Proliferation

Apr 06
0

Which Social Platforms Should You Be Using?

By | content marketing, digital marketing, SEO, Social Media | No Comments

As a business, you want to make sure that you’re doing everything in your power to stay relevant in order to keep growing in your industry, and the best way to do this is by taking advantage of social media platforms. While you might be familiar with Facebook, Instagram, Twitter and Pinterest, do you know which ones are going to help your company? You probably know that you don’t necessarily have to have an account for all of them, but you do have to make sure that you choose wisely on what platforms you’re going to decide to use.

These platforms all have their benefits, but there are some specific ones that you’re going to want to focus on if you want to help your business thrive. Here are the social platforms that professional marketing companies suggest you try utilizing based on your needs.

Twitter: Twitter is going to benefit your company if you want to provide your consumers with breaking news, announcements and other important and time-sensitive information. Easy, digestible text thrives on twitter and marketing companies recommend this platform for businesses who are based around immediacy.

LinkedIn: B2B businesses should have a LinkedIn account because it will help with lead generation. This platform can help you establish your company as a trusted leader in your field by posting a lot of editorial content. Marketing companies have also pinned down that the demographic on LinkedIn ranges widely from the 30-49 age range.

Pinterest: If your brand uses lots of images within your content, Pinterest is going to be the number one platform that you should be using. Marketing companies have found that 90 percent of users plan purchases while on Pinterest, so this graphics-heavy site is good for driving sales.

Facebook: This is the largest platform to date. With over two-billion users, Facebook is another great platform for lead generation, and it can also be beneficial to your brand in terms of building relationships and showing consumers the human side of your business. It is worth noting, however, that since Facebook is the largest platform, there is also going to be a great deal of competition on this platform.

Instagram: Once again, Instagram is a photo-focused platform, and you’ll want to create an Instagram account for your brand if you’re planning on showcasing your work.

These different platforms are great for different reasons, but you should narrow down your options to avoid wasting any valuable time trying to create a presence where it isn’t needed. If you’re looking to get some help establishing an online presence, give us a call here at Fusion 360.

Apr 05
0

4 Reasons Your Marketing Department Still Needs an Agency

By | content marketing, digital marketing, SEO, Social Media | No Comments

As a marketing agency, we understand that a lot of companies have their own marketing department, but does that mean that they will never need the help of an agency like ours? Absolutely not. Here are four reasons your in-house marketing team will need the assistance of an outside marketing company.

During Turnover

The first and absolute, no arguments about it, time that an in-house marketing department will need to outsource some of their work is during turnover. No matter how successful or unsuccessful your business is, every company experiences times where they have parts of their staff leave. Once one or two individuals on your marketing team take their careers elsewhere, the workload does not wait for your team to rebuild. In these moments, a marketing team can temporarily turn to a marketing company to help fill in the gap.

During a Surge of Work

There are moments when your team might confront special projects, annual reporting, or a major rebranding phase. At these times, an internal team can find their hands full with additional research and work that adds on top of their daily 9-5 work. To help your team avoid late hours and high amounts of stress, outsourcing your work will ensure that all the routine work is finished in a timely manner and the special projects get the focus and work that they need. Instead of an entire team feeling overwhelmed, it’s much easier to simply rely on the help of a marketing company.

Additional Knowledge and Specialties

An in-house marketing team is likely to have the talent they need in order to run their social media platforms, create strategies to increase their list potential clients/consumers, and even continue to develop their website or app, but what about other marketing specialties? You can find an assortment of marketing companies that provide you with additional abilities that your team doesn’t have but needs. Specialties such as SEO work, radio advertisement, or video productions are just a few examples of additional marketing skills that an outside marketing company can give you. Like we said, you may have talented individuals that can create plans and strategies, but there are other areas that you will want to rely on the experience and knowledge of others.

An Outsider’s Vision

Along with the additional knowledge and specialties that an outside agency might give you, they can also give you a new perspective. While your company and its employees may know their own selling point, content and functions unlike anyone else, this can sometimes blind you. After years and years of coming up with new ideas for the same product, the results might become redundant and need a fresh look. An outside marketing company could give you a new idea that your company really needs, but without taking the chance to outsource your work, you will miss out on the opportunity.

Whether you have a large marketing team or not, you can always find a need for a marketing agency. If you need any additional knowledge, specialty or perspective, don’t hesitate to contact us, Fusion 360.

