Proliferation

Apr 30
0

What is IGTV?

By | content marketing, digital marketing, marketing, Utah, video production | No Comments

With the combination of surges in social media marketing and video content, Instagram created a place within their platform for users to throw up longer and more professional videos. Instead of multiple 15-second story videos and 59-second post videos, Instagram started providing a way for anyone to upload one succinct video that will last much longer, and social media marketing companies are loving it.

If you are still wondering how it works and what it can do for you, don’t worry, we got you.

IGTV Channels and the Algorithm

Thinking of traditional TV channels, you might envision a list of channels on a TV menu’s guide or a remote clicking through the variety of channels you have, but IGTV is much different. Once you click on the IGTV icon that is now readily accessible from your Instagram’s home page, there are multiple videos that you can scroll through and watch. There are four to six video viewable thumbnails on your phone at a time with descriptions and lengths marked over the thumbnail. The videos that appear on your IGTV list are based on what accounts you follow and what things you like. This is an algorithm that is supposed to give you the things that you will be interested in.

When you finally click to watch a certain video, it will expand to a full-screen view but it will play vertically rather than horizontally. In addition, you can access the video creator’s IG page from the full view play screen, exactly what brands, influencers and social media marketing companies want.

Creating a Channel and Why

You already know that these entities are creating their IGTV videos solely to get more people to engage with their IG page, but can you think why?… Of course you can! It not even a question you wouldn’t already know, however, it is worth discussing.

Whether it is a social media marketing company doing work for a clothing company or an influencer promoting the latest update on their blog, IGTV videos are just another way to bring people in. Unlike most of the other video content on Instagram, what is nice about IGTV videos is that they can be made with more quality and professionalism. Further, having the option to create a 10-minute video gives creators the ability to expand on a vision or thought. These kinds of videos are a nice change up from the typical short videos and can give viewers A LOT more content. The individual or company that can deliver a video with rich content — more than their typical posts — will have a better chance of attracting a wider audience.

Once you’ve posted an IGTV video, Instagram automatically creates a subpage for you that contains all your IGTV video posts. This page ultimately functions the same as any other regular page but will be made up of just IGTV posts. At the top of the page, under the description is a “View Profile” link that will take you to the creator’s main page. Creators can also post a 59-second “Preview” of the video on their main page so that your followers will see the post and then have the ability to watch the full video on IGTV.

The first reaction to Instagram adding “TV” to their platform may not have been a good one for some people, but it is definitely a good move. It is still less than a year old and yet social media marketing companies are finding it highly effective. If your company is looking to do more on their Instagram page, contact a social media marketing company like us, Fusion 360, and we will turn your Instagram space into a polished account with the followers you need and want.

Apr 29
0

The Largest Marketing Budgets in the U.S.

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Marketing has become such a crucial aspect when it comes to a company’s success. As the marketing world continues to evolve, it comes as no surprise that marketing budgets are also on the rise, leaving many people across the nation wondering the same thing: what are the largest marketing budgets in the United State? It’s human nature to be curious, and today we’re going to explore that curiosity.

In this blog, we’re going to take a look at which brands are spending the most money on marketing efforts and how that budget is affecting their success. These large budgets are without a doubt what keeps marketing companies in business. We’ll see what these budgets are and what marketing companies are able to accomplish for established brands.

Samsung Electronics

Samsung electronics is a name you’ve probably heard a thousand times. This electronic manufacturing company has their brand littered across several different varieties of electronic devices; from cellphones to TV’s, Samsung is a household name. However, all of their success doesn’t come cheap. Samsung has shelled out $2.14 billion in the United States alone to market just their Galaxy S8 phone during their #DoWhatYouCant campaign.

Although the brand is headquartered in South Korea, they managed to make it into the top ten spenders in the United States. Further, they were able to win creativity awards for their “Ostrich” commercial that showcased a VR simulation app.

