Proliferation

Did you know that academy award winning films are not necessarily the films that make the most money in box-office sales? That’s because the people who judge films for Academy Awards are anywhere from 30-100 (they’re not teens or young couples on dates), and there are only 6,000 of them (They’re a relatively small percentage of the population that judge these movies). Also, Academy Awards are like, literary awards. They depend a lot on emotional impact, not necessarily action quality or actor attractiveness, even though those things are somewhat important. So, what is in film production that makes a film award-winning quality?

First, the film must be compelling. For example, dramas are emotionally captivating—they make an audience feel emotions more deeply than comedies do. In film production, scenes need to make an audience hold their breath and clench their fists tight. What makes a drama an even more emotionally powerful film? A true story. If the film is based on something that actually happened, audiences are sucked in even more. That’s the stuff that the judges eat up. It’s one thing to watch something fictional, but another thing entirely to watch something real. Knowing that the film is based on true events triggers empathy. When an audience realizes that the scenes flashing across their faces portray REAL human beings, it deepens the film’s impact in a way that nothing but reality can.

To win an award, a film must send a widely accepted message, or in today’s world, a progressive message. This is of vital importance. Your film production will not win any awards if the message you’re sending is widely offensive or directly combative toward public opinion. For example, WWII films consistently do well. By and large, most people agree that Nazis were bad, American soldiers were heroes, and the slaughter of innocent Jews was horrendous. If, however, your film portrays Trump as a national savior and Obama as a dangerous criminal, no awards for you. Public opinion varies too widely.

Furthermore, famous people play a huge role in film production. The reasoning is two-fold. Celebrity directors, actors/actresses, and studios attract more attention, and Academy Award judges do have favorites. Secondly, celebrities are often famous because they’re talented people. Talented people make excellent films. Excellent films win awards. Basic.

The last element of award-winning films is the quality of the film production. Brilliant writing, screenplay, and soundtracks define Oscar-nominated movies. Films that feel too experimental or too predictable just don’t do as well. Your film should surprise and delight your audience while remaining mostly inside their comfort zone. Also, films that are obviously “Oscar-bait” (cliché Oscar material released at the end of the year) are sometimes less liked because they’re trying too hard. 

In short, real-world dramas do best because they engage audiences. Controversial messages in movies divide and offend the Academy Award judges. Celebrities actors and directors can carry the film into prominence/nomination. And movies whose film production flows flawlessly stand out.

No matter what film you are looking to create, the same principles can be applied to everyday videos. moving stories/emotion, real-life connection, great talent, and etc. The film production team here at Fusion 360 understands these things and apply them to the videos we make. If you have any film production needs, do not wait to contact us!

Today, nearly every household across the nation has access to some sort of digital media. whether that’s through a smartphone, computer or tablet, less people are taking to newspapers and tv for their news and product needs. The way that marketing reaches an audience is changing, and digital marketing companies are adapting to those changes. When it comes to reaching consumers, digital marketing companies now have to start creating content that can be used online; though traditional marketing may put images of tv and newspaper ads into your head, digital marketing has become the new “traditional” form of advertising.

Technology Has Impacted Marketing

 Marketing is a tool designed to amass attention for certain products or services, and in order to get that attention, digital marketing companies have to be prominent in the right places. As technology advances, people tend to dedicate more of their time to these new forms of technology; whether it’s a new phone model or a new tablet, technology has become a huge part of our modern world. This leaves advertising agencies with one choice: connect with that digital audience to produce more results.

People aren’t going out of their way to read the paper anymore, and not everyone has the time to sit and watch tv, so how exactly do people stay in touch with news and media? How do people shop for new products when they’re in a rush and can’t make it to the store? The internet.

There isn’t anything you can’t do on the internet, in fact, you can even do groceries online now thanks to things Walmart curbside pickup and Amazon Pantry. The way people consume media, purchase products and interact with the world has become more digital than ever before, and technological advancements in the near future can make this even more possible.

Job Titles are Transforming

Digital marketing companies today are also changing the way consumers view their employees. It’s rare you’ll find a marketing company with someone with a job title such as “printing manager,” even if that’s what their job consists of. Companies want to appeal to this new wave of consumers, so you’ll often find that traditional titles have been changed to things such as “content strategist”, “social media manager,” or even “community manager.”

People want to know that their advertising needs are in the hands of media geniuses and these new steezy titles help digital marketing companies lure in potential employees and clients.

Traditional Teaching Methods are Being Phased Out

 When It comes to preparing the next generation of marketing specialists, schools and universities around the nation are adapting to the new “traditional” marketing. Many schools offer certificates and degrees in digital advertising programs to meet the rising demand of jobs in the digital advertising field.

Traditional marketing today means something completely different than it might have meant a few decades ago. Digital marketing companies today have become the new form of traditional marketing, changing the way consumers interact with the world.

