Proliferation

Mar 04
0

What Software Do Video Producers Use?

By | digital marketing, Utah, video production | No Comments

Video content has come a long way and some of the videos we see today have incredibly beautiful cinematography. Although a good portion of a high-quality video is dependent on the camera you use, many of the video characteristics you see and love are done in the post-production phase. Editing is a crucial aspect of creating video content, even professional video production companies have to edit their footage to make it look as good as possible.

There’s a lot of different editing software out there, but there are a few common ones that most video production companies use. If you are looking for quality video editing software to use yourself, here are some of the best ones.

Adobe Premiere Pro

Premiere Pro is probably the most common video editing software and is known as the “industry standard.” Most video production companies are going to hire individuals who know the ins and outs of Premiere Pro, and bonus points if you know other Adobe programs like After Effects, Photoshop, Lightroom, Illustrator or InDesign.

Why is Premiere Pro so common? Well, it’s compatible with both Mac and Windows machines and it has the best selection of video editing features. You have unlimited video tracks, 3D editing, 360º VR content and Multicam editing. Not to mention it’s fairly easy to learn, especially if you are familiar with other Adobe programs.

Final Cut Pro X

Final Cut Pro is Apple’s top video editing software. Unfortunately, Final Cut Pro is only compatible on a Mac but if you use a Mac then Final Cut Pro will be your best friend. Because it was created by Apple, it syncs with your iTunes and Photos collection to help you import content. Video production companies love Final Cut Pro for this reason alone.

Some of the best features that Final Cut Pro offers are different effect options, simple ways to add and edit audio, and keyword tag media. Final Cut Pro is a great option for beginners and is very easy to learn. If you are a beginner and don’t want to spend the money on Final Cut Pro, Apple’s iMovie is very similar and free for Mac users.

Adobe After Effects

As popular as Adobe Premiere Pro and Final Cut Pro are, they can’t do everything. Adobe After Effects is a program for creating motion graphics. Once you create a motion graphic in After Effects, you can easily import it into Premiere Pro and add it to the rest of your video. Video production companies love to use motion graphics in their videos to display a logo or add some moving text.

By using these video editing software, you can create beautiful videos and really transform your online image. Video production companies like us at Fusion 360 can help you create an incredible video (or videos) to boost your online image and help you stand out amongst your competition. Contact us today to get started!

Feb 14
0

Diet Coke’s New Advertising Campaign

By | advertising | No Comments

Diet Coke rose to the top of charts in 1983, earning the No. 1 spot for diet soda just one year after its release. Another year later, Diet Coke displaced 7UP and became the No. 3 soft drink of any kind. To this day, Diet Coke is still popular, as shown by its 26.3 percent dollar market share of the diet soda category. Diet Pepsi only has a 13.4 percent dollar market in comparison.

When Diet Coke launched nearly 36 years ago, the brand was targeting female baby boomers which still remains a loyal target market today. However, many baby boomers are growing older and are drinking less soda. As a result, Diet Coke is suffering and is in need of finding a new market to target. To help fix the problem, the brand’s advertising agency has given the diet soda a complete makeover.

Sleek. Slim. Simple.

The new can is taller, slimmer and features what the company calls a “High Line.” This “High Line” is a vertical stripe on all of the Diet Coke cans which the company says represents motion. The new Diet Coke cans also have a very sleek and contemporary look, as shown by the simplicity of the design.

Marketing to Millennials

Since many baby boomers are getting older and are drinking less and less soda, Diet Coke had to find a new target market—millennials. The brand’s advertising agency hopes that the new makeover will attract millennials and help Diet Coke sales regain momentum. They didn’t just give Diet Coke a makeover though . . . they also came out with four new flavors!

Research suggests that younger consumers tend to like bold flavors. So, Diet Coke released four new flavors including “twisted mango,” “feisty cherry,” “zesty blood orange” and “ginger lime.” The company and its advertising agency hope that the new, bold flavors—taste tested by more than 10,000 people across the country—will attract millennials.

Final Thoughts

Sometimes, even the most popular brands have to make some changes. Here at Fusion 360, we work to build your brand and increase brand awareness through our various services such as video production and web development. Whether you’re a local Utah company or a national brand, our award-winning team will help you grow.

