Proliferation

May 19
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SEO Horror Stories: What We Can Learn From Them

By | SEO, Uncategorized, Utah | No Comments

 

SEO, as with anything else business related, can go bad quickly. When it does, the results can lead to a maelstrom of havoc the business then has to clean up. From Utah to the Big Apple, any business can learn from SEO horror stories.

Night of the Living Blog

Search engine optimization is still a new enough concept that not everybody who works in business understands how it works. Because of this, a well-meaning public relations person sent out a press release that was meant to be a one-time blog. The press release was reprinted on a massive amount of traffic driving spam blogs and websites, causing mass confusion to customers and management alike, as they tried to clean up the mess.

The lesson here is that if you are partnering with another part of the company to work on SEO strategy, make sure they understand everything you’re doing before they release something meant to be helpful as a plague to all mankind or your little Utah business will be just another victim of the internet.

So, I Married an SEO Manager

Back in the early days of Google, and thus the early days of Search engine optimization, the penalties were harsh for anybody who broke one of Google’s strict rules. Before you could access the world from anywhere, fixing the problem usually meant being present in the office, even if you’re on your honeymoon.

One manager found this out right after getting married, when he realized while relaxing with his new wife that he made a mistake on a website. By the time he got back the company had been heavily penalized and traffic was at a trickle. It took him weeks to work out the problems. Moral of the story: Always have a team with you, so if someone needs to escape Utah for a romantic weekend with the missus, you’ll be covered.

May 07
0

Gender and Color

By | advertising, digital marketing, SEO, Utah | No Comments

Selecting the color of your logo, advertisements or even social media posts can be a big deal. The colors your advertising agency uses often determines part of the audience’s reaction and reception. Knowing which colors to use in order to get the desired result will take your advertising agency to the next level.

From Utah to the Southeast, colors hold different meanings for different groups of people, different locations in the world and different genders. Knowing what colors mean to your target audience, be they male or female, local or national, could be the difference between a wildly successful advertisement and a total flop.

May 06
0

What Social Media Site Is Best for Your Business?

By | advertising, digital marketing, SEO, Social Media, Utah | No Comments

The most successful digital marketing agencies in the country know that no two clients are the same.

 That’s true when it comes to branding, voice, marketing, advertising and also choosing the appropriate social media channels for your client. Channels like Facebook and Twitter are pretty universal to have for all clients, but some companies might thrive greatly by posting videos on their YouTube account or by having boards on a company Pinterest.

 How you find out what social media site is best for you is pretty simple: Find out what your voice and demographic is, and see what site best facilitates your mission.

May 05
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6 Ways Fonts Makes Your Website Better

By | Uncategorized | No Comments

There are so many elements of successful website design to think about. What colors work best? Which graphics will draw in visitors? What layout will best display the information? The list goes on and on and on and on. It’s such a long list that it’s easy to forget an element or two.

Font choice may seem like a small thing, but it is crucial for a great website design. Your site will never get high traffic if the people visiting it can’t read what you have to say. It doesn’t matter how great your website is if your font is terrible.

May 03
0

The Stories Behind Some of the Best Celebrity Stage Names

By | Uncategorized | No Comments

What’s in a name? Well, Shakespeare, a lot actually. Marketing agencies know that a name can make or break a product, company or career. It may seem silly that a few words could define so much, but think about it. Words convey so much power. Would you shop at a store called “Lots of Cheap Clothes?” Maybe. But you would be way more likely to shop a store called “Ross Dress for Less” or anything with the word “outlet” in its name.

Celebrities understand the power of a name better than anyone. Many of them entered the world of entertainment after adopting a new moniker. Some have changed their names after being famous in an effort to transform their brand. Here are the stories behind some of our favorite celebrity name changes.

May 02
0

Three Great Ways to Make Your Content Posting Less Boring

By | content marketing, digital marketing, Utah | No Comments

No matter what you’re selling, content marketing has become a crowded industry. It’s crowded because marketing agencies see the great benefits of getting brands out to new audiences. Unfortunately, that has led to a lot of content marketing that is being pushed out in boring and dull ways.

Luckily, we know a thing or two about making producing, publishing and promoting good content (because we kind of do it every day), so here are some tips to making content promotion a little less boring.

Tip #1: A Picture Is Worth More Than 1,000 words

Time after time, social sites such as Facebook and Twitter have shown that marketing agencies that utilize images with their content will get better engagement among users than content without images. The reason is pretty simple: reading’s boring. Ok, not boring, but an image that utilizes a powerful and well-written headline can make user entranced with your post, and they won’t hesitate on clicking on your content.

Speaking of well-written headlines…

Tip #2: Master the Art of a Headline

Writers tend to not give too much thought to what their headlines should be because they’re focusing on writing great content. But if you want your content to be seen, you better spend a good amount of time coming up with a great headline too.

They’re difficult to come up with, because headlines have to wear multiple hats. They have to be intriguing while not looking like click bait, and they have to make your content seem unique or worth reading. It’s a tricky thing to master (some marketing agencies still don’t know how to make great headlines), but once you do, you’ll see your content shares go up.

Tip #3: Be Unique

When making content, you shouldn’t think about producing something you’ve already seen before. Try and come up with content and ideas that are out of the box. Writing more unique content will in turn give you more unique visitors to your website, and you’ll get audiences of all types flocking to your social media sites to see what’s the next best original piece you’ve written.

Feb 23
0

Get Started With Livestreaming Video

By | Uncategorized | No Comments

Step aside Facebook photos and Instagram. Livestreaming video is the new frontier in social media. Statistically, people are way more likely to stop and watch a video in their newsfeed than anything else. Just ask any of the nation’s top marketing agencies.

