Proliferation

May 16
0

Why Your Company Should Consider Joining Discussion Boards and Forums

By | advertising, Brand marketing, content marketing, Utah, Utah SEO | No Comments

They may not always look pretty online, but some of the top results for Google and other search engine searches bring browsers to online discussion boards and forums. While these boards don’t look authentic aesthetically, some of the posts you find within can be everything you need! Whether it’s a location you are trying to find that is off the maps or a specific recipe, some of the best and most personal answers on the internet are found on discussion boards and forums.

So how can your company utilize a resource like this? Do just as any digital marketing company would tell you to, create an account and interact with real people that are looking up things that relate to your company.

WHY?

The next question you may face is, “why?” What reasons are there for a company to put in the effort to get on the various boards and forums and start interacting? The answer is the same as why companies comment and talk to others on social media channels: exposure.

When you interact with others on social media, your contribution automatically builds a bridge with the users that see what you’ve said and they are then left with an impression (ideally a good one). These interactions are anything from making a relevant comment on someone else’s Instagram post to quote tweeting something on Twitter. It is already common knowledge that there are marketing companies, digital and social media focused, that include these efforts into their everyday marketing responsibilities. However, you should find it as no surprise that there are other marketing companies that do the same thing on discussion boards and forums.

In addition to an increase in exposure, when individuals in the cyberverse see your company making meaningful or humorous contributions online, they are going to create a relationship with you. Whether they follow you or not, an impression is built. When online interaction is done right by a company, most online users will simply see the company as a transparent, inclusive and genuine company that they can relate to.

Another Platform

Look, making contributions on discussion boards and forums is not that different from making contributions on social media channels, it’s just like another “social” platform. We’ve already explained that contributions on social platforms increases companies’ exposure and gives something online users can relate to, and it’s no different with these forums and discussion boards. Marketing companies that are ahead of the curve are making these contributions online already for their clients and you can do the same for your company, it might just take some research.

There is nothing stopping you from researching some forums and discussion boards that relate to your company’s products and services, but if you need any help with your marketing efforts, contact a marketing company like our own, Fusion 360.

May 15
0

The Basics of a Marketing Plan

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Marketing companies need to come up with effective marketing plans if they really want to nail down their target audience and know how they’re going to accomplish their business goals, as well as what those goals are. While these marketing plans are an essential aspect of any successful business, smaller businesses can find the task to be daunting, leading them to ignore the creation of a basic marketing plan altogether. Failing to make a marketing plan can be detrimental to a company, but marketing companies can help create a simple yet effective marketing plan to ensure that these smaller businesses don’t miss out on any marketing opportunities.

So, how exactly do marketing companies help businesses come up with a marketing plan? Well, it all comes down to the basics.

Researching Your Potential Market

Research is the backbone of any successful marketing plan. From product research to researching your target market, you have to put in a ton of time if you want to craft a strategy that can guarantee you results. Marketing companies are great to consult with about solid research, but you can also find resources online that will help you identify consumer buying habits in the industry, market size, market growth and decline, and current trends.

When it comes to your target audience, a well-defined audience description will help identify who your buyers are. Marketing companies recommend that you discuss at least two different levels of segmentation.

Identifying Your Budget

Budgets are where most businesses run into issues. Marketing companies suggest that when coming up with a basic marketing plan you put together a month-by-month schedule of what you plan to spend on your marketing efforts. Another important aspect when it comes to a budget is setting up a “red light” decision point. For example, establish a metric that tells you when you should stop if you’re not generating sufficient ROI.

Planning Your Tactics

To create a solid marketing plan, you want to make sure that your company creates specific tactics and then follows through. Tactics are actions that you have to take to help you accomplish your goals. One tactic that a business might use is deciding how they might utilize direct mail, email marketing, online advertising, case studies, social media marketing, and/or sponsorships.

Creating a marketing plan doesn’t have to be complicated to start, and as you get more accustomed to it, marketing companies can help you create more complex plans. If you’re in need of a marketing company to help you create a successful marketing plan, give us a call here at Fusion 360.

May 14
0

Lighting 101: Three-Point Lighting

By | advertising, Utah, Utah SEO, video production | No Comments

When an individual first start learning about lighting techniques, one of the first lessons they’ll learn will be about three-point lighting. By implementing this technique, they can take their video (or photo) shoot from an amateur level to a professional level. The thing is though, they can’t just set up three different lights anywhere around the on-scene subject and call it good, they need a little more instruction.

