Proliferation

Apr 04
0

Different Roles at a Marketing Agency

By | advertising, content marketing, digital marketing, Social Media | No Comments

Before you get into the advertising or marketing business, you need to know the basic mechanics of how a marketing agency works. Marketing companies come in all shapes and sizes, but most follow a similar structure that has been proven to work, no matter how many people they hire. Smaller companies will often have one person wear multiple hats, or one person that does everything an entire department would. Larger agencies will have each department broken down for efficiency. Either way, the fundamentals for the ad agency model works. Here at Fusion 360, a digital marketing company, we know how important the different roles are to build an effective agency. Here are some of the key roles:

Account Director/ Manager

Management of a marketing company is extremely important. Without a solid manager, the whole ship will go down before it even gets going. An account director or manager is responsible for managing the agency’s relationship with its clients and accounts. The account director is the one who delivers the creative work and content to the client and makes sure it fits their wants and needs. They deal directly with the client to address any problems that may arise and develop a solid long term relationship with clients.

Web Developer/ Web Designer

Web developers are programmers who create applications and programs for their clients’ websites. These individuals are well versed in many different program languages, such as HTML, CSS and creative software. It is important to find a web developer who is skilled enough that they can create custom codes and build a website from scratch. A marketing company that really wants to do well will definitely need a web developer to run their websites and make sure everything online functions properly.

A web designer is similar to a web developer, though, their skills may not be as in-depth as a developer. A web designer typically has both technical and creative skills. They focus more on making websites aesthetically pleasing and functional for easy use.

Social Media Manager

The social media manager is responsible for managing all social media marketing. A social media manager has to be acutely aware of social, cultural and digital marketing trends as they constantly evolve. A social media manager has to be an expert in communication in order to attract and engage their target audience. They also have to be pretty creative in order to create quality content in the form of texts, images and video. Marketing companies need a social media manager to stay up with trends and market their brand socially.

Graphic Designer

Graphic designers are in charge of creating all the visual content to market the brand. They come up with ways to get messages across in print and digital media through color, imagery, text and formatting. Graphic designers are in charge of the overall digital marketing projects.

No matter the position, each is essential to make a marketing company really work. There are more roles that can be filled at a marketing agency but these are just some of the major ones for any size agency. Here at Fusion 360, we understand how important each role is to build a great marketing company. If you are wondering how to get involved in the advertising or marketing, reach out today and we will help you!

Apr 03
0

Questions to Ask When Selecting a Marketing Agency

By | content marketing, SEO, Social Media | No Comments

Working with any other company can be a little scary, however, going through a few simple questions can give you loads of relief. In this case, we assume that you are looking to work with a marketing company, but where do you start?

Below is a short list of questions that you need to ask yourself as you go about trying to find the right company for you.

QUESTION #1 — What Needs Do You Have?

If you are looking to hiring a marketing company to help bring more attention to your company or product, you probably have a variety of needs, but what are they? Are you looking to promote a specific product or service? Are you trying to establish your brand among potential clients/customers? Are you wanting to gain an online advantage over competitors? Or are you in need of professional help with video producing and social media? Marketing companies usually have a particular niche with something like video production, digital content, social media or product expertise. Whatever your needs are, you want to match that need with a fitting agency. Educate yourself on what capabilities these agencies have and how they might be a benefit to you.

QUESTION #2 — Who will Manage Your Account?

When you start allowing others to take on a role of representing your company name and product, it can take a minute to feel comfortable with it, after all, your product is your baby in a way. You wouldn’t let just anyone babysit your child — you need to find individuals that you trust. Whether it’s a babysitter or a marketing company, you will have a lot more confidence leaving your prized-possession in the hands of someone experienced and responsible. Try to find reviews or any other indicator that measures the quality of work of the agencies you are looking at.

QUESTION #3— Do They Communicate and Deliver on Their Services?

When you choose to outsource your marketing, the price you pay better be worth it. What services do they offer and are they able to back it up? A good indicator of this is how well they communicate with you. If they are responsive and punctual in initial meetings and communications, then they will likely stick to that consistency. If there are any foreboding signs, you may be wise to follow them.

QUESTION #4 — What will the Contract Consist Of?

Going right along with being confident in their services, be sure that the contract gives you everything you want. This includes things such as performance indicators, no hidden fees, and secret cancellation processes. You will be bound by a contract and, to avoid any future disaster, give yourself the surety that you are not getting involved in anything you don’t want to be.