The Importance of Video in Digital Marketing

Many people know that video has a positive effect on their digital marketing efforts, but don’t realize how necessary video is to survive and thrive in this digital age. The draw of a video compared to a photo, or any other type of ad for that matter, is mind-blowing, and we now have even more research to prove that people prefer video. Video not only helps marketing companies to stay on trend, it helps companies to be more creative, innovative, relatable, and edgier. Here are five reasons why video is the way to go.

1. People Prefer Video

People would rather watch a 10-second video than read an article for five minutes. It’s not that they’re lazy, but that they value their time. According to a study, when faced with the option to choose between watching a video and reading text on a page, 72 percent of people would choose to watch the video instead of reading the text.

2. Videos are More Affordable to Make Now

Today, videos are becoming more common because they are easier to make due to new technologies available to the masses. Marketing companies can now afford DSLR cameras because they are cheaper than they used to be. Even if a company doesn’t want to invest in a DSLR camera, most phone cameras have advanced camera capabilities. Many phones even have cutting-edge filming and editing technology, and some have the option to download free video editing apps.

3. Video Content is the Most Engaging and Simple

There’s a reason YouTube became a hit, and it’s because people love to watch video. Not only is video the most engaging, but it also provides an easier way to gain an understanding of a product or company. As stated on Hubspot, 97 percent of marketing companies claim that videos help customers understand products better. Simple graphics or text on a video can provide explanations to customers queries, often better than a FAQ page.

4. Videos Boost SEO

When you use video, you have an opportunity to boost your SEO if you do it in the right way. Using keywords, a meta description, and a compelling title with your video will benefit your SEO. When you apply these factors to a video on your website can boost your SEO, since videos are seen as quality content by search engines.

5. Everybody Else is Doing It

Why should you use video? Because everybody else is doing it. Literally, that’s why if you don’t jump on the bandwagon, pretty soon you’ll be the only one left without video, showing consumers that you’re outdated. According to Cisco, 80 percent of all traffic will consist of video by 2021.

Video in the Future

Marketing companies today need to incorporate video into their marketing strategy in order to survive; otherwise, they become antiquated. Hubspot reported that 85 percent of people say they’d like to see more video from brands this year, so let’s make it happen!

Sources:

https://digitalmarketinginstitute.com/en-us/blog/2018-04-25-the-importance-of-video-marketing

https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html#_Toc484813971

With traditional advertising not being as effective as it once was, advertising agencies have to adapt to the changing methods when it comes to marketing. People just don’t read the paper anymore and, now that streaming platforms such as Hulu and Netflix have become such a success amongst the youth, television advertising isn’t as effective when it comes to reaching different demographics. However, this doesn’t mean that video advertising isn’t a good method to use.

The cost of advertising ver the last 25 years, particularly the cost of commanding consumer attention, has seen a tremendous increase since 1990; more and more advertising agencies are taking video advertising to the next level. From short, BuzzFeed style videos to Instagram stories, here is how videos can help elevate your advertising game.

People Today Buy More Based on Where It’s Advertised

As sad as it is to us, people don’t engage as well with blogs anymore as well as they do with videos. On average, four-billion videos are watched on YouTube every day. Over the years, the video sharing platform has become one of the most visited sites on the internet and has created some of the most successful social media starts today. YouTubers have tremendous pull when it comes to their audiences (subscribers), which makes YouTube videos the perfect place to advertise.

Take for example Felix Kjellberg, otherwise known as PewDiePie. Having amassed an audience group of over 66 million people, He is currently the most subscribed individual on YouTube. As almost one-third of shoppers will purchase a product after viewing a video ad, this is good for brands who are looking for a sponsorship. For example, earlier this month Kjellberg was sponsored by a drone company who were looking to get the word out about their glow in the dark drone. Someone with this much pull on YouTube can definitely convince a few hundred thousand of his viewers to purchase this product.

YouTube ads are just one way of advertising, but advertising agencies should convince their clients to invest in influencers and endorsers in order to push products and services to the online audience.

Search Engines Love Video

While brands can benefit from sponsorships and YouTube ads, advertising agencies are happy to see that search engines absolutely love video ads. The largest search engine companies make videos their priority and take them into account when creating and updating algorithms. The best way to take advantage of this is to distribute your videos throughout social media and embedding them onto your site with. This will make it more likely for your target audience to find your brand or agency when searching for relevant information.

Video Ads are a Win on Mobile

About 88 percent of short videos 30-seconds or less are viewed on mobile devices. Whether this is on streaming platforms or mobile games, these ads are more likely to reach the consumer than if they were on their computer or television. Since people most people spend a large amount of their time on their phones, mobile ads lead to more business.

As algorithms constantly change online, video ads stand the test of time—you just have to know how to make them and where to place them. Advertising agencies like Fusion 360 have video ads on lock. If you’re struggling to see results, let us help you.

Sources:

https://www.whiteboardanimation.com/blog/the-9-key-advantages-to-video-advertising

https://socialblade.com/youtube/user/pewdiepie

There are lots of different methods to creating a clever logo. Success won’t be instant, but it’s possible.

Follow these social media marketing tips and get faster and better results!