor 8 on billboards throughout the movie increased the position in their target market’s minds (18 to 34 year old men and women).

 Hats off to you for your sly moves, Huawei!

Nov 11
0

MacBook Pro’s USB Port Adaptors: A Brave New Decision?

By | Design, MacBook Pro, Technology, Uncategorized | No Comments

Every year, hundreds of thousands of individuals wait in anticipation for Apple to announce new products, updates to current products and to unveil the exciting and enticing plans that the company has for the future. This year though, Apple announced a replacement of the USB ports on the new MacBook Pro, thus requiring the use of a special adaptor to use a USB port. This change has everyone from school teachers to content marketing masters asking lots of questions.

As much of the world runs on Apple, it is important that everyone take the time to fully understand what this change means and what it does to audience building and communication in general. Whether at an advertising agency in Utah or a college in the Northeast, this change may effect you — and you need to know exactly how.

Newer, Better & Faster: Apple’s New USB-C

Apple has made the definitive decision to replace the USB port on the new MacBook pro with a different port called the USB-C. According to Apple, this port is newer, better and faster. Because the rest of the world still widely uses the USB port, however, you may need to order a special adaptor to use things like external hard drives or USB storage devices.

Yeah, But Why Should You Care?

Though many are up-in-arms about this change, the effects may be more minimal than they first appear. As an advertising agency or content marketing team, you may need to make an additional purchase in order to still use a USB port. A purchase undoubtedly deemed necessary, as USB compatible devices are currently still prevalent and popular. With a USB port adaptor, your company will still be able to build your brand using multiple computers, retaining the share-ability of your content.

Though at times it may be a hassle, the adaptor does have its perks — particularly because information from Mac to PC can still be shared on a portable drive when working on a project. Ultimately, when all is said and done, life still goes on — regardless of whether you decide to embrace Apple’s brave new decision. 

May 18
0

Social Media in the 2016 Presidential Election

By | public relations, Social Media | No Comments

It’s election season. Some of you may feel like your voice is finally being heard — and others may feel straight outta options. That’s the beauty of the American election system. It’s what makes the United States great. For 240 years, Americans have been throwing aside old ideals and starting revolutions.

One of those revolutions took place in 2008. That year, Barack Obama made history as the first United States presidential candidate to use social media for a campaign advantage. The Obama campaign harnessed the power of social media to reach young voters. Marketing agencies say the strategy was so effective because Obama supporters didn’t just send out a few clever tweets; they used social media to start a movement, with Barack Obama as the leader.

The 2008 election cycle forever changed the way presidential campaigns are run. Candidates today must scramble to find the best marketing agencies and consultants to help them connect with the masses. They look to marketing agencies to tell them how their messages are received. The 2016 presidential candidates are no different. Social media is the new political bread and butter.

Figures current as of May 28, 2016.

Facebook

Facebook is a staple of any social media campaign. It’s an oldie but a goodie — kind of like the presidential candidates (though goodie is debatable depending on your political inclinations).

Donald Trump by far leads the pack with 7.8 million likes, more than double Hillary Clinton’s 3.5 million likes and well ahead of Bernie Sanders’ 4.2 million. Why the huge difference? Marketing agencies will tell you that Trump uses the platform to his full advantage. His posts feel real, helping potential voters form a connection to him on a personal level. Other candidates’ pages feel like someone else is writing for them. Some of Trump’s Facebook posts may come off a little brash, but you know he’s the one writing them.

Twitter

Trump takes the cake again on Twitter with 8.27 million followers to Clinton’s 6.28 million and Sanders’ 2.2 million and for pretty much the same reason he rules Facebook. Both Clinton and Sanders disclaim that tweets come from staff members. Clinton does sign personal tweets so followers know when something is coming directly from her, but many marketing agencies would agree this might do more harm than good. It shows followers that Clinton only tweets personally every 4-7 days. Trump on the other hand, well, that dude is always tweeting.

trump twitter

Instagram

Instagram is the new social media frontier for this election cycle. All three candidates dance around 1.5 million followers, and it seems they are all trying to work with their staff and marketing agencies to figure out how to best use this platform to further their campaigns.

YouTube

Hold up! You are now entering Bernie-town. Bernie Sanders leaves the other candidates in the dust when it comes to YouTube subscribers, coming in at 132,362 subscribers to Clinton’s 46,139 and Trump’s 36,568. Sanders simply posts more videos than anyone else. His official YouTube channel has uploaded 513 videos compared to Clinton’s 164 and Trump’s 45. Video is the future, so good for Bernie.

bernie webpage

Snapchat

There’s not much to say about Snapchat because the platform doesn’t release information on how actively users snap, but we do know that Hillary Clinton is by far the most vocal lover of this social media channel. She even snaps during interviews.

Apr 28
0

How to Respond After a Bad Ad: Navigating a PR Nightmare

By | public relations, Reputation Management | No Comments

What the public thinks about your brand defines you – for better or worse. Hiring a good advertising agency and producing successful ads sounds simple enough, but no matter how talented the agency, sometimes bad ads happen. How you respond when they do can make or break the future of your brand.

