Proliferation

May 05
0

The Importance of Establishing a Brand

By | Brand marketing, content marketing, marketing, marketing agencies | No Comments

Branding is something that is so crucial to create a successful company. The problem with branding is that most people don’t really know what it is. What exactly is a brand? From logos to tag lines to your website, a brand is what makes your company yours. It’s things you are known and remembered for. Whether you’re an advertising agency or McDonalds, branding is so important. There are a few examples of why creating a brand is so important, so let’s take a look at some of them.

Branding Improves Recognition

The best example of how branding improves recognition is McDonald’s golden arches. Anywhere you are in the world you, along with millions of other people, would recognize the arches. McDonald’s branding, their logo in this case, has become so recognizable that it draws in hundreds of millions of customers. You can create memorable logos and slogans that will stick in people’s heads, too. You can hire an advertising agency to help with this process to make it easier. This makes it hard for anyone to forget your company and naturally, turn to you when they need a product or service your company sells.

Branding Creates Trust

It is proven that a professional appearance in a company builds trust and credibility with people and other companies. Basically, if a company has branding that presents themselves in a professional way, people will be more likely to purchase whatever product or goods your company is selling. Leaving good impressions on customers and other people will help you build trust throughout your community.

Branding Supports Advertising

Branding and advertising go hand in hand; in fact, advertising can be considered a part of your branding. Who you work to advertise to and how you decide to do it can contribute greatly to your brand. Advertising agencies can come in and help your company decide what type of advertising will help you achieve the brand you want.

Branding Brings in New Customers

In essence, branding encourages referrals which leads to new customers. Think about it, you wouldn’t want to refer your friend to a company or business that wasn’t good, would you? You would also have a hard time referring them if you couldn’t remember their name or even their logo. By creating a brand that leaves an impression on people, a brand that is hard to forget, you will continue to get new customers.

 Brands are what make your company yours. Whatever logos or slogans you choose to use will be what people remember about you. Advertising agencies can help you establish your brand from the beginning. Once you establish your brand, you will see an increase in customers who will remember your company and turn into regulars.

Apr 20
0

Example of Using Keywords for SEO Purposes

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

Regular companies that are looking to increase their SEO results turn to SEO companies like us, Fusion 360, to increase the traffic to their digital homes. What is it that we do that assists non-SEO companies to gain a stronger presence online?

The answer is…the exact thing that we are doing right now. We are creating space online that focuses on keywords that are frequently used in searches by individuals who are looking for something related to my field of work.

To be a little too honest with you, the keyword for this blog is—SEO companies (or SEO company, the two are essentially synonymous in this regard). This means that we are going to focus the topic of the blog on something that can relate to SEO companies. Why? Because Fusion 360 is a company that assists others with SEO and if another business owner searches SEO companies online, this article, filled with the keyword SEO companies, is more likely to pop up on their search results.

Thanks to the implementation of a specific keyword, this blog is more likely to be seen by the people with interest in my company’s services.

So, enough with SEO company talk and our keywords, let’s turn this around for you.

Let’s say you have a simple business that sells electronics: speakers, TVs, headphones and etc. Depending on the research you perform, the keyword for this simple business could be something like—cheap headphones. The reason it would be cheap headphones is because it is ideally one of the most popular searches for your target audience. From here, SEO companies will come up with any kind of online content that focuses on using the keyword, cheap headphones—this could be videos, infographics, or blogs. You would then make a list of ideas for content that relates to cheap headphones, like: “Top-5 Most Reliable Headphones,” “The Difference in Sound Quality Between Different Headphone Brands,” “The Pros and Cons of Cheap Headphones,” and so forth. In each form of content you would slide, “cheap headphones,” in as casually as possible (unlike the demonstrative use of the word SEO companies above).

The concept is not difficult to understand, nor is the practice, but the ability to run your company and push out enough content each week, each month and each year is challenging—that is where SEO companies come in hand. Fusion 360 specializes in producing quality content for companies that do not have the time to do it themselves. We are able to analyze the related field for our clients and then target their audience with ample amounts of online content. This is how we use keywords, and this is what increases the digital presence of a company.

For business inquiries, email us at info@fusion360studios.com.

Apr 10
0

How to Create SEO Rich Content

By | digital marketing, Google, marketing, Mobile marketing, SEO, Utah SEO | No Comments

The internet has become a battleground for companies trying to take their success to the next level. Retailers, agencies, service companies and even lawyers are doing everything they can to snatch that number one spot on google, but how do you ensure that your company rises above all of the other competition?