The three different lights consist of the key, fill and back light. As a video production company that shoots professional-grade videos, we understand the importance of the proper use of these three lights. We’ll expand on the role of each of these lights and how you can use them appropriately.

Key Light

As you may expect, there is a light that is going to act as the primary light to brighten up the subject of the shot, and this main light is known as the key light. However, this light doesn’t sit on top of or right next to the camera, but is placed off a ways to the right or left side of the camera — sometimes at a 45° angle. Amateurs may bring a light to their shoot but may not understand that a key light on its own might overexpose the shot. Video production companies and other professionals know that they need another light or two to balance out their shot.

Fill Light

The way professionals and video production companies control the effect of the lighting is by adding a fill light to the shot. In comparison, a fill light is much dimmer than the key light but it lightens up the shaded areas that are created by the key light. When you shoot with a key light and no fill light, you encounter harsh shadows that will oftentimes darken one side of a person’s face or other areas of a different subject. With a fill light placed on the other side of the camera (opposite of the key light), you can brighten up those shaded parts. Depending on how bright or dim you want the fill light, you ultimately control how soft or harsh the shadows will be.

Back Light

The two lights already mentioned really control how a subject appears behind the camera, but the third light, the back light, adds one extra dimension that completes the shot as a whole. This back light, also known as the rim light or hair light, is usually placed behind the subject but raised up above the camera’s view, casting light down from above the shot. Sometimes, video production companies and other professionals substitute the back light with the sun but then use a reflector or foam board to decrease the sun’s intensity. With light coming from above, there is more depth to the shot and the subject will look less two-dimensional.

Whether your a professional that works with a video production company or an individual with zero shooting experience, everyone understands that lighting enhances a shot. However, without three-point lighting, the end result will be missing that much-needed professional level. For any help with creating a professional video for your company, contact us today.

May 13
0

The Best Video Editing Software of 2019

By | advertising, Brand marketing, content marketing, SEO, Utah, video production | No Comments

Depending on your needs, the best video editing software is going to differ from that of someone else. Speaking in absolutes — “the BEST” — assumes that everyone has the same needs, however, the fact of the matter is that it’s a case by case situation.

If you are a beginner, you will not need advanced software, and a professional at a video production company is going to need something different than that of an editor in Hollywood. The needs of an Apple user that heavily relies on Apple products may alter significantly from PC users. be different as well. While the needs are going to differ from person to person, there are some characteristics and capabilities that set certain software apart from the rest. Here is what we think are the most recognized programs that give users the ability to do what they need in the most efficient way.

TWO DOMINANT EDITING PROGRAMS

We are four months into 2019 and video production companies still agree that Adobe’s Premiere Pro and Apple’s Final Cut Pro are the “best” editing software for professionals.

PREMIERE PRO — The reason this is oftentimes the first software people will talk about is because of its ability to support a variety of different formats, cameras, and devices, and its ability to work on multiple platforms. Further, Premiere runs on Macs and PC computers without difficulty. Whether its a commercial made by a video production company or a feature film made for the big screens, the advanced editing capabilities work for both. With the latest update to the program in 2018, editors are able to use HDR media, playback media faster, and still utilize its other main features (like precise color grading, VR editing, and audio layering). In addition to all of this, using Premiere is convenient if you use any other Adobe products.

FINAL CUT PRO — Apple’s highest quality editing program has a lot of similarities with Adobe’s Premiere. Like Adobe’s ability to work great with other Adobe products, obviously, Final Cut works nicely with other Apple software. It also supports HDR and RAW formats and a lot of other interfaces. As time passes, while Final Cut can execute some advanced editing, it is starting to be seen as a good developmental program.

We mention these two programs first because these are what the professionals at video production companies are using, and they will give you more capabilities than anything else. Nonetheless, as we said before, the needs of each person or entity are different. That being the case, beginners may not need Premiere Pro or Final Cut Pro, and Hollywood editors may need other editing software that specializes in CGI, 3D effects, and more.

OTHER Software for OTHER NEEDS

Here is a simple list of other software that beginners and/or Hollywood editors may consider to be a better program for their needs.