General Motors

General motors has held the title as the country’s largest auto manufacturer for decades, but their success is due to more than just their quality engineering. The company owns brands such as GMC, Buick, Cadillac and Chevy, so you can probably already guess that they’re going to be spending insane amounts of money on marketing and advertising efforts. In fact, they spend about $10 for every American, to be exact. GM has to run various campaigns at any given time in order to cover all of the brands that they own. You can find that they paid advertising and marketing companies $3.24 billion for just one year of campaigns.

Procter & Gamble

Procter & Gamble might not be a name that you’re super familiar with, but you have probably heard of brand like Charmin, Tide, Gillette, Downy and Febreze — Procter & Gamble owns them all. You can already imagine how much this company spends on advertising in order to market all of their products successfully. Procter & Gamble spent a whopping $4.39 billion on ads for their brands, with one of their most successful campaigns being their “The Talk” ad campaign, which was aimed at stopping racism. The campaign went viral, garnering millions on views on YouTube.

Comcast

Comcast is known for owning Xfinity cable, which is the leading TV and internet service provider in the nation. They also own brands like NBC, Telemundo, E! and USA Network. You’re probably wondering how much they spend on advertising, and the answer may not surprise you. Comcast put down $5.75 billion to promote top-grossing movies such as Get Out, The Mummy, The Fate of the Furious and Despicable Me 3. They also rely on marketing companies to help them promote the globally recognized amusement parks that they own, Universal and Islands of Adventure parks and resorts in Orlando, Florida.

These mammoth companies lead the world in their marketing budgets, and their success shows that it must be paying off. Smaller companies can also take advantage of marketing tactics by hiring a marketing company to promote their brand. If you’re looking for help with your marketing — on a much smaller scale in comparison to these Goliath companies — give us a ring here at Fusion 360 Studios. Our award-wining team is ready to take your brand to the next level.

Apr 28
0

Why You Need a Brand Film

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Might we just say, the fact that you are trying to learn more about brand films is a sign that you are doing something right. Also, you came to the right place! This video production company knows everything you need to know about brand films and how they can help your company. What it all really comes down to is building trust with your target audience, telling a story, communicating your brand’s values, and leaving the viewers wanting more from your company. We are going to expand on all of that below — Take a look!

Building Trust

Video production companies understand that when they create a brand film for another company, they are supposed to display that company’s unique characteristics so that their audience will be able to identify with. When we make a brand film, we aim to deliver a professional video that evokes the right emotions that will help viewers connect with the brand. You want this in order to construct a strong relationship built on trust with your consumers. The more they are able to connect with your brand, the more loyal they will be to your company.

Tell Your Story

A large part of building trust with your target audience is giving your viewers an inside look at your company. A video production company can help open up and show the bones of your company, and the more that happens, the more likely people will see your company as an honest one that does good for the world. By telling a raw story from within the walls of your company, you will be able to show everyone who your company really is.

Leaves Your Audience Wanting More

By telling a raw story and building trust with the viewers of your brand video, they are going to be ready for more! As mentioned before, the more your audience connects with your brand, the more loyal to your company they will be, and the more loyal they are, the more they’ll anticipate the next release from your company.

Communicating Brand Values

The trust and anticipation that you build with this brand film is great, but a brand film can also help your company emphasize certain values that are important to your brand. You need to express the company’s values so that people know what they can expect from your company. Showing your audience what your values are is just another way to staple down who you are as a company, and, years down the road, people will see the consistency of your brand and its values.

Closing Thoughts

Along with stapling down who you are as a company, the points we’ve made in this blog all comes back to helping your target audience build up trust and connect with the brand. Is there any more reason as to why you need a brand video? The key to making a brand film is authenticity — you don’t want your video feeling too much like an advertisement.

The video production company that helps you shoot your brand film is probably going to have experience making other types of videos (commercial, corporate, etc.) and will know how to keep your brand film true in purpose. If you are still trying to find the right video production company, consider working with us, Fusion 360! We have the knowledge and experience you need.