Your best bet is to create material that is glistening with search engine optimization (SEO) content—SEO companies exist to do just this. We at Fusion 360, for example, work hard for our clients and ensure that they are ranking as high as possible when someone searches for services or products in their industry on Google.

But, before you start taking SEO matters in your own hands, it is wise for you to know just what this content consists of. So, kick back and get ready to take a crash course on SEO content.

What is SEO?

If you’ve never heard of SEO before—yikes! You’re going to want to change that if you want your company to compete in the internet-based, digital marketing war-zone. SEO, or search engine optimization, is the process of optimizing a website so that it comes up on search engines. Say you’re looking for an exterminator, so you google “local exterminators,” or “exterminators near me”. Chances are, the companies that come up are teaming up with local SEO companies to create content based around these keywords. This drives traffic to the company’s website.

To put it simply, SEO content is any type of content created with the intention of attracting search engine traffic. SEO companies have one main goal for their clients: get clients on the front page of Google.

There are TONS of Different Forms

When it comes to creating content, there are various forms you can use. One of the most common ways to boost SEO is through blog posts and product pages if you’re running something like an online store. When creating blogs, you want to make sure that you’re using high-ranking keywords. The keywords depend on the product you are looking to market and when used correctly, will make sure that your blog comes up in the search results on google.

Most SEO companies will often write both blogs and articles. Articles are mostly used on magazine-style websites, and they serve as feature pieces. If something in your industry happens that catches the eye of the media, you’ll want to act quick and write an article based on the event, while using the keywords. This will drive more traffic to your site, especially if you do it in a timely manner.

Media forms of SEO include infographics and videos—both of which are huge today. If the SEO companies you are considering working with do not use these modern types of media to boost your SEO results, you are probably looking at the wrong team.

How to Develop a Brilliant SEO Strategy

Of course, a strategy isn’t going to work unless it’s foolproof; Looking at the wrong SEO companies can end up doing more harm than good. Fusion 360 is your one-stop-shop for everything digital marketing. Our keyword research will ensure that your pieces aren’t filled with empty promises and non-ranking keywords. We practice proper keyword optimization in order to know what keywords work best for you.

If you’re all about content organization, promotion, and—above all—results, then contact us today. Companies today are all fighting for the number one spot and we know how to get you there.

Mar 07
0

Reasons to Embrace Video Marketing

By | advertising, marketing | No Comments

You want the best for your business and you want to make the most out of the tools technology has given you to market with. So, you hire an advertising agency to help you come up with best content for you brand. One important thing that they will help your brand do is to come up with video content to drive sales. Video marketing is a vital part of your brand and will benefit your company in countless ways.

Customers Love Videos 

Try to think about how many videos you’ve watched today. From snapchat to Instagram alone, the number could be in the hundreds. With the technology available to everyone, posting and engaging in video content is simplistic in everyday life. Videos create engagement, which is why customers love them so much. They are a great tool of influence and content marketing companies know how to push them out for your brand.

Connection

Videos create a connection with your customers that other content does not quite match. Videos are a way in which you can connect to your customers without seeing them face to face. Customers are able to view your videos and see your products in a similar viewing to what they would see in person. The connection made with videos is has a big influence in customer decision making.

The Drive 

The ultimate goal of video content is to drive more traffic to your site. Those who work with SEO in Utah know that videos are a great way to optimize your reach online. When people visit your site, Google pays attention to how long they stay on the page. Having video content on your website will keep people engaged for a longer period and help your Google standing. This means that when sites are searched on google, yours has a better chance of being found.

 

Sources:

https://tarproductions.com/10-reasons-all-small-businesses-need-video-marketing/

https://www.campaignmonitor.com/blog/email-marketing/2017/07/5-reasons-use-video-marketing-drive-sales/

Mar 06
0

Top 5 Brand Building Strategies

By | advertising, marketing, SEO | No Comments

Brand building is the process of generating awareness of your brand through marketing strategies and tactics, such as SEO. Despite what some people think, building a brand requires a lot more than communication and exposure. Brand building encompasses everything that consumers know, feel and experience with regard to your business.

Whether you have a marketing team or work with an advertising agency based in Utah, these five brand building strategies will help your brand grow.

Define

The first thing you need to do, and the most critical step, is to define your brand. Create a checklist of your company’s greatest strengths. When writing or posting content, go through this checklist and make sure that your writing reflects your company’s strengths. By reflecting your company’s strengths in your writing, consumers will be able to clearly identify and define your brand.

