Google’s innovation puts Stephen Hawking to shame—and he’s in a wheel chair, for Pete’s sake! Poor Pete. Seriously though, when it’s not busy building the only search engine worth anybody’s time, it’s out buying successful tech companies and sexy smartphone apps en route to global supremacy.
Well, it appears that the whole mobile phone thing stuck. Recently, SEO experts from Beaver, Utah to Macon, Georgia were stoked out of their eyeballs to learn that Google has made the unthinkable totally thinkable: ranked mobile optimization.
Sure, the word “optimization” is fun to say and makes a person sound like they know what they’re talking about, but Google’s most recent development is of massive importance for any and all brands who hope to make a splash in the digital realm. In 2014, 22.9 percent of all adult media time in the United States was spent on a mobile device, so yeah, you could say that mobile connectivity is important for getting the word out. Observe: