Tis the season: the season, that is, for giving gifts, visiting loved ones and the widespread appreciation of conifers. The arrival of the holiday season also brings with it the proliferation of holiday-themed listicles exalting everything from exterior decoration to SEO tips for small businesses in Utah.
Holiday SEO guides are as abundant as snowfall in Utah. But as readers leaf through page after page of holiday-themed keyword lists, a sense of déjà vu begins to set in.
If that list of SEO tips set to “The 12 Days of Christmas” seems familiar, it’s probably because it is: the SEO concepts that apply to the lucrative holiday sale season are the same ones that corporations and local businesses alike should be employing all year round.
Need to research relevant holiday keywords? Great! Do that the other 11 months of the year too, just leave out words like ‘Santa’ or ‘Reindeer.’ Striving to publish the kind of useful, high-quality holiday content consumers are searching for? Guess what, you can do that all the time—just drop the holiday part. Building links and polishing your meta descriptions for local Utah shoppers? Still relevant in January.
Like last-minute studying for a test, a timely, concentrated end-of-the-year SEO push can have its benefits, but the real results come from a steady build-up of SEO strategies over time.
While local search, mobile search and website optimization are undoubtedly important during the holiday shopping season, a business that only applies those concepts during the end of the year will miss out on a ton of SEO opportunities.
Like last-minute holiday gift ideas, last-minute SEO efforts tend to fall a little short. Chances are that business competitor that’s been at the top of the search results for months isn’t going to suddenly fall with the arrival of December.
Don’t be left scrambling this hectic holiday season: plan your SEO strategies ahead of time and implement them throughout the year for maximum effectiveness and maximum returns.