Your brand values are also an important aspect in defining your brand. Show consumers that you care about the environment and society by supporting local and national organizations. Depending on the industry you’re in, you could even vow to use as much recycled material as possible or conserve energy and water.

Differentiate and Position

If you want your brand to stick out, you need to differentiate and position your brand. Why should consumers buy your product? How is your product better than competitors? Pinpoint the unique advantage that your product has and use that to position your brand in a way that helps customers see why your brand is better than the competitors’.

One of the main duties performed by marketing firms is helping brands differentiate and position their products. If you don’t show consumers how and why your product is unique, how can you expect them to buy it?

Build

Building your brand takes time and consistency. Create a voice for your brand using blogs, forums and social media sites. By creating a voice for your brand and consistently posting content, you will help your brand grow because people will start to recognize your brand.

Another important aspect of brand building is developing a brand personality. Your brand personality affects how consumers think and what they say about your brand. This is what drives people to identify with your brand.

Personalize

Give your brand an identity. Engage with consumers and let them see and experience your brand’s personality. Create a brand that consumers want to identify with and provide them with the opportunity to co-create the values of your brand. This will help consumers feel like a part of the brand and give them a reason to engage with your brand.

Review

Marketing agencies constantly review their client’s brands and how well they’re doing. The fact is that brands have their ups and downs. Sometimes, brand strategies will work well and your company will benefit from it, and other times they fall short. Don’t become discouraged if your strategies don’t seem to be working; look for new opportunities and ways that you can improve.

Like any good advertising agency, consistently review your brand and find out what’s working. Make sure that you have clearly defined your brand, as well as differentiated and positioned it in comparison to others. Over time and through consistency, your company will grow and your identity will become clearer to consumers.

Sources:

http://www.coxblue.com/5-effective-brand-building-strategies-to-attract-customers-2/

http://www.brandanew.co/top-five-branding-strategies-used-big-players/

Feb 28
0

Why You Need a Content Marketing Strategy

By | marketing | No Comments

The marketing world is fast paced and ever changing. Keeping up with all the new social media platforms keeping up with the level of content needed can be a struggle for many marketing firms. Therefore, a strong strategy and skilled, hard-working professionals are essential in establishing an effective content marketing strategy for each client’s needs.

Brand

Branding establishes a company’s image for the public and what they associate with said company. Most of the content used for a client will be individually tailored to work with their specific brand. You wouldn’t write content about sports for a company who sells beauty products. Know your client’s brand and work your content to establish and maintain it.

Team Work

Like any company, it takes a highly skilled and well working team to create a content marketing strategy for marketing firms. Figuring out how many employees you need to balance the workload and clients are also important. Without a team that works together and effectively completes their work, it will be extremely difficult to keep up with your clients.

Fuel Traffic

The purpose of creating content for clients is to drive more traffic to their websites. The internet is a complicated web of connections. Hyperlinking and key words help to continue to build the web, while the writers are like the spiders who create it. The point is to try to show up more on google searches and increase awareness for the client’s services.

Authority

For marketing firms, establishing authority with your audience is essential to getting people to trust your client and continuing to read what you have to say. This means that you need to find sources and seem like you know what you are talking about. Even better, know what you are talking about and find a way to get that knowledge across eloquently and authoritatively.

Sources:

https://www.entrepreneur.com/article/278465

https://www.brightlocal.com/2017/03/02/content-marketing-benefits/

Sep 01
0

What Bigger Screens Mean For About Media Usage

By | advertising, digital marketing, marketing | No Comments

It seems like technology has been evolving for quite some time now — because it has. These advances have brought about a lot of innovation when you think back to how medicine, business and even things like music used to be.

As an advertising agency in Utah, we here at Fusion 360 wanted to get the dirt on how the evolution of screen size has impacted — and will continue to impact — media usage.

The Art of Multitasking

This day and age, the thought of only focusing on one thing at a time seems crazy. With cellphones, music and television, it seems like multitasking is more a natural way of life.

Because the average American spends over 12 hours per day using media, there really isn’t much time for Americans to do anything else without its presence. In addition, most screen interactions people have are now multiscreen, which means the media can be displayed on various devices of different sizes. This multiscreen phenomenon only further increases the amount of time spent with media.

What It Means to Have a Larger Screen

Smartphones especially have continually increased their screen sizes — so much that they now resemble a small tablet. Last year after studying 4,500 smartphone users, the smartphones that rocked the larger screens encompassed 11 percent of the 4,500 phones. In the last year alone, that percentage has increased so much that it is now 28 percent.