Apr 04
0

Different Roles at a Marketing Agency

By | advertising, content marketing, digital marketing, Social Media | No Comments

Before you get into the advertising or marketing business, you need to know the basic mechanics of how a marketing agency works. Marketing companies come in all shapes and sizes, but most follow a similar structure that has been proven to work, no matter how many people they hire. Smaller companies will often have one person wear multiple hats, or one person that does everything an entire department would. Larger agencies will have each department broken down for efficiency. Either way, the fundamentals for the ad agency model works. Here at Fusion 360, a digital marketing company, we know how important the different roles are to build an effective agency. Here are some of the key roles:

Account Director/ Manager

Management of a marketing company is extremely important. Without a solid manager, the whole ship will go down before it even gets going. An account director or manager is responsible for managing the agency’s relationship with its clients and accounts. The account director is the one who delivers the creative work and content to the client and makes sure it fits their wants and needs. They deal directly with the client to address any problems that may arise and develop a solid long term relationship with clients.

Web Developer/ Web Designer

Web developers are programmers who create applications and programs for their clients’ websites. These individuals are well versed in many different program languages, such as HTML, CSS and creative software. It is important to find a web developer who is skilled enough that they can create custom codes and build a website from scratch. A marketing company that really wants to do well will definitely need a web developer to run their websites and make sure everything online functions properly.

A web designer is similar to a web developer, though, their skills may not be as in-depth as a developer. A web designer typically has both technical and creative skills. They focus more on making websites aesthetically pleasing and functional for easy use.

Social Media Manager

The social media manager is responsible for managing all social media marketing. A social media manager has to be acutely aware of social, cultural and digital marketing trends as they constantly evolve. A social media manager has to be an expert in communication in order to attract and engage their target audience. They also have to be pretty creative in order to create quality content in the form of texts, images and video. Marketing companies need a social media manager to stay up with trends and market their brand socially.

Graphic Designer

Graphic designers are in charge of creating all the visual content to market the brand. They come up with ways to get messages across in print and digital media through color, imagery, text and formatting. Graphic designers are in charge of the overall digital marketing projects.

No matter the position, each is essential to make a marketing company really work. There are more roles that can be filled at a marketing agency but these are just some of the major ones for any size agency. Here at Fusion 360, we understand how important each role is to build a great marketing company. If you are wondering how to get involved in the advertising or marketing, reach out today and we will help you!

Apr 03
0

Questions to Ask When Selecting a Marketing Agency

By | content marketing, SEO, Social Media | No Comments

Working with any other company can be a little scary, however, going through a few simple questions can give you loads of relief. In this case, we assume that you are looking to work with a marketing company, but where do you start?

Below is a short list of questions that you need to ask yourself as you go about trying to find the right company for you.

QUESTION #1 — What Needs Do You Have?

If you are looking to hiring a marketing company to help bring more attention to your company or product, you probably have a variety of needs, but what are they? Are you looking to promote a specific product or service? Are you trying to establish your brand among potential clients/customers? Are you wanting to gain an online advantage over competitors? Or are you in need of professional help with video producing and social media? Marketing companies usually have a particular niche with something like video production, digital content, social media or product expertise. Whatever your needs are, you want to match that need with a fitting agency. Educate yourself on what capabilities these agencies have and how they might be a benefit to you.

QUESTION #2 — Who will Manage Your Account?

When you start allowing others to take on a role of representing your company name and product, it can take a minute to feel comfortable with it, after all, your product is your baby in a way. You wouldn’t let just anyone babysit your child — you need to find individuals that you trust. Whether it’s a babysitter or a marketing company, you will have a lot more confidence leaving your prized-possession in the hands of someone experienced and responsible. Try to find reviews or any other indicator that measures the quality of work of the agencies you are looking at.

QUESTION #3— Do They Communicate and Deliver on Their Services?

When you choose to outsource your marketing, the price you pay better be worth it. What services do they offer and are they able to back it up? A good indicator of this is how well they communicate with you. If they are responsive and punctual in initial meetings and communications, then they will likely stick to that consistency. If there are any foreboding signs, you may be wise to follow them.

QUESTION #4 — What will the Contract Consist Of?

Going right along with being confident in their services, be sure that the contract gives you everything you want. This includes things such as performance indicators, no hidden fees, and secret cancellation processes. You will be bound by a contract and, to avoid any future disaster, give yourself the surety that you are not getting involved in anything you don’t want to be.

Like we said before, hiring a marketing company can be a little daunting at first, but asking yourself a few of these questions will go a long way. When you are able to answer these questions with confidence, you won’t have any trouble. If you are looking for the right marketing company for you, contact us, Fusion 360.