FOR BEGINNERS:

  • Avidemux
  • Shotcut
  • Rocketium
  • Nero Standard
  • Davinci Resolve
  • Video Pro X
  • Wideo
  • MacXvideo
  • Lightworks

FOR HOLLYWOOD PROs:

  • SynthEyes
  • PFTrack
  • Mocha
  • Boujou
  • Houdini
  • RealFlow
  • 3D Studio Max
  • Cinema 4D
  • Maya
  • Adobe After Effects

While these different programs may not be used by professional video production companies, they will still accomplish similar things for beginners and accomplish more for the industry leading professionals in Hollywood. Ultimately, there is a lot of different editing software, but based on your level and needs, the best program may differ from someone else. However, many video production companies, like us here at Fusion 360, would say that Adobe’s Premiere Pro is the best program to use in 2019.

Dec 14
0

5 Benefits of Hiring an Award-Winning Video Production Company

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So, you’re ready to commit to and film your video, whether it’s a commercial or just a recreational film, you want to get started as soon as possible. You personally don’t have a lot of experience in filming and editing, so you’re looking for video production companies that can help you out. There are a lot of reasons you should hire a video production company, but more specifically, there are a lot of reasons you should hire an award-winning video production company. They can help you create a video with quality out of this world and take a lot of the weight off your shoulders. Here are our top five benefits of hiring an award-winning video production company over one that has no awards.

Credibility

Obviously, if you are talking about award-winning video production companies, the awards are kind of a big deal. Awards show that these companies are credible and know what they are doing, and different awards have different sets of criteria video production companies have to match to be eligible for the said award. Knowing that the video production company that is or will be working on your video has past work that has not only passed these sets of criteria but won an award will help reinforce your confidence in their work.

In short, these awards recognize companies’ excellence and can demonstrate their excellence over long periods of time. Credibility is key when looking for video production companies, and looking at past awards is a great way to measure if a company is credible or not. Credible companies will be able to deliver what they promise when they promise it. You won’t have to worry about flakes or unreliable people; awards speak volumes. Here are just a few of the many awards we have won here at Fusion 360 Studios:

-One-time W3 Award winner

-Three-time Davey Award winner

-One-time Webby Ward winner

-Three-time Emmy Award winner

-One-time Mercury Award winner

-Twelve-time Telly Award winner

Practice Makes Perfect

As of this year, Fusion 360 Studios has been in business for 15 years! You don’t become an award-winning video production company overnight, or with your first video. It simply takes time. It takes trial and error and mistake after mistake until you finally find your groove. Once you do find your groove in the video production world, you start winning awards. And once you’ve started winning awards, you know you are doing something right.

So, what is the benefit in this case for you as a client to hire an award-winning video production team? Since these companies have been in business for a while, you don’t need to worry about being the guinea pig you might be at a newer business. Award-winning companies know what works and what doesn’t; as they say, practice makes perfect. Award-winning video production companies are about as close to video perfection as you can get. We have learned from our mistakes in the past and as a result, are going to help you have the smoothest possible production experience. Our process, content, and teamwork is the next level, and this will help make your video thrive.

The Process

Award-winning video production companies must be doing something right if they are winning all of these awards, right? One of the biggest things these experienced video production companies have an advantage in is the video production process as a whole. Similar to the practice makes perfect point above, experienced companies will know the best way to film your video. Since they have experience, they will know if your specific type of video will need extra time brainstorming if it will be better outdoors, and if you should schedule a few extra days of filming just in case there are certain technical difficulties.

Knowing these things ahead of time will not only save you and your team time and stress but also money. Last minute decisions, purchases, and changes add up in cost very quickly; something like hiring your whole crew for one extra day can cost hundreds if not thousands of extra dollars. Accidents happen, plans change, and things come up, you can’t always know how everything is going to turn out, and everything won’t always go seamlessly. Award-winning video production companies will know what to plan for since they have seen so many productions before. They simply know what works and how to best plan for mistakes, saving you time, money and stress.

Past Clients

Another really beneficial thing you get when hiring an award-winning video production company is that you have past client’s work to look at. Before even hiring the company, you can look through their portfolio and past work to see if you like what they do. You need to be able to work with a company that films and produces videos that fit your vision and style, so knowing what kind of work they do is crucial. You can also talk to the production company about including certain aspects that were in other videos that you liked into yours. Your video should turn out the way you want it to. Knowing what certain companies can and will do, along with what they have done in the past can help make the process smoother.

Client testimonials are also a great thing you can benefit from when looking into video production companies. No one knows what you are going to be going through as a client better than other past clients will. You can talk to them and see if their experience was good if the company accomplished all that they promised if they were timely and other questions you may have. Overall, having past clients and past work to look at is a great way to see if a certain video production company is the one for you. Check out some of our past work here.