Sources:

http://adage.com/article/special-report-super-bowl/diet-coke-s-super-bowl-ad-filmed/312246/

http://www.adweek.com/brand-marketing/diet-cokes-first-super-bowl-ad-in-21-years-will-debut-a-fresh-campaign-with-gillian-jacobs/

http://adage.com/article/cmo-strategy/diet-coke-new-look-adds-flavors/311906/

Jul 27
0

Speed vs. Perfection

By | advertising, content marketing, digital marketing, marketing, web development | No Comments

Written by Ascari Pena

 

Famous YouTube star and entrepreneur Gary Vaynerchuk of VaynerMedia states, “Speed is four billion times more important that perfection.” As technology has made our world become increasingly fast and efficient, there is room for debate on what is more important for advertising agencies. Speed or perfection?

As an advertising agency, clients want both. They want their creative to be done fast and perfectly. Unfortunately, this cannot be accomplished in almost any situation.

Speed

Being fast on a day-to-day basis is extremely important. A wise man once said “If you ain’t first, you’re last.” Thank you Talladega Nights and Ricky Bobby for the insightful knowledge. It’s extremely applicable in today’s marketplace where being first is important on many levels.

A perfect example is the New York Times. The famous newspaper is looking to eliminate copywriters to replace them with more journalists. In protest, people stood on the street with typo ridden signs to show that in the news industry, ethics and perfection are more important than speed.

Competition for business is at an all time high, and clients are demanding high speed from their agencies. With the amount of tools available for content marketing and web development, there is no reason for agencies to spend weeks on requests from clients.

Perfection

If you make a mistake large enough, it could be the very next viral meme online. With the speed that the marketplace is demanding, mistakes will be made. Whether clients are more or less forgiving, there is a fine line to be drawn for excusable and inexcusable mistakes. Quality control of content and production is essential to producing a product that has value to the marketplace.

The Balance

While both qualities are important, value and emphasis needs to be place on one or the other. The high-speed market will leave those trying to perfect every little detail in the dust. While making sure all of our work here at Fusion 360 is perfected, speed is the name of the game.

 

Jun 12
0

Where are our Eyeballs Heading?

By | digital marketing, marketing, SEO, web development | No Comments

Written by Ascari Pena

 

The dictionary defines attention as “notice taken of someone or something”. Today, our attention has been divided into multiple ‘somethings’. With the evolution of technology, consumers have an enormous number of places that their eyeballs can focus. In 2016, media consumption in the United States amounts to over 12 hours of our day. Digital media, television and radio still dominate our time, with digital platforms leading the way at nearly six hours of our day. Marketing firms debate every single day as to where they should be spending their advertising dollars and efforts to speak to their targeted demographics. As attention is becoming extremely segmented, where is the advertising dollar best spent?

Video

Last year, Nicola Mendelsohn, the Vice President for Facebook in Europe stated that Facebook would be “all video” by 2021. Living in a world where everything is needed to be “Twitter length” or less (140 characters), consumers are demanding more video content to catch their attention. Consumers have become video centric and have found difficulty is consuming text content that is longer than a few sentences.

Non-traditional Television and Cutting the Cord

As cable peaked in the early 2000’s with over 68.5 million subscriptions, cord cutting has become an unavoidable trend for marketers to notice. While having 5,000 channels used to be the cool thing to have, now having access to commercial free and stream lined services such as Netflix and Hulu is the way to go. Twice.com reports that 25% of TV homes do not pay for traditional television. Millennials do not see the value in these services and simply cannot afford it with the rising costs of living and student debt being a large cost burden. Large advertisers, marketing agencies and digital marketing companies are taking full notice of this millennial spear-headed consumption trend and reprioritizing where they place their spending.

Digital

To add to the cord cutting, an estimated four in 10 Americans now get their news online. Whether it be through mobile or accessing a preferred news source website, Americans are ditching the traditional ways of sitting down for the evening news. As nearly 80% of Americans have a smartphone, phones have become the new television screen in 2017. Digital consumption trends show that these technologies are aging up into those that are in their 50s, 60s and 70s, driving forward the need for web development, video production and SEO perfection.

