Marketing on Instagram Like a Boss

By | digital marketing, Video | No Comments

A new report shows that Fortune 500 companies have doubled their use of social media since 2013. Way to go, guys. The report shows that these big wigs still have room to improve. Where you might ask? Well, they could really do better on Instagram. Digital marketing firms are here to help.

It doesn’t matter if you are on the Fortune 500 list or a small start-up. All companies can benefit from the marketing field of opportunity that is Instagram. Starting something new, however, means there will be a learning curve, and some mistakes will be made. Here are a few tips to help you market on Instagram like a boss.

How to Become a Video Marketing Master

By | advertising, Video | No Comments

In the current digital age, it’s become apparent that content marketing and video play a key role in the work of any advertising agency, from Utah to the East Coast. Video can easily capture someone’s attention — and video makes it increasingly easy to deliver a message. In advertising, things that are visual have been proven to be effective, helping to incorporate and engage your target viewership.

The Stats of Video Marketing

According to comScore, an American Internet analytics company, “just over 45 percent of Internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos a month.” This is quite the amount of videos being watched. Imagine if your own video was being viewed that many times a month — it would make an incredible difference in your website’s traffic. Major retailers report that 90 percent of their shoppers find that video plays a critical role in a shopper’s purchasing experience.

Why Video?

In Utah and around the world, video is becoming a preferred form of marketing among consumers. A video is effective and can make the products or company more visible — rather than just the words on a page. According to a survey conducted by Internet marketing services Demand Metric and Ascend2, video is being used for brand awareness by 52 percent of marketers, and online engagement by 42 percent of marketers. The second largest distribution of channel usage by companies is through video sharing website like YouTube. The marketing services found that this was the second most effective distribution channel, just below the companies’ or brands’ own websites.

How to Make Engaging Videos

Any advertising agency would argue that most people aren’t excited to see the advertisements before their videos, but even so, this is a great way to market. As a Utah-based advertising agency with a video, you only have 10 seconds to grab the viewers’ attention. This is a critical thing to learn, because this will give you an idea of how long you want your video to be. Desktop users only have an attention span of approximately two minutes — so keep your videos short and to the point.

Make sure any video that your advertising agency produces is high quality — nothing makes your company look bad like a low-quality video. Your video should provide information that is both useful and informative. Also, making your videos user friendly can make it more appealing. Make the video interactive: have surveys your Utah consumer can take, make it engaging, but don’t get crazy.

Make sure you’re utilizing your videos for SEO purposes as well — include hashtags and your brand name. As an advertising agency in Utah, this will be critical to helping your client get the best of the best when it comes to their video marketing.

How to Use Video in Email

By | Video | No Comments

Email is — to little surprise — the most efficient form of online communication due to its simplicity, ease of use and effectiveness. Videos are an essential aspect of content marketing; however, how many companies in Utah and surrounding states are actually using videos in email correctly for the most engagement and response? If you don’t know the answer to that question, then you’re probably missing the mark when it comes to video marketing and email. Here’s a brief (but comprehensive) look into how to effectively use videos within email campaigns for the most engagement.


Why Periscope is the Next Big Thing

By | Video | No Comments

If you haven’t heard of it already, Twitter’s Periscope is an app that allows users of the fast-paced social media platform to stream live video to all their followers, with live interaction capabilities.

Periscope is remarkably easy to use: any Twitter user with a smartphone running Android or iOS and reliable Internet access can download the app and start broadcasting live video right from his or her phone. Periscope has the potential to open up an unprecedented amount of interaction with latent customers, and marketing agencies are paying close attention.

While most current Periscope users are merely people testing the waters—YouTube bloggers trying out the live format, budding entertainers practicing a comedy routine, etc.—the potential for real-time content marketing campaigns is huge. Rather than spending months working on one marketing campaign that might flop, marketing agencies can bounce prospective ideas off their target audience ahead of time—or even ask consumers directly.