Passion

The last and final reason hiring award-winning video production companies is a good idea is because they simply have the passion you need. We haven’t worked for 15 years straight for no reason. We are passionate about film, and this passion shines through in our work. The time and energy we take to make sure every video we create is the best quality that we can offer is crucial to us. Working with people that actually want to be at work and do their job will make not only your video better, but your time more enjoyable.

Through our passion, we have also created a unique way we go about our video production. We approach the process through our strategic brand messaging-mindset. This helps our clients get their video out in the world after filming and to make sure their film actually captures what their company is all about. Click here to learn more about the importance of creating a consistent brand. A lot of people create these amazing videos and commercials that are top-notch quality, but they lack in the aspect of branding and marketing their films. Video production companies that can ensure quality videos, brand incorporation, and after-film marketing are the best.

Overall, we hope we have made it clear to you why it is beneficial to hire award-winning video production companies over companies that don’t have awards. Award-winning video production companies have the credibility, have lots and lots of experience, know the ins and outs of the video production process, have a list of past clients and work you can look at, and they are passionate about their work. If you are looking to hire an award-winning video production company, contact us here at Fusion 360 Studios today. We’ll always ready for a new challenge.

Dec 13
0

Video Marketing: The Definitive Guide

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It’s no secret that company trends are starting to lean more toward videos over anything else. There are quite a few reasons for this shift: search engines favor videos, they get more shares on social media and they can help boost your brand extremely well. Not to mention that they are fun to make and create an approachable vibe for your company. Since there is a lot that goes into video production and marketing, we have created a video marketing definitive guide to help you along the way.

Why Invest in Video Marketing?

The first thing a lot of people ask when talking about video marketing is why? Why should I spend my money on this and why is even worth it? Well stated simply, it is very important and video marketing is totally worth it. Video production is directly linked to an increase in sales; people like videos. They are a lot easier to learn from and tend to be more interesting to us because of all the visuals. As a result, if your company takes the time and money to invest in video production services and create a high-quality video, your sales, along with website traffic, are likely to increase.

Videos also build trust, a key foundation of sales of any kind. Clients and customers need to be able to trust that you as a company have their best interest at heart and are willing to help them. A video is more likely to ignite and show emotion than text is. Because the viewers can either see other people or hear their voices, the trust you are striving for will come quicker. It is easier to see your company as people rather than an entity or some robot that emails back and forth with people- even if they are actors!

Video marketing is also good because like we mentioned earlier, search engines love videos. For example, you are 53 times more likely to show up on Google’s first page of results if you have a video. This can be tied to the fact Google bought Youtube a while ago. Video marketing is also a lot more mobile-friendly, meaning it is easy for people to access on their phones and tablets. The majority of people watch videos from their phones or mobile devices versus a computer, so naturally, you want your content to be able to be viewed on mobile devices.

Video marketing also makes it easier to explain things. You can fit a 1500 word blog in about a one minute video. Since people tend to have shorter attention spans, having all the information people need to learn within a few minutes makes it a lot easier for them to grasp than having a huge blog post to read. Not only will they have a harder time understanding your point, no one wants to read a really long article. Basically, simplicity is key and makes everyone’s life easier. Video marketing is also a really good way to showcase your product in a desirable way. With the right music, lighting, and angles, you can make anything, even a roll of toilet paper, look amazing.

How to Start

After you understand why you should incorporate video marketing into your business, you may be wondering how to go about it. There are a few steps to take to make a quality video and the biggest and most important is to hire video production services. Video production companies know the best ways to create videos that will leave a lasting impression on the viewers.

First of all, these video production companies have the skills and ability to create high-quality films. A low-quality, quickly thrown together video simply won’t get the same results as a well thought out one will. Viewers can see the difference, so spend a little bit of money and invest in video production services. They know what looks good, what types of equipment you may need, what visual effects will be beneficial, and what editing software will be best. They will also know how to incorporate branding into the video, a crucial part of keeping your company relevant. Learn more about branding here. Overall, the expertise and skill you get from video production companies are unmatchable.

