Proliferation

Jun 19
0

Building a Social Following

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The more followers you have on social media, the more people know who you are. In this day and age having a strong social following can get you far in life. Marketing agencies found in Utah have known this for years, that’s why this great state is on its way to becoming the Silicon Slopes. How do you turn your channels into something hotter than a fidget spinner?

Network

Networking online can bring many wonderful opportunities. You are able to connect with anyone and everyone with just a few clicks. The more people that follow you, the more connections you are making. By influencing those who value your brand, you can share the ideas with their followers.

Start online conversations with those who have a high influence on their followers, such as the head of an advertising agency. They can mention you during your conversation, which leads to their followers seeing your profile. Following industry professionals and participating in their conversations will increase your number of profile clicks and followers.

Theme

When deciding on a theme you want to be original. Your theme should show the online world who you are. The theme of your social media profiles include content you post, filters you use and overall the look of your profile. You can reach out to an advertising agency to help you or create your own theme.

Your social media platforms should have a similar theme. Choosing different themes for each platform can confuse your followers. The first step in having a successful theme is choosing a personalized username that people can remember. From there decide what type of content you want to post.

Content

Content is everything. The main reason your followers follow you is because of what you post. Your content should be original and fit in one of the following categories useful information, entertainment, inspiring or exclusive. Sharing useful information will increase your credibility and increase the number of shares. Entertaining posts get people’s attention. Followers will be more likely to share a funny post compared to a serious one.

Inspirational content gives your brand a more personable feel, which will result in more shares. Everyone enjoys exclusive content.

If you find building a social following is hard reach out to an advertising agency for a few tips.

 

Sources:

https://www.impactbnd.com/blog/grow-social-media-following

https://www.inc.com/jayson-demers/39-ways-to-get-more-social-media-followers.html

https://www.forbes.com/pictures/ekij45gldk/offer-an-exclusive/#42edbf375a22

Jun 19
0

What Is It Like to Intern at Fusion 360?

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Imagine peacefully working on school work in a hipster coffee shop and all of a sudden a nerf dart gets shot directly at your head. Well, that happens on a daily basis here at Fusion 360. This makes senses being as there is a sign in the office that reads dissidents, meaning a person who opposes official policy. It’s no wonder life is so exciting around here.

What We Do

Fusion 360 is the number one digital advertising agency in Utah. You will have a wide variety of clients to create content for. There are five main departments which include: SEO, social media, video, design and content writers. If you decide to intern at Fusion 360 you can pick which department you are most interested in. How cool is it that you practically pick your position?

Set Your Own Schedule

This depends highly on whether you are doing it for school credit or just for your stipend. Depending on your hour requirement for school you can usually come and go as you please within the normal office hours. To receive your stipend you must work 20 hours a week.

Why Is It Fun?

Do you remember that time you had a pudding party? You probably don’t because you’ve never had one, but we do here. Also, there is a casual ping pong table chilling in the office so you can get your creative juices flowing if you’re having a writer’s block. Working with an elite group of website design nerds is a blast, especially when you cream them in ping pong.

Everyone is extremely social. If you need a place to eat or hike, they will steer you in the right direction. The work environment is so friendly that sometimes you have to have typing races just to get your work done instead of chatting.

Working at one of Utah’s elite marketing firms will stand out on your resume. Why not gain a step away from your peers?

Jun 14
0

Don’t Get Left Behind, Make the Switch to Digital

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In a time where Twitter wars are an actual thing, it’s no wonder why traditional marketing is a dying breed. Marketing agencies are making the switch, but some, like Fusion 360, have been digital from day one.

The advantages of going digital are simple. At Fusion, we let you have a voice. As opposed to traditional marketing, digital allows the client to choose how they wish to interact. It has been proven that some people are visual learners while others need the hands-on experience. The same can be said for digital marketing. For some, a web blog will do the trick but others may enjoy a quick video. Here at Fusion 360, we let you decide.

Besides letting you pick between mediums, marketing agencies — like us — get your message out faster. We could put your message out in a newspaper and hope that the paper boy delivers your mail, or you can go digital — going digital means shares, retweeting and more.

By letting us get your message out electronically, you will able to reach a bigger audience. Targeting one audience is child’s play. With digital, you can target those in even the most remote corners of the world (as long as they have access to Wi-Fi.)

We know that life happens in real time, so why should you have to wait for your data? If you work for a company that thrives off real time results, digital marketing can help with that, too.

Digital marketing companies can also help you save a buck or two. Going paperless means spending less money. The money that you would be spending by printing flyers can finally go towards something more important, like getting that office pet.

Digital is better for obvious reasons. When you decide to switch over (if you haven’t already), find the company that will lead you through the digital revolution.

 

http://www.businesszone.co.uk/community-voice/blogs/robbo75/10-benefits-of-digital-marketing-v-traditional-marketing

https://www.digitaldoughnut.com/articles/2016/july/digital-marketing-vs-traditional-marketing

Jun 12
0

Where are our Eyeballs Heading?

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Written by Ascari Pena

 

The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/