Proliferation

Apr 03
0

Your Company Is In Dire Need of SEO

By | SEO | No Comments

Regardless of what your mother may say about you and your unparalleled, raw business savvy, there’s always room for improvement. From a marketing standpoint, most companies have their basics covered: Facebook page, telephone number in the Yellow Pages (yes, this is still a thing) and maybe the occasional television or radio commercial. While important, there’s more than one way to skin the proverbial cat. If you don’t mind us bragging a bit, we’re excellent cat skinners. Catch our drift?

Listen, from Utah to the most remote of scary places out on the East Coast, SEO is working wonders for brands looking to improve their presence in the digital sphere. Unbeknownst to many business owners, it’s out there — on that “Internet machine thingy” — that advertorial battles are being won as the loyalty of consumer capital shifts from brand to brand. Truthfully, it doesn’t matter who you are or what your entrepreneurial background looks like: your company is in dire need of SEO.

Fusion 360 - Your Company Is In Dire Need of SEO (Fusion 360 SEO)

Apr 01
0

The Subtle Ins and Outs of Successful Content Marketing

By | content marketing | No Comments

Any monkey with a computer and a first grade education can compose an article, toss in a few keywords and publish a piece with little to no issue. Smells like content marketing, right? Well, if you responded “yes” to the aforementioned question, take that banana of yours and begin repeatedly bludgeoning yourself over the head. Seriously, it’ll do you some good.

From Utah to the farthest reaches of America’s East Coast, successful content marketing requires just a bit more than a pulse. In order to better represent your company or a client in the digital realm, you’ve got to cling to the very stuff that can’t be found in a training manual or deep within the confines of your boss’ cranium.

Still lost? Take a peek at the following infographic to better pick up what we’re putting down. You’ll be glad you did.

Fusion 360 - The Ins and Outs of Successful Content Marketing (Fusion 360 Content Marketing)

Mar 28
0

Bing: Google’s Ugly, Red-Headed Stepchild

By | SEO | No Comments

Sometimes mothers, especially the ones here in Utah, think that their kids won’t notice the difference between the real Lucky Charms cereal and the off-brand stuff that doesn’t even come with a colorful box. Just for future reference, there’s a difference and it’s huge: no “Made In China” toy [insert sad face emoticon].

In a similar fashion, Bing does its best to imitate Mother Google. Though her ad campaigns may try and trick random people in random shopping malls into favoring Bing over Google through random surveys and blind searches, Google’s majesty is unlikely to ever be overcome by Bing’s puppy-like SEO tenacity.

For starters, Google thrives off of producing relevant results in a matter of seconds. While Bing is able to generate pages of results in the same amount of time as Google, when more complex queries are fed into the system, Bing’s results struggle. It’s not that Bing can’t eventually find what Google quickly displays, but the result may take more time.

Furthermore, if Bing’s team of web services were to do battle with Google’s, the result would be enough to inspire yet another installment of “Silence of the Lambs.” Ya know, the kind of R-rated movie that’d keep concerned parents in Utah tossing and turning all night. Google Maps, Google Docs, Google News and Blogsearch simply can’t be beaten.

Sorry, Bing. In the minds of sane Americans and SEO experts, you’ll forever be little more than Google’s ugly, red-headed stepchild.

Mar 19
0

Shocking: Google Gets Even More Innovative By Ranking Mobile Optimization

By | SEO | No Comments

Google’s innovation puts Stephen Hawking to shame—and he’s in a wheel chair, for Pete’s sake! Poor Pete. Seriously though, when it’s not busy building the only search engine worth anybody’s time, it’s out buying successful tech companies and sexy smartphone apps en route to global supremacy.

Well, it appears that the whole mobile phone thing stuck. Recently, SEO experts from Beaver, Utah to Macon, Georgia were stoked out of their eyeballs to learn that Google has made the unthinkable totally thinkable: ranked mobile optimization.

Sure, the word “optimization” is fun to say and makes a person sound like they know what they’re talking about, but Google’s most recent development is of massive importance for any and all brands who hope to make a splash in the digital realm. In 2014, 22.9 percent of all adult media time in the United States was spent on a mobile device, so yeah, you could say that mobile connectivity is important for getting the word out. Observe:

Fusion 360 - Google Gets Even More Innovative By Ranking Mobile Optimization (Fusion 360 SEO)

 

Mar 09
1

Out Like a Bad Fad In the Night, Google+ Is Now a Thing of the Past

By | advertising, SEO, Social Media | No Comments

Thanks to the supreme product-pushing efforts of many of America’s brightest marketing agencies, our society has had the displeasure of passing through a wide variety of dumb fads: AOL Instant Messenger, Heelys, frosted tips, the Atkins Diet and Sisqó’s “The Thong Song”—still working on that one, admittedly.

Though we’d like to think that we’ve learned a thing or two from our apparent lack of foresight, we always seem to fall back into the pit of being “totally uncool.” Google+ is evidence of such a cyclical occurrence. She’s dead. She’s gone. Mercy, she’s both dead and gone.

Currently, for many users and marketing agencies, the social network is little more than a less-popular Facebook imitation, like something you’d download at a cheap hotel in Thailand. In fact, recently, Chris Messina—a designer who spent three years helping develop Google+ and is often credited with having invented the hashtag—said the following in a blog post through Medium: “Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up.”

Simply put, Messina saw the proverbial writing on the wall. Within three months of his initial harsh comments, Google announced that mandatory Google+ registration and Google Authorship were to become nothing more than a distant memory.

Furthermore, as if the damning happenings weren’t enough to put a slug in the figurative cranium of the Google+ thoroughbred, Google’s now put its Streams and Photos into standalone products for the handful of users who still employ them.

Truthfully, if even Google is unable to uproot Facebook as the world’s most beloved time-waster and social platform for marketing agencies, no entity short of Al Gore and his team—he did invent the Internet, after all—likely will.