Another part of hiring a video production company that is unmatchable is their experience. Sure, anyone can google how to make a good video and learn a few tips, however, experience can’t be learned so quickly. It takes time, and good video production services have been around and gained this experience. Even though you can’t plan for disaster or mishap, these video production companies, thanks to their past experience, know how to best address the issue. They can also judge if a certain shot will be better indoors versus outdoors or if the microphones need to be closer to pick up on certain noises or not. 

Once you hire a company, you can start planning out what you want to do. These video production companies will follow the typical stages of production: pre-production, production, and post-production. A big thing to remember is that even though you have hired experts to help, your voice should still be heard. After all, it is your video so your ideas should be included. In fact, good video production companies will make an effort to include your vision in the video, accommodating as necessary.

What Kind of Video Should You Make?

Lastly, let’s talk about some ins and outs of video marketing. First of all, there are so many different kinds of videos you can make. From demos to informational videos, there are endless options of how you can combine video and marketing into one thing. Depending on which video you decide to film, you can put it on different platforms. Remember to keep your audience in mind when filming and when posting, do what will help you get the most views and benefit your company the most.

Over time, you can track which videos get more views and entice more engagement so that you know what type of videos you want to spend your time on. In fact, before you even publish your video, you should set some measurable goals. If your goal is specific, you will be able to adjust it for the next video based on your results. There are a lot of ways to measure the success of your video: views, comments, shares, how many sales are linked to the video, completion rates and more.

Patience and consistency are key to successful video marketing. You won’t get the results you want overnight, and it takes time. In fact, trial and error are one of the best ways to do this. You can see what video lengths are the best and get the most engagement.  Again, video production companies can help you figure out which elements work best for you.

Overall, there is a lot that goes into video marketing, so it’s ok if you are feeling a little bit overwhelmed. But, it is important for your company to stay on top of current trends to keep your traffic and sales high. The best and easiest advice we can give you is to hire video production services to help with all of the stages. Don’t be afraid to experiment with different types and styles of videos. If you are ready to try the new and important video marketing but don’t know where to go next, contact our video production team here at Fusion 360 Studios today. We’re experts when it comes to creating award-winning videos.

Dec 12
0

What Makes a Top Advertising Agency?

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Brands rely on the most reliable advertising agencies to get them through to consumers in style and with efficiency. When it comes to digital marketing, companies like to know that they’re in good hands and the agency they hire will produce the results that they need to thrive in their respective markets.

So, what do you, as a brand, look for in an ad agency? When you’re comparing the best advertising agencies around, you should take multiple characteristics into account. Here is what sets apart the top advertising agencies from the rest.

A Talented Staff

You can’t have a successful agency without a talented staff. From writers to SEO managers and a creative team, A talented staffs’ work is reflected in their work. It’s important to assemble an effective and irreplaceable team because the work of each individual significantly relates to how much their clients’ businesses will grow.

Impeccable Communication

You can have all the talent in the world, but if your team isn’t communicating, you’ll see that your work will begin to suffer. Not only is internal communication crucial, but also the communication between the agency and the client. Generating solid communication enables the best advertising agencies the ability to keep up with client demands and depend on trust between the two parties through the bond they create. If the work and communication are there, then the client’s vision will be fulfilled.

Digital Presence

The best advertising agencies are those that embrace change. Traditional marketing is still around, but more people today are consuming their media through digital platforms. Ad agencies should be able to keep up with trends seen in the digital world and morph their work into something that will thrive amidst their clients’ audiences. 

Honesty and Transparency

The best advertising agencies value their clients and do everything to ensure their success. Two more key factors successful advertising agency have are honesty and transparency. An agency must be honest and upfront with their clients if they want to create that client-to-agency bond. It is important for agencies to make sure that their client is kept in the loop when it comes to anything regarding their business. From being able to look at analytics to being involved in the revision process, the client should feel as they have a say in what content goes out into the internet, and respectfully so.

The best advertising agencies take these factors and use them all to ensure quality and efficiency within their agency. If you’re looking to hire one of the best advertising agencies around, contact us at Fusion 360 for all of your digital marketing needs.

Dec 12
0

Corporate Videos: The Ultimate Guide

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Corporate videos are a big deal. They can help drive more traffic to your website, get you more customers, and help your brand become more relevant. Though all of these things are awesome, things all of us want, the process of creating a corporate video can be intimidating. There are a lot of things that need to be done before you can successfully release a video. Promotional video productions don’t need to be chaotic or confusing anymore because we have created a corporate videos ultimate guide to help you step by step create your dream video.

What is a Corporate Video and Why Do I Need One?