Mar 20
0

Why You Should be Utilizing Influencers

By | advertising, content marketing, digital marketing, Social Media | No Comments

If you log into any social media platform right now, you’ll probably see your fair share of posts by famous YouTubers, Instagrammers and Tik Tokkers. These social media superstars have managed to make a living on these social media platforms, and all by creating content that mass audiences can relate to. If you’re looking to boost your social media engagement, these influencers don’t seem like a bad option as far as marketing goes. However, many of the traditional marketing companies are yet to turn to these influencers as an advertising option.

The best thing about social media influencers is that you don’t have to get someone like Kanye West to represent your brand. Everyday people have risen up to superstar status and now amass millions of viewers, followers and subscribers. You can find these personalities everywhere. So, with that being said, your chances of landing one of these stars are pretty good if you try hard enough. Here are a few reasons you should be utilizing influencers.

You’ll Receive Better Quality Content

When you pay an influencer, you’ll also be paying for quality content, depending on the talent. For example, if you’re wanting to create an ad that is driven by humor, you should look through comedian profiles on platforms such as Instagram and Tik Tok, as they will help transform your content into comedic masterpieces. Of course, you’ll want to narrow down what your budget is going to be, as influencers range in price depending on their online presence.

If high-quality video content is what you’re after, you’re not going to regret investing in influencer something that only the best marketing companies know all too well.

Influencers Have Authority Over Audiences

These bigger influencers have a mass following for a reason — they are connecting with their audiences and building relationships with them to keep them coming back and consuming the content that they put out. When you team up with an influencer, you’re bound to reach a consumer base you would have never thought imaginable; in just one project, your business might reach as much as thousands, if not millions of potential consumers.

A survey conducted by a company called Linqia asked retailers, companies and agencies who had invested in these social media influencers if they thought it helped their business. A resounding 94 percent of them answered that they believed their sales benefitted from influencer collaborations.

Marketing companies can boost their client’s engagement by investing in these social media influencers, and it’s a marketing strategy that more brands should look into, especially with the growing influence on these social media platforms. If you’re looking to hire an industry giant to help you get in touch with some social media influencers, give us a call here at Fusion 360 so we can get started on crafting the perfect strategy to get your name out there.

Mar 12
0

Advertising Methods You Should be Using

By | digital marketing, marketing, Social Media | No Comments

Advertising is always changing, and marketing companies know that to stay relevant in today’s industry, they have to be able to keep up with those changes. While there are staple methods that don’t change much, things like social media algorithms are constantly evolving, making it hard for marketing companies to thrive if they keep producing the same content and using the same strategies.

If your brand has been struggling to see results, you might want to take a step back and reconsider your current marketing strategy. Marketing companies can help you out and they’ll most likely recommend that you use a few of these advertising methods.

Use Banner and Display Ads

In a time where video is dominating the market, some marketing companies might forget that static, visual content like banners and display ads can still produce serious results. These types of ads are an extension of search ads and follow a PPC model, however, instead of text-based ads, users are presented with a more visual advertisement. If marketing companies have talented graphic designers, this is a sure way to drive more traffic to your client’s site by providing consumers with fresh visual content.

Try Appealing to Emotions

Commercials by organizations like The American Society for the Prevention of Cruelty to Animals (ASPCA), tend to appeal to consumers’ feelings. Though some of the commercials might be hard to watch, they tug at your heartstrings and make you more likely to donate to the organization.

This example is used to emphasize the fact that people rely heavily on emotion just as much as they do research. Marketing companies cannot forget about this. If you’re looking to mix up your advertising approach, try creating content that might emotionally appeal to your audience.

Give the Bandwagon Effect a Go

It’s human nature for people to want to fit in, so if someone sees a group of people using a specific service or buying a certain product, they’re more likely to invest in that service or product as well. For example, Maybelline has been established as “America’s Favorite Mascara” because their top-selling mascara is purchased every two seconds. If your brand can offer a top-quality product or service and you come up with a solid marketing strategy, people will start spreading the word around and you’ll see the bandwagon effect in action.

If you don’t make an attempt to switch up your advertising game, you’ll soon find yourself falling behind. Marketing companies like Fusion 360 are here to help your brand come up with new strategies to help keep your brand relevant in an evolving industry.

Mar 10
0

Why Hiring a Video Production Company Sets Your Video Apart

By | marketing, Social Media, Utah, video production | No Comments

With millions of videos being uploaded online every single day, it can be difficult to know what tips and tricks to follow so your video gets noticed. You probably already know that videos are the king of online content, and have the ability to capture a viewers attention quickly. However, what can you do to keep that viewers attention?