Sources:

http://www.pewresearch.org/fact-tank/2016/09/14/facts-about-the-changing-digital-news-landscape/

http://fortune.com/2016/06/14/facebook-video-live/

http://www.marketingcharts.com/traditional/us-adults-daily-major-media-consumption-estimates-2011-2017-59995/

 

Aug 08
0

How to Make Web Design Tell a Story

By | web development, website design | No Comments

The best website designs capture our attention by telling a story. It may sound strange, a website telling a story, but web design is an art form. Like any other art form, design can tell a story. You just have to look closely and interpret what you see. In the modern world, the internet is a vehicle to not only tell stories, but to use stories to get the most out of websites.

So how do you it? How do you make your website the next Mark Twain, Leo Tolstoy or J.K. Rowling? Here are few different ways to help your website tell a story.

website-story

Jul 28
0

What Is Responsive and Adaptive Web Design?

By | web development, website design | No Comments

Website design is ever-evolving, and part of that is because how we view websites is constantly changing. According to the Global Web Index, 80 percent of people in the states view the internet on their phone. Additionally, 47 percent surf the web on their tablet, and 37 percent use their game consoles. Using a PC or laptop is still the most popular way at 91 percent, but new technologies such as smart televisions and smart watches are also becoming new platforms for people to search the internet.

What this means for website design is that you have to come up with design techniques that best benefit the user’s experience with any given website. Two of the more prominent website design choices have been responsive design and adaptive design. They sound like synonyms for one another, but they offer different approaches to how someone should experience a site.

Responsive Design

Responsive websites are flexible and fluid, and they respond to the size of your web browser. So for example, if you have your browser open at full screen on your laptop but then minimize the screen to only half of your desktop, you’ll see the website resize along with your browser.

Adaptive Design

Adaptive chooses static layouts over a responsive website design approach. Adaptive design detects what size your browser is at, and it’ll load the layout it believes is the best fit for your browser size. Traditionally, adaptive design layouts have about six adaptive layouts for the six most common screen widths. So for example, if you have your browser’s width at 320, the adaptive design will load its layout for that screen width; and if you expand that screen width to 1200, the adaptive layout will then load its design for that size. The design will only adapt to a new layout when the browser hits specific widths.

Which Design Should You Use?

You generally have more control over what your website looks like with adaptive design because you’re deciding how users experience your website at any given size. With responsive, the user gets to view the site how they please, but this usually makes more work for your website design strategy because you’ll have to consider every type of layout size a user could put your website through.

Jul 22
0

Differences Between Web Design and Web Development

By | web development, website design | No Comments

Just because web development and website design sound the same, doesn’t mean they are. Think of it like dessert and desert. They sound similar, sure, but they couldn’t be further from each other.

To break it down in its simplest terms, web development deals with coding and making a website that’s accessible to users, and website design deals with the aesthetics and creative design aspects of a website. They’re both important to have and one doesn’t really work without the other.

What a Web Designer Does

From the outside, people might think website design is just picking what colors the site should have and what fonts you should use. They do that, but that’s barely a fraction of the job.

Designers conceptualize what they want the website to look like. Once they go through every painstaking detail that comes with choosing a cohesive and pleasing design, they then start creating a wireframe for the site. A wireframe is essentially a blueprint for the website. It’s a visual guide that gives an example of how the website should look through a skeletal framework.

What a Web Developer Does

Remember how in every other scene in “The Matrix” there was a person frantically typing on a computer? What they were doing was coding, and that’s pretty much what web development is: coding and putting together a website. Once the design has been established and the wireframe is completed, a web developer will turn that concept into reality by coding the website. Developers might use HTML, Javascript or another coding language to make a website come to life.

What They Have in Common

It might not seem like there’s a lot of middle ground between the two positions, but they have some similarities with each other. Just like web development, website design requires you to understand a formula or flow of how a website should look. And just like a web designer, web developers need to be creative sometime with their code, and they need to think outside of the box to create a site that fits a designer’s needs.

Jul 15
0

Web Development vs. Mobile App Development: Key Differences

By | web development | No Comments

Web development has been in production for the past 20 years — it’s not a relatively new field. It’s inevitable that web development trends will change; however, the details will always stay the same. Yet as soon web developers felt like they were getting the hang of web development, along came a curveball: mobile app development.