Apr 27
0

The Average Lifespan for a Social Media Video

By | content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Video production companies are constantly pumping out content for their client’s social media accounts. From short videos to longer, more detailed ones, it’s important to know just how long these videos will last online. That’s why you want to prioritize both time and manpower accordingly, to benefit your brand best in the long run. Knowing the lifespan of a social media video also helps video production companies gauge how much content they should be creating and how often they should be posting that content.

Anyways, you’re probably here simply to find out those magic numbers… well, we here at Fusion 360 Studios want to give the people what they want. Here is what we’ve found for each major social media platform.

Facebook

Videos on Facebook have an average lifespan of five hours. This number represents the amount of time on average that a post stays relevant on other people’s newsfeed. If your video doesn’t do well, you can expect the life of the video to end after those five hours. Most social media videos receive 75 percent of their total impressions at the two-and-a-half-hour mark, but algorithms can always impact these statistics.

Twitter

Twitter is a platform that revolves around quick posts. This platform is constantly pushing new content to users, so unless your video manages to garner mad likes and retweets, the average lifespan of a social video on Twitter is a measly 18 minutes. Twitter is designed to feed you new content throughout the day, so this platform is best if you have shorter videos that can grab the viewers’ attention within the first few seconds.

Snapchat

Snapchat users can probably already tell you what the average lifespan of a social video posted on Snapchat is. Snaps sent directly to other users have an average lifespan of 10 seconds, while a video posted to your account’s story has an average lifespan of 24 hours before disappearing. Snapchat isn’t ideal for high-quality content and should instead be used to advertise the content that you have on other platforms; no one needs to hire a video production company for their Snapchat videos.

Instagram

Social media videos posted to Instagram have the highest average lifespan, mostly because Instagram is a visual-heavy platform, and it doesn’t “move” as fast as Twitter does. Most content receives around 75 percent of its total comments within these 48 hours, but engagement tends to drop after the six-hour mark. Some really high performing posts take around 12 hours to pick up momentum. With these numbers, it’s no surprise that content on Instagram tends to have a higher lifespan and is, therefore, more important in comparison to content on other platforms. This is why some people are starting to look to video production companies for help with their Instagram videos.

Content needs to offer value if you want it to perform well, and if you can’t rake in engagement within the average lifespan window, your content may not be helping your brand grow at all. If you need help creating content that will thrive within its average lifespan, and even surpass the average, give us a call here at Fusion 360 Studios. When it comes to successful video production companies, we’re the go-to.

Apr 26
0

Why SEO is the Most Helpful Way to Market

By | content marketing, digital marketing, Social Media, Utah | No Comments

SEO is a necessity for businesses today, and if you’re not taking the necessary steps to create effective SEO strategies build your brand, you’re going to find yourself falling behind your competitors online. Marketing companies across the nation know that companies might not be fully aware of how SEO works. This is why digital marketing companies exist, to help businesses increase their online presence.

Going back to businesses that might not fully understand SEO, we here at Fusion 360 have written this blog to show you why SEO is a helpful and effective way to market your brand.

SEO Increases Traffic

Marketing companies implement SEO tactics to increase traffic to their clients’ websites. This increased traffic leads to more business and more potential customers for those clients. The way that marketing companies do this is by creating informative and keyword relevant written pieces to rank their clients on search engines such as Google. Whether this content is in the form of blogs or meta descriptions, the goal of any marketing company is to make sure that their client ranks first, or at least on the first page, on search engines so that they can improve click-through rates and web traffic.

Increased Site Functionality

Aside from increasing traffic to your site, marketing companies use SEO strategies to rearrange the site’s architecture and links to make pages on the website easier to navigate. SEO is crucial in making your website easier to browse, which helps customers and potential customers find information across your website more easily.

It’s Cost Effective

SEO targets users who are searching for a specific product or service online, making it a cost-effective strategy. Unlike outbound strategies, like cold-calling, SEO’s inbound nature saves businesses money; outbound methods cost businesses around 61 percent more than an SEO strategy.