Video production companies like us at Fusion 360 know all the secrets when it comes to creating video content. If you are getting ready to start a new marketing campaign and need some video content, here are a few reasons why hiring a video production company can set your video apart.

Storytellers

Video production companies aren’t just good with a camera and editing software, they have the ability to tell meaningful stories with their videos. A quality video producer will take the time to write a script and storyboard a video to make sure it tells the right story. The story doesn’t just have to be told through words though, a video producer can tell a story through the aesthetic of the video, the different shots they get, the music they put behind it, the colors and different editing techniques. In addition, they have the ability to make the subject feel comfortable and confident while on camera, which is something that can be difficult to do.

When your video tells a story, it gives it more of a purpose. Whether this is the story of your brand, a product or service or even a customer review, a video production company knows how to reach your audience’s emotion and keep them engaged in your content.

Constantly Changing Video Trends

If you choose to create your own videos, you might be missing out the new video trends. Video production companies are always staying on top of the new video trends. When you know what viewers are interested in and want to see, you can implement them into your own content and set your film apart from the competition.

Not only do video producers stay on top of video trends, but marketing trends as well. They know exactly how to reach their target audience and how to effectively market their video once it is posted online. It’s one thing to create a video and upload it to YouTube, but how are you going to get that video noticed by a larger audience?

Top of the Line Equipment

Video production equipment can get really pricey, especially if you want the best of the best products. When you hire a video production company, you ensure that you are getting the top of the line equipment without having to pay for each individual product.

High-quality equipment equals a high-quality final product. Wouldn’t you rather watch a video with beautiful cinematography and clear audio than a blurry or grainy video that sounds muffled? Part of having good, engaging content is making sure it looks polished and professional. Not to mention, high-quality content adds credibility to your company.
It really is in your best interest to hire a professional video production company to handle all your film needs. Not only will your video be set apart from the competition, but you will be saving yourself both time and money. If you have any video production questions or are ready to get started on some killer video content, give us a call here at Fusion 360!

Feb 26
0

The Benefits of Hiring an Agency

By | advertising, content marketing, digital marketing, SEO, Social Media, Utah | No Comments

When it comes to your brand’s image, you want to show the public what you are about in the best possible way, and the only way to do this is through efficient, on-brand marketing. Sounds simple, right? Just start plastering ads all over the place; spam your social media and bother the living daylights out of people online. Well, it doesn’t quite work like that. There are proper ways to market your brand, and some of the tasks that come with it might be best if left to professional marketing companies.

So, with that being said, here are the benefits of hiring marketing companies like Fusion 360 instead of trying to do everything on your own.

You’ll Save on Salary Expenses

Let’s face it, you can’t just dump all of the marketing tasks on your current employees — they have other things to do and doubling their workload will burn them out. The next option that you may consider is hiring a team to do marketing in-house but that might not be the best idea either. Unless you’re prepared to shell out hundreds of thousands of dollars each year, this idea might not work. By hiring a marketing company, you won’t have to pay a yearly salary, all you have to worry about is the contract pricing.

You Get a “Package Deal”

When it comes to marketing companies, you’re paying for a wide array of services that are going to boost your brand’s image. Agencies are usually comprised of content writers, SEO teams, social media experts, graphic designers, web designers and videographers. If you choose to build an in-house team, that’s a lot of salaries you’ll have to cover, and if you want the best of the best, they won’t come cheap.

You’ll Get Top-of-the-Line Tools

Marketing companies don’t mess around when it comes to their client’s success. Hiring a marketing agency will guarantee you the latest tools and technologies in the world of digital media so you can reap the benefits of beautiful content. These tools aren’t cheap; your company will save big on these tools by hiring an agency.

Marketing Companies Don’t Need to be Trained

If your current employees don’t possess the necessary marketing skills to successfully market your brand, you’re going to spend a lot of time and money as you experiment with your own marketing ideas. Instead, just hire a marketing agency ⎯ they require no training, which means you can get to marketing your brand sooner.

You’ll Benefit from an Outside Perspective

Lastly, by hiring a marketing company, you’re going to benefit from an outside perspective on current techniques, style and branding. By bringing in a marketing agency, they can help you brainstorm new ideas and provide their input on what you can do to improve your brand.

There are so many benefits that come with hiring marketing companies rather than trying to do everything yourself. If you’re in need of a marketing agency to help build your brand, contact us here at Fusion 360.