Proliferation

Apr 03
0

Your Company Is In Dire Need of SEO

By | SEO | No Comments

Regardless of what your mother may say about you and your unparalleled, raw business savvy, there’s always room for improvement. From a marketing standpoint, most companies have their basics covered: Facebook page, telephone number in the Yellow Pages (yes, this is still a thing) and maybe the occasional television or radio commercial. While important, there’s more than one way to skin the proverbial cat. If you don’t mind us bragging a bit, we’re excellent cat skinners. Catch our drift?

Listen, from Utah to the most remote of scary places out on the East Coast, SEO is working wonders for brands looking to improve their presence in the digital sphere. Unbeknownst to many business owners, it’s out there — on that “Internet machine thingy” — that advertorial battles are being won as the loyalty of consumer capital shifts from brand to brand. Truthfully, it doesn’t matter who you are or what your entrepreneurial background looks like: your company is in dire need of SEO.

Fusion 360 - Your Company Is In Dire Need of SEO (Fusion 360 SEO)

Mar 31
0

The Totally Precious Relationship Between Content and SEO

By | SEO | No Comments


Content is SEO. Wow, that was easier than we though it’d be. No, but seriously, that’s about it. If one were hoping to sound smart, one could say something along the lines of the following: “Content — be it of a written or digital medium — forms the very hooves which pull the figurative chariot of SEO off into the sunset of impressive marketing ROI.” While true, nobody likes to speak like those kinds of people.

Simply put, quality content helps build rapport with Google. As meaningful pieces — along with strategically embedded links and keywords — are uploaded to various publication sites and client blogs, Google — or any search engine, for that matter — recognizes the value of what’s being presented and gladly improves a brand’s page rank.

Through sound SEO and content marketing, advertising as a means of interruption ceases and both clients and customers are mutually benefitted. The result? “Mo money,” with fewer marketing headaches.

Fusion 360 - The Relationship Between SEO and Content (Fusion 360 SEO)

Mar 28
0

Bing: Google’s Ugly, Red-Headed Stepchild

By | SEO | No Comments

Sometimes mothers, especially the ones here in Utah, think that their kids won’t notice the difference between the real Lucky Charms cereal and the off-brand stuff that doesn’t even come with a colorful box. Just for future reference, there’s a difference and it’s huge: no “Made In China” toy [insert sad face emoticon].

In a similar fashion, Bing does its best to imitate Mother Google. Though her ad campaigns may try and trick random people in random shopping malls into favoring Bing over Google through random surveys and blind searches, Google’s majesty is unlikely to ever be overcome by Bing’s puppy-like SEO tenacity.

For starters, Google thrives off of producing relevant results in a matter of seconds. While Bing is able to generate pages of results in the same amount of time as Google, when more complex queries are fed into the system, Bing’s results struggle. It’s not that Bing can’t eventually find what Google quickly displays, but the result may take more time.

Furthermore, if Bing’s team of web services were to do battle with Google’s, the result would be enough to inspire yet another installment of “Silence of the Lambs.” Ya know, the kind of R-rated movie that’d keep concerned parents in Utah tossing and turning all night. Google Maps, Google Docs, Google News and Blogsearch simply can’t be beaten.

Sorry, Bing. In the minds of sane Americans and SEO experts, you’ll forever be little more than Google’s ugly, red-headed stepchild.

Mar 18
0

Defending Utah and Her Alleged 2014 Googling of an Indecent Emma Watson

By | SEO | No Comments

Our SEO wizardry is based in Utah. Our employees live in Utah. Freaking heck, we love Utah. That being said, we recognize that if you took each and every American state and lined them up side by side on a playground and had Barack and Michelle start choosing sides for a figurative game of patriotic dodgeball, it’d be safe to assume that Utah—in our minds the greatest, most unique of territories in the Union—would probably be chosen last. Well, actually that’d probably be Mississippi. She’s way overweight and pretty dang illiterate. Whatever, you get the point.

It’s often said that you can’t judge a book by it’s cover. With that in mind, you shouldn’t judge a state by it’s most Googled terms either; except in Maryland where the phrase “Pharrell Hat” won out. That’s just weird and that hat’s as ugly as sin.

With dirty minivans, families of 12+ people and those homely looking sister wives that sometimes stroll into Walmart on the weekends abounding within our home state’s borders, it’s no surprise that we’ve got a bit of SEO-driven explaining to do.

In fact, as of 2014, Utah’s top searched phrase was “Emma Watson nude.” As SEO specialists, we’re ashamed of what’s occurred, but feel that a reasonable explanation might be available.

Truthfully, the reasoning for what happened may very well be found in Massachusetts’ most searched item: “Emma Watson Speech.” Coincidence? Possibly, but on September 21 of 2014, the booming actress gave a moving speech to the UN on a fight for gender equality. In the aftermath of said speech, she became the victim of a hoax involving alleged nude photos.

Listen, we recognize that we’ve got some room for moralistic improvement, but all of us do. Next time, before you go stereotyping the SEO snot out of Utah, remember that she’s about as dope as they come.

Mar 17
0

Newsflash: Clients Don’t Appreciate Their Internet Ads Running Before ISIS Videos

By | Video, video production | No Comments

From Utah to the farthest reaches of America’s East Coast, if you’ve never taken a formal course in basic marketing, advertising, video production or public relations, the first day of class is usually dedicated to skimming the syllabus and talking about a conscious avoidance of linking a client to any one of the world’s leading militant Islamic groups. Ya know, the foundational stuff.

Apparently, there’s just something about global terrorism that most successful brands frown upon. For that very reason, it’s interesting to see that some of Mother Earth’s strongest advertising and video production firms have allowed for client advertisements to be played before ISIS videos on YouTube.