Photos are great, but video is awesome. Maybe it’s because video makes us feel like we are really there experiencing something. With livestreaming video, we practically can be there experiencing something in real time.

Livestreaming video is a new tool. With all new tools comes a time of experimentation as the general population figures out what works and what doesn’t. As you enter the world of livestreaming video, here are a few tips to get you off on the right foot.

LIVESTREAM-01

Feb 23
0

RFPs: They’re a Thing of the Past

By | Uncategorized | No Comments

Businessmen shaking hands

If you’re a brand searching for the right marketing agency with an Request for Proposal (RFP), you’re out of touch and dragging dead weight.

Brands often spend months getting a traditional RFP put together, which no longer cuts the mustard in a world where the media landscape is changing at a rapid pace. Those wasted months creating an RFP could be critical to raising your brand’s awareness through constantly evolving, modern digital marketing techniques.

Not only do RFPs waste valuable time, they potentially increase employee stress levels and workloads as employees are asked to help organize an RFP on top of their regular duties, often resulting in low employee morale and work output.

Marketing Agencies Know What They’re Doing

RFPs can be aggravating to those who have already spent years working and studying in the digital content marketing arena. Many digital marketing companies view RFPs as naive and condescending when, through those proposals, a brand assumes that it knows exactly what marketing hurdles it faces and solicits a narrow, ready-made solution.

While it can be useful for a brand to use an RFP to ask advertising agencies for basic info like client lists, case histories and strategic approaches, brands should instead look at an advertising agency’s willingness to adapt to changes in the media landscape.

Brands looking to hire digital marketing firms should seek those that develop and utilize forward-thinking, dynamic and unique communication strategies — not just those good at responding to a complex RFP. Creativity and out-of-the-box thinking are also discouraged through the traditional RFP approach since they are so formal and rigid.

Perhaps RFPs would still make sense if people didn’t have the ability to communicate instantaneously via the internet. Brands can now search for content marketing companies online, check out their work and list of clients, then email or message ideal candidates and set up a quick meeting, eliminating the wait time and costs associated with an RFP.

 

 

Nov 23
0

Snapchat’s Newest Snap-tics

By | digital marketing, Snapchat, Social Media | No Comments

All you have to do is point at your designated target, zero in and shoot — with the camera in your Snapchat app, of course — to paint the world around you with colorful animations. Lenses have always been the best part of Snapchat.

As digital marketing firms begin implementing Snap-tics (Snapchat tactics) into their strategic marketing plans, there is a whole new world of possibilities available. Always remember the 9th of November, also known as the day Snapchat graced the planet with their new world lenses.

What Is a World Lens?

With 150 million daily users, Snapchat is the social media platform that seems impossible to beat. Instagram’s newest Stories feature attempted to break into the market. However, with Snapchat’s innovative features rolling out regularly, digital marketing firms are eager to make the platform work for them.

These lenses are slightly different than your typical Snapchat lens. Instead of face augmentation, your background world will be morphed into something new. Bring the drab of the grey world around you through the transformation to especially fabulous.

As Nick Gambino from NewsWatchTV so simply stated, “It’s basically adding an acid trip to the whole captured moment.”

The Anticipation Is Killing Me

It is assumed that the world lenses are simply a hype machine for none other than Snapchat’s new Spectacles. The second attempt at something similar to Google Glasses will retail at $130. These Spectacles will record moments of your daily life to be saved to your “Memories” file on the app.

This is yet another tool in the arsenal of digital marketing firms across the country. Snapchat continues to prove that it’s less about the financial backing or who did it first, rather it’s about who did it better.

With augmented reality glasses, adding a sleeping cloud that vomits rainbows to your personal world can be as easy as clicking a button.

Nov 14
0

Is the New iPhone on its Way to Being New Coke?

By | advertising, commercials, marketing | No Comments

Introducing, the newest member of the iPhone family — it’s the only phone on the market that will literally force you to buy Bluetooth headphones. Heck, why stop there? While you’re at it why not buy a new car stereo with Bluetooth capabilities so you’ll be able to charge your phone and listen at the same time as you roll down Utah roads?

It’s no secret that the iPhone 7 is getting mixed feedback. We were all expecting innovation that would make Steve Jobs proud. Instead, we felt the sting of an insult as they made us all aware that our technology is outdated and we’re behind on the times.

The cherry on top is the fact that users are finding their headphones crashing since the newest iOS update. As technology continues to grow, advertising agency employees are anxious to see if Apple’s courage is warranted or if this change will fall into the same category as the epic embarrassment that was “New Coke.”

The “New Coke” Debacle

Take a step back in time when Coke decided to take a risk with a new formula. Their advertising agency had the task of creating a campaign that displayed their courage. Sitting in the number one seat for soft drinks, they felt comfortable with their decision.

After 77 days of protests from their loyal followers, and jabs from Pepsi — whose product took over the number one spot — they admitted it was a mistake brought the old formula back. As an ode to the memory of these dark times, any time a product is classified as an astronomical failure they’re given the title of “New Coke.”

Is iPhone Following in Their Footsteps?

Over the years there isn’t an advertising agency who has been able to beat the brand of exclusivity associated with Apple. Their followers are comparable to the devoted Coke fans that were behind bringing original Coke back. In a world where only the strong survive, the headphone jack that’s survived for decades is putting up a fight.

Only time will tell if the innovation sticks or if the insult “New Coke” is replaced by “iPhone 7.”