Preparation

The key to good performance is good preparation. If you are an established Utah advertising agency or a Midwest startup, the principle is the same. Have a plan, and make sure every employee is aware of that plan.

While you can’t plan an exact response to every situation, you can have procedures in place for who will comment on behalf of the company, who will talk to the press, and who will say absolutely nothing. Help employees understand that if a bad ad happens, they can either help turn the situation in a positive direction or they can sink the entire ship.

Respond at the Right Time, in the Right Way

If a bad ad happens, you need to decide how to respond, and you need to decide quickly. Determine the authority of those who are upset. If you are an advertising agency in Utah and the only complaint you have received about an ad is from a man who lives across the street from the office, there probably isn’t a need to publicly respond. On the other hand, if millions of angry people are expressing their opinions on social media and national news outlets are reporting the story, you absolutely need to respond.

Remember the public is always right. Customer service is more important now than ever before. If the public thinks your ad is bad, then it is bad. Pull the ad and issue a sincere apology. Saying “no comment” might as well be commenting, “We’re in the wrong, and we don’t care.”

Replace Bad PR With Good PR

The best solution to bad PR is to simply do better. Adopt a Utah highway as an advertising agency or create a campaign for a local non-profit organization. Show the public that you are trying your best to serve the community, fix any problems, and give consumers the best products and services you can offer.

Apr 25
0

How Do Good Slogans Influence Public Perception?

By | advertising, content marketing | No Comments

Good slogans are a mainstay of any successful marketing campaign. Since the dawn of advertising, these short, often simple phrases have been used to promote everything from diamonds to drain cleaner, cereal to cell phones, fast food chains and car insurance.

From digital marketing firms to old-school ad agencies, everyone in the industry knows the power of a good slogan. But how, exactly, do slogans work to influence public perception of your brand?

In essence, a slogan works by building a link between your brand and a higher purpose — whether that be a call to action, a broader concept or a far-reaching cultural norm. Through a powerful slogan, your brand transforms into something greater than the sum of its products; instead of selling a mere physical object, you are selling an idea. The more unforgettable the idea the better — as The Atlantic wrote in 2011, “The best slogans capture higher purpose in a memorable way.”

While it’s tempting to appeal to some grand, lofty purpose, a brand’s slogan still needs to have something to do with the brand itself. Stray too far from your brand’s original purpose and you’ll likely succeed only in confusing your target audience and digital marketing companies alike. Without a clear link to your brand’s identity, your slogan will bomb as badly as Dr Pepper’s “It’s Not for Women” (yes, that really existed).

A good slogan can also appeal to consumers subconsciously. Any digital marketing firms can tell you the importance of a call to action, but where slogans really shine is through call to actions that don’t have any specific endpoint. Consider the well-known Subway slogan, “Eat Fresh.”

The slogan itself is a clear call to action, but to what, exactly? “Eating fresh” is a rather vague concept; at what point has someone “eaten fresh?” In creating a slogan that primes customers for an unattainable goal, Subway ensures its consumers will always keep the sandwich company in some deep recesses of their minds, in endless subconscious pursuit of the elusive goal of “eating fresh.”

From digital marketing firms to multinational corporations, everyone relies on slogans to get their brand message across in one way or another. Whether your slogan speaks to family values, personal success or maintaining a healthy lifestyle, a company mantra that resonates well with consumers is one with staying power.

Mar 24
0

How Instagram’s New Algorithm Affects Mobile Marketing

By | advertising, Instagram, marketing agencies, Social Media | No Comments

If you do have an Instagram, then you already know the the Instagram traditionally posts from newest to oldest. Recently, however, Instagram has decided to change its digital marketing strategy. The new strategy involves having an image on top that Instagram thinks you will want to see the most, even if it was posted hours ago. So in relation to content marketing, the content a company advertises will now have to be an ad that an Instagram user will want to see.

So even though your friend posts another picture of her feet five minutes ago, that won’t be the first picture you’ll see which could be a good thing. Instead, Instagram will post a picture first based on the interaction you’ve had with another friend.

So What Does This Mean for Digital and Content Marketing?
Companies will definitely be put to the challenge of content marketing, making sure that the new 30 percent of photos that the viewer is seeing, is something that they’ll want on their feed. Digital marketers will need to revamp their looks and images to make them appealing at a glance. According to Instagram, people are only seeing 70 percent of their photos, and the new change will on average let them see about 30 percent, that 30 percent though is based on what the viewer wants to see.
Digital marketing companies who pay to have their ads on Instagram may likely have their post within those posts being seen by users. Users then have the option of following the business on Instagram and if they do want a follow, your company will be showing up on their feed more often. Of course the content marketing they see will be based off what the person is interested in.

Digital marketing companies, however, are seeing pros and cons to the change. Many have said that their posts may be missed due to not having much relevance to the viewer, while others feel that this new change is going to challenge them and they’ll have to bring a new strategy to the table.