Previously on ‘Celebrities With Way too Much Time on Their Hands’, digital marketing firms watched on the edge of their seats as Kimye and Taylor finally shouted “We Are Never Ever Getting Back Together”.
Something about a released video on Snapchat and a naughty song lyric ended with Kimye nearly committing a felony and Swift destroying her image of America’s Sweetheart. Should T-Swizzle disappear for her own good? Or is this the ideal opportunity for a rebrand, since she hasn’t released new music since 2014?
Master of Personal Brand
If you can see past the “Teardrops on Her Guitar” after being involved in Kimye’s most recent attempt at character assassination, you will see why digital marketing firms everywhere marvel at her personal branding talent. This country star turned pop princess mastered the formula of defining who she was well before getting interrupted at the VMAs.
Taylor went with the times when she decided to use social media to connect with her audience. By regularly engaging with fans and sending out replies like no other star had, she developed a loyal fan base. The personalized experiences are exactly what digital marketing firms hope to attain for their clients.
The partnerships she forged allowed companies like Coke, Twitter and Target to profit from her popularity. She was also able to advertise her 1989 tour on television. The mutually beneficial relationships don’t stop there. Taylor used her voice to fight for all artists on Apple Music in receiving proper loyalties. With the backing of both communities, it’s surprising that her brand is even in question.
Rebrand?
Those watching on the sidelines are contemplating whether the “Bad Blood” is going to be too much this time. Will Swifty be able to “Shake It Off”? I don’t know about you, but I’m feeling a 22-track punk rock revenge album. Swizzle, don’t let me down.