Periscope can also give followers a glimpse into the inner workings of your company or business. Sure, tweets and Facebook posts are useful, but nothing speaks louder than live video. Live streaming gives views a sense of authenticity—rather than a doctored PR video, a live video feed shows a company with a strong commitment to transparency.

While the biggest draw of Periscope is the capability of real-time interaction with large numbers of followers, videos are archived afterwards, allowing followers continued access to Periscope feeds for 24 hours after the user stops streaming. While this might seem like a drawback, the short half-life of Periscope videos is exactly the point—live streaming is inherently a current undertaking. Keep videos around for too long and the content gets stale.

Should marketing agencies rush to reassign staff members to focus solely on Periscope? Clearly not. However, in an age of increasingly fast-paced information flow, it would be imprudent for Web influencers to write off Periscope entirely—at least before giving that live video streaming business a proper shot.

Social Media: the Perfect Platform From Which Digital Audiences Can Be Found

By | Video, video production | No Comments

Let’s be honest: words are boring. Sure, you might be one of those people who can sit down and consume the wordiest of Charles Dickens’ novels in a matter of hours, but that’s a rarity at best. Video, on the other hand, couldn’t be sexier. Since the 1950s, television has been frying the brains of Americans from right here in Utah to the more boring parts of the country on a regular basis.

In today’s day and age, however, things have been made even more enticing with Internet videos quickly becoming all the rage for the common consumer. Where the mammoth black and white television with a grand total of one or two channels once excelled, YouTube — working in conjunction with a wide variety of social media networks — now provides entertainment for all.

Looking for an eager audience to whom your product or service can be pushed? Forget the typical living room. Your brand’s video production needs can now conveniently be met through social media.

Fusion 360 - The Perfect Platform From Which Digital Audiences Can Be Found (Fusion 360 Video Production)

‘With Eyes Wide Open’: Visual Audiences In the Digital Realm

By | Video, video production | No Comments

Alright, so we might’ve changed the title from Scott Stapp’s “With Arms Wide Open” to better fit the needs of our attached infographic, but can you really blame us? Whether you’re from here in Utah or elsewhere, it’s impossible to deny that song was just gosh awful. Anyway, getting back on track, it’s insane how important video production is for both brands and digital consumers.

Not only do most of them have exactly two eyeballs, but the vast majority of the global population prefers visual stimulation as a means of obtaining information. While that most certainly applies in the classroom and at work, it also plays an important role for digital marketers looking to appeal to a larger audience through infographics and Internet videos.


Celebrity Cameos Sure to Destroy Any of Your Brand’s Positivity In One Fell Swoop

By | Video, video production | No Comments

From Utah to New York, celebrity cameos during television commercials are usually a great thing for eager businesses looking to quickly grab the attention of the American public. Whether it’s Shaquille O’Neal dropping a few cheesy one-liners about the aches and pains of a life after retirement from The Association or George Foreman droning on and on about the thrill of consuming red meat without fat, video production specialists love shooting with star power. That being said, a few of Hollywood’s finest has-beens would cause nothing but societal chaos if called upon to endorse a brand’s product or service.

Vin Diesel, for example, is one of those people. Sure, his abdominal muscles are just about as potent as a bottle of antifreeze, but his limited acting ability makes him a bit of a liability for video production experts. For some odd reason “The Fast and the Furious,” “The Fast and the Furious: Tokyo Drift,” “Fast & Furious,” “Fast Five,” “Fast & Furious 6” and “Furious 7” haven’t allowed Diesel to blossom beyond terrible cliches, angry scowls and the objectification of flag girls in bikinis.

Paula Deen is yet another celebrity who’d be wise to stay stuck between the cushions of her living room sofa. Simply put, being a crazy old racist lady isn’t as trendy as it used to be. Actually, come to think of it, Land O’Lakes butter might benefit from her raw promotional skills. Other than that, feel free to advertise via the rich and famous in Utah and elsewhere. Oh, also steer clear of Paris Hilton. She’s slipped away into obscurity and isn’t to be bothered.

