Proliferation

Sep 28
0

6 Web Building Tools That Quicken the Production Process

By | web development | No Comments

The life of a professional web development specialist is certainly an interesting one. Normally filled with interminable deadlines, impossible expectations and a host of recurring technical problems, stress is often the end result. It’s because of this that, when possible, if anxiety can be mitigated and the overall production process quickened, developers are all ears.

More often than not, this is accomplished through a myriad of website design tools. Seeing as how we’ve been building incredible sites for our clients for a number of years, we’ve taken the necessary time and effort to jot down a few of our favorites.

Sep 25
0

SEO: Then & Now

By | SEO | No Comments

Whether you went to Brigham Young University or the University of Utah, there’s a reason that your past course listings never included a class on SEO: change. Truthfully, the industry is developing at such an alarming rate that academia can’t keep up. What once worked to help build credibility with Google and Bing five or six months ago, more than likely, couldn’t be less effective in our current day and age. 

Needless to say, it can be difficult to stay up to date with the latest trends of the industry. In order to better understand where the world of SEO is headed, it’s beneficial to take a closer look at where it’s been.

Sep 25
0

6 Must-Have Consumption Metrics for Content Marketers

By | content marketing | No Comments

As is the case with almost anything of a professional nature, be it here in Utah or elsewhere, money is always the main driving force. For businesses, regardless of size or industry-specific dominance, when money isn’t being made, it’s being funneled into a variety of departments to, in turn, bring in more money. It’s for that very reason that each and every expenditure must prove its worth to a company. Truthfully, content marketing is no different.

As the shift from traditional marketing to that of a more digital nature continues its progression, more business owners are considering the aforementioned advertorial technique to attract new customers. That being said, so as to not burn through precious capital, how can the real value of content marketing be measured? With years of content marketing experience, we’ve got the answers:

Sep 25
0

4 Clever Ways to Implement Awkward Keywords

By | SEO | No Comments

Both here in Utah and all over the country, the fields of SEO and content marketing are joined at the hip. Working together, not only can a reputation of thought leadership be developed with industry rivals and potential consumers, but also with the World Wide Web’s most reputable search engines. While the debate as to which SEO tactics are the most effective for bringing about digital success will most assuredly rage on for years to come, one thing is for certain: the demand for editorial content is always present.

With strategically embedded links, top-tier publication outlets and, you guessed it, keywords being of the utmost importance, not just any writer with a laptop can work SEO magic. In fact, one of the more difficult tasks comes with having to work awkward geo-qualifiers into written text. Though difficult, they can be both strategically and successfully implemented.

Sep 25
0

7 Crucial Tips for Dominating Web Domains

By | web development | No Comments

You’d think that choosing a web domain would involve little more than a few mouse clicks. Well, while true to a certain extent, the thought that goes into identifying the perfect domain for your up-and-coming business is somewhat tricky.

Website design specialists often spend a great deal of time considering a number of factors before formally selecting their domain of choice: provided service, target audience and overall ease of access for consumers.

Though a simple decision, once the perfect domain has been properly pinpointed and claimed, real digital marketing magic can finally take place.

Sep 18
0

Using the Almighty Hashtag

By | Social Media | No Comments

In recent memory, few digital marketing trends have taken off with as much ferocity as that of social media. While Facebook was certainly the catalyst in the social movement, Twitter wasn’t far behind and is arguably, as far as many marketing agencies are concerned, the best, most effective tool that digital product and service pushers have in their respective social arsenals. Known for its shorthand communicative tactics, Twitter has managed to connect people from each of the world’s four corners.

Even more impressive, with its game-changing launch in 2006, Twitter first introduced society to the hashtag. Now, with even more social channels available for both users and marketers to use, the hashtag has managed to migrate to a wide variety of outlets. What’s so powerful about the almighty hashtag, you ask? Well, the following infographic does a nice job of explaining just that:

Sep 18
0

6 Essential Steps for Creating Incredible Infographics

By | content marketing | No Comments

More often than not, when people think of content marketing, they think of written content. Blogs, newsworthy articles, creative stories and humorous lists all come into play, as far as content creation is concerned. That being said, there’s much more to content marketing than merely editorial work. For example, videos, podcasts and—especially in today’s age of rapid information consumption—infographics.

That last one is of particular interest for content marketing agencies both inside and outside of Utah. Infographics are not only visually appealing, but transmit information in a quick and timely matter, allow for optimum social shareability and even help brands build rapport with Google’s ever-changing algorithm. Looking to get in on the infographic craze? Here’s how to get started:

Fusion 360 - 6 Essential Steps for Creating Incredible Infographics (Fusion 360 Content Marketing)

Sep 11
0

Bridging the Generational Gap: Targeting Millennials and Baby Boomers

By | digital marketing | No Comments

Needless to say, there are a few not-so-subtle differences between Millennials and Baby Boomers. Known for their fear of financial commitment and sense of entitlement, Millennials make up what’s been pegged, according to Forbes, as America’s most “publicly reviled, praised, misunderstood and analyzed” generation.

Baby Boomers, on the other hand, tend to value things like individual choice, communal goals and confidence. Though members of each individual group might struggle to understand those of the opposing generation, digital marketers must have a firm grasp on what both want. While a complex matter, the following infographic displays—as far as America’s many marketing agencies are concerned, at least—what Millennials and Baby Boomers are looking for:

Fusion 360 - Bridging the Generational Gap - Targeting Millennials and Baby Boomers (Fusion 360 Agency)

Aug 26
0

Caught On Camera: Meerkat vs. Periscope

By | Social Media | No Comments

Unbeknownst to most, social media isn’t only limited to Facebook, Twitter, Instagram, Pinterest and LinkedIn. In fact, there’s a host of new and exciting platforms that, unless you’re an industry expert or work at any one of America’s many marketing agencies, are rarely heard of by those of the general public.

Seriously, seeing as how social media marketing couldn’t be bigger than it currently is, it’s no surprise that young, up-and-coming entrepreneurs and their host of competitors are doing all that they can to latch onto the craze.

Meerkat and Periscope, for example, are two of those newer platforms through which both users and marketers are looking to interact with others. Both are innovative smartphone apps which allow for live video streams to be both shot and shared with others. That being said, with all of their similarities, which is better? The following infographic seeks to settle that very debate:

Fusion 360 - Caught On Camera - Meerkat vs. Periscope (Fusion 360 Agency)

Aug 26
0

Old School PR vs. New School PR

By | public relations | No Comments

As far as marketing agencies are concerned, the world of professional communications is no stranger to change. What was once very much a field built upon yellow legal pads and ink pens is currently digital in every facet of its existence.

As a direct byproduct of such a change, public relations—and the innumerable specialists and managers who work in said field—have had to adapt their communicative tactics to account for the transformation.

Long gone are the days when traditional reporters, direct mail and simple phone pitches earned proper media placement. Interested in a few more of the specifics? Take a look at the following infographic to see what’s presently going down in the world of PR:

Fusion 360 - Old School PR vs. New School PR (Fusion 360 Agency)