As more and more people use their mobile devices exclusively to search the web and connect with people, developers are scrambling to accommodate the mental shift involved with developing for mobile sites and apps.

Adjusting From Web Development to Mobile Apps

Don’t fret, developers; there are a few easy ways that you can make an easy adjustment from web development to mobile app development. The first step? Adhere to user guidelines. Unlike web development, which essentially offers the developer a blank page with which to work from, mobile app development adheres to a set of user guidelines that differ across platforms.

Don’t ignore these guidelines — doing so will ensure that you end up with a mobile app that doesn’t work nearly as well as it should.

Differences in User Experiences

One of the challenges that web developers face is ensuring that their sites can function across several different types of browsers. Generally speaking, the experience across all browsers will remain the same, allowing web developers to use one uniform design.

Mobile app development, however, dictates that each mobile platform is uniquely designed. Mobile apps can differ drastically depending on which platform they’re currently being executed on — and that’s okay. As long as the app is still visually engaging and functions well across every platform, the user experience will remain positive.

Single Purpose or Multi-Purpose?

Purpose is perhaps the largest difference between web development and mobile app development. While websites serve multiple purposes, mobile apps generally only serve either one purpose or a few related purposes. Refrain from attempting to design a mobile app with the functionality of a website — the app will have a high crash rate, and a correspondingly negative user experience.

Jul 01
0

A Decade of Web Design Failure: What We Can Learn

By | web development, website design | No Comments

Within the past decade of website design and website development, there has been a lot that has been accomplished — and there have been things that we have been able to learn, both good and bad from both the successes of the good websites and the failures of the forgettable ones. Here are just a few things to take away in case you are hoping to up your website design game and create a website that is both attractive and efficient.

Believe in Yourself and Your Website

The first thing you can do to help yourself on your path to great website design is to believe in yourself and the content that you create. Being good at something like designing a website is very similar to being good at anything else. It takes a lot of practice and determination, but on top of that, you have to have a confidence and belief in yourself that you are great and that you can do great things if you simply put your mind to it. By simply having confidence in yourself, you give yourself the room to try new things and know that it is ok to fail, because those failures are going to lead you to your biggest successes.

The Four-Second Rule

The four-second rule is based off of the idea that you and anyone that visits your site should be able to take one look at your site and be able to decipher what it is about and what it is for in about 4 seconds or less. If your users cannot do this, then your website is too complicated and in need of some simplification.

Keep Constant Contrast

The definition of contrast in website design is the difference in visual properties that make an object distinguishable from other objects in the background. As this relates to your website, you simply need to make sure that the most important parts of your website are distinguished from the rest of it. By doing this, you also make your website much easier to navigate.

Navigation Is Key

The final tip is to make sure that the visitors to your website do not get lost in trying to navigate to different pages around your site. Just because you designed it and can figure it out, obviously does not mean that everyone can. The best thing that you can do is have other people such as friends or other website design professionals come and test your website and give you feedback on where you can improve the most and what aspects you succeed at.

Jul 01
0

What You Should Learn About Your Web Design Firm Before Hiring Them

By | web development, website design | No Comments

Looking for a new web design firm? Before you hire them, have you taken a look at some of their previous work? Here are some things you should learn before hiring a website design firm. Finding a firm that fits with your company is very important. Before starting the process, decide what you are looking for in a web design firm.

Previous Work

Possibly the most important thing when hiring a website design firm is to see their previous work. If the firm does not have a very good return rate with customers and do not keep clients long, that is probably a sign that they do subpar work. Try a find a firm (such as Fusion 360) that has a great history with past clients and has greatly improved their online reach.

Find Out Their Vision

Before hiring a website design firm, it is important to find out what they want to do with your company. Find out their vision and where they see your website going and make sure that what you see and what they see match. A great way to test this is to give them your idea beforehand and then let them set together a plan of what they would do. This is something that can be done before hiring the firm.

Talk to Current & Past Clients

If possible, reach out to current and past clients of the agency and see what they will say — all of Fusion’s clients will say we’re great. Ask what they like and what they dislike and how their business has performed since hiring the firm. Find out what they are good at and make sure that they make enough time for all of their clients.

Learning about your web design firm before hiring them is very important. It could be the difference between going out of business and business booming. Choosing a great firm could become a turning point in the history of your company.