Like we said before, hiring a marketing company can be a little daunting at first, but asking yourself a few of these questions will go a long way. When you are able to answer these questions with confidence, you won’t have any trouble. If you are looking for the right marketing company for you, contact us, Fusion 360.

Apr 02
0

Utilizing Memes to Increase Engagement

By | content marketing, digital marketing, SEO | No Comments

The new word, “Meme,” is one that you’re going to hear more and more in this day and age, and whether you know about them or not, they engage their viewers. Facebook, Instagram and Twitter are littered with memes; you probably scroll past hundreds of them every day. While they might just seem like silly pictures with clever captions, did you know that marketing companies use them to create a better connection between their clients and consumers?

Since memes are so popular today, marketing companies have figured out that they can utilize them to their advantage. If people are going out of their way to look at memes, and if they’re so prominent on social media platforms, why not take those memes and fit them to your brand? Here are some ways you can utilize memes to increase your engagement.

They Act as a Mild Form of Advertising

Advertising isn’t always received in a positive manner, and this generation is finding new ways to block and ignore online ads. However, memes are tailor-made for social media content. This makes your post — or “ad” — feel genuine and therefore easier to engage with, share, and attract more attention with very little effort. This is where companies can capitalize on creativity, or else, they can find themselves suffering in terms of engagement. Marketing companies, for example, take advantage of their appeal — humor and entertainment — and use it as a method of grabbing and retaining the consumers’ attention.

Memes Can Make “Boring” Subjects Entertaining

If you’re looking to connect with a younger audience, memes are going to be your best friend. However, there is one thing that you need to remember before you start creating memes — they HAVE TO be funny. Memes rely heavily on humor, and if you don’t have that in the mix, you’re going to see very little engagement; always aim for the quick laugh.

Something to Look Out For

When you create a meme in the hopes of producing a reaction, they need to be current/relevant to what’s trending, sharable, easy to digest, simple to read, and straight to the point. We can’t emphasize enough that memes have a very short lifespan. They usually come in waves, and you cannot show up late to the party.

Memes are great because they provide a comical value to your brand, which appeals to a large audience. If you’re wanting to add that extra oomph to your social media game, make sure to check out some memes that you could potentially use — just make sure you’re keeping up with what’s in and what’s not.

Apr 01
0

What Frame Rate Should You Film In?

By | content marketing, digital marketing, video production | No Comments

It’s become standard for video production companies to shoot their videos at 24 frames per second, but are there other frame rates that you can utilize to make sure that you create the best quality video possible? It’s been known in the video production world that this number is used because it’s the best way to give your video a more cinematic look.

Surprisingly, shooting in this frame rate is actually an old cinema method that’s been used for decades. So, that answers the question, why? There’s no reason that video production companies should even bother shooting in other frame rates, right? While this frame rate might work for a majority of video productions, there are a few occasions where recording a video in other frame rates is a more viable option. Here are some situations where you’ll want to shoot using a frame rate other than 24 frames per second.

Shooting Animations

Classic animators had to draw all their animations by hand, which is why they opted to shoot their animations at 12 frames per second. If you’re wanting to shoot classic style animations, you’re going to want to shoot at said 12 frames per second.

Sitcom and Commercial Style

Thirty frames per second is going to be your best friend if you’re wanting to shoot something that mimics a home movie or sitcom. While video productions shot at 60 frames per second, the previous standard shot at 30 fps. Many video production companies would agree that shooting at 30 or 60 fps allows the shot to feel a little more smooth and capture personal interaction better. For that reason, some commercials are also shot at 60 fps to capture the emotion.

Live Action and Sports

Sports and other live action broadcasts require slow-motion, which needs to be shot at a much higher fps. To see the sideline catch of a football game or if a players toe was on the 3-point line at a basketball game, cameras will need to be able to shoot up to at least 120 or 240 frames per second. More recently, these sporting events are shooting at an astounding 300 frames per second to capture super slow-motion shots.

Video production companies use different frame rates for different video productions, and it’s important for you to know which frame rate will work best for you. If this guide hasn’t answered all your questions, or if you’re just looking for a reliable video production company to help you with your next project, give us a call.

Sources:

Choosing Proper FPS for Shooting on Different Occasions

Learn how to choose the best frame rate for your videos in just 10 minutes