Corporate videos are simply videos that are created for a company. Their main purpose is to promote the company and contribute to their brand. Branding is a huge part of corporate videos, but we will talk about that more in detail later on. These corporate videos can be created for internal uses for the company, like instructional or announcement videos, or external uses for everyone else, things like marketing or recruiting videos.

The main reason you should invest in creating a corporate video is that it can help promote you and your company; it is one of the best ways to promote your business. Have you noticed that whenever you search anything, videos are one of the first things that pop up? Google loves videos, and it’s no wonder why. They are an easy and entertaining way to get information across to people. By not making corporate videos, you are actually hurting your company, more than you probably realize.

Hiring a Video Production Company

After you decide you want to film a corporate video, hiring a video production team is important. Promotional video productions can be quite the process. It can cost a lot of extra money and stress to do it all on your own, especially if you don’t have past experience with corporate videos. There are a handful of reasons you should consider hiring a promotional video productions team. Here are just a few of our top reasons.

First and probably most important, video production teams have experience and know what they are doing. This fact alone will save you so much money and time — two very valuable things. These companies have learned from their past mistakes, so they know how to avoid these mistakes now. They also know what looks good when it comes to motion graphics. Their experience will help make your video unique and next level when it comes to quality.

Next, these companies have sets of fresh eyes. Though this may not seem like a huge deal, it really can make or break the success of your video. You may not realize, for example, that within your script is terminology that is only understood by people in your field of work, or your products aren’t explained clearly enough to convince people to buy them. Video production teams will be able to come in with a fresh set of eyes and see the video the way others will.

Hiring a video production company comes with so many benefits that we couldn’t possibly fit them all here, so you can learn more about what video production companies can offer here and the benefits of hiring these companies here!

Stages of Production

There are three stages of production that need to take place whenever you are filming. It is important that you follow these stages to ensure the success of your video. Here is a quick break-down of the stages.

The first is pre-production. Pre-production is everything you need to do before you begin filming. From script writing to casting, pre-production is a vital step to the success of your video. Putting the time in here at the pre-production phase is how you are going to get the good results at the end. In essence, pre-production prepares for mistakes before they occur in the production stage. No one ever complained that they were too prepared for anything.

The production stage is just that — the actual production of the video. This is when all your planning starts to come to life. You actually get to see all the planning come to fruition. Shooting your video can take a couple hours to a few days, it depends on how well you planned if you and your team have video production experience, and how long and complex your video is going to be.

Post-production is the last stage in promotional video productions. This stage includes everything you do after filming. From editing the motion graphics to advertising and marketing the video (we will touch on the marketing aspect of corporate videos at the end so hang tight). Editing, like filming, can take different amounts of time. Be aware that it can take a really long time if you have a lot of edits you want to be added into your video.

Branding

See, we told you we would come back to branding. Branding is one of the most important things you can do for your company, whether you are filming corporate videos or not. First of all, branding improves recognition. Think of things like the Nike swoosh or the golden arches of McDonald’s, no matter where you are in the world, people will recognize these brands. These are examples of super successful branding campaigns. Videos that provide quality exposure to your company is becoming one of the most essential techniques to market your company’s product or name — in other words, an essential way of branding.

What branding does for your company is it creates trust. People are more likely to trust a company that has consistent and credible branding rather than a company that doesn’t know its own identity. People are more likely to hire or buy from you if they have heard or seen your company brand before. Even if it is a subconscious thing, studies show that consumers are more likely to go with your company over another random one if they recognize your brand.

Branding doesn’t need to be hard. If you aren’t sure how to create a brand or how to maintain and include your brand into your content, hiring a digital marketing agency could be a very good idea. These companies will be able to work with and help improve the brand you already have, show you how to incorporate your pre-existent brand more frequently, and help you brand your company from the start. They will be able to help you no matter what stage your brand is at. Contact us here at Fusion 360 Agency if you need help with brand development, we would love to help you!

Promoting Afterwards

Let’s say you have finally finished your video. You’ve gone through hiring your video production company, included your brand in your film and finished almost all three stages of the video productions. Now it is time to work on promoting your film. This can come in a lot of different forms and no matter how you decide to do it, it is crucial that you make time and effort to promote your video.

