Proliferation

Video production companies across the nation know that in order to create stellar content, you have to be able to switch it up. While it is important to establish your own style and find that video marketing niche, your team should aim to create something unique every time and there is no better way to do that than to use different video styles every now and then.

Considering different video styles tell different stories, some styles work for some but then other styles don’t work for other clients. So, what do you do when your go-to video template isn’t pulling in results across the board? No need to worry, we’ve got you covered. Here at Fusion 360 Studios, we know what clients want, and we know what the people want!

Here are the most common video styles that video production companies should be familiar with and the equipment they require.

Motion Graphic Videos

Purpose – Motion graphics are almost like infographics — they’re meant to tell a story and provide the audience with information while adding some extra zest to the visual’s aspect. Video production companies should consider using motion graphic videos when there is a lot of data to be presented but don’t want to overwhelm the client’s audience with a hefty infographic.

What You’ll Need – In order to create these awesome motion graphics, video production companies should have access to a computer which is strong enough to run and handle software such as Adobe After Effects, Adobe Illustrator and Photoshop. Though these are industry standards, you can also use other more advanced software such as Maxon Cinema 4D

Live Action News Style Videos

Purpose – Live action serves more of a personal purpose — it helps brands connect with potential as well as already existing consumer bases, which attracts customers. People want to feel like they’re more than just another number to your company, and live action videos create that sense of care between brand and consumer. Video production companies should talk with their clients about shooting things such as behind-the-scenes looks, one-on-one interviews with the CEO, testimonials and so on. Pretty much anything that shows real faces is a win.

What You’ll Need – Obviously, you’ll need more than just a computer for this type of video. Live action style videos are going to require video production companies to pull out the full arsenal. You’re going to need a camera to capture the visuals, a microphone(s) to get the audio, a tripod for balanced/still shots, lights to ensure your video lighting quality is top-notch and of course professional video editing software such as Adobe Premiere Pro to craft the final project.

Typographic Videos

Purpose – These videos fall in the middle of infographics and motion graphics; they are more advanced slideshows that tell a story and provide the audience with information by using still pictures and text. Brands may often prefer these types of videos if they’re trying to get a good chunk of information but don’t want to distract away from the text by using fancy animations found in motion graphics. Instead, the images used in these videos are specifically tailored to support the text which is on the screen at the moment. Video production companies can often create these videos in a shorter period of time than the other two, but they can be just as effective and look just as clean.

What You’ll Need – You’ll need minimal equipment to achieve this type of video. Nothing more than a computer and a software program like Premiere is required, but if you plan on capturing your own images, you’ll need to bring along a camera, different kinds of lenses depending on the shot, and perhaps some lights.

Video production companies shouldn’t rely on just one video style to cover every single one of their clients; video styles play a huge role in the message you’re trying to convey, so it’s crucial to weigh your options and select carefully. If you’re looking to get video work done for your brand, contact us here at Fusion 360 Studios; our award-winning video production team is the most versatile on the market, and we’re prepared to take on any task.

Social media marketing companies exist to help brands grow and reach their full potential, but how exactly is that done? Is there a formula that works for every brand? Unfortunately, each company is different and alongside that, each brand’s consumer is different as well; you can’t expect the same process to work for various brands. However, there are few tips that are basically universal when it comes to producing awesome engagement rates.

Here are three of the most effective tips when it comes to doubling your engagement rates that all social media marketing companies should use to their advantage.

Use High-Quality Visuals

Social media today is all about who has the best pictures, videos and graphics, especially on platforms like Instagram. People process visuals 60,000 times faster than they do plain text, so it’s obvious that social media marketing companies that go heavy on the visuals are going to succeed more than those who don’t. Another — not so surprising — stat is that online consumers can only retain around 10-20% of the information that they see online but when you add visuals to the equation, suddenly that percentage goes up to 65%.

Of course, this doesn’t mean that social media marketing companies should just flood the internet with poorly designed infographics and outdated memes, these companies need to devise strategies and create bulletproof content to really reap the benefits of utilizing visual content.

Conversation Sells

Engagement doesn’t just come to you, you have to make an effort to get people interested and involved in your content. Conversational posts that ask your followers and potential followers a question in the caption or actual image makes your posts seem more personal. When your videos and pictures create dialog, then you’ll notice the sparked reaction in your audience. The best thing that social media marketing companies can do to make their content more appealing and personal to their audience is to come up with engaging captions for their content.

Don’t Be Afraid of Facts and Statistics

The best way to truly reach your audience is by educating them on your brand, product or service. One of the best ways to do this is to create content based around interesting facts and statistics about your brand. You are probably more likely to scare off potential consumers if you don’t give them some of the facts and stats that your brand has. People are bound to trust something if they know more about it, so make sure that you really put yourself out there to start building that trust with consumers. The more you gain the trust of your target audience, the more you will see a rise in engagement rates.