Larger screens mean more app usage. Social media apps are the most common, closely followed by navigation, video, retail and music. The larger screens are easier to see and use, making them a hot commodity.

Screen Size and Media Usage 

Today, the bigger the screen, the more tempting it is to interact with what’s on it. In America, people who have larger phone screens (4.5 inches and larger) use about 44 percent more data than those who still have the smaller surfaces. 

It doesn’t help that almost everything can now be accessed from your smartphone either; it only increases the amount of time we spend in front of the not-so-little screens.

Digital marketing companies and marketing firms all over the world should always know what prompts their audiences to interact with media. Whether it’s screen size or content, both play an important role. Noticing where your audience retrieves all this media should affect how marketing agencies go about their advertising and integrated media planning.

http://www.cnn.com/2013/11/18/tech/mobile/phone-size-data-usage/index.html

Aug 24
0

How Will Neon Signs Make Your Business More Successful?

By | advertising, digital marketing, marketing, Social Media | No Comments

When it comes to marketing strategies, there are endless ways for marketing agencies to be successful. Recently, some businesses have to turned to a bright and unique way of getting the attention they want.

Neon signs are the new billboards. These signs are often used to attract customers like a dragon is attracted to Jaime Lannister’s military (obscure “Game of Thrones” reference).

Neon Signage and Social Media

The neon signs used by businesses usually sport a quote or saying that relates to the company. However, because the signs aren’t directly affiliated with the actual name of the company, young adults are more likely to post with them or flash them across their social media.

After a while, these signs direct consumers to the company for the sole purpose of getting that “trendy” picture of the neon sign. In addition, social media is where people post trendy pictures and create their own personal brand and aesthetic.

Because these neon signs are vibrant, they create the perfect addition to any consumers’ social media platform. Essentially, thanks to these signs you could say (as the youth often do), “It’s lit.”

Unofficial Brand Ambassadors

These neon signs allow the business’s to turn their consumers into their own personal brand ambassadors without them even realizing it. It’s a perfect way to save money on marketing strategies while also getting the same amount of return and traffic to their business.

Moving Forward

Marketing agencies should always be on the look out for what the consumers are about. In order to be the most successful company, you must be able to basically read the consumer’s mind, which isn’t as hard as it once was thanks to the presence of social media and the invention of the neon signs.

In addition to knowing what the consumer wants, you have to know how they’ll react. If you, as an advertising agency, can manipulate your consumers to act exactly as you want them to, then you’ll be one step ahead of them and your competition.

Keep it lit, create the vibe and stay trendy, my friends.

 

Aug 23
0

Social Media in 2018

By | marketing, Social Media | No Comments

Social media has skyrocketed in the last decade, quickly becoming one of the most useful tools for marketing agencies around the world. Ever wonder where it’s headed? Let some experts tell you what they think will happen to social media in 2018.

https://www.youtube.com/watch?v=7rAaSOJDm_c&feature=youtu.be

Aug 22
0

Millennials and Marketing

By | advertising, content marketing, marketing | No Comments

It used to be all about Baby Boomers and how to reach them, as they were the largest generation of consumers who ruled the market like Cersei wants to rule the seven kingdoms. In recent years, Millennials became the largest living generation.

Now, just like Daenerys making the move to take over, digital marketing companies are trying to find the best way to reach Millennials and market to their needs and desires.

Later in Life

 At a digital marketing company, it is important to understand what is important to Millennials if they are a part of your audience. Many believe that Millennials are broke, which is not true. Something important to know about Millennials is they have more college debt, and plenty of credit card debt to go along with it.

As they continue to earn more money, they will be able to handle the debt. They will also make larger purchasing decisions later in life than in previous generations, centering around major events in life. For example, they may buy a house after they have a child, or buy a bigger car after two.

All About Quality

When Millennials are making purchases, they definitely prefer quality over quantity. They put trust in their friends and their opinions of the brands they purchase. Once they find something they like, they are loyal to the brand, service or company.

Reaching Millennials 

Marketing agencies have found the best way to reach the millennial generation is through social media. Creating campaigns and creative content on social media platforms is the best way to reach them. Going along with social media, millennials feel a social responsibility. They are more informed by social media and technology now more than ever.

You have probably heard enough about Millennials and how they are the up and coming generation. They are the generation to reach right now. Understanding Millennials, their brand loyalty, and their spending habits will help you reach these potential customers.

Sources:

https://www.elevatemybrand.com/blog-and-press/how-millennials-are-changing-the-digital-advertising-world

http://www.adweek.com/brand-marketing/how-millennials-are-changing-way-ad-agencies-work-163740/