As the end of the year approaches, the time comes to look back on everything you accomplished over the past year. Were your goals for 2015 met, or were there some things you could have done better?
In the world of SEO, success is inherently relative. And it seems like there’s always more to do to stay on top of the SEO game. This end-of-the-year season, follow this list of quick local SEO tricks, and start 2016 off right.
Establish & Verify Your Google My Business Profile
Google’s local platform is the place to start for local SEO. Verify your listing by providing a (local!) phone number or having Google send a postcard to the business address. Update your listing regularly, and don’t forget to incorporate relevant keywords.
Add Contact Info to Every Page
Consider adding a footer or sidebar to your website that includes the name, address and phone number of your business. Not only will consumers know where you are and how to contact you, you’ll also rank higher locally—whether you’re in Utah or the Midwest.
Build a Local Review Base
Reviews are increasingly important for local businesses. Consumer trust in online reviews is growing; hop on that train by asking happy customers to consider leaving a review so that your review base can speak for itself.
Optimize Your Site for Mobile
Mobile search results are increasingly critical for local businesses. Whether your company is based in Utah or on the East Coast, mobile SEO results are the driving force for many local purchases.
Check for Citation Consistency
Check that local citations on online directories such as Yellowpages, Citysearch and Localeze are not only current, but overall consistent. Eliminate duplicate listings where you find them; duplicates can seriously hurt local SEO.
Build Local Links
Build links back to your website wherever and whenever possible. Start by focusing on social platforms, suppliers, citations and even consumers for backlinks, where applicable.
Taking the time to build a strong link base among local Utah businesses will give your website that extra credibility to give your business the local visibility it deserves.