SEO Creates Brand Awareness

When your website starts to rank high on search engines and starts bringing in an increased amount of online traffic, you’re going to start seeing a significant rise in impressions. Marketing companies that can successfully get their clients to rank higher on search engines will help them create brand awareness, and that’s one of the most important aspects of a successful strategy.

SEO plays a crucial role in a company’s success, and the best businesses work with professional marketing companies to ensure that proper techniques are implemented for everything to go smoothly. If you’re wanting to market your brand and tap into new markets, make sure to contact us here at Fusion 360 — we’ll help you get started on creating the best SEO technique for your company.

Apr 25
0

How Streaming Companies have Changed the Television and Movie Landscape

By | content marketing, digital marketing, Social Media, Utah, video production | No Comments

Streaming companies are doing a lot of things for their consumers, but they are also doing a lot of things to affect the business world. Do you remember Blockbuster or Hollywood Video? Yep. Thank Netflix and Hulu for forcing their unforeseen close. What about going home and turning on your favorite TV program? Unless it’s a live event, there’s a good chance that any program you turn on when you get home is going to be one that you can access without any commercials. These streaming companies have changed the very landscape in which marketing companies, advertising companies, and even video production companies work in.

TV marketing and advertising have yet to dig the grave that Blockbuster did, but the methods and tactics have evolved entirely. Not to mention, video production companies are utilized now more than ever before. All of this is because streaming companies have forced television companies and motion picture companies to give their viewers access to their shows, events and movies from anywhere, at any time.

Accessibility to Movies and TV Shows

We all fell in love with Netflix when they initially gave us a library of movies to watch whenever we wanted (even though we struggled finding what we wanted to watch), but then they started to include TV shows. At that point, Netflix figuratively made a sign that said, “Property of Netflix from 9:00 to bedtime,” and staked it into our heads. While consumers love it, network executives are still brooding over how they can make the needed adjustments.

As Netflix and Hulu continue to not only give subscribers — a keyword we’ll come back to — access to hit TV series but also their own original series, they are pulling millions of viewers away from traditional TV programs. Right now, there are still plenty of traditional TV shows, but that could change. Traditional TV still has a leg up on streaming companies because of live events, but considering the serious competition that’s coming from streaming companies, that could change. As a result, traditional commercial advertising is not what it once was.

Subscriptions and Traditional Advertising

Before the conception of streaming companies, TV programs relied heavily on their rating — the higher the ratings, the more money companies paid for their ads and the more success a network received. However, if a TV series is successful now on a streaming platform, you can be assured that the consumers are going to stick with their subscription. In other words, as long as the streaming companies provide good content, subscriptions are replacing traditional advertising.

Nowadays, companies are having to find different avenues to advertise their products and services. Thankfully, the same abilities that give companies the opportunity to stream movies and TV series are being used to create other content online. This is the new field where advertising is turning to. A big part of the content being creating is in the form of video, and now, as a side-effect to the advertising evolution, video production companies are at an all-time high.

Summary

To review, we see that streaming companies are the reason for the following:
Blockbuster and other similar companies going out of business entirely
The subscription model forcing traditional advertising to make way for its reign
Advertising evolving more and more into content and digital marketing
The increased business for video production companies
There are other effects, but for the sake of keeping things short, this is all we will say on the matter. For more on digital content and new marketing tactics, or even video production inquiries, contact us — Fusion 360!

Apr 23
0

The Difference Between a DLSR and Mirrorless Camera

By | Social Media, Utah, video production | No Comments

With the advances we are making with cinematic and photographic content creation, there are all sorts of cameras that we use. One of the most basic cameras that is used by freelance and professional video production companies alike is the DSLR camera. However, there is another camera that many individuals confuse with the DSLRs, the mirrorless cameras. If you don’t know cameras, they may look alike and even function similarly. However, there are quite a few differences.

DSLR

The DSLR is arguably the most common camera used for photography and video production companies. The acronym stands for Digital Single-Lens Reflex, which essentially means that the user can capture an image on a digital sensor instead of film. In addition, there is a mirror within the camera that reflects the light that passes through the lens, giving you the shot you need. Even though the reflective mirror technology is an additional portion that the mirrorless cameras do not have, when you press down on the shutter button, the mirror automatically flips up and takes in the light with its image sensor, capturing the shot.