Without promoting your video, it won’t bring in the traffic you worked so hard for. You will have spent all this time and money for virtually no reason as no one will ever see it. Hiring a marketing agency at this point is a good idea. Marketing or advertising agencies are experts in getting your content out to the world; they will know the best way to get you the most views. Hiring these marketing companies won’t end up being as expensive as you may think at first, especially because you can get a lot of business and traffic because of the video promotion.

Overall, corporate videos boost brand recognition and traffic to your site or business. In today’s society, it is critical for you as a company to create these corporate videos. There are a lot of steps you can take to help make the process easier, and if you need any more help or have any questions about this guide, contact us here at Fusion 360 today.

Dec 10
0

VSO Take Your Location Into Consideration

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Did you know that 50 percent of online searches are voice searches? If this doesn’t make you believe voice search is a huge deal, we don’t know what will. If you are new to voice search, click here to learn more about what it is. There are a lot of ways to optimize your voice search, but how can you make sure your business is being represented when the location is brought into the equation?

Google has released a number of algorithm updates throughout the years. Though they all play a super important role in search results, the update called Pigeon is crucial to the location aspect of it. Pigeon was released in late 2014 and helped to make local businesses rank higher on Google. This offered local listings the opportunity to get more clicks and business than ever before.

Some of the most common types of voice searches are things like “dentist near me” or “grocery store near me.” People don’t want to look up restaurants and be sent two hours away when there is one just down the street. There are a lot of things you can do as a company to help bump up your ranking on Google and other search engines, especially when the location is in the equation. One of the best ways to do so is to hire voice search optimization agencies. These agencies can make sure your business is available on different platforms and search engines (Google, Bing, Yelp, etc.)

The majority of voice and normal searches are on Google these days. In fact, Google searches make up 64 percent of all search engine searches. Making your website available on Google is important, but it should also be available on all the other search engines for potential customers that use those. You want to make sure your message is reaching as many people as possible. Voice search optimization companies can help you figure out how to do this if you aren’t quite sure.

Voice search optimization agencies are companies that optimize content for a living. They are simply experts at doing this kind of thing. Coming up with keywords that will get you the most results is another thing they can do. Keywords are crucial for companies to use if they are wanting to get traffic of any kind to their site or business. Often times, these companies will encourage and help you take advantage of the popular “near me” search feature. Including these types of words will help your ranking to get higher on Google.

There are a lot of different things you can do to help optimize your website and voice search in relation to location. If you feel like your company could use some help or you aren’t quite sure how to go about some of the tips we gave above, voice search optimization companies are here to help. Contact us here at Fusion 360 Agency if you have any questions.

Dec 08
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Inside an Agency: Video Production

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Video production is a big part of advertising agencies. There are so many ways to successfully advertise your company or business today and one of the best ways to do so is by creating videos. Good advertising agencies have the tools and abilities to create quality videos that will promote your product or service successfully, and there are actually quite a few steps in creating successful videos. Let’s touch on the five main ones: Development, Pre-Production, Production, Post-Production, and Marketing.

Development

The first thing you and your video production team need to do is to develop ideas for your shoot. Some of the things you will want to discuss and have decided by the end of this step are who you want in the video, who your audience is, what your budget is, and what your end goals are. In this step, it crucial for you as a client to speak up and get your ideas across to the video production team.

Pre-Production

The next step for video production teams within advertising agencies is the pre-production stuff. This step includes anything and everything that needs to be done before filming to ensure success. Things like script writing, auditions, hiring and preparing a crew, making schedules, buying equipment, selecting wardrobes and more. This is a very important step as it includes a lot of things that are crucial to the video’s success.

Production

This step may seem pretty straightforward. The production step is simply that- the production; the step when all the preparation proves to be worth it. Directors and producers work together to film all the shots and scenes needed for the video. Obviously, depending on the video, the production step may take different amounts of time from a few hours to a few days. It is still important at this stage, as it is at all stages, to make sure you are communicating with the director and producer to make sure your video is going the way you want it to.

Post-Production

Again, this step may seem pretty obvious. Post-production at advertising agencies is when editors go into the footage and edit it. They add visual effects and music. edit out mistakes and adjust color. At this stage, video production teams also generate publicity content (depending on your video.) Like the other steps, post-production can be pretty quick or it can take a lot of time, depending on your personal situation.

Marketing

This last step of video production in advertising agencies is very important. You have spent a lot of time and money producing a quality video, you want to make sure people see it, right? At this point, we shift our focus as creators from video production to advertising. We work to make sure your desired audience gets the chance to watch your video.