Proliferation

Oct 12
0

The Power of Social Media During Hurricane Season

By | Social Media | No Comments

Hurricane Harvey hit on August 25th, 2017. Homes flooded and streets quickly turned into canals, which boats floated down to rescue people. The damage done to Texas is unspeakable, and was quickly followed by Hurricane Irma, which tore up Florida. In fact, Hurricane Maria is well on its way to cause similar damage. Social media has become a tool that saves lives in these situations.

Donate Now

Everyone that wants to help victims of these hurricanes but can’t physically get there to make things better now have the power at their fingertips. There are digital marketing companies, marketing firms, celebrities and social media influencers trying to raise money for hurricane relief to get families hit by devastation back on their feet. A simple text is all it takes to donate.

“Please Send Help”

Many victims turned towards Facebook and Twitter for help. As the water continued to rise, families searched for help on social media platforms. People that were stuck in their house and needed rescue got on social media platforms and used hashtags like #HelpHouston and #sosHarvey. People took their own personal boats to help rescue neighbors and strangers. Social media played a role in saving Texans lives.

Raising Funds

Here in Utah, there have been companies selling necklaces, shirts, and anything of the sort. All proceeds they make will be donated to the victims of these record breaking hurricanes. There are social media influencers gathering money and taking it to the damaged cities to be hand delivered to families who need it most. Celebrities have used social media to share how they have donated and encourage others to do the same.

As times get tough and hurricanes destroy the towns we love, the people of the United States of America continue to band together through any digital means to help. From website design to flying to Texas to volunteer, we show time and time again that money isn’t the only help we’re ready to provide.

Oct 10
0

Keeping Up With Digital Marketing Strategies

By | digital marketing | No Comments

There isn’t a day that goes by that we aren’t blown away by some new technology. There is so much innovation that you’re probably numb to the feeling of getting your mind blown. However, don’t let this daze of amazement paralyze you from implementing all the best digital marketing strategies you can.

If you are unsure how to implement new tactics brought on by recent developments in technology, talk to your local advertising agency in Utah.

We’ll Keep You Up to Speed

Even among marketing agencies, the rate of change is so fast that some are falling behind. Many firms get complacent and stick to online marketing tactics that worked really well last year, but that don’t really perform the same now. One year doesn’t seem like a long time. But in terms of technology, this is a lifetime.

That being said, if you or your advertising agency is getting complacent—even just a little bit—it’s time to switch agencies. Start shopping around and find an agency that isn’t afraid of the ever-changing digital marketing atmosphere.

The Keeping-Up Game

Keeping up on marketing tactics isn’t as easy as you think. It’s not like there is a yearly publication telling marketing agencies what they need to change to be successful. Now, when big game changers shake up the marketplace anything can happen. Good agencies will see this as an opportunity, while lazy firms will bury their heads and pretend life goes on—business as usual.

The good agencies are employing the trial-and-error mentality and managing to stay on the cutting edge of success. This is the kind of agency that you want for your online marketing.

Who can say how the marketing game will change in the days to come? But that’s why you need to do your marketing with an agency that isn’t afraid of change. On the contrary, marketing companies should thrive in fluctuating situations that force them to be creative.

Sources:
https://www.business.com/articles/how-to-keep-up-with-digital-marketing-trends/

Sep 18
0

The Top Challenges in Marketing

By | SEO | No Comments

Inbound marketing is an innovative way of reaching consumers. Instead of attempting to appeal to everyone, it focuses on those consumers who will find the product relevant and necessary to their own lives. Some of the more popular forms of this marketing style are blogs, social media and web searches. Marketing companies are beginning to become more creative than ever as they examine the industry and brainstorm ways to combat complications.

In a survey of 4,500 marketing and sales professionals, HubSpot asked about inbound marketing. Here is what they said regarding the challenges in marketing and what they plan to do to face them.

Sep 13
0

What Can Snapchat’s Dancing Hot Dog Teach You About Augmented Reality?

By | Social Media | No Comments

If you have been on the Internet at all recently then you have probably seen several memes involving Snapchat’s new dancing hot dog filter. From hot dog mirror selfies to dancing in compromising situations, the Snapchat hot dog filter has been there through it all.

At an advertising agency, it is essential to know everything that’s possible in the web development world as well as advertising as a whole — this includes augmented reality and dancing hot dogs.

The Future of AR

This hot dog is proving to be the future of augmented reality (AR), which is the integration of technology and digital information within the user’s environment by superimposition.

Though the dance moves this hot dog depicts aren’t much, they are ahead of their time. The hot dog is the first character that uses the company’s 3D “World Lens” technology. This allows the creature to act as a fully developed creature inside the Snapchat camera lens. It sits on items and surfaces in front of you while people walk around it and reach out to grab it as if it was actually there.

The Competition

Snapchat is continuing to push its AR capabilities forward, however Facebook, Apple and Google are also working at the speed of light to catch up with the dancing hot dog.

Facebook has begun refocusing its AR efforts to make up for lost ground in its battle with Snapchat. Facebook’s AR platform has also created high-powered graphics that can turn everyday objects into whimsical and unearthly experiences. Only early in its AR journey, Facebook is expecting to pull ahead of Snapchat as the leader in augmented reality.