Considering there is a mirror and an image sensor inside DSLRs, these cameras are usually bigger and heavier than mirrorless cameras. For a lot of frequent camera users, this may seem like a big deal, but what the DSLR has that mirrorless doesn’t, is the ability to attach a wider variety of lenses that enhance the photographers shot. However, whether you are using a camera for a video production company or for freelance work, mirrorless cameras are just as good, if not better.

Mirrorless

For the most part, the mirrorless camera is not too different from a DSLR, it just doesn’t have a reflex mirror. This means that the camera’s sensor is exposed to direct light with every shot. While it may seem like a big deal that the lighting can be a little tricky to work with, there are lenses that can help the outcome of an overexposed mirrorless picture significantly. In addition, mirrorless cameras have phase and contrast detection sensors that sharpen the focus of their shots. Some people argue that the mirrorless camera is going to replace DSLR cameras. The reason for this is because of the quick and superior autofocus ability that it possesses. In fact, a lot of video production companies are starting to switch over to mirrorless cameras.

Conclusion

While the difference between DSLR cameras and mirrorless cameras may exist, both are truly great cameras. Whether you are new to photography and videography, there are A LOT of options, but DSLR and mirrorless cameras are most likely the way to go. However, as more advancements are being made to mirrorless cameras, as a beginner videographers may want to follow the example of video production companies and go with mirrorless cameras. They are more compact and are easier to use when focusing on subjects. Nonetheless, you cannot discredit the certain aspects of DSLR cameras that can’t be replaced.

If you are looking for a video production company to help you produce a high-quality video, contact us at Fusion 360. We have the expertise and experience you need when using cameras like these.

Apr 22
0

When to Use Drone Footage

By | advertising, content marketing, digital marketing, marketing, Social Media, Utah | No Comments

Drones are brilliant tools that filmmakers can use, and the technological research and advancements tied with these innovative machines have only helped video production companies elevate their content. Whether you’re filming a documentary, news story or a vlog, it’s important to know just how a drone can help you achieve video production greatness and when you should be utilizing its capabilities.

Drones should never just be thrown into the mix of a video, they serve specific purposes. We here at Fusion 360 Studios have compiled a guide for you to follow when it comes to drone usage — here’s what we recommend.

When You Need an Establishing Shot

The most successful video production companies use drones when they want to film an establishing shot. These shots help set up a specific scene or showcase a specific location, and a drone is going to help you get a more dynamic view of said location. You’ll most likely see drones in use during the introduction or transition parts of a video or movie.

When You Want to Provide the Audience with a “Break”

Touching more on transitions, drone footage can also be used to give the audience a break after an intense scene. For example, say you’re watching an action movie, if the content has been super dramatic and up close, a drone shot can be used to give the audience a break from the up-close intensity. Video production companies know that it’s important to retain an audience’s attention, but they also don’t want to make a production too overwhelming, and that’s where drone footage comes in handy.

When You Need “Smooth Motion”

When you’re shooting that showcase high-speed chases or movements, a drone helps ensure that the scene flows naturally and the footage comes out smooth. A chase car is used in higher-budget productions, but if you’re looking to simplify the process, a drone is going to do just fine. You don’t have to have a major motion picture to take advantage of a smooth sweeping shot, they can be used in brand films when you want to set up a location or sense of motion.

For Size Comparison

If you’re trying to capture the magnificent size of a specific location compared to, let’s say, an actor, then drones are going to be the best way to achieve this. For example, video production companies will shoot a close up shot of a subject in a specific location, then they will fly the drone up and away from the actor to show the incredible size of the location or the insignificance of the subject by showing how little they are.

There are various ways to use a drone, but it’s important that you don’t overdo it. If you’re looking to create some stunning visual content with the help of a professional video production company, give us a call here at Fusion 360 Studios. When it comes to video production companies, we’re a force to be reckoned with.