Doubling your engagement rates takes time and effort but with these tips you should be on the right track to grow your brand to it’s full potential. If you’re looking to get help with your company’s social media, don’t hesitate to contact us here at Fusion 360 Digital Marketing Agency — we’re the top of the food chain when it comes to social media marketing companies and we want to help your brand succeed.

One of our favorite things to do here at Fusion 360 Studios is to talk about the film industry, specifically, how major video production companies are always reaching new heights when it comes to special effects, production strategies, and immersive storytelling. The major productions companies such as Universal and FOX help inspire smaller video production companies and advertising agencies when it comes to implementing amazing VFX into brand videos and advertisements.

Movies today have been especially impressive when it comes to film effects; with the production of new hardware and the development of more intricate software, it’s expected to see certain effects trickle down to lower budget productions each year. Here are some of the trending film effects you should expect to see in 2019 and how major video production companies have utilized them, as well as how smaller agencies can use them to vamp up their own projects.

“Invisible” Effects

When you think of effects, you think of things that you can see, right? Well, a popular group of video effects that have been trending for a while — and will probably become a trending effect in 2019 — are “invisible” effects. These effects are designed to not be seen — they’re used to remove on-screen visuals that don’t belong in the shot. It may not sound like much of an effect, but it salvages shots and serves various purposes.

This “effect” is most definitely going to be a trending film effect in 2019, as it can greatly help speed up the post-production process.

De-Aging Effects

Movies like Rogue One: A Star Wars Story, Captain America: Civil War, and Blade Runner 2049 have all used the so called “Benjamin Button effect.” This film effect helps reverse an older actors age to help filmmakers be able to fulfill scenes that require instances where the actor needs to be portrayed as their younger self.

This effect will surely become a trending effect in 2019, especially in spin-off films or prequels that may come into development.

Digital Characters and Virtual Humans

Technology today has been able to bring us some of the most advanced CGI known to man, and it’s no surprise that 2019 will be a huge year for digital characters and virtual humans. It has already been done in the past, in films such as Furious 7, War for the Planet of the Apes, and Guardians of the Galaxy, and the need for virtual characters in upcoming films such as The Lion King, Alita: Battle Angel, and Avengers: End Game is as prominent as ever.

Practical Effects

There are some effects better left to computers, and practical effects help create things like dramatic explosions, you know, things too dangerous to replicate in real life? With the crazy line-up of superhero movies set-up for 2019, there is no doubting that practical effects are going to be a huge trend this year.

Trending effects trend because of their practicality and their success in the film industry, so when you go out and watch a movie this year, keep your eyes peeled for these trending film effects in lower video production companies’ content!

No business person in their right mind would downplay the importance of branding. Whether it be a national, regional or local company, the brand you create is what people will associate and recognize your company by. Top companies around the globe use tactics from commercials with taglines to hashtags on Instagram, but branding does not have to be as large scale as this. Brand films made by video production companies are a great way to start building your company’s presence within its region and industry.

Why Your Company Needs a Brand Film

Our society is full of companies and individuals alike that are looking for the best products to use. A lot of the times, these individuals or companies will turn to online content in order to find what might be most fitting for them. The statistics on video engagement is INSANE. Never before have so many people searched for videos that will give them exactly what they want. If you are able to create a video that connects your company’s brand and/or product to the viewer, then you will have a video that has a chance to bring in a lot of business. However, these videos need to be high-quality, or else consumers are not going to trust you. People naturally correlate the execution of your video with the overall quality of your company. This is why it is important for you to consider utilizing a video production company to help you out.

Where to Place Your Brand Film

Some people may think that creating a commercial would be the most efficient way for people to see your brand video, however, that is not necessarily the case. Plenty of companies, big or small, create videos that are only viewable on their website or social media channels. In fact, others place their videos on accounts like Vimeo and share a branded video only to those who would be interested — like potential clients. The placement of your video really depends on the product you are trying to sell to others. For example, a lot of business-to-business products do not need to be televised but are great when shown in a meeting with that new potential client. If you are promoting a video that your company produced incorrectly, it might actually end up hurting your reputation. If you are unsure about where you might what to advertise your brand film, ask the video production company you work with and they should be able to help!

If you end up creating a video that is lacking in execution and you over promote it, you might as well put up a sign up in front of your building that says, “STAY AWAY.” In today’s world, you have to have good video productions in order to help people engage with your brand and product — hence the high demand for video production companies. Whether you decide to hire a video production company or not, just be aware that any video that you intend people to see will be under heavy scrutiny. Nonetheless, it is not too hard to find a solid company that can take a look at what your brand has to offer and then help you create the video that you were looking to make!

The digital world is changing so fast, that there are ongoing development strategies in digital marketing.

There are lots of different methods to creating a clever logo. Success won’t be instant, but it’s possible.

Follow these social media marketing tips and get faster and better results!