Basically, Drones Are the Dopest of Video Production Instruments

By | Video, video production | No Comments

When you hear the word “drone,” what do you initially think of? If you said “Star Wars,” you’d be wrong. Those were “droids.” Nice try. Anyway, the answer we were looking for was “video production.” Whether you’re shooting a full-blown Super Bowl commercial or an Internet video for your company’s latest promotional event, without a drone, those breathtaking aerial shots that bring people to tears and cause them to immediately open their wallets and purchase your brand’s products or services won’t happen.

Sure, you could employ the services of Manute Bol or use a complex arrangement of cables and scaffoldings, but the creativity of it all will always be hindered when a camera is limited by gravity. From Utah to New York, anyone worth their symbolic salt in the video production industry will have difficulty pitching a potential client when the best shots can’t be accomplished.

When asked about the reasoning behind his purchase of an extremely expensive drone, Mitch Nielsen—Junior Multimedia Designer here at Fusion 360—said, “I wanted cool diverse shots that would stand out. Mine goes within like a mile of my controller. I can get like a mile high, if I want.”

Though he might speak like a bit of a simpleton, both he and his drone produced jaw-dropping videos like this. Simply put, to go big, you gotta go drone. Okay, that sucked, but you get the point. We’re from Utah. Cut us some slack.

GEICO: the Most Extreme Commercial-Producing Brand … In Recent Memory

By | Video, video production | No Comments

Dropping terms like “all-time” when speaking of an auto insurance provider just seems like such a waist, so for that very reason, we decided to stick with “in recent memory.” We’ve all seen GEICO’s various video production efforts and, admittedly, they’re pretty extreme.

Rarely does an institution see marketing success when pushing multiple branded characters to an American audience. Think about it: the Gecko, Caveman and Pig all make up GEICO’s cohort of advertorial awkwardness. The craziest thing? It works. Seriously, this sort of thing works in states both inside and outside of Utah.

As of 2010, GEICO uses six different running ad campaigns. Even more impressive, each one has it’s own unique style, tone and message. Says of the insurance company’s infotainment rule breaking, “Ask any brand-builder in the world, and they’ll tell you that using a seemingly disjointed and eclectic lineup of ads is the wrong way to create a cohesive, focused brand image.”

Ya see, the key to video production engagement is consistency. From Utah to New York, in order to build an image or shape an audience’s perception of a company, what’s being seen almost always needs to remain constant so that a metaphoric link between a professional entity and its target demographic sticks. Apparently, for some odd reason, this isn’t the case for animal lovers in need of car insurance.

Newsflash: Clients Don’t Appreciate Their Internet Ads Running Before ISIS Videos

By | Video, video production | No Comments

From Utah to the farthest reaches of America’s East Coast, if you’ve never taken a formal course in basic marketing, advertising, video production or public relations, the first day of class is usually dedicated to skimming the syllabus and talking about a conscious avoidance of linking a client to any one of the world’s leading militant Islamic groups. Ya know, the foundational stuff.

Apparently, there’s just something about global terrorism that most successful brands frown upon. For that very reason, it’s interesting to see that some of Mother Earth’s strongest advertising and video production firms have allowed for client advertisements to be played before ISIS videos on YouTube.

YouTube has since responded to the plethora of advertorial blunders in an effort to calm the thundering hearts of overly concerned mothers from Utah. Reports of the widespread series of embarrassments, “Since then, Google-owned YouTube has been busy removing the ads, and in many cases the videos themselves due to policy violations. Some of the ads were playing before the videos as late as Tuesday morning before the content was taken down.”

With over 300 hours of footage being uploaded to YouTube every minute of every stinking day of every freaking year, it’s no surprise that some weird, sadistic stuff slips through the cracks every now and again [see Friday – Rebecca Black].

In fact, YouTube—relying heavily upon its users to flag unsavory content—has even included a “promotes terrorism” option under every video to make sure that bloodthirsty terrorists don’t hinder our country’s right to unhindered capitalistic promotions. #Merica