YouTube has since responded to the plethora of advertorial blunders in an effort to calm the thundering hearts of overly concerned mothers from Utah. Reports NBCNews.com of the widespread series of embarrassments, “Since then, Google-owned YouTube has been busy removing the ads, and in many cases the videos themselves due to policy violations. Some of the ads were playing before the videos as late as Tuesday morning before the content was taken down.”

With over 300 hours of footage being uploaded to YouTube every minute of every stinking day of every freaking year, it’s no surprise that some weird, sadistic stuff slips through the cracks every now and again [see Friday – Rebecca Black].

In fact, YouTube—relying heavily upon its users to flag unsavory content—has even included a “promotes terrorism” option under every video to make sure that bloodthirsty terrorists don’t hinder our country’s right to unhindered capitalistic promotions. #Merica

Mar 16
3

Big-Time Companies That Content Market the Heck Out of Their Respective Audiences

By | advertising, content marketing | No Comments

More often than not, mammoth trends don’t quite catch on until someone famous decides that something insignificant is totally worth their precious time and effort. Seriously though, remember when Miley Cyrus made typical lap dance maneuvers a household activity?

“Twerking” was born and impressionable 12-year-old girls were hooked, much to the dismay of concerned soccer moms from Utah. Well, believe it or not, content marketing has skyrocketed in a similar, less appalling fashion as a handful of big-time brands have implemented the groundbreaking tactic of digital brand building.

Colgate, for example, is one of those gargantuan companies. As far as exciting product pushing is concerned, toothpaste wouldn’t be considered tremendously desirable. That being said, Colgate has taken their advertising to a new level by way of content marketing.

Recently, Colgate created an online Oral and Dental Health Resourse center which provides visitors with videos, interactive guides and—currently—upwards of 400 articles. Well, played teeth people. Just so you know, we’re still not flossing, so don’t ask.

Ironically enough, the very product that destroys teeth has piggybacked Colgate’s new marketing platform in an effort to keep up: Coke. Check this out: said Coke in its official Content 2020 advertising strategy, “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.”

Apart from Utah, when Miley twerks, you twerk. When Colgate and Coke content market, you content market. End of story.

Mar 11
0

A Snapshot of Video Production’s Viral Impact On Digital Consumers

By | advertising, commercials, Video, video production | No Comments


Digital consumers are about as hip as they come, even here in Utah. Whether it be scouring the Internet for the most ill of homemade cat videos or trolling about on the World Wide Web for up-and-coming Vine compilations, the verdict is in: video production is here to stay.

Truthfully, Millennials have matured in a time of marketing chaos. Billboard advertisements and the Yellow Pages have been replaced by the quicker, more tangible means of social media and search engine optimization. Desire for information consumption is as high as it’s ever been and video production is the answer America’s young punks have been looking for. Take a gander at the following infographic to see what we’re talking about.

Fusion 360 - Snapshot of Video Production (Fusion 360 Video Production)

Mar 09
1

Out Like a Bad Fad In the Night, Google+ Is Now a Thing of the Past

By | advertising, SEO, Social Media | No Comments

Thanks to the supreme product-pushing efforts of many of America’s brightest marketing agencies, our society has had the displeasure of passing through a wide variety of dumb fads: AOL Instant Messenger, Heelys, frosted tips, the Atkins Diet and Sisqó’s “The Thong Song”—still working on that one, admittedly.

Though we’d like to think that we’ve learned a thing or two from our apparent lack of foresight, we always seem to fall back into the pit of being “totally uncool.” Google+ is evidence of such a cyclical occurrence. She’s dead. She’s gone. Mercy, she’s both dead and gone.

Currently, for many users and marketing agencies, the social network is little more than a less-popular Facebook imitation, like something you’d download at a cheap hotel in Thailand. In fact, recently, Chris Messina—a designer who spent three years helping develop Google+ and is often credited with having invented the hashtag—said the following in a blog post through Medium: “Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up.”

Simply put, Messina saw the proverbial writing on the wall. Within three months of his initial harsh comments, Google announced that mandatory Google+ registration and Google Authorship were to become nothing more than a distant memory.

Furthermore, as if the damning happenings weren’t enough to put a slug in the figurative cranium of the Google+ thoroughbred, Google’s now put its Streams and Photos into standalone products for the handful of users who still employ them.

Truthfully, if even Google is unable to uproot Facebook as the world’s most beloved time-waster and social platform for marketing agencies, no entity short of Al Gore and his team—he did invent the Internet, after all—likely will.

Mar 04
0

Digital Display Advertising Has Gone the Way of All the Earth

By | advertising | No Comments

Paper cuts are annoying. Employees at your local Department of Motor Vehicles are annoying. Routine kicks to the groin are annoying. That being said, all of them pale in comparison to being bombarded with banner ads while surfing the World Wide Web. Nothing could be worse.

Though the majority of America’s marketing agencies are well-versed in their craft of choice, too many of them refuse to adapt in the digital age. Where display advertising falls flat on its face, search engine optimization, video production, content marketing and digital public relations excel. Still not convinced? Keep reading and you’ll see what we’re talking about.

Fusion 360 - Digital Display Advertising (Fusion 360 Agency)

Mar 06
0

How to Break Twitter — Ellen Style

By | advertising | No Comments

If you were one of the many people that were tuned into the Oscars on Sunday, then you witnessed some of the best Internet marketing you will ever see in your lifetime. Ellen DeGeneres hosted the Oscars and she broke an all-time record — with broke being the opportune word in this instance. Read More