All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.
As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.
What Is a World Lens?
With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.
These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.
As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”
The Anticipation Is Killing Me
It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.
This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.
With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.