With technology constantly booming and accelerating faster than a Ferrari, marketing agencies have to make sure to stay ahead of the game and be one step ahead of the technology so they don’t fall behind and get left in the dust of augmented reality.

Sources:

http://adage.com/article/digital/snapchat-s-dancing-hot-dog-means-future-ar/309875/

https://www.forbes.com/sites/curtissilver/2017/07/12/snapchats-dancing-hot-dog-questions-its-existence-while-snap-stock-slides-further-into-the-abyss/#1ec1baa380d1

http://whatis.techtarget.com/definition/augmented-reality-AR

Sep 12
0

Elements for the Best Ad

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Advertisements were created to promote a product, service or event to the public in an engaging, exciting and interesting way. Ads are composed of a headline, a graphic or two and a message. An advertisement can be used on multiple mediums from newspapers to online popups.

If you are interested in designing an ad for your company, you can either design it yourself or hire an advertising agency to design it. Either way, if you want the best advertisement, it’s important to have the five key elements. The creation of the perfect ad may be difficult, but with the help of experts, it can be done.

Sep 11
0

Evolution of Advertising

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Even though advertising agencies have been around since 1864, advertising itself has been around much longer. Advertising can date back to the Egyptians carving public notices on steel in 2000 B.C. Since then, it has progressed to the age of the internet and digital marketing agencies.

Before

The age before the internet is what we would call traditional advertising. This was when advertisements were on the radio, between TV shows, and on billboards lining the highways.

Whether it was cigarettes, body soap, or an alcoholic beverage, characters were built around brands. The idea was consumer connection. The consumer could connect the character to whatever brand or product they were trying to sell. An example of this is Tony the Tiger on Frosted Flakes. Even today, Tony the Tiger is still on every cover of Frosted Flakes cereal.

Now

Now, advertising has changed entirely. The motives of advertisements have completely changed. Instead of selling a product, advertisements now provide the solution to whatever the consumer’s problem may be.

There are still traditional advertisements on TV, but we live in an age of internet and ad blocking. Audiences are choosing to not watch commercials. Anyone who gets on the internet is bombarded by advertisements. On platforms such as Hulu, consumers can pay to not have to sit through ads. So how are digital marketing agencies supposed to reach consumers?

Now, consumers don’t trust advertisements as much. The best way to reach a consumer is to build trust with them. Consumers have become a part of advertising and not just an onlooker.

A good example of this is GoPro. GoPro releases videos of user-created content. They release a few ads saying, “buy our product”, but the rest of the content is created by the consumer. The biggest change from traditional advertising to now is that people trust people, not brands.

Resources: https://www.marketingweek.com/2010/11/09/brand-characters-can-bring-home-the-bacon/

http://mashable.com/2011/12/26/history-advertising/#SrCn6B4NU5q2

Sep 08
0

Social Media Platforms and Their Audiences

By | Social Media | No Comments

Social media has really exploded within the last few years. What began as one social media channel has burst into many channels with different levels of popularity. It is no longer a simple way to stay in contact with someone, but has transformed into a way to market your personal brand as well as your business’ brand.

When trying to market a brand, marketing agencies take note of what social channels work best for certain audiences. Audiences differ from platform to platform, so it is very important to truly understand who your audience is and what channel they are on.

Sep 07
0

Smartphone Apps and Advertising

By | advertising | No Comments

Advertising agencies have to constantly keep up with the changes in technology and how to reach their audience. Advertisements first started with billboards and magazines, then moved to Television. Now, there are so many ways digital marketing agencies can reach their audience, and it’s hard to know which one is best.

Smartphone

Smartphone usage has increase significantly. Since 2001, usage has increased from only 35 percent of Americans owning a cell phone to 64 percent. Many Americans rely on their cellphones for Internet usage. People are constantly looking up their baking online, checking their e-mail, checking social media, playing games, finding driving directions, and many other tasks.

Because of this, digital marketing agencies have needed to shift their campaigns to a mobile direction. They are not only having to create a webpage for a desktop computer, but also developing it to be mobile-friendly as well.

Smartphone Apps

Smart phone apps are another way digital marketing agencies can reach their audience. It is another direction communication with the consumer. People, on average access 30 apps on a monthly basis. While all smartphones come with pre-installed apps, about half of apps users are accessing are ones they have installed on their phone personally.

There are so many different types of apps digital marketing agencies can reach. From gaming apps, educational apps, lifestyle apps, entertainment apps, utility apps, travel apps and everything between, there are so many opportunities to reach the consumer.

The world is changing and improving every day. There will always be the up and coming ‘next great media’ opportunity or up and coming distribution channel. At digital marketing agencies, it is important to stay on top of these up and coming trends to find ways to distribute and communicate with your audience. Smart phone usage is only going to continue to grow so be sure you are finding your audience and leaving them with a relevant message.

Resources:

Report: Smartphone owners are using 9 apps per day, 30 per month

Why in-app ads may be the future of mobile advertising